2. 
Franchise of healthy and organic
bakeries/cafés
Specialise in freshly made breads in
store
Breakfast, lunch and dinner
Sandwiches, soups, salads, gourmet
coffee
Antibiotic free chicken, organic
vegetables
Available for takeaway
Overview
http://www.youtube.com/watch?v=oDofsLTo8u4

3. 
Gap in the market –
no similar chain
offering the same
fresh meal options:
minimal competition
Similar tastes
Government grants –
capital grants of up to
€75000, employment
grants, feasibility
grants
Why Panera should go international ?

4. 
Ireland is
currently in a
recession
Prices are higher
than fast-food
chains
Must open
multiple locations
due to franchise
regulations
Potential Negatives

5. 
Effective marketing to establish the brand
Compete through differentiation
Obtain local producers
Recommendations

6. Thank you for listening..
We will now take any questions…?