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Office 365:
The Good, the Bad….& the Ugly
Tony Byrne – June, 2019
@TonyByrne #DWX19
A Story…
GEEKS MYSTICS
LOSERS POSERS
“the	mystical	quadrant”	
A Different Kind of Analyst Firm…
www.realstorygroup.com		
NO	
NO	
NO	
NO	
YES	
YES	
YES	
YES
Copyright	©	2019	RSG
THE GOOD AND THE BAD
Licensing
5	Copyright	2019	RSG	
THE	GOOD	
	
Supports	unusually	
wide	swath	of	
customers	
THE	BAD	
	
Slippery	slope	to	
higher	license	levels
Office 365 Ecosystem
6	Copyright	2019	RSG	
THE	GOOD	
	
Exceptionally	
broad	and	deep	
THE	BAD	
	
Exceptionally	
conflicted…
www.realstorygroup.com		
THE	GOOD	
	
Multitude	of	
services!	
THE	BAD	
	
When	do	we	use	
what?
www.realstorygroup.com		
O365 Default UX
THE	GOOD	
	
Localized	in	most	
major	languages	
THE	BAD	
	
Redmond	sets	your	
user	experience
www.realstorygroup.com		
THE	GOOD	
	
Collaborating	
around	Office	files	
SharePoint Online
THE	BAD	
	
Can’t	decide	what	
it	wants	to	be
Document & Records Management
Copyright	2019,	Real	Story	Group	
10	
Caveat:	Different	services	for	
SP,	Exchange,	E5	Advanced	
Discovery,	and	Azure	Info	
Protection
www.realstorygroup.com			
THE	GOOD	
	
Easy	to	create,	
but	enterprisey	
goodness!	
THE	BAD	
	
Ubiquitous	but	
hidden,	uneven,	
underloved….	
Groups
www.realstorygroup.com			
THE	GOOD	
	
Traditional	ESN+	
THE	BAD	
	
Traditional	ESN-…	
Yammer
www.realstorygroup.com			
THE	GOOD	
	
Scratches	an	itch…	
“The	new	Outlook”	
THE	BAD	
	
Usability	
Performance	
Not	an	O365	fixer	
Teams
www.realstorygroup.com			
THE	GOOD	
	
“RAD”	
Connect	
THE	BAD	
	
“RAD”	
Surprise	limits	
Flow
www.realstorygroup.com			
THE	GOOD	
	
Intriguing	
THE	BAD	
	
Quite	creepy…	
Analytics
THE UGLY
Office 365 is Bought and Not Sold
17
•  Not	a	considered	employee	experience	
•  No	notion	of	employee	journeys	
•  Collection	of	features	getting	added,	replaced,	shuffled	around	
•  MS	Teams	will	not	save	you
Customer-Centered
Digital
18
CDN/ OVP
CRM
Ad
Management
Identity
&
Access
M
anagem
ent
Testing&Optimization
Marketing Data
Warehouse
Mobile-
Security
Analytics
Privacy
PersonalizationUserExperience
(UX)Standards
Product Info
M
anagem
ent
ENTERPRISE SERVICES
Ecommerce
Campaign & Lead
Management
SocialEngagement
&Analysis
Content&
Experience
M
anagem
ent
Digital&
M
edia
AssetM
anagem
ent
Customer Support
BUSINESS PLATFORMS
JOURNEYS
Wishlists
Take
Delivery
Compare
SuggestedProducts
Buy
Search
Deals
Get Updates
Use Branded Apps
InteractRegisterAttend
Recommend
Follow
Connect
Critique
Share
Search
Brow
se
Learn
Sign
Up
Personalize
Peruse
Im
ages
W
atch
Video
Troubleshoot
Feedback
Inquire
T
R
ANSACT
BELONG
DISCOVER
Inspi
ration Utility
Delight
Value
Enablement
19
From Customer-centered to Employee-centered
Employee-Centered
Digital Workplace
Reference Model
realstorygroup.com
TM
Hum
an
Capital
M
anagem
entProfessional
Developm
ent
E-learning
Productivity
Documents
Presentations
Spreadsheets
TravelBenefitsExpenses
Self-Service
CRM and SFA
Financial Mgmt
Business
Process Mgmt
Line of Business
Email
Tasks
Calendar
Groupware
IM
Video
Conferencing
Unified
Communications
Extranet
FileSharing
TeamSpaces
Collaboration
Com
m
unities
Social Q
&A
Innovation
Social
Activity Stream
s
Portaland
Integration
Mobile EnablementAnalytics
UserExperience
(UX)Standards
Security
Governance
Compliance
Search
Identity
andAccessManagement
ENTERPRISE SERVICES
BUSINESS PLATFORMS
SPECIFIC
APPLICATIONS
M
Y
WORK
OURW
O
R
K
WORK BETTER
Ease
Efficiency
Effectiveness
Growth
Recognition
Different Reference Model…
20
Employee-Centered DW calls question on UX
•  Outside-in Approach
•  From screen to systems, rather than systems to
screen
•  Employee-centered rather than Enterprise-
centered
•  UX methodologies from public web
•  User journeys and top tasks
•  Workplace “Contextual Inquiry”
•  Personas	and	Journeys	Drive	Plan
•  How to do this in O365?
•  Likely need to connect to other systems
•  Likely need to customize and extend
•  Consider packaged add-ons before you build
•  But more tools is not a panacea…
Employee-Centered
Digital Workplace
Reference Model
realstorygroup.com
TM
Hum
an
Capital
M
anagem
entProfessional
Developm
ent
E-learning
Documents
Presentations
Spreadsheets
TravelBenefitsExpenses
Self-S
CRM and SFA
Financial Mgmt
Business
Process Mgmt
siness
Email
Tasks
Calendar
Grou
IM
Video
Conferencing
Unified
Communications
Extranet
FileSharing
TeamSpaces
Collaboration
Com
m
unities
Social Q
&A
Innovation
Social
Activity Stream
UserExpe
(UX)Sta
Governance
Compliance
Search
BUSINESS PLATFORMS
SPECIFIC
APPLICATIONS
M
Y
WORK
OURW
O
R
K
WORK BETTER
Ease
Efficiency
Effectiveness
Growth
Recognition
21
IM	 File	Share	&	Sync	
Core	HR	 Finance	 Marketing	&	Sales	 IT	&	Operations	HR	Analytics	Payroll,	Recruiting	&	Workforce	Mgmt	
	
