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August / 2012
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        2
Company: integrated business platform




   58,436 cars                                                     31,412 cars
   3.1 million clients                                             699 clients
   253 locations                                                   343 employees
   4,057 employees

                                        Synergies:
                                    bargaining power
                                    cost reduction
                                    cross selling




    13,389 cars                                           66.6% sold to final consumer
    201 locations in Brazil                               71 stores
    48 locations in South America                         951 employees
    34 employees




This integrated business platform gives Localiza flexibility and superior performance.
                                                                                                             3
                                                                                         Based on the 2Q12
2011 Car rental financial cycle

                                                 1-year cycle
                                                                                                    Car sale revenue
                                                                                                         $26.2

                                                       Revenue


            1     2    3     4     5          Expenses, interest and tax       8      9     10     11     12


     $27.9
Car acquisition

                                                       Car Rental               Seminovos                  Total
                                                    per operating car           per car sold               1 year
                                                     R$           %            R$          %                 R$
   Revenues                                            19.9     100.0%          29.1      100.0%               48.9
   Cost                                                 (8.2)    -41.3%                                        (8.2)
   SG&A                                                 (2.7)    -13.5%            (2.9)         -9.9%         (5.5)
   Net car sale revenue                                                            26.2          90.1%         26.2
   Book value of car sale                                                          (25.5)        -90.0%        (25.5)
                                       EBITDA            9.0        45.2%            0.7           2.4%          9.7
   Depreciation (vehicle)                                                           (1.7)         -5.8%         (1.7)
   Depreciation (non-vehicle)                           (0.3)        -1.7%          (0.1)                       (0.5)
   Interest on debt                                                                 (2.4)         -8.2%         (2.4)
   Tax                                                  (2.6)      -13.0%            1.0           3.6%         (1.5)
                                 NET INCOME              6.1        30.4%           (2.4)         -8.4%          3.6
   NOPAT                                                                                                         5.3
   ROIC *                                                                                                      17.5%    Spread
   Cost of debt after tax                                                                                       8.6%    8.9p.p.
         * Investment in cars and PP&E (8%)                                                                                       4
2011 Fleet rental financial cycle


                                               2-year cycle                                         Net car sale revenue
                                                                                                             $26.4


                                                    Revenue



            1     2    3     4   5         Expenses, interest and tax           20      21    22   23   24


    $33.8
Car acquisition

                                                      Fleet Rental                Seminovos              Total
                                                    per operating car             per car sold          2 years
                                                     R$          %               R$          %            R$
        Revenues                                       34.0      100.0%           28.7      100.0%          62.7
        Cost                                            (9.7)    -28.7%                                      (9.7)
        SG&A                                            (1.8)           -5.3%         (2.3)     -7.9%         (4.1)
        Net car sale revenue                                                          26.4      92.1%         26.4
        Book value of car sale                                                       (25.0)    -90.0%        (25.0)
                                         EBITDA         22.4            66.0%          1.4       5.0%         23.8
        Depreciation (vehicle)                                                        (8.3)    -28.8%         (8.3)
        Depreciation (non-vehicle)                      (0.1)           -0.1%                                 (0.1)
        Interest on debt                                                              (4.0)    -14.1%         (4.0)
        Tax                                             (6.7)       -19.8%             3.3      11.4%         (3.5)
                                     NET INCOME         15.6         46.0%            (7.6)    -26.5%          8.0
                           NET INCOME per year           7.8            46.0%         (3.8)    -26.5%          4.0
        NOPAT (annualized)                                                                                     5.4
        ROIC                                                                                                 16.1%    Spread
        Cost of debt after tax                                                                                8.6%
                                                                                                                      7.5p.p.
                                                                                                                                5
Company: managing assets

             Targeted spread

 Equity


              Pricing strategy




              Assets (cars)
Funding
                                               Assets (cash)




 Debt     Profitability comes from          Cash to renew the fleet
              rental divisions




            Flexible and liquid assets.
                                                                      6
Company: stable management
      BOARD OF DIRECTORS



                                                      Salim Mattar – 39y
                  CEO


                                       Car
                                    Acquisition

                                      Legal


                  COO                                 Eugênio Mattar – 39y




                                                   Human                                Administration
                        Financial                 Resources                IT
Gina Rafael – 31y



Bruno         Roberto Mendes – 27y            Daltro Leite – 27y   Alberto Campos– 4y
Andrade – 20y



João Andrade – 8y
                                     Localiza has a lean and efficient structure.

Marco Antônio                       The succession process is already planned.
Guimarães – 22y

                                                                                                         7
Company: growth and profitability track record
                                                                              Revenues consolidated
                                                                                                                                     .4%                                    2,918.1
                                                                                                                                R: 24
                                                                                                                            CAG                                 2,497.2

                                                                                                                                         1,823.7 1,820.9                    1,4 6 8 .1
                                                                                                                            1,505.5                             1,3 2 1.9
                                  CAGR: 15.9%                                                                   1,126.2                  9 8 0 .8    9 2 2 .4
                                                                                                     854.9                  8 5 0 .5
                                                                                           634.4                                                                                         CAGR:
                                                                                5 15 .7                          5 8 8 .8                                                                23.4%
                                                                   4 5 7 .4                          4 4 6 .5                                                               1,4 5 0 .0
                                2 3 4 .1     2 9 6 .1   4 0 2 .7                          3 0 3 .0                                                              1,17 5 .3
           2 12 .9   2 2 5 .9                                                                                                            8 4 2 .9    8 9 8 .5
                                                                                                                 5 3 7 .4   6 5 5 .0
                                                                                           3 3 1.4   4 0 8 .4

          1997       1998       1999         2000        2001      2002         2003       2004      2005        2006        2007            2008    2009        2010        2011
                                 Consolidated                                           Rentals                                Used car sales

                                                                               EBITDA consolidated

                                                                                                                                      %
                                                                                                                                : 22.6
                                                                                                                            CAGR
                                                 23.9%                                                                                                                        821.3
                                           CAGR:                                                                                                                  649.5
                                                                                                                                             504.1    469.7
                                                                                                                             403.5
                                                                                                     278.1       311.4
                                                         154                    152.1      197.8
                                             134.3                 149.9
           42         62        85.2


          1997       1998       1999         2000        2001      2002         2003       2004      2005         2006       2007            2008     2009        2010        2011

GDP        3.4        0.0        0.3          4.3        1.3       2.7          1.1        5.7        3.2          4.0        6.1            5.2      -0.6         7.5          2.9

Average                                       1.9                                                                                      4.3


                                              Average growth of roughly 25% p.a. in the last years.
                                                                                                                                                                                                 8
Company: GDP elasticity



                            Rental revenues growth elasticity x GDP


                                                                                 Localiza




                                                                                                    5.7x
                                                                                 Sector


                                                                                  GDP       2.9x

              2005      2006       2007       2008       2009      2010       2011




The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level.



                                                                                                             9
Company: market share

                Revenues - consolidated                                               Fleet - consolidated

                                                  30.4%
                                         27.4%
                         24.8%   24.2%
                 22.1%                                                                                        23.5%    24.1%
        20.5%                                                                 20.6%   20.8%   21.8%   21.4%
17.9%                                                                18.9%




2005    2006     2007    2008    2009    2010      2011               2005    2006    2007    2008    2009    2010      2011



                                                          Fleet

                 Car Rental division                                                  Fleet Rental division



                                            36.5%                                                                     13.9%




                                                                                                                               10
                                                 Source: ABLA 2012 yearbook
Company: recognitions and rewards



2011 - Would you recommend Localiza? YES!




                 95.9%
94.6%         94.8%         96.0%          95.5%          95.3%          96.3%          95.9%




2005          2006           2007           2008           2009           2010           2011


Customers recognize premium service and recommend it!
                                                                                                    11
Source: based on “Fale Fácil” satisfaction survey answered by more than 350,000 customers in 2011
Company: recognitions and rewards



                                2011 - Would you recommend Total Fleet? YES!




                                                   98.0%
                                              98.0%                          99.0%                          93.0%




                                               Users                      VIP Users               Contract managers



                               Customers recognize good service and recommend it!
                                                                                                                                                          12
Source: Users and VIP users based on phone interviews made by the Company with customers. Contract managers made by an independent research: Vox Populi
Company: recognitions and rewards



2011 - Would you recommend Seminovos? YES!




