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1
May / 2012
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        2
Company: integrated business platform




   60,258 cars                                                     31,186 cars
   2.9 million clients                                             692 clients
   251 locations                                                   323 employees
   4,022 employees

                                        Synergies:
                                    bargaining power
                                    cost reduction
                                    cross selling




    13,077 cars                                           69.0% sold to final consumer
    203 locations in Brazil                               67 stores
    47 locations in South America                         921 employees
    34 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                             3
                                                                                         Based on the 1Q12
Car rental financial cycle

                                                 1-year cycle
                                                                                                  Car sale revenue
                                                                                                       $26.2

                                                       Revenue


             1    2    3     4     5          Expenses, interest and tax      8      9     10     11     12


     $27.9
Car acquisition
                                                        Car Rental               Seminovos                    Total
                                                     per operating car        per operating car               1 year
                                                      R$           %           R$          %                    R$
    Revenues                                            19.9     100.0%          29.1     100.0%                  48.9
    Cost                                                 (8.2)    -41.3%                                          (8.2)
    SG&A                                                 (2.7)    -13.5%           (2.9)         -9.9%            (5.5)
    Net car sale revenue                                                           26.2          90.1%            26.2
    Book value of car sale                                                        (25.5)        -90.0%           (25.5)
                                        EBITDA            9.0        45.2%          0.7           2.4%             9.7
    Depreciation (vehicle)                                                         (1.7)         -5.8%            (1.7)
    Depreciation (non-vehicle)                           (0.3)        -1.7%        (0.1)                          (0.5)
    Interest on debt                                                               (2.4)         -8.2%            (2.4)
    Tax                                                  (2.6)      -13.0%          1.0           3.6%            (1.5)
                                  NET INCOME              6.1        30.4%         (2.4)         -8.4%             3.6
    NOPAT                                                                                                         5.3
    ROIC *                                                                                                      17.5%     Spread
    Cost of debt after tax                                                                                       8.6%     8.9p.p.
         * Investment in cars and PP&E (8%)                                                                                         4
Fleet rental financial cycle


                                                 2-year cycle                                   Net car sale revenue
                                                                                                          $26.4


                                                    Revenue



            1     2    3        4   5      Expenses, interest and tax        20      21   22   23   24


    $33.8
Car acquisition
                                                     Fleet Rental              Seminovos             Total
                                                   per operating car        per operating car       2 years
                                                    R$           %           R$          %            R$
       Revenues                                       34.0      100.0%         28.7     100.0%           62.7
       Cost                                            (9.7)    -28.7%                                   (9.7)
       SG&A                                            (1.8)      -5.3%        (2.3)       -7.9%         (4.1)
       Net car sale revenue                                                    26.4        92.1%         26.4
       Book value of car sale                                                 (25.0)      -90.0%        (25.0)
                                        EBITDA        22.4          66.0%       1.4         5.0%         23.8
       Depreciation (vehicle)                                                  (8.3)      -28.8%         (8.3)
       Depreciation (non-vehicle)                      (0.1)        -0.1%                                (0.1)
       Interest on debt                                                           (4.0)   -14.1%         (4.0)
       Tax                                            (6.7)        -19.8%          3.3     11.4%         (3.5)
                                    NET INCOME        15.6          46.0%         (7.6)   -26.5%          8.0
                           NET INCOME per year          7.8         46.0%         (3.8)   -26.5%          4.0
       NOPAT (annualized)                                                                                  5.4
       ROIC                                                                                              16.1%    Spread
       Cost of debt after tax                                                                             8.6%    7.5p.p.
                                                                                                                            5
Company: managing assets

             Targeted spread

 Equity


              Pricing strategy




              Assets (cars)
Funding
                                               Assets (cash)




 Debt     Profitability comes from          Cash to renew the fleet
              rental divisions




            Flexible and liquid assets.
                                                                      6
Company: stable management
      BOARD OF DIRECTORS




                  CEO                                 Salim Mattar – 38y


                                       Car
                                    Acquisition

                                      Legal


                  COO                                 Eugênio Mattar – 38y




                                                   Human                            Administration
                        Financial                 Resources                IT
Gina Rafael – 30y



Bruno         Roberto Mendes – 26y            Daltro Leite – 26y
Andrade – 19y



João Andrade – 7y
                                     Localiza has a lean and efficient structure.

Marco Antônio                       The succession process is already planned.
Guimarães – 21y

                                                                                                     7
Company: growth and profitability track record
                                                                              Revenues consolidated                                            %
                                                                                                                                R:      24.4                                2,918.1
                                                                                                                            CAG                                 2,497.2

                                                                                                                                         1,823.7 1,820.9                    1,4 6 8 .1
                                                                                                                            1,505.5                             1,3 2 1.9
                                  CAGR: 15.9%                                                                   1,126.2                   9 8 0 .8   9 2 2 .4
                                                                                                     854.9                  8 5 0 .5
                                                                                           634.4                                                                                         CAGR:
                                                                                5 15 .7                          5 8 8 .8                                                                23.4%
                                                                   4 5 7 .4                          4 4 6 .5                                                               1,4 5 0 .0
                                2 3 4 .1     2 9 6 .1   4 0 2 .7                          3 0 3 .0                                                              1,17 5 .3
           2 12 .9   2 2 5 .9                                                                                                             8 4 2 .9   8 9 8 .5
                                                                                                                 5 3 7 .4   6 5 5 .0
                                                                                           3 3 1.4   4 0 8 .4

          1997       1998       1999         2000        2001      2002         2003       2004      2005        2006        2007            2008    2009        2010        2011
                                 Consolidated                                           Rentals                                Used car sales

                                                                               EBITDA consolidated

                                                                                                                                             %
                                                                                                                                       : 22.6
                                                                                                                            CAGR
                                                 23.9%                                                                                                                        821.3
                                           CAGR:                                                                                                                  649.5
                                                                                                                                             504.1    469.7
                                                                                                                             403.5
                                                                                                     278.1       311.4
                                                         154                    152.1      197.8
                                             134.3                 149.9
          42          62        85.2


          1997       1998       1999         2000        2001      2002         2003       2004      2005         2006       2007            2008     2009        2010        2011

GDP        3.4        0.0        0.3          4.3        1.3       2.7          1.1        5.7        3.2          4.0        6.1            5.2      -0.6         7.5          2.9

Average                                       1.9                                                                                      4.3


                                              Average growth of roughly 25% p.a. in the last years.
                                                                                                                                                                                                 8
Company: GDP elasticity



                            Rental revenues growth elasticity x GDP


                                                                                 Localiza




                                                                                                    5.7x
                                                                                 Sector


                                                                                  GDP       2.9x

              2005      2006       2007       2008       2009      2010       2011




The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level.



