The Data Driven
Business Attributes
Mario Faria
http://www.linkedin.com/in/mariofaria/
www.slideshare.com/fariamario
Twitt...
Chief Data Officer at
ServiceSource
We are the market leader
Software

Hardware

LOCATIONS WORLDWIDE:

Networking

Healthcare & Life
Science

New Markets
(Xaa...
4
Mario Faria
5
Mario Faria
1963
	
  
	
  
50	
  years	
  ago
	
  
In
	
  
In
	
  
1977
	
  
	
  
36	
  years	
  ago
	
  
The	
  Voyager	
  1	
  had	
  
3	
  computers	
  with	
  
68Kb	
  of	
  memory	
  
and	
  8K	
  opera@ons	
  
per	
  secon...
First iPhone had a
thousand more
computing power than
the Voyager 1
The	
  NSA's	
  Utah	
  Data	
  Center,	
  25	
  miles	
  
south	
  of	
  Salt	
  Lake	
  City
	
  
How	
  is	
  NSA	
  storing	
  /	
  
accessing	
  /	
  analyzing	
  /	
  	
  
combining	
  /	
  making	
  
sense	
  of	
  ...
How	
  long	
  will	
  it	
  take	
  
un@l	
  we	
  have	
  all	
  the	
  
power	
  in	
  our	
  
companies,	
  homes	
  a...
2014	
  will	
  the	
  year	
  
	
  
of	
  the	
  wearable	
  
computer	
  and	
  sensors
	
  
Data is the oil of the 21st century

23
Mario Faria
Big	
  Data	
  will	
  
	
  
fade	
  away	
  
	
  
to	
  Analy@cs
	
  
Analytics is transforming
data assets into
competitive insights, that
will drive business
decisions and actions,
using peo...
On Analytics
Statistics
Domain
Expertise
People

Data
Management
28
Mario Faria
 
Data	
  access	
  is	
  quite	
  easy	
  
to	
  achieve
	
  
	
  
Transforming	
  data	
  into	
  
something	
  useful	
...
Enabling	
  Culture	
  
Change	
  and	
  Becoming	
  
a	
  Data	
  Driven	
  
Organiza@on
	
  
The Dictatorship of Data – Robert
McNamara
Big data will be a foundation for
improving the drugs we take, the way
we learn...
The main drivers for
Analytics projects
•  Make more money
•  Reduce current costs
•  Improve efficiency

32
Mario Faria
The
Data Life
Cycle
The Data Value Chain

34
Mario Faria
The 3 Architectures a Company needs
to succeed
Business
Architecture
Data
Architecture

Technology
Architecture
35
Mario F...
Foundations of the Data
responsibilities
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

Data Strategy
Data Analytics
Data Insights
Data...
The Best of the Breed
Data & Analytics Leaders
•  Knows business and technology
•  Runs his/her team as a business
unit
• ...
How	
  to	
  promote	
  
Business	
  Maturity	
  
through	
  Analy@cs	
  ?
	
  
Is it possible to promote Business
Maturity using Analytics, or is it the
other way around?

39
Mario Faria
Technology alone will not
change the previous results

40
Mario Faria
Where	
  de	
  we	
  go	
  from	
  now	
  ?
	
  
Which companies will
thrive in the near future ?
Is your company
going to lead,
influence or
follow when
using data and
an...
Some	
  
	
  
take	
  aways
	
  
It takes more
than just
data and analytics
for results to be
achieved
People
Data
Management

Processes

Data
Architecture

Programs
Analytics
Lessons to Analytical Success
•  People
•  Change Management (on going
program)
•  Culture
•  Organization Model
•  Proces...
Data	
  Thinking
	
  
Analyze

Synthesize

Research
Present

Motivation
Thank you
Mario Faria
Chief Data Officer
ServiceSource
www.servicesource.com
http://www.linkedin.com/in/mariofaria/
Founde...
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
The Data Driven Business Attributes   2nd big data summit nov 2013
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The Data Driven Business Attributes 2nd big data summit nov 2013

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Presentation delivered at 2nd Big Data Summit in November 2013, in San Francisco

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The Data Driven Business Attributes 2nd big data summit nov 2013

