The document provides a comparison of two different stores - Store I (Gourmet Store) and Store II (Rahat Store) based on 5 criteria: 1) Outlook and first impression 2) Environment 3) Personnel 4) Product and 5) Customers. For each criterion, details about the two stores are provided in a table with two columns. In summary, the document analyzes and contrasts key aspects of the two stores to provide insights into how they differ in their appearance, atmosphere, staffing, merchandise and customer base.

1. To:
Prof. Tina
Crash Course on Creativity
Sr. # Store I Store II
Gourmet Store Rahat Store
1 Before You Enter the Store Before You Enter the Store
. Store attracted me because of its highly decorated . Store attracted me in a way of its
outlook of building simplicity on outlook
. A customer representative opened the door for . The door was closed
every customer and say greeting like Assalam o
Allaikum . I feel a little awkward
. I feel much privileged to this greeting . Sign is very simple, stylish and very big
font size
. Sign is very stylish and very big font size
. It shows the color scheme that exactly
. It shows the color scheme that exactly matches the matches the packaging.
packaging.
2 Environment Environment
. Color scheme of store is of Orange and white . Color scheme of store is of red and
white
. Floor is covered with tiles of cream color and it
maintains the attractiveness of environment . Floor is covered with tiles of white color
and it keeps the attractiveness of
. Ceiling is not very high and it has made the store environment
somewhat congested
. Ceiling is high enough that store attracts
. Environment is not loud at all because of its wide customers
limited space
. Environment is not very loud
. Limited capacity has made the environment
somewhat noisy . Similar group of customers like families
are causing noise
. Music is not being played there
. Music is not being played there
. Store is not cold rather warm
. Store is not cold rather warm
. store is very much crowded with goods and
limited space for customers to walk around . store is very much sparse with divided
sections of every merchandize
. Store has distinctive smell due to its bakery items
. Store has distinctive smell due to
. Cash register is located at the center of store desk continuous freshener its environment

2. . Store security is at the entrance and only two . Cash register is located near to
cameras is erected in the store reception desk
. I want to stay in store as long as I get my product . Store security is not only at the entrance
but cameras are erected at every section
of the store
. The environment has definitely influenced goods . I want to stay in store as long as I get my
value purchased like the way of customer dealings, product
greetings etc.
. The environment has not influenced
impressively due to its poor customer
dealings, greetings etc.
3 Personnel Personnel
. Sales person initiates contact as
. Sales person initiates contact as quickly as customer comes to its section
customer enters the store
. The script is not followed at all
. Greetings person follows the script but other
doesn’t . Ratio of sales person is half the
customers like 5 sales men to 10
. Ratio of sales person is half the customers like 5 customers like section wise
sales men to 10 customers
. Customers are mostly families
. Customers are mostly middle aged and youngsters
. Sales force does not store product
. Sales force does not store product
. Sales people wears uniform in store
. Sales people wears uniform in store
. This uniform really matches the store
. This uniform really matches the store image image
4 Product Product
.I noticed imported confectionary like chocolates as I noticed newly launched products of
entered in the store different organizations, imported
chocolates as entered in the store
. There were featured products like newly launched
Nestle deserts, milk for bones and imported items . There were featured products like newly
launched products
. Products were arranged by function
. Products were arranged in sections
. Head & Shoulder sale representatives were subject to its functionality
available there for demonstrations to their
customers . National foods, Engro foods, Clear
Shampoo sale representatives were
. Gourmet made products like milk, jam, available there for demonstrations to
confectionary were at accessible location their customers
. Items in least accessible location were . FMCGs were at most accessible location
. Expensive costume items and FMCG products . Items in least accessible location were

3. are on eye level and expensive
. Mostly FMCG products were on eye
. The price of products has to be find on the level and expensive
packaging
. The price of products were easy find on
. Imported confectionary and chocolates are near the packaging
cash register
. Imported items were near cash register
Because of hectic work schedule I could only visit two stores –the nearest. And I also could not capture
the pictures due to non-availability of cameras. Sorry for inconvenience.

4. 5 Customers Customers
. Mostly families are customers in the store . Mostly families are customers in the
store
. Average age is 30 and male customers
. Average age is 30 and both male &
. Customers have to follow the direction females customers
. Customers stay about 10-15 minutes on average . Customers don’t have to follow the
direction
. Customers have the flexibility to touch the
product but sales representative help in making sale . Customers stay about 20-30 minutes on
but it is not discouraged average
. Customers have the access to touch the
. Customers really come on some mission to buy. product
. Both window shoppers and other
customers really come on some mission
to buy.