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Objectives of communication1
- 2. One of themost important objectives of communication is passing or receiving information. It can be done either through spoken or written language.
- 3. External Environment ofa Business
- 4. ◦External information Informationabout its products Information about the availability of credit Information about the Government rules and regulations Information about the advertising media Information about the latest developments in the fields of science and technology
- 5. ◦Internal information Informationon job assignments and procedures governing them Information on status and decision making powers General information on the policies and activities of the organization
- 6. Due tocomplexity each individual activity needs specialized handling which cannot be expected from people working single handed. ◦ Advice flows horizontally OR downwards
- 7. Effective advice is both man-oriented & work oriented does not make the worker feel inferior is given in the worker’s interest promotes understanding can become a two way channel
- 8. Order isan authoritative communication. It is a directive to somebody, always a subordinate, to do something, to modify or alter the course of something he is already doing, or not to do something. downwards Order always flows
- 9. ◦ Types oforder Written and oral orders General and specific orders Procedural and operational Mandatory and discretionary orders ◦ Characteristics of an effective order It must be clear and complete Its execution should be possible It should be given in a politely
- 10. ◦ Instruction Instructionis a particular type of order in which the subordinate is not only ordered to do a job but is also given guidance on how to do it. All instructions are implied orders, but all orders cannot be instructions.
- 11. Best ideason a subject does not only come from the supervisory staff or the directors. The lower staff, in fact being actually in touch with the operative aspect, is capable of giving some positive suggestions on procedural and operative aspects. Flow upwards lateral
- 12. It maybe defined as an effort ‘to influence attitudes, feelings, or beliefs of others, or to influence actions based on those attitudes, feelings or beliefs.’ Process of persuasion Analyzing the situation Preparing the receiver Delivering the message Prompting action
- 13. It is avery conscious process of communication. It involves both teaching and learning. The main purpose of education is to widen knowledge as well as to improve skills. It can be carried out at three levels: Education for the management Education for the employees Education for outside public Education
- 14. Warning is aforceful means of communication, for it demands immediate action. If employees do not abide by the norms of the organization, or violate the rules or regulations, it may become necessary to warn them. Warnings can be general or specific Specific warning should be administered in private and after thorough investigation The aim of warning should be organisation’s betterment Warning
- 15. Morale stands formental health. High morale and efficient performance go hand in hand. It acts as a kind of lubricant among people, binds them with a sense of togetherness and impels them to work in cooperation with one another in the best interest of their organization. Raising Morale
- 16. A motivated employeedoes not need much supervision. He does his work as if it were his own. Motivation can be achieved through: Motivation monetary incentives making the workers participate in the decision making process making achievement goals very specific giving security and a congenial work environment.