This document discusses different types of observational techniques used in research. It describes casual, systematic, and direct observation. Direct observation can be structured, where aspects to observe are predetermined, or unstructured. Examples of each type are provided. Contrived observation involves artificially setting up the environment. Content analysis objectively analyzes communication units like words, themes, or topics. Physical traces left by behaviors like erosion or accretion can also be measured. Empathic interviewing probes beneath generalizations. Mystery shopping involves posing as customers. Focus groups are used to gain insight into ideas or problems. In-depth interviews and on-site observations are also discussed.
In any industry, the customer is very important for the brandâs success. UX Research should be done in order to know the user experience about the product or the service.
WK 2 DQ 1Read the journal article The Ethics of Internet Resear.docxambersalomon88660
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WK 2 DQ 1
Read the journal article âThe Ethics of Internet Researchâ (Williams, 2012) and this weekâs lecture. In your own words, provide a summary of the article and add your own thoughts on how the Internet can affect the research process, including, but not limited to, ethics concerns.
Reference
Williams, S. G. (2012). The Ethics of Internet Research. Online Journal Of Nursing Informatics, 16(2), 38-48.
Week Two Lecture
Business Research Methods and Tools
Week 2: Research ethics and research design
Hypothesis testing
This week, youâll learn more about the building blocks of business research. Last weekâs readings and guidance introduced you to the concept of hypotheses and research questions. Letâs go into hypothesis testing a bit further.
Letâs reconsider last weekâs sample research question: âWhy are some of Ashford Universityâs students not successful in school?â Assume that Ashfordâs management noticed that not all students are as successful as they would like them to be: some students fail courses, others drop out, and so on. This is considered the problem they would like to solve with the research. After some background evaluation, the administration develops a hypothesis about the problem and the question: âAshford students donât succeed when they have old computers.â The hypothesis states the problem (lack of student success) and an âeducated guessâ about why the problem is happening (students have old computers).
In the research, Ashfordâs administrators need to operationalize the study and test the hypothesis; this means they need to do the research to find out whether their hypothesis is correct. They could study it by sending a survey to students in order to find out how old their computer is. They could give a new computer to some of the students with an old computer, and they could not give a new computer to students with an old computer. Then, the researchers could observe whether there is a difference between the old-computer students and the new-computer students.
In this study, the ânull hypothesisâ would be: âThere is no statistically significant difference between the success of students with old computers and students with new computers.â If the study found there is, in fact, no difference in the success of the two groups, the researchers would fail to reject the null hypothesis. If there is a difference between the two groups, the researchers would reject the null hypothesis.
The process of collecting data to observe differences might be new to you. Remember that if you are not collecting data to answer a research question, you are not doing original research. You might have thought previously that if you write a paper in which you summarize what other researchers have done, then you are âdoing research.â Thatâs not true in this class. In business research, you go beyond summarizing othersâ work; youâre making observations from data that are your own.
Research ethics
Itâs important to make sure tha.
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
In any industry, the customer is very important for the brandâs success. UX Research should be done in order to know the user experience about the product or the service.
WK 2 DQ 1Read the journal article The Ethics of Internet Resear.docxambersalomon88660
Â
WK 2 DQ 1
Read the journal article âThe Ethics of Internet Researchâ (Williams, 2012) and this weekâs lecture. In your own words, provide a summary of the article and add your own thoughts on how the Internet can affect the research process, including, but not limited to, ethics concerns.
Reference
Williams, S. G. (2012). The Ethics of Internet Research. Online Journal Of Nursing Informatics, 16(2), 38-48.
Week Two Lecture
Business Research Methods and Tools
Week 2: Research ethics and research design
Hypothesis testing
This week, youâll learn more about the building blocks of business research. Last weekâs readings and guidance introduced you to the concept of hypotheses and research questions. Letâs go into hypothesis testing a bit further.
Letâs reconsider last weekâs sample research question: âWhy are some of Ashford Universityâs students not successful in school?â Assume that Ashfordâs management noticed that not all students are as successful as they would like them to be: some students fail courses, others drop out, and so on. This is considered the problem they would like to solve with the research. After some background evaluation, the administration develops a hypothesis about the problem and the question: âAshford students donât succeed when they have old computers.â The hypothesis states the problem (lack of student success) and an âeducated guessâ about why the problem is happening (students have old computers).
In the research, Ashfordâs administrators need to operationalize the study and test the hypothesis; this means they need to do the research to find out whether their hypothesis is correct. They could study it by sending a survey to students in order to find out how old their computer is. They could give a new computer to some of the students with an old computer, and they could not give a new computer to students with an old computer. Then, the researchers could observe whether there is a difference between the old-computer students and the new-computer students.
In this study, the ânull hypothesisâ would be: âThere is no statistically significant difference between the success of students with old computers and students with new computers.â If the study found there is, in fact, no difference in the success of the two groups, the researchers would fail to reject the null hypothesis. If there is a difference between the two groups, the researchers would reject the null hypothesis.
The process of collecting data to observe differences might be new to you. Remember that if you are not collecting data to answer a research question, you are not doing original research. You might have thought previously that if you write a paper in which you summarize what other researchers have done, then you are âdoing research.â Thatâs not true in this class. In business research, you go beyond summarizing othersâ work; youâre making observations from data that are your own.
Research ethics
Itâs important to make sure tha.
