The document summarizes quotes and examples that inspired the author while writing their thesis on advertising. It includes quotes about how advertising worked historically by focusing on average products, and how digital media now allows consumers to voice their own opinions. Other quotes note that people trust recommendations from friends over advertising, and that brands can start conversations through small, shareable acts. The author expresses an interest in connecting brands with people through relevant ideas worth sharing.

1. eight slides
Being a geeky creative/strategic wasn't always easy during
four years of advertising education at the #WDKA. Luckily I was not alone.
*inspiring quotes and examples that kept me going while writing my thesis*
course
Advertising
institute
Willem de Kooning Academie,
Rotterdam University of Applied Sciences

2. Thomas Beakdal: How advertising worked in the old days
“Back then a company's product division would create an average product
for average people. They would take product to an advertising agency to
somehow make it exciting for people to buy.”

3. Clark Kokich: The Big Change
“The Big Change in all this wasn’t moving the channel for marketing
information from a newspaper page or TV screen over to a computer
monitor. What turned things upside down was the newfound ability for
consumers to talk back - to voice their own opinions, to share their love
for certain brands with each other, and to get mobile, on-the-spot reviews
about pasta, cars, and plumbers while standing in restaurants, show-
rooms, and two feet of water in their own basements”.

4. Its about the voice of the consumer.
“Not a single booming voice, but
a chorus without conductor.”
Ryan McManus

5. The Nielsen Company: Research
“Nielsen asked 25,000 Internet users from 50 countries, “Which sources
of ‘advertising’ do you trust most?” Ninety percent said they have
confidence in recommendations from people they know - in other words,
their friends and colleagues. Next on the list at 70 percent was consumer
opinions posted online”.

6. What opportunities brought
digital us and how do we
stimulate a conversation
through sharing?

7. It enables us to reach out to the consumer. We've
think on relevant ideas and design services
exciting enough to talk about.

8. Example?
Take a close look at Virgin America.
http://www.doordiebook.com/sample/case-study/virgin

9. But also small brand-acts start conversations. Take a look at this
examples. Tweet worthy don’t you think?
http://www.ideo.com/work/keep-the-change-account-service-for-bofa/
http://giorkonducta.tumblr.com/post/26587543194
http://zqi.bo.lt/b2rnc

10. I like to connect brands with people
and pop culture. With small,
big, but most of all: relevant
ideas worth sharing.

11. Interested in my work? visit nielsdortland.com
or follow me on Twitter @nielsdortland.
Thanks @tijs, @tomdebruyne, @SePP,
@AstridGr and the rest of the gang for
inspiring me lately.