              94.0%
           94.0%                        92.3%                        94.0%




            2009                         2010                         2011



 Customers recognize premium service and recommend it!
                                                                                          13
   Source: based on phone interviews made by the Company with customers started in 2009
Company: recognitions and rewards

The Company was recognized by Exame Magazine - Best and Biggest (service sector):
     9th company in ROIC
     7th in current liquidity
     10th in wealth generated by employee

IR Magazine 2012
     Best IR executive
     Best IR department

2011 Valor 200
     8th Company in growth and profitability

Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation)
     The best Company of the vehicle rental sector

BRIC Breakout
     One of the 5 top picks Brazil for 2012
Exame Magazine
     Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012”
Institutional Investor’s ranking:
     Best CEO, CFO and IR executive and Best IR department
                                                                                                   14
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        15
Drivers and growth opportunities




                                   16
Car rental drivers: investments


                                                                 Investments by sector
 679




                     343


                                        182

                                                         85                83
                                                                                             51
                                                                                                               17         15                14                  10
O il / g as   T r ansp o r t at i o n   Ener g y   W at er / sew ag e   Ind ust r y    Ho t el / R eso r t   Ho usi ng   O t her s   I nf r ast r uct ur e   Sho p p i ng
                                                                                                                                                              C ent er




                                                   R$1.5 trillion to be invested until 2016.
                                                                                                                                                                            17
                                                               Source: Valor Setorial Magazine, as of May 2012
Car rental drivers: income and affordability

                                                             GDP per capita
                                                              (R$ thousands)                                          21.3
                                                                                                              19.0
                                                                                              16.0    16.6
                                                                                     14.2
                                                                  11.7      12.8
                                                     10.7
                                  8.4       9.5
            6.9      7.5




            2000    2001          2002     2003     2004      2005         2006      2007     2008    2009    2010    2011



                                                Car rental affordability                                               645

                                                                                                               545
           51%                                                                                          510
                                                                                                465
                                                                                       415
                   38%                                                         380
                             37%         35%                         350
                                                            300
                                                  260
                                     240
                   180      200
           151                                    31%
                                                            27%
                                                                     22%       20%
                                                                                       18%      16%    15%     15%     13%

           2000    2001      2002        2003     2004   2005        2006     2007     2008    2009    2010    2011   2012e

                         Monthly m inim um salary (R$)               Daily rental price over m inim um salary (%)


Income increase and stable daily rental rates increased car rental affordability.
                                                                                                                              18
                         Source: IPEADATA, IBGE and Valor website, Bradesco (2012: estimated)
Car rental drivers: consumption

                                         A and B classes - million



                                                                          %          31
                                               3.8%        20        55.0
                                 13        5



                                2003                     2009                     2014e




       Air traffic passengers - million                                           Credit card holders - million

                                         %
                       20.3
                            %     16.2          179                                                       %          35.3
                                                                                                                          %
            %                 154                                                  .0 %              13.3                     69
       80.3     128                                                            200
                                                                                              45              51
 71
                                                                          15


2003            2009         2010               2011                    2003                  2009            2010            2011


                         Strong domestic drivers leads to higher volumes.
                                                                                                                                     19
                                Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
Car rental opportunities: consolidation



                                       Car rental locations in Brazil


          Airport locations                                                               Off-airport locations

                                                                                                          Localiza
         Others                                                                                             351    Hertz
Avis                                          Localiza                                                                   Unidas
           36                                                                                                       78
 35                                             101                                                                         73
                                                                                                                         Avis
                                                                                                                          27

                                                                  Others
                                                                   2079
Unidas                   Hertz
  34                      42




                                      Off-airport market is still fragmented.


                                                                                                                                  20
                  Source: Company as of May 2012, ABLA (Brazilian Car Rental Association) and each company website (May, 2012)
Car rental strategy: organic growth



                                    Brazilian distribution




                                   415    449
                            381
              312    346
254    279




2005   2006   2007   2008   2009   2010   2011




                            Localiza’s network is still being expanded.
                                                                                       21
Fleet rental drivers: outsourcing trend

                       Outsourced fleet penetration


Brazilian Market                                                                         World


                                                                                                                              58.3%
Corporate fleet:                                                                                                  46.9%
  4,200,000                                                                                               37.4%

                                                                                              24.5%
 Targeted fleet:                                                                    16.5%
                                                                          13.3%
    500,000                                    5.4%
                                                           8.9%




 Rented fleet:




                                                                                                                              nd
                                                l




                                                                                                           n



                                                                                                                  k
                                                           nd




                                                                                              ce
                                                                     lic




                                                                                     y
                                              zi




                                                                                                                  U
                                                                                                         ai
                                                                                  an
                                            ra




                                                                                                                            la
                                                                                           an
                                                         la



                                                                      b




                                                                                                      Sp
                                                                                m
                                                                   pu




                                                                                                                          ol
                                           B



                                                      Po




                                                                                         Fr
   245,000




                                                                              er




                                                                                                                      H
                                                                Re



                                                                             G
                                                              ch
                                                           ze
                                                          C
     31,629


                   Less than 50% of targeted fleet is rented.

                                                                                                                                      22
                        Source: ABLA and Datamonitor
Used car sales drivers: affordability and penetration

                                                     Middle class - million


                                                                                           %        113
                                                                        94.9          19.1
                                                           .8%
                                             66          43




                                             2003                      2009                       2014e



                                                  Car purchase affordability

       1       6    0                                                                                                                  7   0 0




                        148    128                                                                                            645
       1       4    0




                                      115                                                                510
                                                                                                                  545
                                                                                                                                       6   0 0




                                               97      104                                      465
                                                                 93
       1       2    0




                                                                                        415                                            5   0 0




           1       00

                                                                         80    380                                                     4   0 0




               8    0




                                                                                                                                       3   0 0




               6    0



                                                                         350     75
                                                                300                     68                                             2   0 0




               4    0




                                              240      260                                       58       56           52
                               180    200                                                                                       44 *
                                                                                                                                       1   0 0


               2    0




                        151
                    0                                                                                                                  0




                        2000   2001   2002    2003     2004     2005    2006     2007    2008     2009     2010        2011     2012

                                          Number of minimum w ages to buy a new car      Monthly minimum salary (R$)




Income increase and credit availability are the major drivers for car sales.
                                      Source: Bradesco (2012: estimated), ANFAVEA, Exame (Dec/2011).                                             23
Used car sales drivers: affordability and penetration


        # of inhabitants per car (2011)                                                         # of inhabitants per car - Brazil




          USA              1.3

United Kingdon                   1.8                                                     8.0        7.9
      Germany                    1.9
                                                                                                               7.4
       France                     2.0
                                                                                                                          6.9
        Japan                      2.1                                                                                            6.5
  South Korea                                   3.6
                                                                                                                                         5.9
       Russia                                         4.0                                                                                       5.5
     Argentina                                         4.2
        Brazil                                                   5.5
                                                                                         2005      2006       2007       2008     2009   2010   2011




                 Income increase and credit availability are the major drivers for car sales.
                      Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC).                        24
Brazilian car market: new x used car market and affordability
                                                                                                                      17.4
                                                                                                                              Individuals with
                                                                                                        15.8                  affordability to
                                                                                                                              buy a new car*



                                                                                     11.9




                                                               8.9                                                     8.9
                                                                                                        8.4                      Used cars
                                      7.9
7.0                                                           7.3                    7.1
                6.8                     7.1

      5.6
                      6.7
                                                                                                               2.5x          2.6x
                                                                                           2.4x
                                                                     2.7x
      4.4x            3.7x                  3.1x                                                                                    New cars
                                                                                                         3.3           3.5
                                                                                     3.0
                                                               2.7
                                      2.3
1.6             1.8

2005            2006                 2007                    2008                    2009               2010          2011

                      * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment

                              Used car market is currently 2.6x the new car market.

                                                                                                                                               25
                                            Source: FENABRAVE (Autos + light commercial) and Bradesco
Brazilian car market : 2011 market share


                   Localiza used cars x Car market
                       Used cars sold: 50,772



       0.6%                           1.5%                         10.6%




Used cars                 Brand new cars                 Up to 2 years
8,862,951                    3,425,499                     476,827


Used   Seminovos            0km      Seminovos       2 years old    Seminovos




                                                                                26
                            Source: Fenabrave 2011
Brazilian car market: monthly sale per store

                                                        Monthly sale per store



                                                           82                     82                     82
              74                    73




             2008                  2009                   2010                   2011                   2011
                                                                                                  Brazilian new car
                                                                                                     Dealership


                          Seminovos: average sales per lots (excluding auto malls – 10 stores)
              Brazilian new car dealership: total sales (3,633,248) divided by the number of dealers (3,714)



Localiza Seminovos monthly sale per store is in line with Brazilian new car dealership average.

                                                                                                                      27
                             Source: Anfavea 2012 yearbook (National OEM’s Association)
Used car sales strategy: network expansion


                                          Brazilian distribution




                                                 80
                                           66
                             49     55
        26     32     35
 13


2005   2006   2007   2008   2009   2010    2011 2012e




                      The network is being expanded to support rentals’ growth.

                                                                                  28
Used car sales: sold cars evolution
                    Monthly average of sold cars

                                                               4.835
                                           3.940       4.231

         2.508     2.857        2.877




         2007      2008         2009       2010        2011    2Q12


                                 Sales profile


         45%       44%          42%        39%         48%     51%


         55%       57%          58%        61%         52%     49%


         2007      2008         2009       2010        2011    2Q12
                           Financed          In cash

    The increase on sales was supported by the opening of new stores.

