4. WHAT IS ÓGRA SKINCARE?
Ógra skincare is a
unique and
luxurious skincare
brand which is
based around its
main ingredient
Peat.
Retail and Spa
ranges.
It is based in
Tullamore Co.Offaly
where the Kenny
family oiriginate.
5. OIRIGINS
As a young child Bill’s mother used
Peat as a remedy.
Croghan bog body found.
Bill saw the opportunity in 2007 and
began research with his son John.
Enlisted the help of Michael in 2009
and launched the first products.
6. CHANGES IN ÓGRA
Took on Michael
Hickey as a
partner
Launched a range
of products
Name change: Óg
Ireland → Ógra
Skincare
8. SWOT ANALYSIS
Strengths Weaknesses
• Website and web shop
development
• Potential to gain loyal
online customers
• Provides online
catalogue of
information about
products
• Support from
Enterprise Ireland
• Financial support
• Difficulty in obtaining
debt
• Currently only have equity
finance with 6
shareholders
9. SWOT ANALYSIS CONTD.
Opportunities Threats
• New markets
• Global expansion
outside of the European
Union to Russia and
potential to be
recognised
internationally
• High potential
profitability with
expansion
• Brand recognition
• Ógra is relatively
unknown outside of
Ireland and the UK
• New brand entering into
new foreign markets will
need strong marketing
presence
• Threat of new entrants
into the luxury skincare
market
10. FUTURE PLANS
Development of range to cater for specific skin conditions
Clinical trials
Grants and research and development
Co-operate with Enterprise Ireland
In the next 5 years China
Expansion into Russia
