The music video treatment proposes an 80s revival theme with conceptual and performance elements. It will begin with close-ups of instruments being played and fast cuts towards the band. Scenes will include the band playing in a bare room projected with stars/northern lights, wearing lab coats pretending to experiment, and holding glowsticks in a dark room. Various shots and editing techniques like fast cuts, zooming, and forced perspective will be used. References are made to videos by Ladyhawke and Mystery Jets for inspiration. The target audience is identified as 15-19 year old female indie fans. Cinematography techniques, locations, costumes, and a retro digipack design are discussed to achieve the proposed 80s space/

1. By Rebecca, Mica and Minyee

2. The treatmentFor the track ‘Off the radar’ will be performance and conceptual video with a spacey
and 80’s revival theme. The music video will amplify and illustrates the lyrics. The
music video will begin of several close ups of the instruments being played,
especially the keyboard, while fast intercuts of the camera charging towards the band,
on floor level. A midshot reveals a bare room with lighting focusing on the band and
projector displaying a background of stars and northern lights. When vocals begin,
(0.07) a beauty shot will be used of the lead artist, reflecting her sassy attitude. The
close ups of the cuts of the instrument playing will continue as well as mid shots of the
other band members and close ups of the main singer. The camera turns into the
P.O.V of a cross hair appears on the singer’s face before the electronic beats begin.
When the electronic beats begin, close ups and fast pace cuts will be used of the
projections images of the northern lights, along with mid shots of the band playing,
and a zoom in of the projector turning the screen into a whitewash. On the lyrics,
‘Have you taken your chemicals?’, (0.33)will reveal a mid/long shot of the band in
wearing lab coats in a mock lab, with flasks and test tubes of bright colour liquid
(coloured fizzy drinks) and bubbles coming from a flask. The band pretend to be doing
an experiment when a band member suddenly drinks one causing the band to be
confused. When the new verse begins, ‘You travelled..’ (0.44) it will smash cut back
to a forced perspective of the singer taking two thirds of the camera while the
guitarist, who can be seen in the background, is small by comparison. This is cut in a
sequence where the band members in the background change, as well as beauty
shots of the lead singer until the lead singer blows one of the band members away at
0.57.

3. The treatment
At 0.57, various beauty shots of the band members are used with a handheld camera
creating a swaying effect. At 1.05 a zooming out shot of the main singer by herself
against a starry backdrop pointing at the camera. When the vocals begin to repeat the
word radar is performed by each of the band member and quick flashes of the word
‘Radar’ appears on a black screen in red capitals letters. At 1.11 the drummer throws
into a drumstick in the air which the camera follows. A match on action is shown of a
glow stick falling in slow motion in a photography room. The band has glowing makeup
and glowsticks in their hands. Several jump cuts are used of the band in different
positions holding glowsticks and swinging neon objects in slow motion to create and
fun/eerie atmosphere. Mirror effects of each band member dancing with the glowsticks
etc and extremely close ups of the band in glowing makeup. At 1.31, it cuts back to a
long shot of the band in the rooms with the projector. Various shots is shown of the
band members performing, inc and a close up of a film on the tv screen. Close and mid
shots. At 1.36, an extreme close up of the singer’s lips show and cuts quickly of close
ups of instruments being played by the other band members and goes back and forth.
At 1.41 a close up shot of the backing singer is shown. Longer takes are seen of the
singer slowly zooming out, with close ups of the other band members faces performing.
At 1.49 a mid shot is shown of the whole band performing with the starry background.

4. The treatment
At 1.59, various shots with several fast pace cuts of the band members
and props in the room while the room begins to start flashing red. A brief
stop motion is also shown of a space ship flying into space. At 2.09 a
shadow form of the lead singer is shown belting a long note. The rest of the
band is also shown playing in shadow, intercutting with them playing
normally while the red light continues to flash. The repetition of the word
‘Radar’ is sung by the whole band, including the band singing on the tv
screen, the band holding glowsticks in the dark room and the word radar
shown in red letters on a black screen repeatedly. At the end when the
lead singer shout ‘1,2,3,4’ the camera splits into four with the band in
holding a number 1,2,3,4 out of foam. A mid shot is shown of the whole
band chucking the numbers on the floor and walking away. As the sound
fades out, the video does like a tv being switched off.

5. Main idea (Generalised)
Main influence will be Ladyhawke’s (back of the van) and the Mystery Jets' (Two
doors down). Both includes 80’s theme that has inspired our music video.
Ladyhawke’s in back of the van has a space/galaxy theme of stars and northern
light. We would like to achieve by using videos clips from youtube of northern
lights and stars and project it onto a screen or green screen it. We would also
like to include a scene where the band are in a dark room and neon glows stick,
conforming to the electronica genre.

