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The top 3 points you should have paid
attention to in the Spotify Engineering
Culture videos that aren’t Squads,
Chapters, Tribes, Guilds
Jason Yip for NYC Scrum
The top 3 points you should have paid attention to in the Spotify
Engineering Culture videos that aren’t Squads, Chapters, Tribes, Guilds
| by Jason Yip | Medium
When most people
say “Spotify Model”,
they’re only thinking
Squads, Chapters,
Tribes, Guilds
When it comes to product
development culture,
structure is the last thing
you should be worried
about, not the first.
The 3 points that are
more important than
structure:
1. Aligned
autonomy;
2. Trust-at-scale;
3. Decoupling
…without even looking at your
specific context
Aligned autonomy
Alignment and autonomy
are not two ends on a scale
but two dimensions on a
2x2 matrix.
Clear problem
but told exactly
how to solve it
“Shut up and
follow orders”
Aligned
autonomy
“Do whatever
you feel like”
2 parts to aligned
autonomy
1. Clearly
expressed
product strategy
2. Empowered
Product Teams
(aka Squads)
Clearly expressed product strategy
The kernel of good
product strategy
1. Diagnosis based on data and
insight;
2. Guiding policy, that is, a set
of beliefs describing the
general approach to
overcome the identified
problems;
3. A key set of coherent actions,
or more accurately bets.
Spotify Rhythm - how we get aligned - Crisp's Blog
Diagnosis Guiding
Policy
Coherent
action
From Gut to Plan: The Thoughtful Execution Framework | Spotify Design
Diagnosis
Coherent
action
Guiding
Policy
202x Vision
TPDI strategy
Guiding
principles
Top 5
priorities
Diagnosis
Guiding
Policy
Coherent
action
Empowered Product Teams (aka Squads)
“Squad” is not a synonym
for “team”; it’s a synonym
for what Marty Cagan calls
an “Empowered Product
Team”.
Empowered Product Teams - Silicon Valley Product Group : Silicon Valley Product Group (svpg.com)
Trust-at-scale
2 contributors to
trust-at-scale
1. Cross-pollination
2. Culture of mutual
respect (aka
People > *)
Cross-pollination
Cross-pollination humanises across boundaries
Embedding
Someone temporarily
transfer to another
team
Liaisons
Someone acts as the
primary
point-of-contact to
another team. Effective
liaisons are deliberately
selected based on being
well-respected and
reliably good at
developing
relationships.
Internal movement
Someone permanently
transfers to another
team but still has
relationships with their
previous team
Squad interaction
modes (Cara Lemon)
● Consult to not own
● Consult to own
● Temporary embed
(outgoing)
● Temporary embed
(incoming)
● Form temporary team
● Build to hand off
● Build to own
Team interaction modes.| by Jason Yip | Medium
Culture of mutual respect (aka People > *)
Mutual respect encourages trust
Role models
Influential people
consistently model
respectful behaviour.
Systems
Systems incentivise
respectful behaviour
and dis-incentivise
disrespectful behaviour.
Stories
Stories about what is
good emphasise
respect; stories about
what is bad emphasise
disrespect.
“Anything that is
human is mentionable,
and anything that is
mentionable is
manageable.”
Fred Rogers
“No” to pretending politics
and fear don’t exist; “Yes” to
encouraging dialogue and
safety in response to
politics and fear.
Mutual respect means
committing to shared
meaning
This doesn’t get any back-and-forth.
This does (and shows respect).
Decoupling
Architecture should be
coupled where product
capabilities should be
coupled and decoupled
where product capabilities
should be decoupled.
Exploit the Product Life Cycle (hbr.org)
Experimentation Iteration Optimisation
Outsourcing /
shutdown
Technical services supporting product
capabilities should not cause capabilities
at different stages to be coupled.
Services supporting stable capabilities
should not depend on services
supporting more volatile capabilities.
Product
capabilities
Application
Platform
services
Commodity Differentiating
(better = $)
Experimental
Account
management
Audience
management
3rd party
measurement
Payments
Campaign
management
Customer-specific
measurement?