                                                                                                             9
Company: market share - fleet


Car Rental division                                                   Fleet Rental division



                         36.5%                                                                13.9%




                                 Consolidated

                                                              23.5%      24.1%
                      20.6%   20.8%     21.8%     21.4%
            18.9%




            2005      2006    2007       2008     2009        2010       2011


                                                                                                      10
                                 Source: ABLA 2012 yearbook
Company: recognitions and rewards

Brand Analytics
     49th most valued brand in Brazil
2011 Valor 200
     8th Company in growth and profitability

Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation)
      The best Company of the vehicle rental sector

BRIC Breakout
      One of the 5 top picks Brazil for 2012
Exame Magazine
     Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012”

Institutional Investor’s ranking:




                                                                                                   11
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        12
Drivers and growth opportunities




                                   13
Car rental drivers: investments

    Investments in Brazil                                                           Investments by sector



                                  12.3%
     20.8%
                                                             154
                                                                         137

R$85.8 bn                    R$150.4 bn                                             106


                  18.7%
                                                                                              38

             R$16.8 bn                                                                                      7              6           5          3
                                19.5%




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                                                                            ec
                          R$174.6 bn




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                                                                                 le
                  18.4%




                                                                               Te
             R$28.7 bn
                            Invested
                            To be invested




                                R$456 bn to be invested.
                                                                                                                                                      14
                                        Source: EXAME yearbook, 2011-2012
Car rental drivers: income and affordability

                                                         GDP per capita
                                                         (R$ thousands)                                        21.3
                                                                                                       19.0
                                                                                     16.0     16.6
                                                                            14.2
                                                          11.7      12.8
                                                10.7
                               8.4     9.5
             6.9    7.5




            2000    2001      2002    2003     2004      2005      2006     2007     2008    2009     2010     2011



                                             Car rental affordability
                                                                                                               545
           51%                                                                                         510
                                                                                              465
                                                                                     415
                   38%                                                      380
                             37%      35%                           350
                                                          300
                                                260
                                     240
                   180      200
            151                                31%
                                                          27%
                                                                   22%      20%
                                                                                     18%      16%      15%     15%

           2000    2001      2002     2003     2004      2005      2006     2007     2008     2009     2010    2011

                         Monthly m inim um salary (R$)          Daily rental price over m inim um salary (%)


Income increase and stable daily rental rates increased car rental affordability.
                                                                                                                      15
                                     Source: IPEADATA, IBGE and Valor website
Car rental drivers: consumption

         A and B classes - million                                  Potential consumption of Brazilians in 2011 - billion



                                                31                                                   Total population
                                       %
               %                  55.0                                                                   R$ 2,500
 13       53.8           20

                                                                                                           A and B
                                                                                                           classes
2003                     2009                2014e                                                         R$ 930




       Air traffic passengers - million                                                 Credit card holders - million

                                          %
                          20.3
                               %     16.2            179                                                        %           35.3
                                                                                                                                 %
            %                    154                                                     .0   %            13.3                      69
       80.3        128                                                               200
                                                                                                    45               51
 71
                                                                                15


2003            2009               2010              2011                     2003                  2009             2010            2011


                                Strong domestic drivers leads to higher volumes.
                                                                                                                                            16
                                      Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
Car rental opportunities: consolidation



                                Car rental locations in Brazil


           Airport locations                                                   Off-airport locations

                                                                                        Localiza
          Others                                                                          349    Hertz
   Avis     31                       Localiza                                                     76 Unidas
    30                                 100                                                                 72
                                                                                                       Avis
                                                                                                        24

                                                        Others
Unidas                                                   2004
  27               Hertz
                    41




                               Off-airport market is still fragmented.


                                                                                                                17
                           Source: ABLA and each company website (January, 2012)
Car rental strategy: organic growth



             Brazilian distribution                                 Network expansion in Brazil

                                   415    449
                            381
               312   346
254    279


                                                                            2011       Branches

2005   2006   2007   2008   2009   2010   2011
                                                                    Owned                  13

                                                                    Franchised             23

                                                                   Total                   36




                                   Localiza’s network is still being expanded.
                                                                                                  18
Fleet rental drivers: outsourcing trend

                       Outsourced fleet penetration


Brazilian Market                                                                    World (%)


                                                                                                                                       58.3
Corporate fleet:
                                                                                                                           46.9
  4,200,000
                                                                                                                37.4


 Targeted fleet:                                                                                  24.5
                                                                                     16.5
    500,000                                                                13.3
                                                               8.9
                                               5.4

 Rented fleet:




                                                                                                                                    nd
                                               l
   232,000



                                                          d




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                                                                                            Fr
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                                                                             G
                                                              ch
                                                           ze
                                                         C
     31,629


                   Less than 50% of targeted fleet is rented.

                                                                                                                                              19
                        Source: ABLA and Datamonitor
Used car sales drivers: affordability and penetration
                Middle class - million                                                                                    Car purchase affordability

                                                                          1       6    0                                                                                                                  7   0 0




                                                                                           148    128                                                                                          645
                                                       113                1       4    0




                                                                                                         115                                                              510
                                                                                                                                                                                   545
                                                                                                                                                                                                          6   0 0




                               94.9                                                                                      104                                     465
                                              %                                                                   97               93
                                          19.1
                                                                          1       2    0




                                                                                                                                                          415                                             5   0 0




                                                                              1       00

                                                                                                                                           80     380
         66                                                                                                                                                                                               4   0 0




                    . 8%
                                                                                  8    0




                  43                                                              6    0




                                                                                                                                           350
                                                                                                                                                                                                          3   0 0




                                                                                                                                  300              75     68                                              2   0 0



                                                                                  4    0




                                                                                                                  240    260                                      58      56
                                                                                                         200                                                                            52
                                                                                                  180                                                                                              44 *
                                                                                                                                                                                                          1   0 0


                                                                                  2    0




                                                                                           151
                                                                                       0                                                                                                                  0




                                                                                           2000   2001   2002    2003    2004     2005     2006    2007   2008     2009     2010        2011       2012
        2003                   2009                  2014e
                                                                                                            Number of minimum w ages to buy a new car     Monthly minimum salary (R$)



      # of inhabitants per car (2011)                                                                                   # of inhabitants per car - Brazil

                USA               1.3
                                                                                                                8.0        7.9
 United Kingdon                         1.8
                                                                                                                                         7.4
         Germany                        1.9
                                                                                                                                                    6.9
            France                       2.0
                                                                                                                                                                 6.5
              Japan                       2.1

     South Korea                                     3.6                                                                                                                     5.9
                                                                                                                                                                                             5.5
              Russia                                       4.0

         Argentina                                          4.2
              Brazil                                                5.5                                         2005      2006           2007      2008         2009        2010             2011

                   Income increase and credit availability are the major drivers for car sales.
Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC), Bradesco (2012: estimated), ANFAVEA, Exame (Dec/2011).                                          20
Brazilian car market: new x used car market and affordability


                                                                                                                    17.7 Population    with
                                                                                                      16.9                affordability to
                                                                                        16.3
                                                                    16.0                                                  buy a compact
               14.7           15.0                                                                                        car with 20%
14.2                                            14.5
                                                                                                                          downpayment


                                                                                                                    9.5
                                                                                                      8.9
                                                                                        8.4                                  Used cars

7.0                           7.1               7.3                 7.1
               6.7


                                                                                              2.5x         2.6x      2.7x
                                                      2.7x                2.4x
                                    3.1x                                                                                      New cars
      4.4x           3.7x                                                                            3.5           3.5
                                                                                        3.3
                                                                    3.0
                                                2.7
                              2.3
               1.8
1.6

2005          2006           2007             2008                 2009               2010           2011         2012e



                      Used car market is estimated to be 2.7x the new car market in 2012.

                                                                                                                                         21
                                       Source: FENABRAVE (Autos + light commercial) and Bradesco
Brazilian car market : 2011 market share


                   Localiza used cars x Car market
                       Used cars sold: 50,772



       0.6%                           1.5%                         10.6%




                                 0KM
   Used                                                  Up to 2 years
                              3,425,499
 8,862,951                                                 476,827


Used   Seminovos            0km      Seminovos       2 years old    Seminovos




                                                                                22
                            Source: Fenabrave 2011
Brazilian car market: monthly sale per store


                                         Monthly sale / lots*

109
               96             91               90
                                                               84              82           81

                                                                                                              48




FIAT           VW            FORD             GM            SECTOR       SEMINOVOS*     RENAULT        PEUGEOT
                                                             2010**




                         * Average sales per lots (excluding auto malls – 10 stores)
                              ** Total sales divided by the number of dealers


       Localiza Seminovos monthly sale per store is in line with market average.