The macro prudential measures impacted the sales profile in 2011 and 2012.
                                                                              29
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        30
Competitive advantages: 38 years of experience in managing assets




                            Profitability comes from rental divisions



                                      Renting cars                      Selling
Raising       Buying                                                     cars
money          cars
  $


                                                                        $



                               Cash to renew the fleet or pay debt



                                                                                  31
Competitive advantages: raising money



     Raising      Buying                                                                       Selling
                                               Renting cars
     money         cars                                                                         cars




National Scale        brAAA S&P
                                                                    brA- S&P
                    Aa1.br Moody’s       A (bra) Fitch                                 A- (bra) Fitch
                                                                  A- (bra) Fitch
                    AA+(bra) Fitch




 Global Scale       BBB- Fitch
                   Baa3 Moody’s      BBB+ S&P                B+ S&P         B+ Fitch      B2 Moody's
                     BBB- S&P



       Localiza raises money with lower spreads when compared to Brazilian competitors.

                                         As of June, 2012.                                               32
Competitive advantages: buying cars



     Raising       Buying                                                              Selling
                                                Renting cars
     money          cars                                                                cars



                           Better conditions due to higher volumes


Localiza’ share in national sales of the main                  Purchases by brand in 2011
 automakers in 2011: GM, FIAT, VW, Ford
                and Renault
                                                                         Renault
                                                                                    Others
                                                          Ford            9.9%
                                                                                     1.3%
                                                          11.0%
                                      2.3%

                                                                                                  Fiat
                                                       GM
                                                                                                 39.3%
                                                      21.0%

                                                                        VW
                                                                       17.5%

              Localiza announced the purchase of 100,000 cars for 2H11 and 2012.
                                                                                                         33
Competitive advantages: renting cars



Raising      Buying                                                                                                   Selling
                                                 Renting cars
money         cars                                                                                                     cars



   Brand                             Know How                                                           Brazilian distribution

                                                                                                        452




                                                                                # of branches
                                                                                                                           289
                                                                                                                            62
                                                                                                                           107

                                                                                                                           120




                                                                               # of cities
                                                                                                  318




     49th most                                                                                                71      60
                                                                                                                                 32
    valued brand
      in Brazil
                                                                                                Localiza      Hertz   Unidas          Avis

  The Company is present in 213 cities where the other largest networks do not operate.
                                                                                                                                             34
                      Source: Brand Analytics and each company website (May, 2012)
Competitive advantages: selling cars



Raising     Buying                                                                Selling
                                         Renting cars
money        cars                                                                  cars



Sales to final consumer                               Buffer: additional fleet




 Selling directly to final consumer cutting the intermediaries reduces our depreciation.
  Cars available for sale are used by the car rental division during peaks of demand.
                                                                                            35
Agenda


1. The Company
2. Drivers and opportunities
3. Competitive advantages
4. Financials




                                        36
Highlights



Reflexes of the tax reduction (IPI) for new cars from May 21, 2012 to
August 31, 2012 that might be extended:
         Drop in the residual value expected for cars after their useful life. In
         the 2Q12 an amount of R$100.1 million was recognized as additional
         depreciation
         Increase of pre-owned car sales sold for fleet renewal:
         April: 3,876; May: 4,917 and June: 5,711 cars (all time high)

          The Company expects that the reduction in sale prices will be offset
         by the reduction of purchase prices with the IPI reduction (with no
         impact on the CAPEX for fleet renewal)

Utilization rate of 74.2% in the Car Rental division
Free cash flow of R$242.3 million in the 1H12




                                                                                     37
Car Rental Division
                                        # daily rentals (thousand)


                                    24.6%               12,794
                              CAGR:           10,734

                             7,940   8,062                              6.8%
                    5,793                                            6,243     6,664
                                                                                                  4.9%
            4,668
3,411                                                                                     3,179      3,334



2005        2006     2007    2008     2009     2010      2011        1H11         1H12    2Q11       2Q12


                                         Net revenues (R$ million)



                                    24.9%                980.7
                              CAGR:
                                               802.2

                                     585.2
                                                                        12. 7 %
                             565.2
                                                                                              10. 4 %
                                                                                  532.3
                     428.0                                           472.4
            346.1
258.6                                                                                     239.4      264.3



2005        2006     2007    2008     2009     2010      2011        1H11         1H12    2Q11       2Q12

        Revenue grew above volume due to the increase in the average rental rate per car.
                                                                                                             38
Fleet Rental Division
                                       # daily rentals (thousand)


                                  19.2%
                            CAGR:                       9,603
                                             8,044
                          6,437
                                   7,099
                                                                      13. 5 %
                 5,144                                              4,625       5,248      11. 2 %
        4,188
3,351
                                                                                        2,372    2,637



2005     2006     2007    2008     2009       2010      2011        1H11        1H12    2Q11      2Q12

                                       Net revenues (R$ million)

                               21.4%
                         CAGR:
                                                        455.0
                                             361.1

                          268.4
                                   303.2                              21.1% 261.3
                                                                                            18. 7 %
                 219.8                                              215.7
         184.0
142.0                                                                                            131.8
                                                                                        111.0



2005     2006     2007     2008    2009       2010      2011        1H11        1H12    2Q11     2Q12
  Revenues reflect the interest and depreciation assumptions at the time of the agreement.
                                                                                                         39
Net Investment
                     Fleet increase * (quantity)


                                                                                  18,649              9,178
                                                   9,930           8,642         65,934
                   10,346           7,957                                                           59,950
  7,342                                                                               47,285                           4,608
                                                44,211      43,161
                                                                                                          50,772                      (5,868)
                               38,050                34,281      34,519
                                                                                                                                                         8,124              (1,306)
              33,520                30,093                                                                          28,667
26,105                                                                                                                               27,789
                   23,174                                                                                                24,059 21,921      20,602
     18,763                                                                                                                                                   14,504
                                                                                                                                                  12,478 13,198



   2005             2006             2007            2008           2009            2010               2011            1H11            1H12               2Q11                 2Q12
                                                                                                                                                * It does not include theft / crashed cars.
                                                                  Purchased cars                Sold cars


                   Net investment (R$ million)
                                                                                    588.5
                                                                                                      308.4
                                                     354.5                       1,910.4
                                      210.4                         281.8                           1,776.5
                     341.5                                                                                1,468.1     132.3
      243.5                                        1,335.3                                1,321.9                                    (134.2)
                                                                  1,204.2                                                                               241.1
                                    1,060.9                 980.8                                                                                                         (10.3)
                    930.3                  850.5                         922.4                                      825.6
   690.0                                                                                                                    693.3           762.7
                            588.8                                                                                                   628.5           593.8
           446.5                                                                                                                                            352.7      379.0 389.3



      2005             2006             2007           2008           2009           2010               2011           1H11            1H12             2Q11                2Q12

                                               Purchases (accessories included)                 Net used car sales revenues

                                      Car purchases were adjusted to improve fleet productivity…
                                                                                                                                                                                              40
Utilization rate – car rental division




                                                               1 0 0 . %
                                                                     0




                                                               9 5 . %
                                                                   0




                                                               9 0 0 %
                                                                   .




                  69.7%                                74.2%   8 5 . %
                                                                   0




68.2%   68.9%                  68.9%       68.2%               8 0 0 %
                                                                   .




                                                               7 5 . %
                                                                   0




                                                               7 0 0 %
                                                                   .




                                                               6 5 . %
                                                                   0



                                                               6 0 0 %
                                                                   .




                                                               5 5 . %
                                                                   0




                                                               5 0 0 %
                                                                   .




                                                               4 5 . %
                                                                   0




                                                               4 0 0 %
                                                                   .



                                                               3 5 . %
                                                                   0




                                                               3 0 0 %
                                                                   .




                                                               2 5 . %
                                                                   0




                                                               2 0 0 %
                                                                   .




1Q11    2Q11       3Q11        4Q11         1Q12       2Q12




            ...resulting in higher utilization rate.




                                                                           41
End of period fleet
                                                                                            Quantity




                                                                                    -2.5%
                                    .9%
                           CAGR: 17                               96,317   92,154           89,848
                                                        88,060
                                          70,295         26,615   31,629   28,654
                           62,515                                                           31,412
                  53,476                  22,778
         46,003            23,403
35,865   14,630
                  17,790
11,762                                                   61,445   64,688   63,500           58,436
                  35,686   39,112         47,517
24,103   31,373

 2005     2006     2007     2008           2009           2010     2011     1H11             1H12


                             Car rental            Fleet rental




                           Fleet is adjusted to demand.


