1. GST GCDP – Olga Mavi
Off-Peak Enhancement
Tapping into different student segments
IC 2012 Output
GST GCDP

2. GST GCDP – Olga Mavi
This is the output of the Group Discussions
conducted in the Off-Peak session, in Day 8 of
GCDP Functional Connection, in IC Moscow
2012.
The ppt of the session can be found here:
http://www.myaiesec.net/content/viewfile.do?contentid=10226826

3. GST GCDP – Olga Mavi
Group Discussions
Create a product to tap a new segment for
off-peak
Each Group will have one of the following student
status:
1. Graduates
2. Inactive students
3. Students doing their thesis

4. GST GCDP – Olga Mavi
Create a product for your segment
What are their specific needs according to their
student status?
How can we address them?
What special product features will we add to
make it attractive?
What communication channels will we use?

5. GST GCDP – Olga Mavi
1. Inactive Students
What are their specific needs?
 Experience & International Interaction parallel to
university
 Relevant to their major knowledge and XP
 Change environment
 Have fun
 Travelling & Freedom
 Knowledge from outdoor activities
 Invest time in interesting things
 Be different/have new experiences

6. GST GCDP – Olga Mavi
How can we address those needs and
messages?
 Change your routine
 How to spend your time more constructively
 Interesting stories to share with your friends
 Explore other things to find your passion/area
of interest
1. Inactive Students

7. GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Networking events with other EPs/Returnees
 Far away destinations
 Preparation: Life-Coaching, Personal
Development & Orientation
1. Inactive Students

8. GST GCDP – Olga Mavi
Communication channels
 Word of mouth
 Social Media – Online Promotion
 Random Gatherings/Places where they spend
their time
 Ongoing GCDP Brand management
 Youth Clubs & organizations
 Class contact list
1. Inactive Students

9. GST GCDP – Olga Mavi
Communication channels (2)
 Attendees of previous AIESEC events
 Personal Sales
 University Partnerships
 Promotional materials in public places (e.g.
clubs, parks, gyms, coffee-shops, pubs, malls)
1. Inactive Students

10. GST GCDP – Olga Mavi
2. Students doing their thesis
What are their specific needs?
 Work XP (relevant, international)
 Practical applicable theory
 Network
 Data gathering for other professors (research
assistants)

11. GST GCDP – Olga Mavi
2. Students doing their thesis
How can we address those needs and
messages?
 GCDP as a research opportunity
 GCDP customized to their field of research
(partner LC to raise relevant TN)
 Research Institutions-libraries

12. GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Customized JDs specific to course/field of
research (target institutions)
 Available subsidies/scholarships
 Networking with research institutions & Libraries
 Flexible Timeline
 Double/Triple the fun
 Preparation (OPS): Relevant to Research field
from externals, Orientation
2. Students doing their thesis

13. GST GCDP – Olga Mavi
Communication channels
 University Newsletter
 Professors/Faculty Advisors
 Posters
 Career Centers
2. Students doing their thesis

14. GST GCDP – Olga Mavi
3. Graduates
What are their specific needs?
 Relevant Work XP
 Fast Realization to proceed with Master/Post
Graduate studies
 Language & Cultural XP for future career

15. GST GCDP – Olga Mavi
3. Graduates
How can we address those needs and
messages?
 Upgrade their CV
 International XP/Voluntary Work valuable for
Master application
 Adventure before applying for Master or
getting a job
 Relate GCDP with their academic working
background

16. GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Career Planning/Development Program
 Language Courses
 Multiple Internships as Graduation Trip
 Certificate
3. Graduates

17. GST GCDP – Olga Mavi
Communication channels
 Erasmus students cooperation
 Career Fairs
 Approaching companies to send their fresh
hire on GCDP
 Professors
 Press Release
 Physical Promotion
3. Graduates

18. GST GCDP – Olga Mavi
For any further questions, inputs or GCP sharing
about tapping into different student
segments for Off-Peak, please contact us at
chiarap@ai.aiesec.org
or to GST GCDP at olga.mavi@aiesec.net