                                                                                                                   23
Source: Anfavea (National OEM’s Association); number of dealers from each OEM association website (nov/11 )
Used car sales strategy: network expansion


     Brazilian distribution                                            New lots


                                  66
                       49    55                                                   Points of
          32    35                                                 Status
     26                                                                             sale
13
                                                         In construction and
                                                                                     14
                                                        prospection
2005 2006 2007 2008 2009 2010 2011




                     The network is being expanded to support rentals’ growth.

                                                                                              24
Used car sales: sold cars evolution
                    Monthly average of sold cars

                                                       4,231   4,428
                                           3,940
                   2,857        2,877
         2,508




         2007      2008         2009       2010        2011    1Q12


                                 Sales profile


         45%       44%          42%        39%         48%     49%


         55%       57%          58%        61%         52%     51%


         2007      2008         2009       2010        2011    1Q12
                           Financed          In cash

The increase on sales was supported by the opening of new points of sale.

The macro prudential measures impacted the sales profile in 2011 and 2012.
                                                                              25
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        26
Competitive advantages: 38 years of experience in managing assets




                            Profitability comes from rental divisions



                                      Renting cars                      Selling
Raising       Buying                                                     cars
money          cars
  $


                                                                        $



                               Cash to renew the fleet or pay debt



                                                                                  27
Competitive advantages: raising money



      Raising     Buying                                                                      Selling
                                               Renting cars
      money        cars                                                                        cars


                   Investment grade: lower spreads and longer terms




 Global Scale
                    BBB- Fitch
                   Baa3 Moody’s      BBB+ S&P              B+ S&P          B+ Fitch      B2 Moody's
                     BBB- S&P




National Scale        brAAA S&P
                    Aa1.br Moody’s       A (bra) Fitch          A- (bra) Fitch        A- (bra) Fitch
                    AA+(bra) Fitch

       Localiza raises money with lower spreads when compared to Brazilian competitors.

                                        As of May, 2012.                                                28
Competitive advantages: buying cars



     Raising       Buying                                                              Selling
                                                Renting cars
     money          cars                                                                cars



                           Better conditions due to higher volumes


Localiza’ share in national sales of the main                  Purchases by brand in 2011
 automakers in 2011: GM, FIAT, VW, Ford
                and Renault
                                                                         Renault
                                                                                    Others
                                                           Ford           9.9%
                                                                                     1.3%
                                                          11.0%
                                      2.3%

                                                                                                  Fiat
                                                       GM
                                                                                                 39.3%
                                                      21.0%

                                                                        VW
                                                                       17.5%

               Localiza announced the purchase of 100,000 cars for 2H11 and 2012.
                                                                                                         29
Competitive advantages: renting cars



Raising      Buying                                                                                                    Selling
                                                  Renting cars
money         cars                                                                                                      cars



   Brand                              Know How                                                           Brazilian distribution

                                                                                                         450




                                                                                 # of branches
                                                                                                                            270
                                                                                                                             54
                                                                                                                             99

                                                                                                                             117




                                                                                # of cities
                                                                                                   315




     49th most                                                                                                 80      75
                                                                                                                                   40
    valued brand
      in Brazil
                                                                                                 Localiza      Hertz   Unidas           Avis

  The Company is present in 213 cities where the other largest networks do not operate.
                                                                                                                                               30
                     Source: Brand Analytics and each company website (January, 2012)
Competitive advantages: selling cars



  Raising      Buying                                                               Selling
                                           Renting cars
  money         cars                                                                 cars



Sales to final consumer                                 Buffer: additional fleet




                  Selling directly to final consumer reduces depreciation.
     Cars available for sale are used by the car rental division during peaks of demand.
                                                                                              31
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        32
Highlights



Investment Grade in global scale and brAAA in national scale
by S&P


Included at Bovespa and IBrx50 indexes starting 01/02/2012


Increase in the ADTV to R$32 million in 1Q12
(R$23 million in 2011)


More than 500 rental locations




                                                                 33
Highlights
             Net Revenues - Consolidated
                                                                           Consolidated EBITDA
                                  774.7
             681.5
                          7%
                      13.                                                          12.8
                                                                                        %
                                                                                                  210.0
                                                                   186.2




                                           R$ million
R$ million




             1Q11                 1Q12                             1Q11                           1Q12




             Consolidated net income                                        End of period fleet

                                                                                                   91,444
                                                                   84,271          8.5%
                          %
                     14.3                                          28,191                          31,186
                                   72.7
R$ million




             63.6                                       Quantity


                                                                   56,080                          60,258



             1Q11                 1Q12                              1Q11                           1Q12
                                                                      Car rental              Fleet rental
                                                                                                               34
Car Rental Division
                                              # daily rentals (thousand)


                                        24.6    %
                                  CAGR:                                     12,794
                                                                10,734
                                     7,940           8,062
                          5,793                                                                 8 .7 %
                4,668                                                      2%
    3,411                                                               19.             3,063            3,330



    2005        2006      2007        2008           2009        2010           2011    1Q11               1Q12


                                             Net revenues (R$ million)



                                       : 24.9%
                                  CAGR                                          980.7
                                                                802.2

                                    565.2           585.2
                                                                                                       %
             346.1
                        428.0                                                                   15.0
                                                                           3%
                                                                        22.
258.6                                                                                                      267.9
                                                                                        233.0



2005         2006       2007        2008            2009        2010            2011    1Q11               1Q12

        Revenue grew above volume due to the increase in the average rental rate per car.
                                                                                                                   35
Fleet Rental Division
                                         # daily rentals (thousand)


                                      19.2%
                              CAGR:                                           9,603
                                                            8,044
                                               7,099
                                 6,437
                      5,144
 3,351
           4,188
                                                                    19.4
                                                                         %                1 5 .9 %
                                                                                      2,253          2,611



 2005       2006      2007       2008           2009        2010              2011    1Q11           1Q12


                                        Net revenues (R$ million)


                                     : 21.4%
                              CAGR
                                                                              455.0
                                                           361.1
                                               303.2
                                                                                                     %
                     219.8      268.4
                                                                      0   %                   23.8
142.0
          184.0                                                    26.                               129.5
                                                                                      104.6



2005      2006       2007       2008           2009         2010              2011    1Q11               1Q12
  The Fleet Rental is still presenting strong pace of growth with revenue’s improvement.
                                                                                                                36
Net Investment
                  Fleet increase * (quantity)
                                                                                            18,649                9,178

                                                      9,930               8,642
                                      7,957                                                65,934
  7,342           10,346                                                                                       59,950
                                                                                                     47,285              50,772                           (4,562)
                                                     44,211            43,161                                                         (3,516)
                                   38,050                  34,281               34,519
                  33,520                    30,093
26,105                  23,174
         18,763
                                                                                                                                   8,065 11,581 8,723 13,285


   2005              2006             2007              2008              2009                 2010               2011                1Q11                     1Q12

                                                         Purchased cars                  Sold cars                                  * It does not include theft / crashed cars.