  1. 1. The Data Driven Business Attributes Mario Faria http://www.linkedin.com/in/mariofaria/ www.slideshare.com/fariamario Twitter : @mariofaria San Francisco, Nov 14th 2013 1 Mario Faria
  2. 2. Chief Data Officer at ServiceSource
  3. 3. We are the market leader Software Hardware LOCATIONS WORLDWIDE: Networking Healthcare & Life Science New Markets (XaaS and Industrials) $9B Recurring Revenue under management 47 seconds A renewal is closed 145+ Engagements worldwide 3 Mario Faria
  4. 4. 4 Mario Faria
  5. 5. 5 Mario Faria
  6. 6. 1963     50  years  ago  
  7. 7. In  
  8. 8. In  
  9. 9. 1977     36  years  ago  
  10. 10. The  Voyager  1  had   3  computers  with   68Kb  of  memory   and  8K  opera@ons   per  second    
  11. 11. First iPhone had a thousand more computing power than the Voyager 1
  12. 12. The  NSA's  Utah  Data  Center,  25  miles   south  of  Salt  Lake  City  
  13. 13. How  is  NSA  storing  /   accessing  /  analyzing  /     combining  /  making   sense  of  all  this  data  ?  
  14. 14. How  long  will  it  take   un@l  we  have  all  the   power  in  our   companies,  homes  and   mobile  devices  ?  
  15. 15. 2014  will  the  year     of  the  wearable   computer  and  sensors  
  16. 16. Data is the oil of the 21st century 23 Mario Faria
  17. 17. Big  Data  will     fade  away     to  Analy@cs  
  18. 18. Analytics is transforming data assets into competitive insights, that will drive business decisions and actions, using people, processes and technologies 27 Mario Faria
  19. 19. On Analytics Statistics Domain Expertise People Data Management 28 Mario Faria
  20. 20.   Data  access  is  quite  easy   to  achieve     Transforming  data  into   something  useful  in  a   @mely  manner  is  tough    
  21. 21. Enabling  Culture   Change  and  Becoming   a  Data  Driven   Organiza@on  
  22. 22. The Dictatorship of Data – Robert McNamara Big data will be a foundation for improving the drugs we take, the way we learn, and the actions of individuals. However, the risk is that its extraordinary powers may lure us to commit the sin of McNamara: to become so fixated on the data, and so obsessed with the power and promise it offers, that we fail to appreciate its inherent ability to mislead. http://www.technologyreview.com/news/514591/the-dictatorship-of-data/ Mario Faria 31
  23. 23. The main drivers for Analytics projects •  Make more money •  Reduce current costs •  Improve efficiency 32 Mario Faria
  24. 24. The Data Life Cycle
  25. 25. The Data Value Chain 34 Mario Faria
  26. 26. The 3 Architectures a Company needs to succeed Business Architecture Data Architecture Technology Architecture 35 Mario Faria
  27. 27. Foundations of the Data responsibilities •  •  •  •  •  •  •  •  •  •  •  Data Strategy Data Analytics Data Insights Data Architecture Data Governance Data Quality Data Acquisitions Data Operations Data Policies Data Security Data Protection 36 Mario Faria
  28. 28. The Best of the Breed Data & Analytics Leaders •  Knows business and technology •  Runs his/her team as a business unit •  Has multi-discipline skilled people (technologists, mathematicians, statisticians, business people as well) •  Manages quite well the back office and front office functions 37 Mario Faria
  29. 29. How  to  promote   Business  Maturity   through  Analy@cs  ?  
  30. 30. Is it possible to promote Business Maturity using Analytics, or is it the other way around? 39 Mario Faria
  31. 31. Technology alone will not change the previous results 40 Mario Faria
  32. 32. Where  de  we  go  from  now  ?  
  33. 33. Which companies will thrive in the near future ? Is your company going to lead, influence or follow when using data and analytics to drive results ? 42 Mario Faria
  34. 34. Some     take  aways  
  35. 35. It takes more than just data and analytics for results to be achieved
  36. 36. People Data Management Processes Data Architecture Programs Analytics
  37. 37. Lessons to Analytical Success •  People •  Change Management (on going program) •  Culture •  Organization Model •  Processes •  Architecture •  and Analytics, of course 46 Mario Faria
  38. 38. Data  Thinking   Analyze Synthesize Research Present Motivation
  39. 39. Thank you Mario Faria Chief Data Officer ServiceSource www.servicesource.com http://www.linkedin.com/in/mariofaria/ Founder of the Digital Mad Men www.slideshare.com/fariamario Twitter : @mariofaria mfaria@servicesource.com +1 (425) 628-3517 48 Mario Faria

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