                                                                                                       42
Seminovos network increase



                        # of points of sale

                                                                 +5
                                                                       71
                                                            66
                                               55
                                     49
                 32        35
       26
13


2005   2006     2007      2008      2009      2010      2011          1H12




        Used car sales network has increased by 5 stores.


                                                                             43
Car sales per street store
                                                                                                    Monthly average




                         82               82                                                           82
 74         73                                                                               74
                                                            70
                                                                             59




2008      2009         2010              2011             1Q12            Apr-12           May-12     Jun-12

                 Number of sold cars is weighed by number of opened stores in the period




 Productivity has improved, contributing to the reduction of fixed cost per car sold.


                                                                                                                      44
Consolidated net revenues
                                                                                                        R$ million




                                : 22.7%
                            CAGR                               2,918.1
                                                    2,497.2
                                                                                     7%
                              1,823.7     1,820.9              1,468.1            12.
                  1,505.5                           1,321.9                           1,564.3
                                                                          1,387.9
        1,126.2                                                                                            8%
854.9                          980.8      922.4
                                                                                     762.7              11.
                   850.5                                                  693.3                 706.4           789.6
         588.8                                                 1,450.0             4%
446.5
                                          898.5     1,175.3                     15.             352.7 .2% 389.3
                   655.0       842.9                                      694.6      801.6              3
408.4    537.4                                                                                  353.7 1   400.3

2005     2006      2007        2008       2009       2010       2011      1H11        1H12      2Q11            2Q12



                                          Rentals             Seminovos




           In the 2Q12, net revenues grew due to the increase of 13.2% in rental revenues
                                 and 10.4% in Seminovos revenues


                                                                                                                        45
EBITDA
                                                                                                                        R$ million



                                      : 19.8%
                                  CAGR
                                                                        821.3
                                                              649.5                       10.1%
                         403.5
                                    504.1           469.7                                         425.7
                                                                                                                      7.5%
               311.3                                                                386.8
   277.9                                                                                                      200.6       215.7


   2005        2006      2007       2008            2009      2010      2011           1H11       1H12        2Q11           2Q12




Divisions                2005    2006       2007       2008   2009    2010      2011          1H11    1H12        2Q11         2Q12

Car rental              47.5%    43.4%      46.0%     45.9%   41.9%   45.3%     46.9%         45.1%   41.3%       46.1%       40.6%
Fleet rental            65.5%    71.4%      71.3%     69.1%   68.7%   68.0%     68.6%         67.1%   66.0%       68.5%       65.8%
Rental consolidated     53.6%    52.9%      54.5%     53.3%   51.1%   52.3%     53.8%         52.0%   49.4%       53.1%       48.9%

Seminovos               13.2%    4.6%       5.5%       5.6%   1.1%    2.6%      2.8%          3.7%    3.9%        3.6%         5.1%


                       EBITDA margin in the 2Q12 was impacted by non-recurring expenses.

                                                                                                                                      46
Average depreciation per car




          Hot used car market         Financial crisis effect
                                                                                                  5,468.2
                                                                                                              Reflex of the
                                    2,546.0        2,577.0                1,683.9    2,062.3                  IPI reduction
                                                                1,536.0
 492.3         939.1        332.9

  2005         2006         2007     2008           2009         2010      2011     Jan-Apr/12*   1H12*
                                                                                                   * Annualized




                                    5,083.1                                                       5,406.3
                                                  4,371.7       3,509.7   4,133.0    4,289.3
2,981.3                                                                                                       Reflex of the
            2,383.3       2,395.8                                                                             IPI reduction



 2005         2006          2007     2008           2009         2010      2011     Jan-Apr/12*   1H12*
                                                                                                   * Annualized

     Depreciation was impacted by the decrease in car prices due to the IPI reduction...
                                                                                                                              47
Consolidated net income
                                                                                                                                          R$ million

                                                                                     %
                                                                                 16.4
                                                                                    291.6
                                                                         250.5
                                                                                                     -39.4
                               190.2                                                                       %
                   138.2                  127.4                                                  137.6                             -85.5
     106.5                                               116.3                                                                              %
                                                                                                                  83.4           74.0
                                                                                                                                              10.7

      2005         2006         2007      2008           2009             2010      2011              1H11        1H12        2Q11           2Q12



EBITDA x net income Reconciliation     2009     2010     2011 Var. R$ Var. %        1H11     1H12 Var. R$ Var. %         2Q11 2Q12 Var. R$ Var. %

Consolidated EBITDA                    469.7    649.5    821.3    171.8    26.5%    386.8    425.7     38.9     10.1%    200.6 215.7      15.1      7.5%

                                       (172.3) (146.3) (201.5) (55.2) 37.7%         (89.7) (223.3) (133.6) 148.9%        (43.3) (165.3) (122.0) 281.8%
Car depreciation
Other property and equipment dep.      (21.0)   (21.1)   (24.1)   (3.0)    14.2%    (12.3)   (15.6)    (3.3)    26.8%    (6.3)    (8.1)   (1.8)    28.6%

Financial expenses, net                (112.9) (130.1) (179.0) (48.9) 37.6%         (88.0)   (77.7)    10.3     -11.7%   (45.2) (34.1)    11.1     -24.6%

Income tax and social contribution     (47.2)   (101.5) (125.1) (23.6) 23.3%        (59.2)   (25.7)    33.5     -56.6%   (31.8)    2.5    34.3     -107.9%
Net income                             116.3    250.5    291.6    41.1     16.4%    137.6    83.4      (54.2)   -39.4%   74.0     10.7    (63.3)   -85.5%



                                          …reducing the net income of the period.

             Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million.
                                                                                                                                                             48
Free cash flow - FCF
Free cash flow - R$ million                                   2005         2006        2007          2008          2009       2010        2011       1H12

EBITDA                                                         277.9       311.3        403.5         504.1        469.7       649.5       821.3      425.7
Used car sales net revenues                                    (446.5)     (588.8)      (850.5)       (980.8)      (922.4)   (1,321.9)   (1,468.1)    (762.7)

Depreciated cost of used car sales (*)                          361.2       530.4         760.0        874.5        855.1     1,203.2     1,328.6      687.7

(-) Income tax and social contribution                          (32.7)      (42.7)        (63.4)       (52.8)       (49.0)      (57.8)      (83.0)     (54.9)

Working capital variation                                       (24.2)       (4.8)         13.3        (44.8)       (11.5)       54.5       (83.9)     (18.9)

Cash provided before capex                                     135.7       205.4        262.9         300.2        341.9       527.5       514.9     276.9

Used car sales net revenues                                     446.5       588.8         850.5        980.8        922.4     1,321.9     1,468.1      762.7

Capex of car - renewal                                         (496.0)     (643.3)      (839.0)     (1,035.4)      (947.9)   (1,370.1)   (1,504.5)    (628.5)

Net capex for renewal                                          (49.5)      (54.5)          11.5       (54.6)       (25.5)      (48.2)      (36.4)     134.2

Capex – other property and equipment, net                      (28.0)      (32.7)        (23.7)       (39.9)       (21.0)      (51.1)      (63.0)     (36.0)

Free cash flow before growth                                     58.2      118.2        250.7         205.7        295.4       428.2       415.5     375.1

Capex of car - growth                                          (194.0)     (287.0)      (221.9)       (299.9)      (241.1)    (540.3)     (272.0)       -

Change in accounts payable to car suppliers (capex)             (25.5)      222.0         (51.0)      (188.9)       241.1       111.3        32.7     (132.8)

Net capex for fleet growth                                    (219.5)      (65.0)      (272.9)       (488.8)          0.0     (429.0)     (239.3)    (132.8)
Fleet increase – quantity                                       7,342      10,346         7,957        9,930        8,642      18,649       9,178     (5,868)


Free cash flow after growth                                  (161.3)         53.2       (22.2)      (283.1)        295.4        (0.8)      176.2     242.3

                                   Company is still presenting strong cash generation.
                                                                                                                                                                49
                                     (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
Changes in net debt in 1H12 (R$ million)




              FCF
             242.3

 Net debt                                                                Net debt
12/31/2011                                                              06/30/2012
- 1,363.4                                                               - 1,254.9
                                     (78.9)                    (54.9)

                                   Interest                 Dividends




                Net debt was reduced by R$108.5 million (-8.0%).

                                                                                     50
Debt profile
                                                                                         R$ million



                         Debt profile in 06/30/2012- principal
                                          (R$ million)




                                                    562.0
                                                            432.0
                      323.5        303.5
        161.8
16.5                                                                     26.0     52.0

2012    2013           2014        2015              2016   2017         2018     2019

Cash
673,9




                   Strong cash position and comfortable debt profile.

               In the 1H12, all in spread was of 1.3p.p. above the Selic rate.


