Observation lab
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The document summarizes observations of various stores including Target, Walmart, Forever 21, Kohls, Winco, and CVS. Key points made about each store include that Target is clean with a red color scheme and music that makes customers feel welcomed, Walmart is big with lower prices but can be loud, Forever 21 is huge with lots of clothing and soft music, Kohls is clean and inviting with helpful employees and customers browsing for 1.5 hours, Winco has a large grocery selection but needs more cleaning though employees are nice, and CVS is clean and quick with most customers getting medicine rather than browsing.
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Observationlab 210415152625
The document summarizes observations of different stores including Target, Walmart, Forever 21, Kohls, Winco, and CVS. Some key points made about the stores are:
Target and Forever 21 are clean with lots of light and music, making them inviting. Target customers browse for about an hour on average. Walmart has lower prices but can be loud with kids. Forever 21 is huge with lots of clothing. Kohls and Winco are large stores with many departments and families shop there. CVS is clean and efficient for quick trips.
Observation lab
The document provides observations from visits to multiple retail stores. It describes details about the outside environment, personnel, products, customers, and other observations for each store. Key details noted include cleanliness, signage, music, employee uniforms, product placement, customer demographics and behaviors, and overall impressions.
Paying attention
The document provides observations from visits to three different stores - a confectionery, a bookstore, and a shoes and bags store. For each store, observations are provided about the exterior and entrance, interior environment, personnel, products, customers, and other notable features. The stores are compared in terms of color scheme, lighting, noise level, cash register location, security visibility, personnel uniforms and demographics, product arrangement and pricing, and whether free samples are offered. Overall impressions and differences between the stores are highlighted.
Opportunity shopping
SOCH – Women’s Apparel Store has a classy and pleasing ambience, though it could use more salespeople as customers sometimes have to wait to be attended to. The environment is quiet except for hushed conversations between salespeople. Customers are mostly women.
Crossword – The Book Store's entrance is unappealing and the background music is disturbing for avid readers, though the books are well organized and there is a good collection. A few reading areas would have been helpful. Customers include a mixed group.
Hypercity – Supermarket has a huge and well-planned store with all requirements under one roof, though its size can lead customers to feel lost. Internal directions could be improved
Obserbationtarea
The document describes Maria F. Guzman's observations and insights from visiting a grocery store. Some key points include: the store had a welcoming atmosphere due to its open door and large sign; the environment was bright, clean, and comfortable; personnel did not actively engage customers; products were arranged functionally but also featured impulse items by the registers; and customers seemed focused on completing purchases. Maria realized the store influences purchasing decisions through product placement and sales, and identified opportunities to provide entertainment during checkout and demonstrate electronic products.
Module 5 Observsations - Isaac Zeidan.pptx
This document provides observations from visits to several grocery and retail stores, including Kroger, Sprouts, Target, Kohl's, Vitamin Shoppe, and Sketchers. For each store, the document describes the exterior, interior environment, personnel, products, and typical customers. The stores generally have inviting exteriors and organized interiors. Personnel aim to be helpful without being overbearing. Products are arranged into clear categories and prices are easily visible. Customers demonstrate a range of demographics and most only spend 15-45 minutes shopping.
Observations in Kelowna
The document describes observations from various store environments, including a coffee shop called The Bean Scene, a discount retailer called Winners, a post office, a grocery store called Extra Foods, and a larger supermarket called Super Store. Key details are provided about the entrance, environment, personnel, products, and typical customers at each location.
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Observationlab 210415152625
The document summarizes observations of different stores including Target, Walmart, Forever 21, Kohls, Winco, and CVS. Some key points made about the stores are:
Target and Forever 21 are clean with lots of light and music, making them inviting. Target customers browse for about an hour on average. Walmart has lower prices but can be loud with kids. Forever 21 is huge with lots of clothing. Kohls and Winco are large stores with many departments and families shop there. CVS is clean and efficient for quick trips.
