Richard Branson founded many successful businesses under the Virgin brand such as Virgin Atlantic, Virgin Megastores, Virgin Books, and Virgin Galactic. He believes in living wholeheartedly every minute and seeing the best in others. Branson was able to turn almost anything into a profitable business in unconventional ways and took big risks, knowing cash could run out. He fostered a teamwork culture where people had fun and felt their work was important. Branson continuously grew his companies and was committed to having a clear set of ethical values while also valuing originality and constantly trying new ventures.

1. Richard Branson “ Every minute of everyday should be lived as wholeheartedly as possible and that we should always look for the best in everyone and everything.” Losing My Virginity

2. Branson’s Business Virgin Atlantic Virgin Megastores Virgin Books Virgin Credit Card Virgin Holidays Virgin Trains V2 Music Virgin Active Virgin Galactice. Ulusaba . Necker Island

3. Challenges “ Branson could make 'everything and anything' into a profitable business and that too in the most unorthodox ways.”

4. Vision “ music is tremendously exciting: it was political, it was anarchic, it summed up young generation's dream of changing the world.”

5. Risk taking “ No matter how many success Virgin had, there was always danger that cash would run out.”

6. Fostering team work “ We worked together because it was fun, because we felt that what we were doing was important and because we had great lives together”

7. Continuous growth “ As far I am concerned company will never stand still. Its always been a mutating, indefinable entity, and past few years have demonstrated that.”

8. Winning commitment “ people asked me- why don’t you have fun….. But they were missing the point.

9. A clear set of ethical values and beliefs and to live by them “ I can honestly say that I have never gone into any business purely to make money. If it is the sole motive then I believe you are better off not doing it.”

10. Originality of success “ to be successful you have to be out there, you have to hit the ground running.”

11. “ At the outset, each of those individual ventures was set up into the unknown for the company that I feel personally, like a loss of one’s virginity, but unlike the real thing, in whatever world you make for yourself, you can keep embracing the new and different over and over again.”