Offshore Analytics - material from the Big Data Analytics Conference held by CDM MEDIA in Arizona Dec 2013
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This document provides an overview of offshore analytics from Mario Faria, Chief Data Officer at ServiceSource. It discusses several large companies that perform analytics offshore, such as eBay and Wunderman. It also profiles some startup analytics companies that operate offshore, such as Trendwise Analytics in India and ScaleStation with offices in India and Serbia. Finally, it outlines some lessons learned about managing offshore analytics programs.
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Offshore Analytics - material from the Big Data Analytics Conference held by CDM MEDIA in Arizona Dec 2013
- 1. Offshore Analytics Mario Faria http://www.linkedin.com/in/mariofaria/ www.slideshare.com/fariamario Twitter : @mariofaria Arizona, Dec 9th 2013 1 Mario Faria
- 2. Chief Data Officer at ServiceSource
- 3. We are the market leader Software Hardware LOCATIONS WORLDWIDE: Networking Healthcare & Life Science New Markets (XaaS and Industrials) $9B Recurring Revenue under management 47 seconds A renewal is closed 145+ Engagements worldwide 3 Mario Faria
- 4. Analytics is transforming data assets into competitive insights, that will drive business decisions and actions, using people, processes and technologies 4 Mario Faria
- 6. Offshoring Relocation of a company operational process from one country to another, specially for lower costs or better efficiency 6 Mario Faria
- 7. Outsourcing Contracting a third-party organization to perform an internal business process 7 Mario Faria
- 8. You can outsource with an inshore, near-shore or offshore capabilities You can offshore without outsourcing 8 Mario Faria
- 10. • ebay, PayPal, Magento, ebay enterprise, GSI Commerce • Revenues in 2012 : US$ 14.1 billion • Analytics in California, Seattle, Salt Lake City, New York, Shanghai, Eastern Europe 10 Mario Faria
- 11. Wunderman, WPP • WPP is the 2nd largest advertisement group in the world • Wunderman is focused in Brand Experience, Consumer Engagement, Data and Insights • Clients include : Microsoft, T-Mobile, Nokia, Best Buy, Unilever, Citibank, Coca-Cola, Dell, etc • Marketing analytics services spread out in centers based in USA, India, Egypt, Argentina 11 Mario Faria
- 12. ScaleStation • • • • • Startup (2 years old) Analytics for Global Health and Education A bit over 100 people HQ in Boise, Idaho; offices in Sacramento and Atlanta Offshore operations in New Delhi (India) and Belgrade (Serbia) • Customers: CDC, Clinton Foundation, Unicef, Stat Pads • Lessons learned : customers sometimes do not tell you the real problem. Data does !!! 12 Mario Faria
- 13. Using Big Data for Fraud Management in Healthcare Healthcare Fraud Management using Big Data Analytics, by Trendwise Analytics, http://trendwiseanalytics.com/ 13 Mario Faria
- 14. • Started in 2011 in Bangalore, India • Develop analytics tools and solutions for handling big, unstructured data for creating business insights for companies around the world • Around 20 people (highly skilled; founders came from SAP and IBM) • Some customers: Compuware and Bartolini (USA), Cirrus Consulting (Canada), MotorManager (Brazil), EGR (Australia), MCN Holding (Dubai) • Technology Partners: Cloudera, Hortonworks, SAP, HPCC, Pingar 14 Mario Faria
- 15. www.ciandt.com/ • Founded in 1995 in Brazil by ex-IBM employees • Around 2000 people • Offices in Philadelphia, Atlanta, Somerset, London, Tokyo, China (Ningbo, Shangai), Buenos Aires (Argentina) and several Brazilian cities • Some customers: JnJ, Coca-Cola, Yahoo, Metlife, Avon • BI and Analytics projects at Nestlé (Switzerland) and BAT (London). Global roll-outs and strong change management • Strong Lean IT orientation 15 Mario Faria
- 16. At my current job at ServiceSouce • A team of 80+ individuals • Spread in San Francisco, Denver, Nashville, Dublin, Liverpool, Singapore and Kuala Lampur • Closer to the business users • Evolving to be a SaaS company • Customers are asking us to provide more services 16 Mario Faria
- 18. Lessons Learned • Avoid suicidal cost savings • Feasible expectations from both sides • Providers need some other sources of revenue at your company • Contract management • Managing resources across several time zones • Hard to achieve metrics can lead to frustration • Understand the details involved 18 Mario Faria
- 19. Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria mfaria@servicesource.com +1 (425) 628-3517 19 Mario Faria