Observation lab
The document provides observations from visits to multiple retail stores. It describes details about the outside environment, personnel, products, customers, and other observations for each store. Key details noted include cleanliness, signage, music, employee uniforms, product placement, customer demographics and behaviors, and overall impressions.
Paying attention
The document provides observations from visits to three different stores - a confectionery, a bookstore, and a shoes and bags store. For each store, observations are provided about the exterior and entrance, interior environment, personnel, products, customers, and other notable features. The stores are compared in terms of color scheme, lighting, noise level, cash register location, security visibility, personnel uniforms and demographics, product arrangement and pricing, and whether free samples are offered. Overall impressions and differences between the stores are highlighted.
Opportunity shopping
SOCH – Women’s Apparel Store has a classy and pleasing ambience, though it could use more salespeople as customers sometimes have to wait to be attended to. The environment is quiet except for hushed conversations between salespeople. Customers are mostly women.
Crossword – The Book Store's entrance is unappealing and the background music is disturbing for avid readers, though the books are well organized and there is a good collection. A few reading areas would have been helpful. Customers include a mixed group.
Hypercity – Supermarket has a huge and well-planned store with all requirements under one roof, though its size can lead customers to feel lost. Internal directions could be improved
Obserbationtarea
The document describes Maria F. Guzman's observations and insights from visiting a grocery store. Some key points include: the store had a welcoming atmosphere due to its open door and large sign; the environment was bright, clean, and comfortable; personnel did not actively engage customers; products were arranged functionally but also featured impulse items by the registers; and customers seemed focused on completing purchases. Maria realized the store influences purchasing decisions through product placement and sales, and identified opportunities to provide entertainment during checkout and demonstrate electronic products.
Module 5 Observsations - Isaac Zeidan.pptx
This document provides observations from visits to several grocery and retail stores, including Kroger, Sprouts, Target, Kohl's, Vitamin Shoppe, and Sketchers. For each store, the document describes the exterior, interior environment, personnel, products, and typical customers. The stores generally have inviting exteriors and organized interiors. Personnel aim to be helpful without being overbearing. Products are arranged into clear categories and prices are easily visible. Customers demonstrate a range of demographics and most only spend 15-45 minutes shopping.
Observations in Kelowna
The document describes observations from various store environments, including a coffee shop called The Bean Scene, a discount retailer called Winners, a post office, a grocery store called Extra Foods, and a larger supermarket called Super Store. Key details are provided about the entrance, environment, personnel, products, and typical customers at each location.
Observation
The document describes observations of various stores, including a coffee shop called The Bean Scene, discount store Winners, post office, grocery store Extra Foods, supermarket Super Store, and Italian specialty store Valoroso. Key details are provided about the entrance, environment, personnel, products, and customers at each location.
Observation lab presentation
The document summarizes observations from visits to 6 different stores - Victoria's Secret, Dollar Tree, Bath & Body Works, Costco, Winco, and Sephora. For each store, observations are provided on the environment, personnel, products, and customers. Key details noted include store layouts, music, smells, cleanliness, product displays, and customer demographics.
Crash course on creativity
The document summarizes the author's observations from an assignment to pay closer attention to familiar places. The author focused on her school and classroom, noting the dull environment. She also observed her favorite hair salon, supermarket, spice shop, and restaurant, noting bright lighting, distinctive smells, and helpful staff at most. The author realized the importance of open doors, lighting, smells, and customer service in making places feel welcoming and attracting attention.
Observations
The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
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The document discusses the author's observations about a Virgin store. It notes that the colorful exterior and open door made the store feel welcoming. Inside, helpful employees in uniform created a loyal atmosphere. The strong red interior created a cozy, home-like environment crowded with unique merchandise organized by function. The store targets all ages as it offers products for every family member, allowing customers to browse freely without a set path.