                                                                                                      51
Debt – ratios
                                                                                                                                                  R$ million

                                                                                                             2,446.7               2,681.7
                                                                                                                                                         2,391.2

                                                                   1,752.6            1,907.8
                                              1,492.9                                                                     1,363.4
                            1,247.7                       1,254.5                                   1,281.1                                     1,254.9
                                                                              1,078.6
            900.2
                                      765.1
    535.8           440.4


        2005             2006            2007                 2008                  2009                  2010                  2011                  1H12


                                                        Net debt                    Fleet value




END OF PERIOD BALANCE                             2005        2006           2007       2008        2009         2010       2011(**)            1H12 (**)

Net debt / Fleet value                             60%         36%           51%        72%         57%          52%           51%                 52%

Net debt / EBITDA (*)                              1.9x        1.4x          1.9x       2.5x        2.3x         2.0x          1.7x                1.5x

Net debt / Equity                                  1.4x        0.7x          1.3x       2.0x        1.5x         1.4x          1.2x                1.1x

EBITDA / Financial expenses, net                   3.3x        4.8x          5.4x       3.8x        4.2x         5.0x          4.6x                5.5x

                                                                                                                                                    (*) annualized
                                                                                                  (**) From January 1st 2011, adress financial statements in IFRS

                                The Company presents conservative indebtedness ratios.
                                                                                                                                                                     52
Spread
                                                                               Spread

     24.80%
                                            21.25%
                     18.70%
                                                                 17.03%                                    16.94%               17.12%
         11.2p.p.                                                                                                                                   15.10%
                             7.8p.p.               12.9p.p.                            11.54%
                                                                          8.2p.p.                                    9.6p.p.              8.5p.p.             8.1p.p.
     13.60%                                                                                    4.0p.p.
                     10.90%
                                             8.40%                8.84%                7.59%                                    8.60%
                                                                                                            7.33%                                   7.05%

       2005           2006                    2007                2008                  2009                2010                 2011               1H12
                                                                                                                                                  annualized

                                             Cost of debt after tax                                               ROIC

                                                                  2005         2006           2007           2008           2009          2010        2011        1H12 a
Average capital investment - R$ million                           606.3        986.2        1,137.5        1,642.3         1,702.3       1,984.6     2,445.3      2,645.6
NOPAT margin (over rental net revenues)                           37.0%        34.5%           36.9%         32.1%*            21.9%      28.6%       28.9%       24.9%*
Turnover of average capital investment
(over rental net revenues)                                         0.67x        0.55x           0.58x          0.53x           0.53x       0.59x       0.59x        0.61x
ROIC                                                              24.8%        18.7%           21.3%          17.0%            11.5%      16.9%       17.1%        15.1%
Interest on debt after tax                                       13.60%       10.90%           8.40%          8.84%            7.59%      7.33%       8.60%        7.05%
Spread (ROIC – Interest after tax) - p.p.                          11.2          7.8           12.9            8.2             4.0          9.6         8.5             8.1


                      ROIC and spread reflect the Company’s competitive pricing strategy.

                                                                                                                                                                              53
                                       * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
Localiza ADR level I




Ticker Symbol: LZRFY
CUSIP: 53956W300
ISIN: US53956W3007
Ratio: 1 Ordinary Share : 1 ADR
Exchange: OTC
Depositary bank: Deutsche Bank Trust Company Americas
ADR broker helpline: +1 212 250 9100 (New York)
                     +44 207 547 6500 (London)
E-mail: adr@db.com
ADR website: www.adr.db.com
Depositary bank’s local custodian: Banco Bradesco S/A, Brazil




                                                                                       54
2012 Macroeconomic scenario
                             GDP evolution                                      4,25%
                          Accumulated in 4 quarters



2,70%
                                                                2,10%
               1,90%
                                               1,50%
                               1,30%




 2011          1Q 12           2Q 12e          3Q 12e          4Q 12e            2013


          Source: Department of Economics of Bradesco, as of 06/18/2012



                        Interest rate evolution
                                  End of period

11,00%
               9,75%
                                8,50%
                                                  7,50%          7,50%               7,50%




4Q 11           1Q 12           2Q 12             3Q 12e         4Q 12e          1Q 13e


                                                                                             55
 Source: BR Central Bank – Market forecast system as of 06/15/2012- Focus Bulletin
IR Team




                        Roberto Mendes                                                  Silvio Guerra                                                Nora Lanari
                           CFO - RI                                                           RI                                                             RI


                  Website: www.localiza.com/ir                                    E-mail: ri@localiza.com                                Phone: 55 31 3247-7024


Disclaimer
The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to
be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation
or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein.

This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as
the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results
of the companies to be materially different from any future results expressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s
management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement.
Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in
the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference,
detailed information about LOCALIZA and its business and financial results, as well as its financial statements.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein
shall form the basis of any contract or commitment whatsoever.