                  Net investment (R$ million)
                                                                                             588.5                 308.4

                                                       354.5                               1,910.4
                                     210.4                                281.8                                1,776.5
                     341.5
   243.5                                                                                                                 1,468.1
                                                     1,335.3                                         1,321.9
                                                                       1,204.2
                   930.3
                                   1,060.9                     980.8             922.4
                                                                                                                                       (108.9)                   (123.8)
                                             850.5
 690.0
                           588.8
          446.5                                                                                                                                                       373.3
                                                                                                                                   231.8     340.7         249.5


    2005              2006             2007              2008              2009                 2010               2011                 1Q11                    1Q12

                                       Purchases (accessories included)                  Net used car sales revenues

                      Car Rental fleet was reduced after the peak of summer vacation demand…
                                                                                                                                                                                  37
Utilization rate – car rental division




                                                                                 1       0       0       0
                                                                                                         .       %




                                                                                 9       5           0
                                                                                                     .       %




                                                                                 9       0       0
                                                                                                 .       %




                 74.1%                                   69.7%
                                                                                 8       5           0
                                                                                                     .       %




66.2%   69.9%                        68.2%     68.9%             68.9%   68.2%
                                                                                 8       0       0
                                                                                                 .       %




                           66.3%                                                 7




                                                                                 7
                                                                                         5




                                                                                         0       0
                                                                                                 .
                                                                                                     0
                                                                                                     .




                                                                                                         %
                                                                                                             %




                                                                                 6       5           0
                                                                                                     .       %




                                                                                 6       0       0
                                                                                                 .       %




                                                                                 5       5           0
                                                                                                     .       %




                                                                                 5       0       0
                                                                                                 .       %




                                                                                 4       5           0
                                                                                                     .       %




                                                                                 4       0       0
                                                                                                 .       %




                                                                                 3       5           0
                                                                                                     .       %




                                                                                 3       0       0
                                                                                                 .       %




                                                                                 2       5           0
                                                                                                     .       %




                                                                                 2       0       0
                                                                                                 .       %




                                                                                 1       5           0
                                                                                                     .       %




                                                                                 1       0       0
                                                                                                 .       %




                                                                                 5       0
                                                                                         .       %




                                                                                 0   0
                                                                                     .       %




1Q10    2Q10      3Q10      4Q10      1Q11     2Q11      3Q11    4Q11    1Q12




                ...to keep utilization rate in healthy levels.


                                                                                                                     38
End of period fleet
                                                                                                         Quantity




                                                                                                   %
                               CAGR: 17
                                       .9%                               96,317             8. 5
                                                            88,060                                     91,444
                                                                                   84,271
                                              70,295          26,615
                                                                          31,629                        31,186
                                 62,515                                            28,191
                      53,476                   22,778
          46,003
35,865                            23,403
                      17,790
           14,630
11,762                                                        61,445      64,688   56,080               60,258
                                  39,112       47,517
           31,373     35,686
24,103


2005       2006        2007       2008             2009       2010        2011     1Q11                 1Q12




                                      Car rental          Fleet rental




 Inspite of reduction after peak of demand, end of period fleet grew 8.5% compared to the 1Q11.


                                                                                                                    39
Ampliação da rede de distribuição de seminovos



                                                                                          80
                                                                              66
                                                                   55
                                                       49
                                32          35
                     26
         13


        2005        2006       2007        2008       2009        2010       2011       2012e




Currently, 8 stores are under construction with the objective of reaching 80 stores until December 2012.



                                                                                                           40
Consolidated net revenues
                                                                                                 R$ million




                                       : 22.7%
                              CAGR                                     9%
                                                                   16.      2,918.1
                                                            2,497.2

                              1,823.7        1,820.9                        1,468.1
                   1,505.5                                  1,321.9
        1,126.2
854.9                          980.8             922.4                                        13.7%
                    850.5                                               4%
        588.8                                                       23.               681.5       774.7
446.5                                                       1,175.3       1,450.0                 373.3
                               842.9             898.5                                340.7
408.4   537.4       655.0                                                             340.8 17.8% 401.4

2005     2006       2007       2008              2009        2010            2011     1Q11            1Q12




                                Rentals                  Seminovos




        The growth was leveraged by the increase of 17.8% in the rental revenues.



                                                                                                              41
EBITDA
                                                                                                                    R$ million


                                                       9.8%
                                         CAGR: 1                                   821.3
                                                                       649.5
                                              504.1          469.7                                          %
                                                                                                     12.8
                               403.5
       277.9        311.3
                                                                                                            210.0
                                                                               2 6 .5 %
                                                                                               186.2


       2005         2006       2007            2008           2009     2010        2011           1Q11       1Q12



Divisions                   2005       2006           2007      2008   2009      2010      2011          1Q11       1Q12


Car rental                  47.5%      43.4%      46.0%        45.9%   41.9%    45.3%      46.9%         44.0%    42.0%

Fleet Rental                65.5%      71.4%      71.3%        69.1%   68.7%    68.0%      68.6%         66.0%    66.2%

Rentals consolidated        53.6%      52.9%      54.5%        53.3%   51.1%    52.3%      53.8%         50.7%    49.9%


Used car sales              13.2%      4.6%           5.5%      5.6%   1.1%      2.6%      2.8%          3.9%       2.6%


                 Car rental margin was impacted by loss of scale, due to a lower growth rate.

                                                                                                                                 42
Average depreciation per car


                                            Financial crisis effect


          Hot used car market             2,546.0         2,577.0
                                                                                          1,965.8
                                                                      1,536.0   1,683.9
                 939.1
492.3                           332.9

 2005            2006            2007      2008             2009       2010      2011      1Q12




                                          5,083.1
                                                          4,371.7
                                                                                4,133.0   4,185.3
                                                                      3,509.7
2,981.3
                2,383.3         2,395.8



 2005             2006           2007      2008             2009       2010      2011      1Q12



  Depreciation is in line with the Company’s expectation for the current scenario.
                                                                                                    43
Consolidated net income
                                                                                                                                     R$ million

                                                                                                      %
                                                                                               16.4
                                                                                                          291.6
                                                                                       250.5
                                     190.2
                      138.2                       127.4
                                                                     116.3
     106.5                                                                                                                    14.3%
                                                                                                                      63.6              72.7


       2005            2006          2007             2008            2009              2010              2011         1Q11             1Q12



Reconciliation EBITDA x net income           2007        2008      2009      2010      2011     Var. R$   Var. %   1Q11 1Q12 Var. R$         Var. %

EBITDA – Rentals and franchising             357.1      449.6     459.1      615.1    779.9      164.8     26.8%   172.9 200.2       27.3    15.8%

EBITDA – Used car sales                       46.4       54.5      10.6       34.4     41.4         7.0    20.3%    13.3      9.8    (3.5) -26.3%
EBITDA Consolidated                          403.5      504.1     469.7      649.5    821.3      171.8     26.5%   186.2 210.0       23.8    12.8%

Cars depreciation                            (43.1)    (178.5)   (172.3)   (146.3)   (201.5)     (55.2)    37.7%   (46.3) (58.0)    (11.7)   25.3%

Other property and equipment depreciation    (14.4)     (18.3)    (21.0)    (21.1)    (24.1)      (3.0)    14.2%    (6.1)   (7.5)    (1.4)   23.0%
Financial expenses, net                      (74.4)    (133.3)   (112.9)   (130.1)   (179.0)     (48.9)    37.6%   (42.8) (43.6)     (0.8)     1.9%
Income tax and social contribution           (81.4)     (46.6)    (47.2)   (101.5)   (125.1)     (23.6)    23.3%   (27.4) (28.2)     (0.8)     2.9%
Net income                                   190.2      127.4     116.3      250.5    291.6        41.1    16.4%    63.6    72.7      9.1    14.3%


                    Net income growth of 14.3% superior to the growth of 12.8% in the EBITDA.