Discussion-Observation Lab.pptx
The document provides observations from visits to various retail stores, including Office Max, Petco, PetSmart, Footlocker, Walmart, and Target. For each store, observations are provided about the exterior appearance before entering, the interior environment, and personnel interactions. In general, the pet stores (Petco and PetSmart) and Target provided clean, well-lit environments with friendly employees, while the smaller Walmart location seemed less organized with rude employees. Office Max, Footlocker, and the larger retailers offered varying levels of customer service and store atmospheres.
Assignment 2 observation lab
This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
Paying attention
The document discusses observations made during visits to various shops and stores. It notes that most shops are located along roads with large signs to attract customers. The lighting and air conditioning in one food store made it appealing, though the slippery floor was a concern. Salespeople in some shops were charming and encouraging customers to purchase products. A variety of snacks, jewelry, and clothing items were on display. Providing low-cost customer service training was identified as a business opportunity given some attendants' lack of knowledge.
tem431_odayc.pptx
Carolann O'Day observed several stores for a class project and took notes on the environment and customer experience at each location. Some key observations included:
- Forever 21 had bright white lights, changing color schemes, and clothes organized throughout the store. Customers roamed freely without regard for others.
- H&M had duller colors and less inviting atmosphere compared to Forever 21. Workers kept to themselves and didn't offer much help.
- Bed Bath & Beyond had no clear layout and felt like navigating a maze. Staff lacked enthusiasm and it seemed most customers were there for refunds rather than shopping.
- Tea So, a boba shop, had an aqua blue theme
Observation Lab TEM 431.pptx
The document provides observations from visits to six different stores - Trader Joe's, Urban Outfitters, Levi's, Unleashed by Petco, Starbucks, and Zupans. For each store, details are given about the exterior, interior environment, personnel, products for sale, and typical customers. Across the stores, aspects like color schemes, music, customer demographics, and product organization are described.
Are You Paying Attention?
The document provides an observation of a store visit, summarizing key details about the environment, personnel, products, and customer experience. Staff were not proactive in offering assistance, though a salesperson did follow up. The store had 15 employees on the floor, mostly teens wearing uniforms. The store had shiny polished floors, high ceilings, background music, and calls over the PA system. Halloween products and free samples were prominently featured. The cash register was in front and the warm, inviting environment encouraged spending.
Crash course on creativity store
This document provides observations from a store observation lab on creativity. It examines various aspects of the store environment, including the entrance, color scheme, flooring, lighting, noise level, smell, cash register location and security. It also considers personnel factors like how quickly employees engage customers and their uniform. Product placement, pricing and impulse items are discussed. Finally, it notes customer demographics, behaviors and purchase rates. The observer suggests this store observation assignment could be more interesting for a creativity course.
Crash course on creativity store
This document provides observations from a store observation lab on creativity. It examines various aspects of the store environment, including the entrance, color scheme, flooring, lighting, noise level, smell, cash register location and security. It also considers personnel factors like how quickly employees initiate contact with customers and their uniform. Product placement, pricing and impulse items are discussed as well as characteristics of typical customers, like their age, gender and browsing behaviors. The document concludes that this particular store observation assignment lacks creativity.
Observation lab by Y.L.
The document provides an overview of the layout, design, and customer experience at a large supermarket. Key points include:
- The store is large in size with automatic doors, high ceilings, and prominently displayed signs to attract customers.
- Products are arranged throughout the store with expensive items located higher or in less accessible areas. Impulse items are near the registers.
- Customer traffic and noise levels vary throughout the day, with more people and activity in the evenings. Employees are visible and follow a standard greeting script with patrons.
- Various amenities like free samples, lockers, and WiFi are provided near the entrance for customer convenience. Trash bins are also available but some food items are
Observation lab tom barling
The document provides observations from visits to various retail stores - Big Lots, H&M, Dick's Sporting Goods, Steve Madden, Zara, and a gastropub called Thirsty Lion. Key details are provided about the environment, products, customers, and personnel at each location. Common themes that emerged include descriptions of the invitingness of store entrances, music levels, cleanliness, product placement, customer demographics, and employee interactions.