6. Representation
Mise-en-scene:
Funky and retro
80’s revival with
modern twists
via outfits
Unconventional
indie band due
to multicultural
members
Conventions of
indie: Showing
instruments, ie
guitars etc.
Electro elements
via flashing
lights, bright
colours and
costume eg
skinny jeans
Using quirky
editing
techniques such
as stop and
reverse motion to
give band
eccentric edge
More upbeat
and energetic
due to crazy
live
performances
in quirky
places ie
laudrenttes
in East LDN
Signed to
indie label
XL
recordings
with
similar
artists

7. Audience
Secondary audience: 25-30
year old females who has
fond memories of 80’s music
and fashion, as track will
remind them of this. As the
80’s revival is the current
trend in music, this track
should appeal to our primary
and secondary audience.
Be interested in
dramas such as Skins,
Misfits and This is
England ‘86
Duran DuranCyndi Lauper
Consume products such as
web 2.0 sites such as
Facebook and Tumblr
Use technology such as
Iphones and Blackberry. Also
buy music from Itunes and
HMV
Watch iconic teen movies such
as Ferris Bueller’s Day Off and
The Breakfast Club. Also watch
indie movies such as Brick
(2005) or more quirky films
such as Scott Pilgrim vs the
world (2010)
Primary audience: 15-19
female teens who listen to
Indie music. Similar artists
they would listen to are
New Young Pony Club, The
Ting Tings and La Roux.
Target Audiences

8. Cinematography
 Use of beauty shots on lead
vocals and close up/cut ins on
guitars to define indie genre.
Also long shots to show whole
band performing.
Dolly shot of whole
band performing to
add dynamic when
changes from verse to
bridge.
Panning shots to
reveal mise-en-
scene of girls
bedroom and
boredoom.
Advanced shots:
Forced perspective:
Gives an unusual
element to the video
and conforms to
quirkeness of indie
video
Rule of thirds:
On main
performer for
complete
attention on
artist
Stopmotion:
Use at certain
segments of
song to
illustrate
lyrics ie;
‘landed on the
moon’

9. Cinematography
Low and high angles
Mid shotsLong shots
Over the shoulder
Compositing

10. Editing
Axial cut
Where we would film non stop
of a scene while every once in a
while would either zoom or
moving the camera in or out.
We would then editing the
unneeded footage.
Wipe (transition)
Using the iris wipe to connect
or follow the story
Match cut
Stanley Kubrick's 2001: A Space Odyssey
We would use
intertexuality of a drum
stick during the bridge
of a song that turns into
a glowstick
Takes: Short and Long
Pov
180 dergrees
This rule will help
keep continuity.
Adds different dynamics
Mirror
effect
Reverse
motion:
add quirky
effect to
video, in
sections of
video

11. Mise-en-scene
80’s revival/inspired, similar
clothing that’s associated
with the 80’s- reflects up-
tempo electronic tones of
the music . This is currently
the trend in 2010 with artists
such as La Roux and The
Ting Tings new album.
Bright colours, ‘pop’
colours, reflects energy
of the track. Also use of
patterns via background
or clothing.
Clothing
and
accessories
Style and Form
80’s
revival/inspiratio
n such as
playsuits and
printed t-shirts

12. Props/ locations that will be used

13. Representation/locations used
 Bright, ‘poppy’ colours- yellows, pinks, red, greens
 Guitars, drums, keyboard, vocals
 Using quirky editing techniques such as reverse and axel
cuts
 Use of make up, i.e. colored eye make
up/glitter/accessories
 A desolate room (warehouse?) to film performance shots
(Southwark play house/studio?)
 Science lab
 Photography dark room.
 Brick walls (Background for digi pack)
 Bright colours (costume)
 Bright lighting

14. Genre and music video conventions
A genre for a niche
market. (indie is
becoming a mainstream
genre) 15-19 year old,
mostly females
conforms to indie target
audience typical age.
Young band members
(17-19) that are mostly
female this will
challenge the
representation of a indie
band where its mostly
male dominant
Challenging-Mix gender
and ethnicities
Subvert- use of females
(lead vocals) and one
male
Showing instruments,
Indie/electro-
conventions-
Bright colors/neon this
will be linking to the
80’s revival
Conform with
clothing, skinny jeans.
Bright colours for
indie pop conventions.

15. Theories applied
 This pitch in the video will uses the theory Post
modernism, that 80’s revival is currently the trend
for electro/pop music and inspiration from music
videos from Mystery Jets and New Young Pony
Club. Voyeurism in that the spectator watches the
band through a tv screen performing.
 Links to intertexuality with retro clothing, to
remind audience of 1980’s. A iconic 80’s teen movie
will also be briefly shown on the screen.
 Firth’s theory- that this video will be more
performance and conceptual based.

16. Artist digipack: Ladyhawke
 Ladyhawke digi pack is
another idea we would
possible use for our digi pack,
the use of water colour
sketches are effective but
simple.
Ladyhawke

17. Artist digipack: Vampire Weekend
 Vampire Weekend is a indie
rock/world beat/pop band that use
photography with an faded effect
Vampire weekend
Typography has an
80’s feel with bright
colours
80’s sense from
the faded effect
The band’s
not in sight a
random
picture from a
house party
with the band
name in the
centre

18. Artist digipack: Mystery Jets
Mystery Jets
Using old things
around the area to
create a time effect
Coloured
themes of
bright blue
pink blues
and
orange etc
Coloured
bows link to
the 80’s
theme.
The Mystery Jets, an all male group
that are indie rock/ post punk
Artistic by
only the
white
background
makes the
viewer
focus on the
female feet
and bow

19. Digi pack Idea’s for our digi pack
We want to carry on with the bright
colours throughout the digi pack
Geomatric shapes and block colours.
Back drops are going to be simple i.e
brick walls, the audience will then
focus more on the band and the text
We could also carry on with the space
theme for the front cover, with the
background of northern lights with the
bands name and image.