This document summarizes a proposal for an app called Becca's Map that would allow event coordinators to sell unsold tickets in real time at a discount. It lists the team leads and describes the problem of venues having unsold tickets and limited last-minute advertising options. The proposed solution is a mobile app using geolocation to show users nearby discounted ticket deals. The document includes interfaces, a marketing plan targeting promoters and tourists, competitors analysis, startup expenses breakdown, and financial projections.

1. Lucienne Canet
Marketing Lead
Rebecca Sealfon
Development Lead
John Martin
Team Lead
Becca’s Map
Last Minute Tickets
• In Real Time
• At a Real Discount

2. Conclusion
What is the
problem?
How can event coordinators with unsold tickets sell them
and reclaim what would be lost revenue?
• Events do not always sell
out their tickets.
• As the start time
approaches, venues have
little options for real-time
advertising of discounted
tickets.

3. A mobile app/website that allows us to capture excess last minute
demand for all events.
Examples: Industry Events, Off Broadway Shows, Comedy, Live
Independent Music
Using Geolocation, app users can see what deals are
happening around them in real time.
Promoters can offer discounted tickets to app users
physically near them within seconds.
Promoters sell unsold tickets.
Patrons can get amazing deals.
Everyone wins.
Our solution: Becca’s Map

4. Interface
Design

5. Interface
Design

6. Marketing Plan
Rolling out this product will require a B2B and B2C
user base.
Two-sided networks: By marketing to promoters on Meetup and Eventbrite, we can seek
out customers that are both buyers and sellers.
Marketing to Part-time Promoters: Many part-time promoters get fired if they sell 20 tickets or less to
certain events. By allowing them to post their own events on the map for free, they will be able to gain
the marginal sales that are key to keeping their position.
Marketing to Tourists: We are partnering with TKTS to sell tickets on line to tourists that are turned
away from Broadway shows, in order to offer them alternative entertainment.

7. By combining two
proven services, GIS
and ticket discounting,
we can offer a more
valuable service than
any current competitor.
Ability to offer “last
minute sales” at the
literal “Last Minute”
There is no current
company offering
variable pricing at the
last minute for citywide
events
Our advantages

8. Direct Competition
Unlike WillCall, which charges 50% off nearby
tickets, Becca’s Map will charge 20% fees to the
nearest bidders
Indirect Competition
Last minute sale websites do not have
mapping features
Competitors analysis
MusicMap
Cheap
tickets
SongKick
Ticket
master
Eventbrite
WillCall
Stubhub
Now
Current mapping sites do not have last
minute sales
Ticket Sites
Mapping Apps

9. Startup Expenses
Overhead and Legal
2 Engineers
Advertising & PR
Reserve
$ 250,000.
18%
44% 17%
22%

10. How we will make money
10% or 1.9 million tickets sold to
tourists at TKTS lines
Annual Sales
80% or 9.5 million tourists looking for
alternative events
% of pending ticket market captured 10.00%
Total # of tickets 855,000
Average Ticket Price $ 70.00
Total Ticket Revenue $ 59,850,000.00
Our share at an average 20% fee $ 11,970,000.00

11. Prototype 1:
Tech Events