                                                                                                                                                      44
Free cash flow - FCF


Free cash flow - R$ million                               2005      2006      2007       2008       2009           2010        2011           1Q12
EBITDA                                                   277.9     311.3     403.5       504.1     469.7          649.5          821.3          210.0
 Used car sales net revenues                            (446.5)   (588.8)   (850.5)    (980.8)    (922.4)     (1,321.9)      (1,468.1)         (373.3)
 Depreciated cost of used car sales (*)                  361.2     530.4     760.0       874.5     855.1       1,203.2         1,328.6          340.7
 (-) Income tax and social contribution                  (32.7)    (42.7)    (63.4)      (52.8)    (49.0)         (57.8)         (83.0)         (29.6)
  Working capital variation                              (24.2)     (4.8)     13.3       (44.8)    (11.5)          54.5          (83.9)         (29.8)
Cash provided before capex                               135.7     205.4     262.9       300.2     341.9          527.5          514.9          118.0
 Used car sales net revenues                             446.5     588.8     850.5       980.8     922.4       1,321.9         1,468.1          373.3
Capex of car - renewal                                  (496.0)   (643.3)   (839.0)   (1,035.4)   (947.9)     (1,370.1)      (1,504.5)         (249.5)
 Net capex for renewal                                   (49.5)    (54.5)     11.5       (54.6)    (25.5)         (48.2)         (36.4)         123.8
Capex – other property and equipment, net                (28.0)    (32.7)    (23.7)      (39.9)    (21.0)         (51.1)         (63.0)         (16.8)
Free cash flow before growth and interest                 58.2     118.2     250.7       205.7     295.4          428.2          415.5          225.0
Capex of car - growth                                   (194.0)   (287.0)   (221.9)    (299.9)    (241.1)       (540.3)        (272.0)                 -
  Change in accounts payable to car suppliers (capex)    (25.5)    222.0     (51.0)    (188.9)     241.1          111.3            32.7        (211.8)
Free cash flow before interest                          (161.3)     53.2     (22.2)    (283.1)     295.4           (0.8)         176.2            13.2


Fleet increase (decrease) - quantity                    7,342     10,346    7,957       9,930      8,642       18,649            9,178         (4,562)


       Cash generated before interest expenses was used for the reduction of the accounts payable to OEMs.

                                                                                                            (*) without technical discount deduction       45
Debt profile
                                                                                    R$ million




                      Debt profile in 03/31/2012- principal
                                    (R$ million)




                                                   562.0
                                                              432.0
                     315.8        303.5
        245.2
102.9
                                                                       26.0       52.0

2012    2013          2014        2015             2016       2017     2018       2019

Cash
712.7




                Strong cash position and a comfortable debt profile.

                                                                                                 46
Debt – ratios
                                                                                                                                       R$ million
                                                        Net debt x Fleet value


                                                                                                    2,446.7           2,681.7           2,528.7

                                                              1,752.6            1,907.8
                                              1,492.9                                                           1,363.4          1,407.9
                            1,247.7                     1,254.5                               1,281.1
            900.2                                                          1,078.6
                                      765.1
    535.8           440.4


        2005             2006            2007                2008              2009               2010              2011              1Q12
                                                                                                                                   annualized
                                                         Net debt               Fleet value



END OF PERIOD BALANCE                                   2005        2006      2007         2008          2009       2010    2011           1Q12

Net debt / Fleet value                                   60%        36%        51%         72%           57%        52%         51%        56%

Net debt / EBITDA (*)                                    1.9x       1.4x       1.9x        2.5x          2.3x       2.0x        1.7x       1.7x

Net debt / Equity                                        1.4x       0.7x       1.3x        2.0x          1.5x       1.4x        1.2x       1.2x

EBITDA / Net financial expenses                          3.3x       4.8x       5.4x        3.8x          4.2x       5.0x        4.6x       4.8x


                                                                                                                                        * annualized

                                                        Comfortable debt ratios.

                                                                                                                                                       47
Spread
                                                                    Spread

       24.8%
                                            21.3%
                        18.7%
                                                            17.0%                                  16.9%            17.1%
                                                                                                                                        15.1%
           11.2p.p.                                                         11.5%
                             7.8p.p.           12.9p.p.
                                                               8.2p.p.                                    9.6p.p.             8.5p.p.
                                                                                   4.0p.p.                                                      8.0p.p.
       13.6%
                        10.9%
                                            8.4%            8.8%             7.6%                  7.3%             8.6%                7.1%

        2005             2006               2007            2008             2009                  2010             2011            1Q12
                                                                                                                                  annualized

                                            Cost of debt after tax                                    ROIC

                                                    2005    2006         2007         2008             2009         2010        2011            1Q12 a
Average capital investment - R$ million             606.3    986.2       1,137.5      1,642.3          1,702.3      1,984.6     2,445.3         2,677.7
NOPAT margin (over rental net revenues)             37.0%    34.5%        36.9%         32.1%             21.9%      28.6%        28.9%           25.1%
Turnover of average capital investment
(over rental net revenues)                          0.67x    0.55x        0.58x         0.53x              0.53x     0.59x        0.59x           0.60x
ROIC                                                24.8%    18.7%        21.3%         17.0%             11.5%      16.9%        17.1%           15.1%
Interest on debt after tax                          13.6%    10.9%         8.4%          8.8%              7.6%       7.3%         8.6%            7.1%
Spread (ROIC – Interest after tax) - p.p.            11.2      7.8         12.9              8.2             4.0        9.6             8.5       8.0


                       ROIC and spread reflect the Company’s competitive pricing strategy.

                                                                                                                                                          48
Investment grade




   Global scale                    BBB-                     Baa3                    BBB-
   National scale                  brAAA                   Aa1.br                 AA+(bra)



  Main highlights of the S&P upgrade report:

           Relevant market position of Localiza in the Brazilian car and fleet rental markets

           High operating efficiency

           Strong cash position

           Plenty of room in the contracted covenants

           Excellent presence in debt markets

           Solid relationships with banks

Financial discipline and conservative policies of the Company were recognized by the 3 main rating agencies.

                                                                                                               49
IR Team




                        Roberto Mendes                                                  Silvio Guerra                                                Nora Lanari
                           CFO - RI                                                           RI                                                             RI


                  Website: www.localiza.com/ir                                    E-mail: ri@localiza.com                                Phone: 55 31 3247-7024


Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference,
detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   50