                                                                                                                                                                                                   56

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Localiza completa 2 q12 eng

  • 2. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 2
  • 3. Company: integrated business platform 58,436 cars 31,412 cars 3.1 million clients 699 clients 253 locations 343 employees 4,057 employees Synergies: bargaining power cost reduction cross selling 13,389 cars 66.6% sold to final consumer 201 locations in Brazil 71 stores 48 locations in South America 951 employees 34 employees This integrated business platform gives Localiza flexibility and superior performance. 3 Based on the 2Q12
  • 4. 2011 Car rental financial cycle 1-year cycle Car sale revenue $26.2 Revenue 1 2 3 4 5 Expenses, interest and tax 8 9 10 11 12 $27.9 Car acquisition Car Rental Seminovos Total per operating car per car sold 1 year R$ % R$ % R$ Revenues 19.9 100.0% 29.1 100.0% 48.9 Cost (8.2) -41.3% (8.2) SG&A (2.7) -13.5% (2.9) -9.9% (5.5) Net car sale revenue 26.2 90.1% 26.2 Book value of car sale (25.5) -90.0% (25.5) EBITDA 9.0 45.2% 0.7 2.4% 9.7 Depreciation (vehicle) (1.7) -5.8% (1.7) Depreciation (non-vehicle) (0.3) -1.7% (0.1) (0.5) Interest on debt (2.4) -8.2% (2.4) Tax (2.6) -13.0% 1.0 3.6% (1.5) NET INCOME 6.1 30.4% (2.4) -8.4% 3.6 NOPAT 5.3 ROIC * 17.5% Spread Cost of debt after tax 8.6% 8.9p.p. * Investment in cars and PP&E (8%) 4
  • 5. 2011 Fleet rental financial cycle 2-year cycle Net car sale revenue $26.4 Revenue 1 2 3 4 5 Expenses, interest and tax 20 21 22 23 24 $33.8 Car acquisition Fleet Rental Seminovos Total per operating car per car sold 2 years R$ % R$ % R$ Revenues 34.0 100.0% 28.7 100.0% 62.7 Cost (9.7) -28.7% (9.7) SG&A (1.8) -5.3% (2.3) -7.9% (4.1) Net car sale revenue 26.4 92.1% 26.4 Book value of car sale (25.0) -90.0% (25.0) EBITDA 22.4 66.0% 1.4 5.0% 23.8 Depreciation (vehicle) (8.3) -28.8% (8.3) Depreciation (non-vehicle) (0.1) -0.1% (0.1) Interest on debt (4.0) -14.1% (4.0) Tax (6.7) -19.8% 3.3 11.4% (3.5) NET INCOME 15.6 46.0% (7.6) -26.5% 8.0 NET INCOME per year 7.8 46.0% (3.8) -26.5% 4.0 NOPAT (annualized) 5.4 ROIC 16.1% Spread Cost of debt after tax 8.6% 7.5p.p. 5
  • 6. Company: managing assets Targeted spread Equity Pricing strategy Assets (cars) Funding Assets (cash) Debt Profitability comes from Cash to renew the fleet rental divisions Flexible and liquid assets. 6
  • 7. Company: stable management BOARD OF DIRECTORS Salim Mattar – 39y CEO Car Acquisition Legal COO Eugênio Mattar – 39y Human Administration Financial Resources IT Gina Rafael – 31y Bruno Roberto Mendes – 27y Daltro Leite – 27y Alberto Campos– 4y Andrade – 20y João Andrade – 8y Localiza has a lean and efficient structure. Marco Antônio The succession process is already planned. Guimarães – 22y 7
  • 8. Company: growth and profitability track record Revenues consolidated .4% 2,918.1 R: 24 CAG 2,497.2 1,823.7 1,820.9 1,4 6 8 .1 1,505.5 1,3 2 1.9 CAGR: 15.9% 1,126.2 9 8 0 .8 9 2 2 .4 854.9 8 5 0 .5 634.4 CAGR: 5 15 .7 5 8 8 .8 23.4% 4 5 7 .4 4 4 6 .5 1,4 5 0 .0 2 3 4 .1 2 9 6 .1 4 0 2 .7 3 0 3 .0 1,17 5 .3 2 12 .9 2 2 5 .9 8 4 2 .9 8 9 8 .5 5 3 7 .4 6 5 5 .0 3 3 1.4 4 0 8 .4 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Consolidated Rentals Used car sales EBITDA consolidated % : 22.6 CAGR 23.9% 821.3 CAGR: 649.5 504.1 469.7 403.5 278.1 311.4 154 152.1 197.8 134.3 149.9 42 62 85.2 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 GDP 3.4 0.0 0.3 4.3 1.3 2.7 1.1 5.7 3.2 4.0 6.1 5.2 -0.6 7.5 2.9 Average 1.9 4.3 Average growth of roughly 25% p.a. in the last years. 8
  • 9. Company: GDP elasticity Rental revenues growth elasticity x GDP Localiza 5.7x Sector GDP 2.9x 2005 2006 2007 2008 2009 2010 2011 The drivers combined with Localiza’s competitive advantages resulted in a growth above the industry level. 9
  • 10. Company: market share Revenues - consolidated Fleet - consolidated 30.4% 27.4% 24.8% 24.2% 22.1% 23.5% 24.1% 20.5% 20.6% 20.8% 21.8% 21.4% 17.9% 18.9% 2005 2006 2007 2008 2009 2010 2011 2005 2006 2007 2008 2009 2010 2011 Fleet Car Rental division Fleet Rental division 36.5% 13.9% 10 Source: ABLA 2012 yearbook
  • 11. Company: recognitions and rewards 2011 - Would you recommend Localiza? YES! 95.9% 94.6% 94.8% 96.0% 95.5% 95.3% 96.3% 95.9% 2005 2006 2007 2008 2009 2010 2011 Customers recognize premium service and recommend it! 11 Source: based on “Fale Fácil” satisfaction survey answered by more than 350,000 customers in 2011
  • 12. Company: recognitions and rewards 2011 - Would you recommend Total Fleet? YES! 98.0% 98.0% 99.0% 93.0% Users VIP Users Contract managers Customers recognize good service and recommend it! 12 Source: Users and VIP users based on phone interviews made by the Company with customers. Contract managers made by an independent research: Vox Populi
  • 13. Company: recognitions and rewards 2011 - Would you recommend Seminovos? YES! 94.0% 94.0% 92.3% 94.0% 2009 2010 2011 Customers recognize premium service and recommend it! 13 Source: based on phone interviews made by the Company with customers started in 2009
  • 14. Company: recognitions and rewards The Company was recognized by Exame Magazine - Best and Biggest (service sector): 9th company in ROIC 7th in current liquidity 10th in wealth generated by employee IR Magazine 2012 Best IR executive Best IR department 2011 Valor 200 8th Company in growth and profitability Maiores e Melhores do Transporte 2011 (Biggest & Best of Transportation) The best Company of the vehicle rental sector BRIC Breakout One of the 5 top picks Brazil for 2012 Exame Magazine Among the 5 best Companies of the consumer sector, in the article “Where to invest in 2012” Institutional Investor’s ranking: Best CEO, CFO and IR executive and Best IR department 14
  • 15. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 15
  • 16. Drivers and growth opportunities 16
  • 17. Car rental drivers: investments Investments by sector 679 343 182 85 83 51 17 15 14 10 O il / g as T r ansp o r t at i o n Ener g y W at er / sew ag e Ind ust r y Ho t el / R eso r t Ho usi ng O t her s I nf r ast r uct ur e Sho p p i ng C ent er R$1.5 trillion to be invested until 2016. 17 Source: Valor Setorial Magazine, as of May 2012
  • 18. Car rental drivers: income and affordability GDP per capita (R$ thousands) 21.3 19.0 16.0 16.6 14.2 11.7 12.8 10.7 8.4 9.5 6.9 7.5 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Car rental affordability 645 545 51% 510 465 415 38% 380 37% 35% 350 300 260 240 180 200 151 31% 27% 22% 20% 18% 16% 15% 15% 13% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012e Monthly m inim um salary (R$) Daily rental price over m inim um salary (%) Income increase and stable daily rental rates increased car rental affordability. 18 Source: IPEADATA, IBGE and Valor website, Bradesco (2012: estimated)
  • 19. Car rental drivers: consumption A and B classes - million % 31 3.8% 20 55.0 13 5 2003 2009 2014e Air traffic passengers - million Credit card holders - million % 20.3 % 16.2 179 % 35.3 % % 154 .0 % 13.3 69 80.3 128 200 45 51 71 15 2003 2009 2010 2011 2003 2009 2010 2011 Strong domestic drivers leads to higher volumes. 19 Source: FGV, BCB, Infraero, Gol, Abecs and Exame (Dec/2011)
  • 20. Car rental opportunities: consolidation Car rental locations in Brazil Airport locations Off-airport locations Localiza Others 351 Hertz Avis Localiza Unidas 36 78 35 101 73 Avis 27 Others 2079 Unidas Hertz 34 42 Off-airport market is still fragmented. 20 Source: Company as of May 2012, ABLA (Brazilian Car Rental Association) and each company website (May, 2012)
  • 21. Car rental strategy: organic growth Brazilian distribution 415 449 381 312 346 254 279 2005 2006 2007 2008 2009 2010 2011 Localiza’s network is still being expanded. 21
  • 22. Fleet rental drivers: outsourcing trend Outsourced fleet penetration Brazilian Market World 58.3% Corporate fleet: 46.9% 4,200,000 37.4% 24.5% Targeted fleet: 16.5% 13.3% 500,000 5.4% 8.9% Rented fleet: nd l n k nd ce lic y zi U ai an ra la an la b Sp m pu ol B Po Fr 245,000 er H Re G ch ze C 31,629 Less than 50% of targeted fleet is rented. 22 Source: ABLA and Datamonitor
  • 23. Used car sales drivers: affordability and penetration Middle class - million % 113 94.9 19.1 .8% 66 43 2003 2009 2014e Car purchase affordability 1 6 0 7 0 0 148 128 645 1 4 0 115 510 545 6 0 0 97 104 465 93 1 2 0 415 5 0 0 1 00 80 380 4 0 0 8 0 3 0 0 6 0 350 75 300 68 2 0 0 4 0 240 260 58 56 52 180 200 44 * 1 0 0 2 0 151 0 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Number of minimum w ages to buy a new car Monthly minimum salary (R$) Income increase and credit availability are the major drivers for car sales. Source: Bradesco (2012: estimated), ANFAVEA, Exame (Dec/2011). 23
