The document provides an overview of an observation lab for a retail store. It notes key details about the store layout and customer experience. The store has clothing and seasonal products near the entrance. It aims to make customers feel welcome with a nice environment, friendly personnel, and young employees representing the store's image. The majority of customers are seen browsing the store's wide selection of items.

1. Observation Lab

2. Doors will open as soon
as you approach.
Making you feel welcome.
Felt ok there,
Won’t spend all
Anyone can My day there
work/buy there. though.
Anti-theft sensors and cash
Season procucts at entrance. registers at the entrance

3. Not everyone buys.
Cash register at the side.
Mid-size sign.
by style.
Items arranged
Green on the walls. Nice environment.
White on the floor.
Lots of clothes.

4. Price tags on product.
Feel comfortable here.
You’re treated as one Friendly personnel.
of a kind.
Young personnel using
store’s clothes.
They match
the store image.

5. Special products at the center.
Most of
For sale items at the back. customers
browsing.
Take clothes
and watch them.
Music fits environment.
Not a lot of employees.
Teens.
Most of customers buy.
Selling their products
using them.
Items arranged by season.
No security at sight.
The store has a considerable amount of customers, they don’t need more.

6. Soda at the cash register.
Employees at
the entrance.
Welcome! Register at the sides.
Everyone who enters
buys something.
All age and
gender
customers.
Everythin easy
to get.
All the customers are equal.
Prices below items.
If not search for a price scanner. Impossible not to see.
First things to see are electronics. Free sample of foods! Yummy!

7. Just browsing.
Ready to pay?
Go to the side of the store.
Open door.
Store’s first impression is
given by the dressers. Music?
For sale items Nice!
at the center.
Everything white.
Walls.
Floor.
Just young women working.
Using clothes of the store to sell it. Giving a great image to the store.