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Ocaliza completa 1 q12 eng

  • 2. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 2
  • 3. Company: integrated business platform 60,258 cars 31,186 cars 2.9 million clients 692 clients 251 locations 323 employees 4,022 employees Synergies: bargaining power cost reduction cross selling 13,077 cars 69.0% sold to final consumer 203 locations in Brazil 67 stores 47 locations in South America 921 employees 34 employees This integrated business platform gives Localiza flexibility and superior performance. 3 Based on the 1Q12
  • 4. Car rental financial cycle 1-year cycle Car sale revenue $26.2 Revenue 1 2 3 4 5 Expenses, interest and tax 8 9 10 11 12 $27.9 Car acquisition Car Rental Seminovos Total per operating car per operating car 1 year R$ % R$ % R$ Revenues 19.9 100.0% 29.1 100.0% 48.9 Cost (8.2) -41.3% (8.2) SG&A (2.7) -13.5% (2.9) -9.9% (5.5) Net car sale revenue 26.2 90.1% 26.2 Book value of car sale (25.5) -90.0% (25.5) EBITDA 9.0 45.2% 0.7 2.4% 9.7 Depreciation (vehicle) (1.7) -5.8% (1.7) Depreciation (non-vehicle) (0.3) -1.7% (0.1) (0.5) Interest on debt (2.4) -8.2% (2.4) Tax (2.6) -13.0% 1.0 3.6% (1.5) NET INCOME 6.1 30.4% (2.4) -8.4% 3.6 NOPAT 5.3 ROIC * 17.5% Spread Cost of debt after tax 8.6% 8.9p.p. * Investment in cars and PP&E (8%) 4
  • 5. Fleet rental financial cycle 2-year cycle Net car sale revenue $26.4 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $33.8 Car acquisition Fleet Rental Seminovos Total per operating car per operating car 2 years R$ % R$ % R$ Revenues 34.0 100.0% 28.7 100.0% 62.7 Cost (9.7) -28.7% (9.7) SG&A (1.8) -5.3% (2.3) -7.9% (4.1) Net car sale revenue 26.4 92.1% 26.4 Book value of car sale (25.0) -90.0% (25.0) EBITDA 22.4 66.0% 1.4 5.0% 23.8 Depreciation (vehicle) (8.3) -28.8% (8.3) Depreciation (non-vehicle) (0.1) -0.1% (0.1) Interest on debt (4.0) -14.1% (4.0) Tax (6.7) -19.8% 3.3 11.4% (3.5) NET INCOME 15.6 46.0% (7.6) -26.5% 8.0 NET INCOME per year 7.8 46.0% (3.8) -26.5% 4.0 NOPAT (annualized) 5.4 ROIC 16.1% Spread Cost of debt after tax 8.6% 7.5p.p. 5
  • 6. Company: managing assets Targeted spread Equity Pricing strategy Assets (cars) Funding Assets (cash) Debt Profitability comes from Cash to renew the fleet rental divisions Flexible and liquid assets. 6
  • 7. Company: stable management BOARD OF DIRECTORS CEO Salim Mattar – 38y Car Acquisition Legal COO Eugênio Mattar – 38y Human Administration Financial Resources IT Gina Rafael – 30y Bruno Roberto Mendes – 26y Daltro Leite – 26y Andrade – 19y João Andrade – 7y Localiza has a lean and efficient structure. Marco Antônio The succession process is already planned. Guimarães – 21y 7
  • 8. Company: growth and profitability track record Revenues consolidated % R: 24.4 2,918.1 CAG 2,497.2 1,823.7 1,820.9 1,4 6 8 .1 1,505.5 1,3 2 1.9 CAGR: 15.9% 1,126.2 9 8 0 .8 9 2 2 .4 854.9 8 5 0 .5 634.4 CAGR: 5 15 .7 5 8 8 .8 23.4% 4 5 7 .4 4 4 6 .5 1,4 5 0 .0 2 3 4 .1 2 9 6 .1 4 0 2 .7 3 0 3 .0 1,17 5 .3 2 12 .9 2 2 5 .9 8 4 2 .9 8 9 8 .5 5 3 7 .4 6 5 5 .0 3 3 1.4 4 0 8 .4 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Consolidated Rentals Used car sales EBITDA consolidated % : 22.6 CAGR 23.9% 821.3 CAGR: 649.5 504.1 469.7 403.5 278.1 311.4 154 152.1 197.8 134.3 149.9 42 62 85.2 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 GDP 3.4 0.0 0.3 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.2 -0.6 7.5 2.9 Average 1.9 4.3 Average growth of roughly 25% p.a. in the last years. 8
  • 9. Company: GDP elasticity Rental revenues growth elasticity x GDP Localiza 5.7x Sector GDP 2.9x 2005 2006 2007 2008 2009 2010 2011 The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level. 9
  • 10. Company: market share - fleet Car Rental division Fleet Rental division 36.5% 13.9% Consolidated 23.5% 24.1% 20.6% 20.8% 21.8% 21.4% 18.9% 2005 2006 2007 2008 2009 2010 2011 10 Source: ABLA 2012 yearbook
  • 11. Company: recognitions and rewards Brand Analytics 49th most valued brand in Brazil 2011 Valor 200 8th Company in growth and profitability Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation) The best Company of the vehicle rental sector BRIC Breakout One of the 5 top picks Brazil for 2012 Exame Magazine Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012” Institutional Investor’s ranking: 11
  • 12. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 12
  • 13. Drivers and growth opportunities 13
  • 14. Car rental drivers: investments Investments in Brazil Investments by sector 12.3% 20.8% 154 137 R$85.8 bn R$150.4 bn 106 18.7% 38 R$16.8 bn 7 6 5 3 19.5% n as i ty ng as e n s io ag er ti o en g ic si at th il/ ew rta tr ou ic Ar O O ec R$174.6 bn un /s o H sp El er m at an m W co Tr le 18.4% Te R$28.7 bn Invested To be invested R$456 bn to be invested. 14 Source: EXAME yearbook, 2011-2012
  • 15. Car rental drivers: income and affordability GDP per capita (R$ thousands) 21.3 19.0 16.0 16.6 14.2 11.7 12.8 10.7 8.4 9.5 6.9 7.5 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Car rental affordability 545 51% 510 465 415 38% 380 37% 35% 350 300 260 240 180 200 151 31% 27% 22% 20% 18% 16% 15% 15% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) Income increase and stable daily rental rates increased car rental affordability. 15 Source: IPEADATA, IBGE and Valor website
  • 16. Car rental drivers: consumption A and B classes - million Potential consumption of Brazilians in 2011 - billion 31 Total population % % 55.0 R$ 2,500 13 53.8 20 A and B classes 2003 2009 2014e R$ 930 Air traffic passengers - million Credit card holders - million % 20.3 % 16.2 179 % 35.3 % % 154 .0 % 13.3 69 80.3 128 200 45 51 71 15 2003 2009 2010 2011 2003 2009 2010 2011 Strong domestic drivers leads to higher volumes. 16 Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
  • 17. Car rental opportunities: consolidation Car rental locations in Brazil Airport locations Off-airport locations Localiza Others 349 Hertz Avis 31 Localiza 76 Unidas 30 100 72 Avis 24 Others Unidas 2004 27 Hertz 41 Off-airport market is still fragmented. 17 Source: ABLA and each company website (January, 2012)
  • 18. Car rental strategy: organic growth Brazilian distribution Network expansion in Brazil 415 449 381 312 346 254 279 2011 Branches 2005 2006 2007 2008 2009 2010 2011 Owned 13 Franchised 23 Total 36 Localiza’s network is still being expanded. 18
  • 19. Fleet rental drivers: outsourcing trend Outsourced fleet penetration Brazilian Market World (%) 58.3 Corporate fleet: 46.9 4,200,000 37.4 Targeted fleet: 24.5 16.5 500,000 13.3 8.9 5.4 Rented fleet: nd l 232,000 d in k ce y zi lic U n an a ra la an la b Sp m ol B pu Po Fr er H Re G ch ze C 31,629 Less than 50% of targeted fleet is rented. 19 Source: ABLA and Datamonitor