  • 24. Used car sales drivers: affordability and penetration # of inhabitants per car (2011) # of inhabitants per car - Brazil USA 1.3 United Kingdon 1.8 8.0 7.9 Germany 1.9 7.4 France 2.0 6.9 Japan 2.1 6.5 South Korea 3.6 5.9 Russia 4.0 5.5 Argentina 4.2 Brazil 5.5 2005 2006 2007 2008 2009 2010 2011 Income increase and credit availability are the major drivers for car sales. Source: O Estado de São Paulo, as of 04/15/12 (based on researches of Sindipeças, Roland Berger and PWC). 24
  • 25. Brazilian car market: new x used car market and affordability 17.4 Individuals with 15.8 affordability to buy a new car* 11.9 8.9 8.9 8.4 Used cars 7.9 7.0 7.3 7.1 6.8 7.1 5.6 6.7 2.5x 2.6x 2.4x 2.7x 4.4x 3.7x 3.1x New cars 3.3 3.5 3.0 2.7 2.3 1.6 1.8 2005 2006 2007 2008 2009 2010 2011 * Population with affordability to buy a new compact car (R$25,000) with 20% downpayment Used car market is currently 2.6x the new car market. 25 Source: FENABRAVE (Autos + light commercial) and Bradesco
  • 26. Brazilian car market : 2011 market share Localiza used cars x Car market Used cars sold: 50,772 0.6% 1.5% 10.6% Used cars Brand new cars Up to 2 years 8,862,951 3,425,499 476,827 Used Seminovos 0km Seminovos 2 years old Seminovos 26 Source: Fenabrave 2011
  • 27. Brazilian car market: monthly sale per store Monthly sale per store 82 82 82 74 73 2008 2009 2010 2011 2011 Brazilian new car Dealership Seminovos: average sales per lots (excluding auto malls – 10 stores) Brazilian new car dealership: total sales (3,633,248) divided by the number of dealers (3,714) Localiza Seminovos monthly sale per store is in line with Brazilian new car dealership average. 27 Source: Anfavea 2012 yearbook (National OEM’s Association)
  • 28. Used car sales strategy: network expansion Brazilian distribution 80 66 49 55 26 32 35 13 2005 2006 2007 2008 2009 2010 2011 2012e The network is being expanded to support rentals’ growth. 28
  • 29. Used car sales: sold cars evolution Monthly average of sold cars 4.835 3.940 4.231 2.508 2.857 2.877 2007 2008 2009 2010 2011 2Q12 Sales profile 45% 44% 42% 39% 48% 51% 55% 57% 58% 61% 52% 49% 2007 2008 2009 2010 2011 2Q12 Financed In cash The increase on sales was supported by the opening of new stores. The macro prudential measures impacted the sales profile in 2011 and 2012. 29
  • 30. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 30
  • 31. Competitive advantages: 38 years of experience in managing assets Profitability comes from rental divisions Renting cars Selling Raising Buying cars money cars $ $ Cash to renew the fleet or pay debt 31
  • 32. Competitive advantages: raising money Raising Buying Selling Renting cars money cars cars National Scale brAAA S&P brA- S&P Aa1.br Moody’s A (bra) Fitch A- (bra) Fitch A- (bra) Fitch AA+(bra) Fitch Global Scale BBB- Fitch Baa3 Moody’s BBB+ S&P B+ S&P B+ Fitch B2 Moody's BBB- S&P Localiza raises money with lower spreads when compared to Brazilian competitors. As of June, 2012. 32
  • 33. Competitive advantages: buying cars Raising Buying Selling Renting cars money cars cars Better conditions due to higher volumes Localiza’ share in national sales of the main Purchases by brand in 2011 automakers in 2011: GM, FIAT, VW, Ford and Renault Renault Others Ford 9.9% 1.3% 11.0% 2.3% Fiat GM 39.3% 21.0% VW 17.5% Localiza announced the purchase of 100,000 cars for 2H11 and 2012. 33
  • 34. Competitive advantages: renting cars Raising Buying Selling Renting cars money cars cars Brand Know How Brazilian distribution 452 # of branches 289 62 107 120 # of cities 318 49th most 71 60 32 valued brand in Brazil Localiza Hertz Unidas Avis The Company is present in 213 cities where the other largest networks do not operate. 34 Source: Brand Analytics and each company website (May, 2012)
  • 35. Competitive advantages: selling cars Raising Buying Selling Renting cars money cars cars Sales to final consumer Buffer: additional fleet Selling directly to final consumer cutting the intermediaries reduces our depreciation. Cars available for sale are used by the car rental division during peaks of demand. 35
  • 36. Agenda 1. The Company 2. Drivers and opportunities 3. Competitive advantages 4. Financials 36
  • 37. Highlights Reflexes of the tax reduction (IPI) for new cars from May 21, 2012 to August 31, 2012 that might be extended: Drop in the residual value expected for cars after their useful life. In the 2Q12 an amount of R$100.1 million was recognized as additional depreciation Increase of pre-owned car sales sold for fleet renewal: April: 3,876; May: 4,917 and June: 5,711 cars (all time high) The Company expects that the reduction in sale prices will be offset by the reduction of purchase prices with the IPI reduction (with no impact on the CAPEX for fleet renewal) Utilization rate of 74.2% in the Car Rental division Free cash flow of R$242.3 million in the 1H12 37
  • 38. Car Rental Division # daily rentals (thousand) 24.6% 12,794 CAGR: 10,734 7,940 8,062 6.8% 5,793 6,243 6,664 4.9% 4,668 3,411 3,179 3,334 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Net revenues (R$ million) 24.9% 980.7 CAGR: 802.2 585.2 12. 7 % 565.2 10. 4 % 532.3 428.0 472.4 346.1 258.6 239.4 264.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Revenue grew above volume due to the increase in the average rental rate per car. 38
  • 39. Fleet Rental Division # daily rentals (thousand) 19.2% CAGR: 9,603 8,044 6,437 7,099 13. 5 % 5,144 4,625 5,248 11. 2 % 4,188 3,351 2,372 2,637 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Net revenues (R$ million) 21.4% CAGR: 455.0 361.1 268.4 303.2 21.1% 261.3 18. 7 % 219.8 215.7 184.0 142.0 131.8 111.0 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Revenues reflect the interest and depreciation assumptions at the time of the agreement. 39
  • 40. Net Investment Fleet increase * (quantity) 18,649 9,178 9,930 8,642 65,934 10,346 7,957 59,950 7,342 47,285 4,608 44,211 43,161 50,772 (5,868) 38,050 34,281 34,519 8,124 (1,306) 33,520 30,093 28,667 26,105 27,789 23,174 24,059 21,921 20,602 18,763 14,504 12,478 13,198 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 * It does not include theft / crashed cars. Purchased cars Sold cars Net investment (R$ million) 588.5 308.4 354.5 1,910.4 210.4 281.8 1,776.5 341.5 1,468.1 132.3 243.5 1,335.3 1,321.9 (134.2) 1,204.2 241.1 1,060.9 980.8 (10.3) 930.3 850.5 922.4 825.6 690.0 693.3 762.7 588.8 628.5 593.8 446.5 352.7 379.0 389.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Purchases (accessories included) Net used car sales revenues Car purchases were adjusted to improve fleet productivity… 40
  • 41. Utilization rate – car rental division 1 0 0 . % 0 9 5 . % 0 9 0 0 % . 69.7% 74.2% 8 5 . % 0 68.2% 68.9% 68.9% 68.2% 8 0 0 % . 7 5 . % 0 7 0 0 % . 6 5 . % 0 6 0 0 % . 5 5 . % 0 5 0 0 % . 4 5 . % 0 4 0 0 % . 3 5 . % 0 3 0 0 % . 2 5 . % 0 2 0 0 % . 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 ...resulting in higher utilization rate. 41
  • 42. End of period fleet Quantity -2.5% .9% CAGR: 17 96,317 92,154 89,848 88,060 70,295 26,615 31,629 28,654 62,515 31,412 53,476 22,778 46,003 23,403 35,865 14,630 17,790 11,762 61,445 64,688 63,500 58,436 35,686 39,112 47,517 24,103 31,373 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 Car rental Fleet rental Fleet is adjusted to demand. 42
  • 43. Seminovos network increase # of points of sale +5 71 66 55 49 32 35 26 13 2005 2006 2007 2008 2009 2010 2011 1H12 Used car sales network has increased by 5 stores. 43
  • 44. Car sales per street store Monthly average 82 82 82 74 73 74 70 59 2008 2009 2010 2011 1Q12 Apr-12 May-12 Jun-12 Number of sold cars is weighed by number of opened stores in the period Productivity has improved, contributing to the reduction of fixed cost per car sold. 44
  • 45. Consolidated net revenues R$ million : 22.7% CAGR 2,918.1 2,497.2 7% 1,823.7 1,820.9 1,468.1 12. 1,505.5 1,321.9 1,564.3 1,387.9 1,126.2 8% 854.9 980.8 922.4 762.7 11. 850.5 693.3 706.4 789.6 588.8 1,450.0 4% 446.5 898.5 1,175.3 15. 352.7 .2% 389.3 655.0 842.9 694.6 801.6 3 408.4 537.4 353.7 1 400.3 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Rentals Seminovos In the 2Q12, net revenues grew due to the increase of 13.2% in rental revenues and 10.4% in Seminovos revenues 45
