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O QUE FAZ
UM BOM POST
A N T E S D E C O M E Ç A R M O S . . .
A F O N S O M A L H E I R O
M A I O 2 0 1 7
• O L Á , S O U O A F O N S O M A L H E I R O . . . E S T E - - >
• T E N H O F O R M A Ç Ã O E M G E S T Ã O E E M M A R K E T I N G D I G I T A L
• A D O R O T A N T O E N S I N A R C O M O I M P L E M E N T A R O Q U E V A I S V E R A Q U I
A F O N S O M A L H E I R O
FALA COMIGO
AfonsoMalheiro.com
malheiro.afonso@gmail.com
Facebook.com/AfonsoDigital
LinkedIn.com/in/AfonsoMalheiro/
A F O N S O M A L H E I R O
O QUE FAZ
UM BOM
POST?
6 COISAS.
PRODUÇÃO
ADAPTAR
ENGAJAR/ENGAGEMENT
DAR, DAR, DAR
VER & OUVIR
MÉTRICAS FIXES
A F O N S O M A L H E I R O
1"ENGAJAR"
UM BOM POST FAZ 1 DESTAS 3 COISAS:
EDUCAR
INSPIRAR
ENTRETER
SE AINDA NÃO FAZ, NÃO ESTÁ PRONTO.
FOI A AMY PORTERFIELD
QUE ME ENSINOU ISTO.
A F O N S O M A L H E I R O
2 PRODUZIR
UM BOM POST PRECISA DE:
TEMPO
ENERGIA
(E TALVEZ, DINHEIRO)
SE TU LEVARES O TEU POST A SÉRIO,
OS TEUS FÃS FARÃO O MESMO.
COM TEMPO E ENERGIA
SEM TEMPO E ENERGIA
A F O N S O M A L H E I R O
3DAR, DAR, DAR
UM BOM POST É ALTRUÍSTA.
DÁ ALGO DE VALOR
MELHORA O DIA DE QUEM NOS SEGUE (PONTO 1)
OS POSTS NÃO SERVEM PARA VENDER, VENDER, VENDER
A F O N S O M A L H E I R O
4 VER & OUVIR
UM BOM POST PRECISA DE ATENÇÃO DEPOIS DE SER PUBLICADO
MOSTRA QUE TOMAS ATENÇÃO AOS COMENTÁRIOS
RESOLVE DÚVIDAS
RESPONDE A RECLAMAÇÕES
"PREMEIA" QUEM COMENTA
A F O N S O M A L H E I R O
5ADAPTAR
CADA PLATAFORMA TEM A SUA LINGUAGEM
ADAPTA A TUA MENSAGEM AO SÍTIO ONDE VAI SER PUBLICADA
TEXTOS E INFOGRÁFICOS NO YOUTUBE?
HUM, NÃO. O YOUTUBE É A CASA DO VÍDEO.
ESCREVER UM BLOG NO INSTAGRAM?
HUM, NÃO. ESTA É A CASA DA IMAGEM CATIVANTE E DO VÍDEO CURTO.
A F O N S O M A L H E I R O
6MÉTRICAS
UM BOM POST TEM UM BOM DESEMPENHO:
SE O DESEMPENHO NÃO FOR O ESPERADO, PENSA EM:
ENGAGEMENT (LIKES, COMENTÁRIOS E PARTILHAS)
TEMPO PASSADO A LER/VER
S O U B E A P O U C O . . . ?
T E N S A Q U I V E R S Ã O M A I S D E T A L H A D A ,
C O M V Í D E O E A R T I G O :
A F O N S O M A L H E I R O . C O M / B O M P O S T
E N T Ã O , I S T O É P A R A T I : )
DÚVIDAS?
DEIXA-AS NOS COMENTÁRIOS OU USA OS CONTACTOS NO SLIDE 3

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O Que Faz Um Bom Post? 6 Coisas.

  • 1. O QUE FAZ UM BOM POST
  • 2. A N T E S D E C O M E Ç A R M O S . . . A F O N S O M A L H E I R O M A I O 2 0 1 7 • O L Á , S O U O A F O N S O M A L H E I R O . . . E S T E - - > • T E N H O F O R M A Ç Ã O E M G E S T Ã O E E M M A R K E T I N G D I G I T A L • A D O R O T A N T O E N S I N A R C O M O I M P L E M E N T A R O Q U E V A I S V E R A Q U I
  • 3. A F O N S O M A L H E I R O FALA COMIGO AfonsoMalheiro.com malheiro.afonso@gmail.com Facebook.com/AfonsoDigital LinkedIn.com/in/AfonsoMalheiro/
  • 4. A F O N S O M A L H E I R O O QUE FAZ UM BOM POST? 6 COISAS.
  • 6. A F O N S O M A L H E I R O 1"ENGAJAR" UM BOM POST FAZ 1 DESTAS 3 COISAS: EDUCAR INSPIRAR ENTRETER SE AINDA NÃO FAZ, NÃO ESTÁ PRONTO. FOI A AMY PORTERFIELD QUE ME ENSINOU ISTO.
  • 7. A F O N S O M A L H E I R O 2 PRODUZIR UM BOM POST PRECISA DE: TEMPO ENERGIA (E TALVEZ, DINHEIRO) SE TU LEVARES O TEU POST A SÉRIO, OS TEUS FÃS FARÃO O MESMO. COM TEMPO E ENERGIA SEM TEMPO E ENERGIA
  • 8. A F O N S O M A L H E I R O 3DAR, DAR, DAR UM BOM POST É ALTRUÍSTA. DÁ ALGO DE VALOR MELHORA O DIA DE QUEM NOS SEGUE (PONTO 1) OS POSTS NÃO SERVEM PARA VENDER, VENDER, VENDER
  • 9. A F O N S O M A L H E I R O 4 VER & OUVIR UM BOM POST PRECISA DE ATENÇÃO DEPOIS DE SER PUBLICADO MOSTRA QUE TOMAS ATENÇÃO AOS COMENTÁRIOS RESOLVE DÚVIDAS RESPONDE A RECLAMAÇÕES "PREMEIA" QUEM COMENTA
  • 10. A F O N S O M A L H E I R O 5ADAPTAR CADA PLATAFORMA TEM A SUA LINGUAGEM ADAPTA A TUA MENSAGEM AO SÍTIO ONDE VAI SER PUBLICADA TEXTOS E INFOGRÁFICOS NO YOUTUBE? HUM, NÃO. O YOUTUBE É A CASA DO VÍDEO. ESCREVER UM BLOG NO INSTAGRAM? HUM, NÃO. ESTA É A CASA DA IMAGEM CATIVANTE E DO VÍDEO CURTO.
  • 11. A F O N S O M A L H E I R O 6MÉTRICAS UM BOM POST TEM UM BOM DESEMPENHO: SE O DESEMPENHO NÃO FOR O ESPERADO, PENSA EM: ENGAGEMENT (LIKES, COMENTÁRIOS E PARTILHAS) TEMPO PASSADO A LER/VER
  • 12. S O U B E A P O U C O . . . ?
  • 13. T E N S A Q U I V E R S Ã O M A I S D E T A L H A D A , C O M V Í D E O E A R T I G O : A F O N S O M A L H E I R O . C O M / B O M P O S T E N T Ã O , I S T O É P A R A T I : )
  • 14. DÚVIDAS? DEIXA-AS NOS COMENTÁRIOS OU USA OS CONTACTOS NO SLIDE 3