Observations
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.
Acctive observation
The document describes 6 different retail store environments through observations of their design features, merchandise placement, customer and employee demographics, and atmospherics. Store 1 cultivates a warm, welcoming environment with cosy lighting and relaxing music. Store 2 attracts customers through bright displays but distracts them with loud music far from the registers. Store 3 aims for a luxurious impression with all-white décor and classical music. It has uniformly dressed middle-aged employees. Store 4 also feels welcoming without doors and uses brown and white colors with interesting merchandise placement. Store 5 is crowded with merchandise and always busy, often with whole families. Store 6 has dominant dark colors but bright lights and uniformly dressed young salespeople near impulse purchase areas
Active observation
The document describes 6 different store environments:
1. A cafe with no doors, a showcase of baked goods, warm tones, and relaxing music.
2. A store that draws customers in with displays and bright lights, plays loud distracting music, and places products at the back so customers walk through the whole store.
3. A white space with bright lights creating a luxury feel, playing classical music, middle-aged female employees in uniforms, and a central bag display.
4. Again with no doors and a feeling of welcome, dominant brown and white colors, large framed sign letters, and merchandise artfully displayed on tables and in frames.
5. All white with bright lights,
Observation Zell-431
The document summarizes observations from visits to various retail stores, including Walmart, Lowes, Michaels, Tillys, Payless, Sams Club, and Total Wine and More. Key points mentioned include cleanliness, organization, music, customer service, and overall impressions of each store. Crowding and disorganization made navigation difficult at Walmart, while Lowes, Michaels, and Tillys provided positive shopping experiences through convenient parking, upbeat music, cleanliness, and helpful employees.
Observation lab
The document provides details from observations of three different stores: Supermaxi, Sukasa, and L'Occitane. Some key details include:
- The stores have different interior designs, color schemes, product arrangements, and customer experiences.
- Supermaxi has an open door, crowded merchandise, and customers who appear to be on a mission. Sukasa has uniform employees who contact customers within 3 minutes.
- L'Occitane draws customers in with its warm interior, sells products with demonstrations and samples, and has salespeople make immediate contact.
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The document describes observations of various stores, including a coffee shop called The Bean Scene, discount store Winners, post office, grocery store Extra Foods, supermarket Super Store, and Italian specialty store Valoroso. Key details are provided about the entrance, environment, personnel, products, and customers at each location.
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The document summarizes observations from visits to 6 different stores - Victoria's Secret, Dollar Tree, Bath & Body Works, Costco, Winco, and Sephora. For each store, observations are provided on the environment, personnel, products, and customers. Key details noted include store layouts, music, smells, cleanliness, product displays, and customer demographics.
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The document summarizes the author's observations from an assignment to pay closer attention to familiar places. The author focused on her school and classroom, noting the dull environment. She also observed her favorite hair salon, supermarket, spice shop, and restaurant, noting bright lighting, distinctive smells, and helpful staff at most. The author realized the importance of open doors, lighting, smells, and customer service in making places feel welcoming and attracting attention.
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The document provides observations of the environments and experiences at several retail stores, including Safeway, Walmart, Best Buy, Fry's Electronics, Costco, and Home Depot. Key details noted include the lighting, signage, employee behaviors, product displays, music, checkout processes, and overall feels of invitingness or busyness within each store. Common themes across stores include descriptions of the ceilings, shelves, entrance and exit processes, and primary customer demographics.
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The document discusses the author's observations about a Virgin store. It notes that the colorful exterior and open door made the store feel welcoming. Inside, helpful employees in uniform created a loyal atmosphere. The strong red interior created a cozy, home-like environment crowded with unique merchandise organized by function. The store targets all ages as it offers products for every family member, allowing customers to browse freely without a set path.