Advanced
forecasting
Decision
optimisation
Reporting
Advanced
pricing
New client
platforms
New formats
New targeting
Ad serving
console
Order
management
Budget
allocator
Mobile client
platform
Audiences
Google Ads
integration
Ad Studio
Partner API
Artists
integration
Native layer
features
Formats
business logic
The 3 points that are
more important than
Squads, Chapters,
Tribes, Guilds
1. Aligned
autonomy;
2. Trust-at-scale;
3. Decoupling
Questions? And contact info
jchyip@gmail.com
https://www.linkedin.com/in/jasonyip/
https://jchyip.medium.com
@jchyip@mastodon.online
@jchyip (Threads, X)

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[NYC Scrum] The top 3 points you should have paid attention to in the Spotify Engineering Culture videos that aren’t Squads, Chapters, Tribes, Guilds.pdf

  • 1. The top 3 points you should have paid attention to in the Spotify Engineering Culture videos that aren’t Squads, Chapters, Tribes, Guilds Jason Yip for NYC Scrum The top 3 points you should have paid attention to in the Spotify Engineering Culture videos that aren’t Squads, Chapters, Tribes, Guilds | by Jason Yip | Medium
  • 2. When most people say “Spotify Model”, they’re only thinking Squads, Chapters, Tribes, Guilds
  • 3. When it comes to product development culture, structure is the last thing you should be worried about, not the first.
  • 4. The 3 points that are more important than structure: 1. Aligned autonomy; 2. Trust-at-scale; 3. Decoupling …without even looking at your specific context
  • 6.
  • 7. Alignment and autonomy are not two ends on a scale but two dimensions on a 2x2 matrix.
  • 8. Clear problem but told exactly how to solve it “Shut up and follow orders” Aligned autonomy “Do whatever you feel like”
  • 9. 2 parts to aligned autonomy 1. Clearly expressed product strategy 2. Empowered Product Teams (aka Squads)
  • 11. The kernel of good product strategy 1. Diagnosis based on data and insight; 2. Guiding policy, that is, a set of beliefs describing the general approach to overcome the identified problems; 3. A key set of coherent actions, or more accurately bets.
  • 12. Spotify Rhythm - how we get aligned - Crisp's Blog Diagnosis Guiding Policy Coherent action
  • 13. From Gut to Plan: The Thoughtful Execution Framework | Spotify Design Diagnosis Coherent action Guiding Policy
  • 14. 202x Vision TPDI strategy Guiding principles Top 5 priorities Diagnosis Guiding Policy Coherent action
  • 15. Empowered Product Teams (aka Squads)
  • 16. “Squad” is not a synonym for “team”; it’s a synonym for what Marty Cagan calls an “Empowered Product Team”. Empowered Product Teams - Silicon Valley Product Group : Silicon Valley Product Group (svpg.com)
  • 17.
  • 18.
  • 20. 2 contributors to trust-at-scale 1. Cross-pollination 2. Culture of mutual respect (aka People > *)
  • 22. Cross-pollination humanises across boundaries Embedding Someone temporarily transfer to another team Liaisons Someone acts as the primary point-of-contact to another team. Effective liaisons are deliberately selected based on being well-respected and reliably good at developing relationships. Internal movement Someone permanently transfers to another team but still has relationships with their previous team
  • 23. Squad interaction modes (Cara Lemon) ● Consult to not own ● Consult to own ● Temporary embed (outgoing) ● Temporary embed (incoming) ● Form temporary team ● Build to hand off ● Build to own Team interaction modes.| by Jason Yip | Medium
  • 24. Culture of mutual respect (aka People > *)
  • 25. Mutual respect encourages trust Role models Influential people consistently model respectful behaviour. Systems Systems incentivise respectful behaviour and dis-incentivise disrespectful behaviour. Stories Stories about what is good emphasise respect; stories about what is bad emphasise disrespect.
  • 26. “Anything that is human is mentionable, and anything that is mentionable is manageable.” Fred Rogers
  • 27. “No” to pretending politics and fear don’t exist; “Yes” to encouraging dialogue and safety in response to politics and fear.
  • 28. Mutual respect means committing to shared meaning
  • 29. This doesn’t get any back-and-forth.
  • 30. This does (and shows respect).
  • 32. Architecture should be coupled where product capabilities should be coupled and decoupled where product capabilities should be decoupled.
  • 33. Exploit the Product Life Cycle (hbr.org) Experimentation Iteration Optimisation Outsourcing / shutdown
  • 34. Technical services supporting product capabilities should not cause capabilities at different stages to be coupled.
  • 35. Services supporting stable capabilities should not depend on services supporting more volatile capabilities.
  • 36. Product capabilities Application Platform services Commodity Differentiating (better = $) Experimental Account management Audience management 3rd party measurement Payments Campaign management Customer-specific measurement? Advanced forecasting Decision optimisation Reporting Advanced pricing New client platforms New formats New targeting Ad serving console Order management Budget allocator Mobile client platform Audiences Google Ads integration Ad Studio Partner API Artists integration Native layer features Formats business logic
  • 37. The 3 points that are more important than Squads, Chapters, Tribes, Guilds 1. Aligned autonomy; 2. Trust-at-scale; 3. Decoupling
  • 38. Questions? And contact info jchyip@gmail.com https://www.linkedin.com/in/jasonyip/ https://jchyip.medium.com @jchyip@mastodon.online @jchyip (Threads, X)