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NYU Product Design Fundamentals Portfolio
- 1. NYU-‐SCPS Product Design Fundamentals-‐ Spring 2015 Marcus WhitcheA
- 2. Form SemanBcs • The forms, shapes, and contours of a product are uBlized to communicate a parBcular emoBon or idea • The form of a product essenBally “speaks” to the user • ObjecBve: construct 5 different forms that convey the assigned emoBons – Cool, precise, elegant, playful, power Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 3. Form SemanBcs • Concept IdeaBon Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015 Playful Cool Elegant
- 4. Form SemanBcs • Concept IdeaBon Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015 Precise Power
- 5. Form SemanBcs • Models Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 6. Form SemanBcs • Models Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015 Playful Cool Elegant
- 7. Form SemanBcs • Models Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015 Power Precise
- 8. Morph! • Using the characterisBcs of a natural object, a manufactured object was morphed and transformed to aAain a more natural form • The object is morphed over several drawings, with each one gradually showing it’s transformaBon Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 9. Morph! • Manufactured object-‐ wall hook Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 10. Morph! • Natural object-‐ green bell pepper Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 11. Morph! • TransformaBon drawings Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 12. Morph! • Simple model Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 13. Salt + Pepper • ObjecBve-‐ design a set of salt and pepper shakers • Main inspiraBon for project design was the idea of products living in posiBve and negaBve space Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 14. Salt + Pepper • IdeaBon Sketches Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 15. Salt + Pepper • IdeaBon Sketches Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 16. Salt + Pepper • Detailed Sketch Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 17. Salt + Pepper • Final model Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 18. Product Architecture • ObjecBve-‐ Using the primary components of an alarm clock, explore several configuraBons • Design theme: alarm clock that promotes producBvity – Designed for customers who are lazy and slow to rise in the morning – Snooze buAon is tucked away to increase difficulty of access and encourage the user to wake up Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 19. Product Architecture • IdeaBon sketches Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 20. Product Architecture • ConfiguraBon exploraBon Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 21. Product Architecture • Final model Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 22. AcBvity Analysis • Client: Cecilia (Mother) Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 23. AcBvity Analysis • Client: Cecilia • Cecilia works in billing and collecBons at a recruiBng agency • Makes several calls and handles hundreds of accounts on a weekly basis • Takes several notes using sBcky notes, scrap paper, and notepad paper • Causes confusion and mess as notes and reminders pile and take up space • Notes and pens get covered and misplaced • This makes her job difficult when she needs to refer back to these notes to recall info Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 24. AcBvity Analysis • Workplace photos Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 25. AcBvity Analysis • Needs a central locaBon where she can reference her prioriBzed materials • WriAen notes • Pens/pencils • Whiteboard • Storage for glasses • Storage for calculator • Dock/space for phone • Concepts • RotaBng organizer for desk • Over-‐the-‐wall organizer Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 26. AcBvity Analysis • IdeaBon sketches Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 27. AcBvity Analysis • First model Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 28. AcBvity Analysis • Client Review • Pencils/pens can be stored in top of compartment, instead of individual holders • Include holders for pictures of family and friends • Light placed on backside of organizer to illuminate desk surface below • Other topics addressed • Extruding compartments to fill out unused space around the board Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 29. AcBvity Analysis • Revision sketches – Loops on side compartment represent coils to hold pictures Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015
- 30. AcBvity Analysis • Final model Marcus WhitcheA ・ Product Design Fundamentals ・ Spring 2015 ・ March 31, 2015 Front Back Cardboard and green strip on back represent a tray for notebooks/legal pads and an LED strip, respecBvely