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The document provides observations from visits to various retail stores, including Office Max, Petco, PetSmart, Footlocker, Walmart, and Target. For each store, observations are provided about the exterior appearance before entering, the interior environment, and personnel interactions. In general, the pet stores (Petco and PetSmart) and Target provided clean, well-lit environments with friendly employees, while the smaller Walmart location seemed less organized with rude employees. Office Max, Footlocker, and the larger retailers offered varying levels of customer service and store atmospheres.
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This document summarizes observations from a visit to a Watson's pharmacy store. Key details include that the store had bright fluorescent lighting, was crowded with merchandise being prepared for a sale, and had products organized into categories. Customers typically browsed alone for 15-20 minutes, with most purchasing something from the wide product assortment. The store was in the process of promotions setup for an upcoming member sale.
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The document discusses observations made during visits to various shops and stores. It notes that most shops are located along roads with large signs to attract customers. The lighting and air conditioning in one food store made it appealing, though the slippery floor was a concern. Salespeople in some shops were charming and encouraging customers to purchase products. A variety of snacks, jewelry, and clothing items were on display. Providing low-cost customer service training was identified as a business opportunity given some attendants' lack of knowledge.
tem431_odayc.pptx
Carolann O'Day observed several stores for a class project and took notes on the environment and customer experience at each location. Some key observations included:
- Forever 21 had bright white lights, changing color schemes, and clothes organized throughout the store. Customers roamed freely without regard for others.
- H&M had duller colors and less inviting atmosphere compared to Forever 21. Workers kept to themselves and didn't offer much help.
- Bed Bath & Beyond had no clear layout and felt like navigating a maze. Staff lacked enthusiasm and it seemed most customers were there for refunds rather than shopping.
- Tea So, a boba shop, had an aqua blue theme
Observation Lab TEM 431.pptx
The document provides observations from visits to six different stores - Trader Joe's, Urban Outfitters, Levi's, Unleashed by Petco, Starbucks, and Zupans. For each store, details are given about the exterior, interior environment, personnel, products for sale, and typical customers. Across the stores, aspects like color schemes, music, customer demographics, and product organization are described.
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The document provides an observation of a store visit, summarizing key details about the environment, personnel, products, and customer experience. Staff were not proactive in offering assistance, though a salesperson did follow up. The store had 15 employees on the floor, mostly teens wearing uniforms. The store had shiny polished floors, high ceilings, background music, and calls over the PA system. Halloween products and free samples were prominently featured. The cash register was in front and the warm, inviting environment encouraged spending.
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This document provides observations from a store observation lab on creativity. It examines various aspects of the store environment, including the entrance, color scheme, flooring, lighting, noise level, smell, cash register location and security. It also considers personnel factors like how quickly employees engage customers and their uniform. Product placement, pricing and impulse items are discussed. Finally, it notes customer demographics, behaviors and purchase rates. The observer suggests this store observation assignment could be more interesting for a creativity course.
Crash course on creativity store
This document provides observations from a store observation lab on creativity. It examines various aspects of the store environment, including the entrance, color scheme, flooring, lighting, noise level, smell, cash register location and security. It also considers personnel factors like how quickly employees initiate contact with customers and their uniform. Product placement, pricing and impulse items are discussed as well as characteristics of typical customers, like their age, gender and browsing behaviors. The document concludes that this particular store observation assignment lacks creativity.
Observation lab by Y.L.
The document provides an overview of the layout, design, and customer experience at a large supermarket. Key points include:
- The store is large in size with automatic doors, high ceilings, and prominently displayed signs to attract customers.
- Products are arranged throughout the store with expensive items located higher or in less accessible areas. Impulse items are near the registers.
- Customer traffic and noise levels vary throughout the day, with more people and activity in the evenings. Employees are visible and follow a standard greeting script with patrons.
- Various amenities like free samples, lockers, and WiFi are provided near the entrance for customer convenience. Trash bins are also available but some food items are
Observation lab tom barling
The document provides observations from visits to various retail stores - Big Lots, H&M, Dick's Sporting Goods, Steve Madden, Zara, and a gastropub called Thirsty Lion. Key details are provided about the environment, products, customers, and personnel at each location. Common themes that emerged include descriptions of the invitingness of store entrances, music levels, cleanliness, product placement, customer demographics, and employee interactions.