  • 20. Used car sales drivers: affordability and penetration Middle class - million Car purchase affordability 1 6 0 7 0 0 148 128 645 113 1 4 0 115 510 545 6 0 0 94.9 104 465 % 97 93 19.1 1 2 0 415 5 0 0 1 00 80 380 66 4 0 0 . 8% 8 0 43 6 0 350 3 0 0 300 75 68 2 0 0 4 0 240 260 58 56 200 52 180 44 * 1 0 0 2 0 151 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2003 2009 2014e Number of minimum w ages to buy a new car Monthly minimum salary (R$) # of inhabitants per car (2011) # of inhabitants per car - Brazil USA 1.3 8.0 7.9 United Kingdon 1.8 7.4 Germany 1.9 6.9 France 2.0 6.5 Japan 2.1 South Korea 3.6 5.9 5.5 Russia 4.0 Argentina 4.2 Brazil 5.5 2005 2006 2007 2008 2009 2010 2011 Income increase and credit availability are the major drivers for car sales. Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC), Bradesco (2012: estimated), ANFAVEA, Exame (Dec/2011). 20
  • 21. Brazilian car market: new x used car market and affordability 17.7 Population with 16.9 affordability to 16.3 16.0 buy a compact 14.7 15.0 car with 20% 14.2 14.5 downpayment 9.5 8.9 8.4 Used cars 7.0 7.1 7.3 7.1 6.7 2.5x 2.6x 2.7x 2.7x 2.4x 3.1x New cars 4.4x 3.7x 3.5 3.5 3.3 3.0 2.7 2.3 1.8 1.6 2005 2006 2007 2008 2009 2010 2011 2012e Used car market is estimated to be 2.7x the new car market in 2012. 21 Source: FENABRAVE (Autos + light commercial) and Bradesco
  • 22. Brazilian car market : 2011 market share Localiza used cars x Car market Used cars sold: 50,772 0.6% 1.5% 10.6% 0KM Used Up to 2 years 3,425,499 8,862,951 476,827 Used Seminovos 0km Seminovos 2 years old Seminovos 22 Source: Fenabrave 2011
  • 23. Brazilian car market: monthly sale per store Monthly sale / lots* 109 96 91 90 84 82 81 48 FIAT VW FORD GM SECTOR SEMINOVOS* RENAULT PEUGEOT 2010** * Average sales per lots (excluding auto malls – 10 stores) ** Total sales divided by the number of dealers Localiza Seminovos monthly sale per store is in line with market average. 23 Source: Anfavea (National OEM’s Association); number of dealers from each OEM association website (nov/11 )
  • 24. Used car sales strategy: network expansion Brazilian distribution New lots 66 49 55 Points of 32 35 Status 26 sale 13 In construction and 14 prospection 2005 2006 2007 2008 2009 2010 2011 The network is being expanded to support rentals’ growth. 24
  • 25. Used car sales: sold cars evolution Monthly average of sold cars 4,231 4,428 3,940 2,857 2,877 2,508 2007 2008 2009 2010 2011 1Q12 Sales profile 45% 44% 42% 39% 48% 49% 55% 57% 58% 61% 52% 51% 2007 2008 2009 2010 2011 1Q12 Financed In cash The increase on sales was supported by the opening of new points of sale. The macro prudential measures impacted the sales profile in 2011 and 2012. 25
  • 26. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 26
  • 27. Competitive advantages: 38 years of experience in managing assets Profitability comes from rental divisions Renting cars Selling Raising Buying cars money cars $ $ Cash to renew the fleet or pay debt 27
  • 28. Competitive advantages: raising money Raising Buying Selling Renting cars money cars cars Investment grade: lower spreads and longer terms Global Scale BBB- Fitch Baa3 Moody’s BBB+ S&P B+ S&P B+ Fitch B2 Moody's BBB- S&P National Scale brAAA S&P Aa1.br Moody’s A (bra) Fitch A- (bra) Fitch A- (bra) Fitch AA+(bra) Fitch Localiza raises money with lower spreads when compared to Brazilian competitors. As of May, 2012. 28
  • 29. Competitive advantages: buying cars Raising Buying Selling Renting cars money cars cars Better conditions due to higher volumes Localiza’ share in national sales of the main Purchases by brand in 2011 automakers in 2011: GM, FIAT, VW, Ford and Renault Renault Others Ford 9.9% 1.3% 11.0% 2.3% Fiat GM 39.3% 21.0% VW 17.5% Localiza announced the purchase of 100,000 cars for 2H11 and 2012. 29
  • 30. Competitive advantages: renting cars Raising Buying Selling Renting cars money cars cars Brand Know How Brazilian distribution 450 # of branches 270 54 99 117 # of cities 315 49th most 80 75 40 valued brand in Brazil Localiza Hertz Unidas Avis The Company is present in 213 cities where the other largest networks do not operate. 30 Source: Brand Analytics and each company website (January, 2012)
  • 31. Competitive advantages: selling cars Raising Buying Selling Renting cars money cars cars Sales to final consumer Buffer: additional fleet Selling directly to final consumer reduces depreciation. Cars available for sale are used by the car rental division during peaks of demand. 31
  • 32. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 32
  • 33. Highlights Investment Grade in global scale and brAAA in national scale by S&P Included at Bovespa and IBrx50 indexes starting 01/02/2012 Increase in the ADTV to R$32 million in 1Q12 (R$23 million in 2011) More than 500 rental locations 33
  • 34. Highlights Net Revenues - Consolidated Consolidated EBITDA 774.7 681.5 7% 13. 12.8 % 210.0 186.2 R$ million R$ million 1Q11 1Q12 1Q11 1Q12 Consolidated net income End of period fleet 91,444 84,271 8.5% % 14.3 28,191 31,186 72.7 R$ million 63.6 Quantity 56,080 60,258 1Q11 1Q12 1Q11 1Q12 Car rental Fleet rental 34
  • 35. Car Rental Division # daily rentals (thousand) 24.6 % CAGR: 12,794 10,734 7,940 8,062 5,793 8 .7 % 4,668 2% 3,411 19. 3,063 3,330 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Net revenues (R$ million) : 24.9% CAGR 980.7 802.2 565.2 585.2 % 346.1 428.0 15.0 3% 22. 258.6 267.9 233.0 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Revenue grew above volume due to the increase in the average rental rate per car. 35
  • 36. Fleet Rental Division # daily rentals (thousand) 19.2% CAGR: 9,603 8,044 7,099 6,437 5,144 3,351 4,188 19.4 % 1 5 .9 % 2,253 2,611 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Net revenues (R$ million) : 21.4% CAGR 455.0 361.1 303.2 % 219.8 268.4 0 % 23.8 142.0 184.0 26. 129.5 104.6 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 The Fleet Rental is still presenting strong pace of growth with revenue’s improvement. 36
  • 37. Net Investment Fleet increase * (quantity) 18,649 9,178 9,930 8,642 7,957 65,934 7,342 10,346 59,950 47,285 50,772 (4,562) 44,211 43,161 (3,516) 38,050 34,281 34,519 33,520 30,093 26,105 23,174 18,763 8,065 11,581 8,723 13,285 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Purchased cars Sold cars * It does not include theft / crashed cars. Net investment (R$ million) 588.5 308.4 354.5 1,910.4 210.4 281.8 1,776.5 341.5 243.5 1,468.1 1,335.3 1,321.9 1,204.2 930.3 1,060.9 980.8 922.4 (108.9) (123.8) 850.5 690.0 588.8 446.5 373.3 231.8 340.7 249.5 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Purchases (accessories included) Net used car sales revenues Car Rental fleet was reduced after the peak of summer vacation demand… 37
