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EVENTS
AND
CAMPAIGNS
The leader in “Edutainment“
Since	
  1996,	
  Nu-y	
  Scien/sts®	
  has	
  been	
  developing	
  and	
  designing	
  
great	
  events	
  and	
  campaigns	
  that	
  arrive	
  to	
  kids	
  and	
  families	
  through	
  
fun	
  and	
  other	
  innova/ve	
  methodologies	
  so	
  that	
  children	
  assimilate	
  
informa/on	
  of	
  great	
  educa/onal	
  value.	
  
	
  
•  We	
  are	
  the	
  global	
  
leader	
  in	
  Science	
  
Enrichment	
  Programs	
  
with	
  offices	
  in	
  more	
  
than	
  40	
  countries!	
  
•  We	
  encourage	
  kids	
  to	
  
par/cipate	
  in	
  our	
  
“edutainment”	
  shows	
  	
  
all	
  over	
  the	
  world	
  	
  	
  
Who are we?1	
  
When we say we have a global
perspective, we mean it!
Nutty Scientists®
was first launched in Europe and has continued to grow through programs in Asia, Latin America, the U.S. and
Canada. Our programs benefit from the input and expertise of scientists from all over the world, exposing students to a global
perspective on the amazing world of science.
We are the global leader in Science Enrichment Programs with offices in more than 40 countries and counting!
NEXTPREVIOUS
Nu-y	
  Scien/sts®	
  	
  was	
  first	
  launched	
  in	
  Europe	
  	
  and	
  has	
  con/nued	
  to	
  grow	
  through	
  programs	
  in	
  Asia,	
  La/n	
  America,	
  the	
  U.S.	
  and	
  
Canada.	
  	
  Our	
  programs	
  benefit	
  from	
  the	
  input	
  and	
  exper/se	
  of	
  scien/sts	
  from	
  all	
  over	
  the	
  world,	
  exposing	
  	
  students	
  to	
  a	
  global	
  
perspec/ve	
  on	
  the	
  amazing	
  world	
  of	
  science.	
  
	
  	
  
We	
  are	
  the	
  global	
  leader	
  in	
  Science	
  Enrichment	
  Programs	
  with	
  offices	
  in	
  more	
  than	
  40	
  countries	
  and	
  coun/ng!	
  
	
  	
  
	
  	
  
	
  
Our Events and Campaigns2	
  
•  Christmas	
  Par/es.	
  
•  Family	
  Days	
  
•  Special	
  celebra/ons	
  
•  Fairs	
  
Special	
  	
  
Events	
  
Social	
  
Responsibility	
  
Campaigns	
  
•  Environment	
  
•  Health	
  
•  Nutri/on	
  
•  Road	
  Safety	
  
•  Encourage	
  Reading	
  
•  …	
  
Educa/onal	
  
Marke/ng	
  	
  
Strategies	
  
•  Product	
  Launch	
  
•  Brand	
  Ac/va/ons	
  
•  Educa/onal	
  Campaigns	
  at	
  Schools	
  
Our Campaign Objectives3	
  
Kids	
  
	
  4	
  to	
  17	
  
years	
  old	
  	
  
•  Learn	
  while	
  enjoying	
  
	
  
•  Internalize	
  the	
  contents	
  through	
  
playing	
  
•  Get	
  involved	
  in	
  ac/vi/es	
  
•  Know	
  the	
  project	
  
by	
  their	
  kids	
  
•  Value	
  the	
  quality	
  
of	
  the	
  
educa/onal	
  work	
  
•  Learn	
  through	
  
their	
  children	
  
Parents	
  	
  
and	
  	
  
families	
  
Nutri;on	
  and	
  
Hygiene:	
  	
  
Healthy	
  breakfast	
  
Valuable	
  toothpaste	
  
Road	
  Safety:	
  	
  
Let´s	
  be	
  safe!	
  
Take	
  care	
  of	
  the	
  
earth:	
  	
  
Sustainable	
  Mo9on	
  
Climate	
  Change	
  
Sustainable	
  
Development	
  
Encourage	
  Reading:	
  	
  
20.000	
  leagues	
  of	
  fun	
  
reading.	
  
An;	
  Bullying:	
  
Wise	
  people	
  comitee	
  
Recycling:	
  
Fun	
  Recycling	
  
Saving	
  Energy	
  
Saving	
  Energy	
  with	
  
Professor	
  Sparks	
  
Saving	
  water	
  
Water	
  Planet	
  
Cellphone	
  
addic;on	
  
Risk	
  	
  
Preven;on	
  
Themes	
  and	
  workshops	
  
Virus	
  
Preven;on	
  
How we manage it?4	
  
1	
   ACTION	
  OBJECTIVE’S	
  ANALYSIS	
  
2	
   DESIGN	
  OF	
  THE	
  ACTIVITY	
  
•  Script	
  &	
  Format	
  
•  Scenery	
  and	
  atmosphere	
  
•  Organiza/on	
  &	
  Opera/onal	
  
3	
   PRODUCTION	
  &	
  FOLLOW	
  UP	
  
4	
   MEMORY	
  -­‐	
  CAMPAIGN	
  DOSSIER	
  
SOME OF OUR PROJECTS
•  Convey	
  the	
  importance	
  of	
  preven/on	
  to	
  oral	
  diseases	
  and	
  the	
  need	
  
to	
  regularly	
  go	
  to	
  the	
  den/st.	
  
•  It	
  was	
  developed	
  in	
  a	
  corporate	
  space	
  created	
  exclusively	
  for	
  this	
  
program,	
  it	
  included	
  anima/on	
  with	
  "The	
  Nu-y	
  Professor"	
  and	
  "Dr.	
  
rabbit"	
   pets,	
   a	
   workshop	
   on	
   oral	
   hygiene,	
   songs	
   and	
   entertaining	
  
games,	
  and	
  at	
  the	
  end	
  the	
  children	
  received	
  a	
  promo/onal	
  kit	
  from	
  
Client.	
  