  • 46. EBITDA R$ million : 19.8% CAGR 821.3 649.5 10.1% 403.5 504.1 469.7 425.7 7.5% 311.3 386.8 277.9 200.6 215.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Divisions 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 Car rental 47.5% 43.4% 46.0% 45.9% 41.9% 45.3% 46.9% 45.1% 41.3% 46.1% 40.6% Fleet rental 65.5% 71.4% 71.3% 69.1% 68.7% 68.0% 68.6% 67.1% 66.0% 68.5% 65.8% Rental consolidated 53.6% 52.9% 54.5% 53.3% 51.1% 52.3% 53.8% 52.0% 49.4% 53.1% 48.9% Seminovos 13.2% 4.6% 5.5% 5.6% 1.1% 2.6% 2.8% 3.7% 3.9% 3.6% 5.1% EBITDA margin in the 2Q12 was impacted by non-recurring expenses. 46
  • 47. Average depreciation per car Hot used car market Financial crisis effect 5,468.2 Reflex of the 2,546.0 2,577.0 1,683.9 2,062.3 IPI reduction 1,536.0 492.3 939.1 332.9 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized 5,083.1 5,406.3 4,371.7 3,509.7 4,133.0 4,289.3 2,981.3 Reflex of the 2,383.3 2,395.8 IPI reduction 2005 2006 2007 2008 2009 2010 2011 Jan-Apr/12* 1H12* * Annualized Depreciation was impacted by the decrease in car prices due to the IPI reduction... 47
  • 48. Consolidated net income R$ million % 16.4 291.6 250.5 -39.4 190.2 % 138.2 127.4 137.6 -85.5 106.5 116.3 % 83.4 74.0 10.7 2005 2006 2007 2008 2009 2010 2011 1H11 1H12 2Q11 2Q12 EBITDA x net income Reconciliation 2009 2010 2011 Var. R$ Var. % 1H11 1H12 Var. R$ Var. % 2Q11 2Q12 Var. R$ Var. % Consolidated EBITDA 469.7 649.5 821.3 171.8 26.5% 386.8 425.7 38.9 10.1% 200.6 215.7 15.1 7.5% (172.3) (146.3) (201.5) (55.2) 37.7% (89.7) (223.3) (133.6) 148.9% (43.3) (165.3) (122.0) 281.8% Car depreciation Other property and equipment dep. (21.0) (21.1) (24.1) (3.0) 14.2% (12.3) (15.6) (3.3) 26.8% (6.3) (8.1) (1.8) 28.6% Financial expenses, net (112.9) (130.1) (179.0) (48.9) 37.6% (88.0) (77.7) 10.3 -11.7% (45.2) (34.1) 11.1 -24.6% Income tax and social contribution (47.2) (101.5) (125.1) (23.6) 23.3% (59.2) (25.7) 33.5 -56.6% (31.8) 2.5 34.3 -107.9% Net income 116.3 250.5 291.6 41.1 16.4% 137.6 83.4 (54.2) -39.4% 74.0 10.7 (63.3) -85.5% …reducing the net income of the period. Excluding the additional depreciation, 1H12 net income would have reached R$149.5 million. 48
  • 49. Free cash flow - FCF Free cash flow - R$ million 2005 2006 2007 2008 2009 2010 2011 1H12 EBITDA 277.9 311.3 403.5 504.1 469.7 649.5 821.3 425.7 Used car sales net revenues (446.5) (588.8) (850.5) (980.8) (922.4) (1,321.9) (1,468.1) (762.7) Depreciated cost of used car sales (*) 361.2 530.4 760.0 874.5 855.1 1,203.2 1,328.6 687.7 (-) Income tax and social contribution (32.7) (42.7) (63.4) (52.8) (49.0) (57.8) (83.0) (54.9) Working capital variation (24.2) (4.8) 13.3 (44.8) (11.5) 54.5 (83.9) (18.9) Cash provided before capex 135.7 205.4 262.9 300.2 341.9 527.5 514.9 276.9 Used car sales net revenues 446.5 588.8 850.5 980.8 922.4 1,321.9 1,468.1 762.7 Capex of car - renewal (496.0) (643.3) (839.0) (1,035.4) (947.9) (1,370.1) (1,504.5) (628.5) Net capex for renewal (49.5) (54.5) 11.5 (54.6) (25.5) (48.2) (36.4) 134.2 Capex – other property and equipment, net (28.0) (32.7) (23.7) (39.9) (21.0) (51.1) (63.0) (36.0) Free cash flow before growth 58.2 118.2 250.7 205.7 295.4 428.2 415.5 375.1 Capex of car - growth (194.0) (287.0) (221.9) (299.9) (241.1) (540.3) (272.0) - Change in accounts payable to car suppliers (capex) (25.5) 222.0 (51.0) (188.9) 241.1 111.3 32.7 (132.8) Net capex for fleet growth (219.5) (65.0) (272.9) (488.8) 0.0 (429.0) (239.3) (132.8) Fleet increase – quantity 7,342 10,346 7,957 9,930 8,642 18,649 9,178 (5,868) Free cash flow after growth (161.3) 53.2 (22.2) (283.1) 295.4 (0.8) 176.2 242.3 Company is still presenting strong cash generation. 49 (*) Without tecnical discount deduction up to 2010 (see item 18 – Glossary)
  • 50. Changes in net debt in 1H12 (R$ million) FCF 242.3 Net debt Net debt 12/31/2011 06/30/2012 - 1,363.4 - 1,254.9 (78.9) (54.9) Interest Dividends Net debt was reduced by R$108.5 million (-8.0%). 50
  • 51. Debt profile R$ million Debt profile in 06/30/2012- principal (R$ million) 562.0 432.0 323.5 303.5 161.8 16.5 26.0 52.0 2012 2013 2014 2015 2016 2017 2018 2019 Cash 673,9 Strong cash position and comfortable debt profile. In the 1H12, all in spread was of 1.3p.p. above the Selic rate. 51
  • 52. Debt – ratios R$ million 2,446.7 2,681.7 2,391.2 1,752.6 1,907.8 1,492.9 1,363.4 1,247.7 1,254.5 1,281.1 1,254.9 1,078.6 900.2 765.1 535.8 440.4 2005 2006 2007 2008 2009 2010 2011 1H12 Net debt Fleet value END OF PERIOD BALANCE 2005 2006 2007 2008 2009 2010 2011(**) 1H12 (**) Net debt / Fleet value 60% 36% 51% 72% 57% 52% 51% 52% Net debt / EBITDA (*) 1.9x 1.4x 1.9x 2.5x 2.3x 2.0x 1.7x 1.5x Net debt / Equity 1.4x 0.7x 1.3x 2.0x 1.5x 1.4x 1.2x 1.1x EBITDA / Financial expenses, net 3.3x 4.8x 5.4x 3.8x 4.2x 5.0x 4.6x 5.5x (*) annualized (**) From January 1st 2011, adress financial statements in IFRS The Company presents conservative indebtedness ratios. 52
  • 53. Spread Spread 24.80% 21.25% 18.70% 17.03% 16.94% 17.12% 11.2p.p. 15.10% 7.8p.p. 12.9p.p. 11.54% 8.2p.p. 9.6p.p. 8.5p.p. 8.1p.p. 13.60% 4.0p.p. 10.90% 8.40% 8.84% 7.59% 8.60% 7.33% 7.05% 2005 2006 2007 2008 2009 2010 2011 1H12 annualized Cost of debt after tax ROIC 2005 2006 2007 2008 2009 2010 2011 1H12 a Average capital investment - R$ million 606.3 986.2 1,137.5 1,642.3 1,702.3 1,984.6 2,445.3 2,645.6 NOPAT margin (over rental net revenues) 37.0% 34.5% 36.9% 32.1%* 21.9% 28.6% 28.9% 24.9%* Turnover of average capital investment (over rental net revenues) 0.67x 0.55x 0.58x 0.53x 0.53x 0.59x 0.59x 0.61x ROIC 24.8% 18.7% 21.3% 17.0% 11.5% 16.9% 17.1% 15.1% Interest on debt after tax 13.60% 10.90% 8.40% 8.84% 7.59% 7.33% 8.60% 7.05% Spread (ROIC – Interest after tax) - p.p. 11.2 7.8 12.9 8.2 4.0 9.6 8.5 8.1 ROIC and spread reflect the Company’s competitive pricing strategy. 53 * Excludes additional fleet depreciation, following the concept recommended by Stern Stewart
  • 54. Localiza ADR level I Ticker Symbol: LZRFY CUSIP: 53956W300 ISIN: US53956W3007 Ratio: 1 Ordinary Share : 1 ADR Exchange: OTC Depositary bank: Deutsche Bank Trust Company Americas ADR broker helpline: +1 212 250 9100 (New York) +44 207 547 6500 (London) E-mail: adr@db.com ADR website: www.adr.db.com Depositary bank’s local custodian: Banco Bradesco S/A, Brazil 54
  • 55. 2012 Macroeconomic scenario GDP evolution 4,25% Accumulated in 4 quarters 2,70% 2,10% 1,90% 1,50% 1,30% 2011 1Q 12 2Q 12e 3Q 12e 4Q 12e 2013 Source: Department of Economics of Bradesco, as of 06/18/2012 Interest rate evolution End of period 11,00% 9,75% 8,50% 7,50% 7,50% 7,50% 4Q 11 1Q 12 2Q 12 3Q 12e 4Q 12e 1Q 13e 55 Source: BR Central Bank – Market forecast system as of 06/15/2012- Focus Bulletin
  • 56. IR Team Roberto Mendes Silvio Guerra Nora Lanari CFO - RI RI RI Website: www.localiza.com/ir E-mail: ri@localiza.com Phone: 55 31 3247-7024 Disclaimer The material presented is a presentation of general background information about LOCALIZA as of the date of the presentation. It is information in summary form and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. This presentation is strictly confidential and may not be disclosed to any other person. No representation or warranty, express or implied, is made concerning, and no reliance should be placed on, the accuracy, fairness, or completeness of the information presented herein. This presentation contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements are only predictions and are not guarantees of future performance. Investors are cautioned that any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the operations and business environments of LOCALIZA and its subsidiaries that may cause the actual results of the companies to be materially different from any future results expressed or implied in such forward-looking statements. Although LOCALIZA believes that the expectations and assumptions reflected in the forward-looking statements are reasonable based on information currently available to LOCALIZA’s management, LOCALIZA cannot guarantee future results or events. LOCALIZA expressly disclaims a duty to update any of the forward-looking statement. Securities may not be offered or sold in the United States unless they are registered or exempt from registration under the Securities Act of 1933. Any offering of securities to be made in the United States will be made by means of an offering memorandum that may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about LOCALIZA and its business and financial results, as well as its financial statements. This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever. 56