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
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Letâs explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
A Strategic Approach: GenAI in EducationPeter Windle
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
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In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
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http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasnât one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
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Francesca Gottschalk from the OECDâs Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
6. Unstructured Structured observation âStructuredâ just means that observer wonât try to observe everything but will observe that which he decide in advance to watch. When using this method, observers try not to influence the environment they observe. Ex: observer disguised as a shopper , to watch grocery store shoppers approach a product category , how long they spend in display area, whether they find difficulty in finding the product etc⌠Unstructured observation Unstructured observation is the unplanned, informal, watching and recording of behaviors as they occur in a natural environment. Ex: observer mingle with the shopperâs and look for the activities that suggest service problem. Such as observer observing frown on the face of the shopper waiting at cash register.
7. Contrived Observation Environment artificially set up by the researcher. Researchers are increasingly relying on computers to conduct simulated market testing. The observer does not have to wait for phenomena to occur naturally Offers a greater degree of control Speedy Efficient Less expensive Less natural than other forms of Observation
8. Example Hartshorne and may gave vocabulary and reading tests to the children, collected tests and without their knowledge made duplicate copies of their answers. Later the children were given answer keys and were asked to score their original papers. The difference between the scores provided a measure of cheating. Another test asked the children to make a mark in each of 10 small , irregularly placed circles while keeping their eyes shut. A score of more than 13 correctly placed marks in a total of 3 trials was recorded as a evidence of cheating.
9. Analysis Hartshorne and may found practically no relationship between cheating in different situations. They concluded that childrenâs responseâs were situation ally specific i.e. whether student cheated or not depended on the specific activity, the teacher involved and other situations rather than some general characteristics trait.
10. Content Analysis The Objective, Systematic, and Quantitative description of the manifest content of a communication. Is appropriate when the phenomenon to be observed is communication, rather than behavior or physical objects. Analytical categories for classifying the units are developed , and the communication is broken down according to prescribed rules. The unit of analysis may be Words: different words or types of words in the message Characters: individuals or objects Themes: propositions Space and time measures: length or duration of the message Topics: subject of the message
11. contd⌠It includes observation as well as analysis. Application: Marketing research applications involve observing and analyzing the content or message of advertisements, newspaper articles, television and radio programs
12. Example Student A: I found that scientists engage in research in order to make discoveries and generate new ideas. Such research by scientists is hard work and often involves collaboration with other scientists which leads to discoveries which make the scientists famous. Such collaboration may be informal, such as when they share new ideas over lunch, or formal, such as when they are co-authors of a paper. Student B: It was hard work to research famous scientists engaged in collaboration and I made many informal discoveries. My researchshowed that scientists engaged in collaboration with other scientists are co-authors of at least one paper containing their new ideas. Some scientists make formal discoveries and have new ideas.
14. Physical Trace Measure Records the natural residue of behavior These measures need a good deal of ingenuity Measurements are also gross No interference is caused by the examiner
15. âInvestigating Trash and litterâ Garbologyis like archeology. Trash and litter are physical evidence of human activities. Garbage and litter indicate what people are drinking, and where and when drinking occurs.
17. Accretion The position of the radio dials in cars brought in for service was used to estimate share of listening audience of various radio stations. Internet visitors leave traces which can be analyzed to examine browsing and usage behavior by using cookies.
18. Erosion The selective erosion of tiles in a museum indexed by the replacement rate was used to determine the relative popularity of exhibits. The age and condition of cars in a parking lot were used to assess the affluence of customers.
19. Advantages of trace There is no observer when the people use the space so itâs unobtrusive. The observer can look at the space anytime and over many days. The trace can be documented through photographs or video. It is an inexpensive and easy method
20. Disadvantages The researcher can read too much into a trace. Selective perception (bias in the researcher's perception) can bias the data. The visit has to be repeated to confirm the use initiating the trace. It yields a tremendous amount of data, which can delay you in your quest for answers.
21. Empathic Interviewing It is an exploratory research type. It is used to probe beneath generalizations. Identify the social factors influencing consumer behavior.
22. Empathic interview guidelines Keep yourself at the personâs situation Avoid self referencing Challenge generalizations by asking for specific examples Ask open ended and non leading questions.
23. Application Service station Evaluate the effectiveness of display How many pass by? How many stops to look? How many decides to buy? Use of hidden cameras in super-market Tape-recorder
33. Observation methods of P&G Focus Groups Discussion In-Home Visits In-Context Visits In-Store Interview
34. October 2000 Planning to launch electric toothbrush in US market Conducted focus group of 25 respondents 24 participants were excited (96%) Launched in 2001 Emerged as best selling toothbrush 200 Million US$ sales in first year
35. In-Home visits Interviewed customer who purchase recently Visited the residence of customers Observed directly Interviewed directly They ask the purpose of purchase Customers expectations from products Parameters on which they judge product Product modifications they want
36. In-Context Visits Observe difficulties faced by customers while using products Opinion Suggestions & modifications 1970: Screw drivers, scissors & razors to open detergent boxes Plastic insert in a box Laundry detergent: Modified design
37. IN-Store Interview Shopping malls and grocery stores Identify factors effecting purchase decisions Impact of attractive packaging, labeling and point of purchase display Mall Intercept: In-store interview for advertising research Shoppers are offered free gifts Helps in planning better communication program