  • 38. Utilization rate – car rental division 1 0 0 0 . % 9 5 0 . % 9 0 0 . % 74.1% 69.7% 8 5 0 . % 66.2% 69.9% 68.2% 68.9% 68.9% 68.2% 8 0 0 . % 66.3% 7 7 5 0 0 . 0 . % % 6 5 0 . % 6 0 0 . % 5 5 0 . % 5 0 0 . % 4 5 0 . % 4 0 0 . % 3 5 0 . % 3 0 0 . % 2 5 0 . % 2 0 0 . % 1 5 0 . % 1 0 0 . % 5 0 . % 0 0 . % 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12 ...to keep utilization rate in healthy levels. 38
  • 39. End of period fleet Quantity % CAGR: 17 .9% 96,317 8. 5 88,060 91,444 84,271 70,295 26,615 31,629 31,186 62,515 28,191 53,476 22,778 46,003 35,865 23,403 17,790 14,630 11,762 61,445 64,688 56,080 60,258 39,112 47,517 31,373 35,686 24,103 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Car rental Fleet rental Inspite of reduction after peak of demand, end of period fleet grew 8.5% compared to the 1Q11. 39
  • 40. Ampliação da rede de distribuição de seminovos 80 66 55 49 32 35 26 13 2005 2006 2007 2008 2009 2010 2011 2012e Currently, 8 stores are under construction with the objective of reaching 80 stores until December 2012. 40
  • 41. Consolidated net revenues R$ million : 22.7% CAGR 9% 16. 2,918.1 2,497.2 1,823.7 1,820.9 1,468.1 1,505.5 1,321.9 1,126.2 854.9 980.8 922.4 13.7% 850.5 4% 588.8 23. 681.5 774.7 446.5 1,175.3 1,450.0 373.3 842.9 898.5 340.7 408.4 537.4 655.0 340.8 17.8% 401.4 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Rentals Seminovos The growth was leveraged by the increase of 17.8% in the rental revenues. 41
  • 42. EBITDA R$ million 9.8% CAGR: 1 821.3 649.5 504.1 469.7 % 12.8 403.5 277.9 311.3 210.0 2 6 .5 % 186.2 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Divisions 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 46.9% 44.0% 42.0% Fleet Rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 68.6% 66.0% 66.2% Rentals consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 53.8% 50.7% 49.9% Used car sales 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 3.9% 2.6% Car rental margin was impacted by loss of scale, due to a lower growth rate. 42
  • 43. Average depreciation per car Financial crisis effect Hot used car market 2,546.0 2,577.0 1,965.8 1,536.0 1,683.9 939.1 492.3 332.9 2005 2006 2007 2008 2009 2010 2011 1Q12 5,083.1 4,371.7 4,133.0 4,185.3 3,509.7 2,981.3 2,383.3 2,395.8 2005 2006 2007 2008 2009 2010 2011 1Q12 Depreciation is in line with the Company’s expectation for the current scenario. 43
  • 44. Consolidated net income R$ million % 16.4 291.6 250.5 190.2 138.2 127.4 116.3 106.5 14.3% 63.6 72.7 2005 2006 2007 2008 2009 2010 2011 1Q11 1Q12 Reconciliation EBITDA x net income 2007 2008 2009 2010 2011 Var. R$ Var. % 1Q11 1Q12 Var. R$ Var. % EBITDA – Rentals and franchising 357.1 449.6 459.1 615.1 779.9 164.8 26.8% 172.9 200.2 27.3 15.8% EBITDA – Used car sales 46.4 54.5 10.6 34.4 41.4 7.0 20.3% 13.3 9.8 (3.5) -26.3% EBITDA Consolidated 403.5 504.1 469.7 649.5 821.3 171.8 26.5% 186.2 210.0 23.8 12.8% Cars depreciation (43.1) (178.5) (172.3) (146.3) (201.5) (55.2) 37.7% (46.3) (58.0) (11.7) 25.3% Other property and equipment depreciation (14.4) (18.3) (21.0) (21.1) (24.1) (3.0) 14.2% (6.1) (7.5) (1.4) 23.0% Financial expenses, net (74.4) (133.3) (112.9) (130.1) (179.0) (48.9) 37.6% (42.8) (43.6) (0.8) 1.9% Income tax and social contribution (81.4) (46.6) (47.2) (101.5) (125.1) (23.6) 23.3% (27.4) (28.2) (0.8) 2.9% Net income 190.2 127.4 116.3 250.5 291.6 41.1 16.4% 63.6 72.7 9.1 14.3% Net income growth of 14.3% superior to the growth of 12.8% in the EBITDA. 44
  • 45. Free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 2011 1Q12 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 821.3 210.0 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (373.3) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 1,328.6 340.7 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) (29.6) Working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) (29.8) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 514.9 118.0 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,468.1 373.3 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (249.5) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) 123.8 Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) (16.8) Free cash flow before growth and interest 58.2 118.2 250.7 205.7 295.4 428.2 415.5 225.0 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) - Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 32.7 (211.8) Free cash flow before interest (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 13.2 Fleet increase (decrease) - quantity 7,342 10,346 7,957 9,930 8,642 18,649 9,178 (4,562) Cash generated before interest expenses was used for the reduction of the accounts payable to OEMs. (*) without technical discount deduction 45
  • 46. Debt profile R$ million Debt profile in 03/31/2012- principal (R$ million) 562.0 432.0 315.8 303.5 245.2 102.9 26.0 52.0 2012 2013 2014 2015 2016 2017 2018 2019 Cash 712.7 Strong cash position and a comfortable debt profile. 46
  • 47. Debt – ratios R$ million Net debt x Fleet value 2,446.7 2,681.7 2,528.7 1,752.6 1,907.8 1,492.9 1,363.4 1,407.9 1,247.7 1,254.5 1,281.1 900.2 1,078.6 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 2011 1Q12 annualized Net debt Fleet value END OF PERIOD BALANCE 2005 2006 2007 2008 2009 2010 2011 1Q12 Net debt / Fleet value 60% 36% 51% 72% 57% 52% 51% 56% Net debt / EBITDA (*) 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x 1.7x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x 1.2x EBITDA / Net financial expenses 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x 4.8x * annualized Comfortable debt ratios. 47
  • 48. Spread Spread 24.8% 21.3% 18.7% 17.0% 16.9% 17.1% 15.1% 11.2p.p. 11.5% 7.8p.p. 12.9p.p. 8.2p.p. 9.6p.p. 8.5p.p. 4.0p.p. 8.0p.p. 13.6% 10.9% 8.4% 8.8% 7.6% 7.3% 8.6% 7.1% 2005 2006 2007 2008 2009 2010 2011 1Q12 annualized Cost of debt after tax ROIC 2005 2006 2007 2008 2009 2010 2011 1Q12 a Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,445.3 2,677.7 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1% 21.9% 28.6% 28.9% 25.1% Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.59x 0.60x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 17.1% 15.1% Interest on debt after tax 13.6% 10.9% 8.4% 8.8% 7.6% 7.3% 8.6% 7.1% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.2 4.0 9.6 8.5 8.0 ROIC and spread reflect the Company’s competitive pricing strategy. 48
  • 49. Investment grade Global scale BBB- Baa3 BBB- National scale brAAA Aa1.br AA+(bra) Main highlights of the S&P upgrade report: Relevant market position of Localiza in the Brazilian car and fleet rental markets High operating efficiency Strong cash position Plenty of room in the contracted covenants Excellent presence in debt markets Solid relationships with banks Financial discipline and conservative policies of the Company were recognized by the 3 main rating agencies. 49
  • 50. IR Team Roberto Mendes Silvio Guerra Nora Lanari CFO - RI RI RI Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 50