HCM	&	Major	
Business	Lines	
	
Learning	&	Development	 Portals	&	Identity	Mgmt	Travel,	Time	&	Expense	Mgmt	 KM	&	Search	
	
Self	
Service	
	
Employee Experience Technology
Email	
Unified		
Communication	
Team	Chat	 Ent	Social	Network	 ECM	&	DM	 Mobile	&	Wearables	
Communities	
Innovation	
Task	Mgmt	AI	&	Cognitive	Intranet	 Authoring	&	Wiki	
Engagement	
	
Collaboration	&		
Communication	
		
22
The Omnichannel Technology Stack Model for the 2020s
CRM	&	SFA	
Salesforce	
Automation	&	
Relationship	Mgmt	
Social		Engagement	
Engage	in	social	media	
&	communities	
Email	&	Marketing	
Automation	
Manage	outbound	
messaging	
WCM	
Manage	web	content		
&	inbound	experience	
DAM	/	MAM	
Manage	image,	video,	
&	audio	assets	
CONTENT	&	ENGAGEMENT	MANAGEMENT	SERVICES	
Social	 Email	 Web	 Mobile	 Print	 Video	 Voice	
ENTERPRISE	FOUNDATION	SERVICES	
CIAM:	Customer	Identity	&	Access	Management,	and	SSO	
Operations	Hubs	
Creative	&	Content	Development,		
Campaign	Scheduling,	Resource	Mgmt	
Journey	Orchestration	&	Decisioning	
Omnichannel	engagement	and	personalization:	rules	and	paths	
Omnichannel	Content	Platform	
Content	object	store	for	base	components	
Customer	Data	Platform	(CDP)	
Definitive	consumer	data	&	segments	
Intelligence	Hubs:	Analytics,	Reporting	&	Visualization,	Predictive	Modeling,	Dashboards	
Advertising		
Generate	demand	
Applications	
Deliver	services	
E-commerce	
Sell	things	
Distribution	
Deliver	via	channel	
Contact	Center	
Answer	questions	
INTERACTION	&	DELIVERY	SERVICES	
Service	&	Support	
Address	customer	
inquiries	and	problems	
PoS	/	F2F	
ENGAGEMENT	CHANNELS	
Copyright,	2019	-	Real	Story	Group
Omnichannel Means Key Services Move Lower in Your Stack
CHANNEL-SPECIFIC	
Contextualization	
Assembly	
Delivery	
Interaction	
ENTERPRISE-WIDE	
Core	Data	
Core	Content	
Insights	
Orchestration	
Personalization	
Omnichannel	Collaboration	
Enterprisewide	Accessibility	
Context:	moving	capabilities	from	individual	silos	to	enterprise-wide	availability	
ORDER	TAKERS	
DECISION	MAKERS	
Copyright,	2019	-	Real	Story	Group
Four Key Business Services in Enterprise Foundation Layer
Listening,	mapping,	executing,	viewing,	
and	measuring	omnichannel	customer	
journeys	
Collaborate,	create,	and	schedule	
–	internally	and	externally	
Re-use	-focused	hub	for	one-
stop	content	access	to	support	
omnichannel	experiences	
Unified	customer	and	prospect	records,	
readily	available	to	front-line	CX	specialists	
and	systems	to	leverage	across	channels	
Copyright,	2019	-	Real	Story	Group
Don’t be this guy….
I	love	the	smell	of	O365	in	the	morning…	
I	dunno,	which	Office	
365	service	should	we	
use	for	this??	
www.realstorygroup.com
Stay in Touch…
tbyrne@realstorygroup.com
www.linkedin.com/in/tonybyrne1
www.realstorygroup.com/try
Evaluating
Office 365!

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