Observations
The document describes observations made during visits to different types of stores. It notes key details about the environment, products, personnel, and customers for each store. The stores included are a discount store, pharmacy, kiosk, grocery store, bakery, and open air market. Common themes across stores included the use of impulse items near the checkout, the role of smells in drawing customers, and how personnel treatment can influence return visits.
Acctive observation
The document describes 6 different retail store environments through observations of their design features, merchandise placement, customer and employee demographics, and atmospherics. Store 1 cultivates a warm, welcoming environment with cosy lighting and relaxing music. Store 2 attracts customers through bright displays but distracts them with loud music far from the registers. Store 3 aims for a luxurious impression with all-white décor and classical music. It has uniformly dressed middle-aged employees. Store 4 also feels welcoming without doors and uses brown and white colors with interesting merchandise placement. Store 5 is crowded with merchandise and always busy, often with whole families. Store 6 has dominant dark colors but bright lights and uniformly dressed young salespeople near impulse purchase areas
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The document describes 6 different store environments:
1. A cafe with no doors, a showcase of baked goods, warm tones, and relaxing music.
2. A store that draws customers in with displays and bright lights, plays loud distracting music, and places products at the back so customers walk through the whole store.
3. A white space with bright lights creating a luxury feel, playing classical music, middle-aged female employees in uniforms, and a central bag display.
4. Again with no doors and a feeling of welcome, dominant brown and white colors, large framed sign letters, and merchandise artfully displayed on tables and in frames.
5. All white with bright lights,
Observation Zell-431
The document summarizes observations from visits to various retail stores, including Walmart, Lowes, Michaels, Tillys, Payless, Sams Club, and Total Wine and More. Key points mentioned include cleanliness, organization, music, customer service, and overall impressions of each store. Crowding and disorganization made navigation difficult at Walmart, while Lowes, Michaels, and Tillys provided positive shopping experiences through convenient parking, upbeat music, cleanliness, and helpful employees.
Observation lab
The document provides details from observations of three different stores: Supermaxi, Sukasa, and L'Occitane. Some key details include:
- The stores have different interior designs, color schemes, product arrangements, and customer experiences.
- Supermaxi has an open door, crowded merchandise, and customers who appear to be on a mission. Sukasa has uniform employees who contact customers within 3 minutes.
- L'Occitane draws customers in with its warm interior, sells products with demonstrations and samples, and has salespeople make immediate contact.
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Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Observation lab
- 2. Target • This store is clean and lots of light coming in • Super inviting • Color scheme red, which attracts costumers • There is music and it makes me feel welcomed • Lots of families, family oriented • Everyone loves target and the browse for an average of an hour
- 3. Walmart • It’s a big store with lots of things going on • A little less clean than target • Employees are everywhere which is nice in case I had a question • Cheaper prices which I like • It is a little loud with all the kids running around • Family oriented as well
- 4. Forever 21 • Huge store with tons of cloths • Employee at the door greeting • A lot of light and a lot of windows • Super inviting • The music in the background is nice and soft • Mostly girls in their teens or twenties
- 5. Kohls • Huge store with a lot of departments • Clean and inviting • Employees are really nice and came to ask if I needed help • Costumers browsing for an average of an hour and a half • Families, lots of kids • Things are arranged by department of house and by gender and ages.
- 6. Winco • One entrance and one exit only • Huge selection of cheaper groceries • First thing you see is discounted items • Lots of families and couples in their twenties • Needs attention with cleaning • Employees are super nice and helpful • Employees make it welcoming
- 7. CVS • Smells fresh and super clean • First thing I saw was make up • It is mostly older people getting their medicines • People are on a mission and not browsing • Average time is about 20 minutes • Very quick service • Employees were in uniform and looked good