Invitae is a genetic testing company that aims to bring genetic information into mainstream medical practice by offering comprehensive genetic testing for less than $1,000 per indication. Invitae has grown rapidly since launching in 2013, increasing its test menu from 200 genes to over 1,000 genes while decreasing costs per sample and increasing test volume and revenue. Invitae plans to continue expanding its test menu, lowering costs, and pursuing reimbursement contracts to scale operations and make genetic information more accessible.