Community based enterprise

1. NJABINI WOOL CRAFTERS
A Co-op with a difference
ORGANISATION PROFILE

2. We make great wool products so sheep farmers do not
have to turn to crop farming and destroy the
grasslands that are critical to biodiversity in the
Kinangop Plateau in Kenya
Promoting Sustainable Conservation
in Kenya

3. Njabini Wool Crafters (NWC) is a Coo-op founded in
2004 by youth in Kinangop with the goal of conserving
the Kinangop Plateau Highland Grasslands in the Rift
Valley in Kenya. We do this by offering farmers an
alternative to crop farming. The grasslands are home to
rare species of birds including the globally threatened,
Sharpe’s Longclaw.
We support conservation by creating awareness amongst
the local community and offering economically viable
options for local sheep farmers so they do not destroy the
grasslands in order to plant crops that are perceived to
be more lucrative but that lead to destruction of the
grasslands.
By offering a marketplace for the sheep farmers’ wool, we
ensure that they earn a decent income and at the same
time, the products we create help to drive awareness of
our conservation efforts.
Who We Are

4. Our Story
We are committed to Supporting
Farmers
We purchase wool from farmers
in the Kinangop Plateau area in
Kenya’s Rift Valley and support
them by donating high quality
Corriedale Sheep to them to
improve their stock
Conservation is Key
By providing a market for
the farmers’ wool we ensure
that they do not convert
pastureland into cropland
thereby destroying the
natural habitat for Sharpe’s
Longclaw, an endangered
bird species
Sustainable Enterprise =
Sustainable Conservation
Growing into a self-sustaining
enterprise, helps provide
employment and training for
young people in the
community and ensures that
we continue to contribute to
sustainable conservation

5. Our Value Chain
Sheep
Rearing
Shearing, Cleaning &
Spinning
Wool Yarns
Weaving
Finished products
We aim to invest the earnings from our enterprise into:
 Public awareness on conservation
 Expansion of our wool-weaving business
 Training and skills development for local youth
 Acquisition of high quality sheep breeds for the farmers
 Support 500 farmers and conserve 3,000 acres of
grassland

6. Our Operations are 100% Eco-Friendly
We have adopted a sustainable approach to managing our
operations so that we minimize our carbon footprint and
impact on the environment:
 The production workshop is 100% solar-powered. Our
installed capacity generates energy to power a number
of electronic devices and provide lighting.
 We only utilize 100% natural wool fiber procured from
farmers in the Kinangop area and our products have no
synthetic materials.
 We use dyes extracted from locally grown dye plants like
Aloe, to color our wool products
 We maintain a small vegetable garden at our offices,
which helps to provide food for people working at the
workshop.

7. Our Products
Handbags
Full Length Shawls
Tufted Floor Rugs
Flat Floor Rugs
Full Length
Scarves
Wool Yarns
We use 100% organic wool sourced from local farmers whom
we support. Our products are:
 Hand-made by locally-trained weavers and spinners
 Made from 100% organic wool and colored with natural
dyes
 Can be custom-tailored to meet the particular needs of the
customer/clientele
 Help to support grassland and Sharpe’s Longclaw
conservation efforts

8. Our Customers
We currently sell our products through various channels
including:
 Our showrooms in Kinangop and Nairobi, Kenya
 References by customers and well-wishers
 Online on Etsy, Jumia (Ref: Njabini Wool Crafts)
 Trade Fairs and Flea Markets
Hotels &
Lodges
Home Décor
Stores
Spinning &
Weaving Co.s
Individuals &
organisations in Africa,
the United States and
the UK

9. Partnerships
In order to achieve our goals, we have in the past partnered
with various individuals and organizations including:
 David Fox and Family – For our production Workshop,
Office and Training space and showroom
 Peter-August-Böckstiegel-Gesamtschule (PAB)
Germany – Weaving and spinning equipment and
5,000 indigenous trees
 Rufford Small Grants Fund – Donations of high quality
Corriedale sheep to farmers in the community
 Mohammed bin Zayeed Species Conservation Fund –
Research grant to support conservation
 USA Development Fund – Small grants to assist with
production of wool products
 Nature and Biodiversity Conservation Union (NABU) –
Small grants to assist with production
 Janice Knausenberger – Training and skills
development
You too can be a partner

10. How You Can Lend a Hand
We are in the process of scaling our operations so we can
achieve economic self-sufficiency. You can assist in all of
the following ways:
Sponsor a weaver: It costs US$ 250 to maintain
a weaver or spinner on full-time basis for a
month.
Donate a Ram: Each ram donated goes to
improving the quality of sheep breeds in the
community. Cost is $120 per ram
Purchase any of our fabulous products
for yourself or as a gift for a friend or loved
one. Prices overleaf.
Sales of products, grants and donations received go
towards:
 Skills Training and Technical Assistance
 Purchase of wool from farmers
 Marketing Costs both online and offline
 Equipment and Machinery

11. Our Products and Prices
Hand-woven scarves – US$ 20.00
 Our products are 100% organic
 We can make to order
 Prices negotiable on bulk purchases
 We can ship to any location in the world
Hand-woven handbags– US$ 25.00
Custom-made Floor Rugs – US$
125.00
We also do Shawls, Wool Hats, Pillow-cases and Wall
Hangings
Hand-woven throws – US$ 120.00

12. To partner with us, purchase our products
or for general inquiries:
Main Showroom
Kamrembo Shopping Center,
Njabini, along Engineer Way,
Nyandarua County, KENYA
Please contact Bakari Samuel on:
Tel: +254 721 470215
Email: bakarisamuel@gmail.com
Organisation Email:
njabiniwoolcrafts@gmail.com
Nairobi Showroom
National Museums of Kenya
Museum Hill,
Nairobi County, KENYA
Website:
www.nwc.co.ke