•  26	
  shopping	
  malls	
  in	
  Santo	
  Domingo	
  (Dominican	
  Republic),	
  reaching	
  
more	
  than	
  2,000	
  children	
  and	
  their	
  families	
  and	
  with	
  large	
  coverage	
  
by	
  the	
  media	
  
COLGATE: DENTAL HYGENE
RENAULT: ROAD SAFETY
•  Obtain	
   Loyalty	
   and	
   enhance	
   visits	
   through	
   an	
   a-rac/ve	
   menu	
   of	
  
ac/vi/es.	
  
•  Amusing	
   set	
   of	
   ac/vi/es	
   and	
   experiments	
   about	
   the	
   basic	
  
knowledge	
  of	
  road	
  safety	
  and	
  essen/al	
  preven/ve	
  measures	
  
•  Our	
  Nu-y	
  scien/sts	
  carried	
  out	
  ac/vi/es	
  at	
  the	
  facili/es	
  of	
  dealers	
  
on	
   non-­‐school	
   days	
   (mainly	
   Saturdays)	
   during	
   the	
   year	
   of	
   2009	
  
throughout	
  the	
  French	
  and	
  Italian	
  territory.	
  
	
  
BRAND	
  
ACTIVATION	
  
BRAND	
  
ACTIVATION	
  
•  Campaign	
   to	
   promote	
   healthy	
   ea/ng	
   and	
   the	
  
awareness	
  of	
  the	
  importance	
  of	
  a	
  balanced	
  breakfast	
  
in	
  students.	
  
•  Design	
   and	
   development	
   of	
   interac/ve	
   workshop	
  
"Live	
  posi/vely".	
  
•  Design	
  and	
  developement	
  of	
  interac/ve	
  show.	
  
•  Design	
  and	
  Scenery	
  Produc/on.	
  
•  Merchandising	
  distribu/on.	
  
•  More	
  than	
  20.000	
  students	
  between	
  8	
  to	
  12	
  years	
  old	
  
in	
  Mexico	
  2013.	
  
MINUTE MAID. HEALTHY BREAKFAST
	
  
•  The	
  program	
  started	
  in	
  order	
  to	
  promote	
  healthy	
  lifestyle	
  habits	
  
in	
  family	
  and	
  educa/onal	
  areas:	
  
•  Ac/vity:	
  A	
  funny	
  educa/onal	
  show	
  made	
  by	
  two	
  Nu-y	
  Scien/sts’	
  
chefs	
  in	
  schools	
  during	
  one	
  hour	
  of	
  lesson	
  /me.	
  The	
  show	
  was	
  
supported	
  by	
  audiovisual	
  media.	
  
•  In	
  addi/on,	
  Nu-y	
  Scien/sts	
  designed	
  and	
  developed	
  the	
  scenery	
  
and	
  the	
  audiovisual	
  material.	
  
•  More	
   than	
   150,000	
   students	
   from	
   6,	
   7,	
   8	
   and	
   9	
   years	
   from	
   all	
  
Spain.	
  	
  
•  The	
  campaign	
  was	
  so	
  successful	
  that	
  extended	
  to	
  other	
  countries	
  
in	
  La/n	
  America	
  like:	
  Brazil,	
  Panama,	
  Dominican	
  Republic…	
  
MAPFRE FOUNDATION:
LIVING HEALTHY IN SCHOOL
PRODUCT	
  
LAUNCH	
  
CAMPAIGN	
  
AT	
  SCHOOLS	
  
•  Recycling,	
  pollu/on	
  and	
  the	
  measures	
  to	
  avoid	
  it	
  as	
  
well	
  as	
  saving	
  energy	
  and	
  the	
  benefits	
  of	
  natural	
  gas	
  
are	
  the	
  topics	
  worked	
  in	
  this	
  campaign	
  
•  Workshops:	
  No	
  tudis	
  l’energia	
  /	
  Espai	
  Gesa	
  Endesa	
  /	
  
A	
  Tot	
  Gas	
  Amb	
  Gaspar	
  
•  4.750	
  par/cipants	
  during	
  the	
  2008	
  –	
  2009	
  school	
  
year.	
  
GESA – ENDESA.
ENERGY EDUCATIONAL PROGRAM
•  To	
  promote	
  the	
  programs	
  included	
  in	
  the	
  scope	
  of	
  Corporate	
  Social	
  
responsibility,	
  Deloi-e	
  hired	
  Nu-y	
  Scien/sts	
  Brazil	
  to	
  develop	
  in	
  
Sao	
  Paulo	
  an	
  ecological	
  dissemina/on	
  event	
  for	
  children.	
  This	
  event	
  
included,	
  among	
  other	
  issues,	
  renewable	
  energy,	
  global	
  warming	
  or	
  
climate	
  change.	
  
•  They	
  had	
  a	
  whole	
  day	
  of	
  Deloi-e	
  Eco	
  Kids	
  full	
  of	
  fun,	
  which	
  included	
  
a	
  show	
  and	
  eight	
  thema/c	
  sta/ons	
  aimed	
  to	
  children	
  aged	
  between	
  
4	
  and	
  13	
  years	
  old.	
  
DELOITTE.
FOR A SUSTAINABLE FUTURE
SPECIAL	
  
EVENT	
  
SOC.	
  RESP.	
  
CAMPAIGN	
  
•  The	
  program	
  started	
  to	
  promote	
  saving	
  energy	
  efficiently	
  
in	
  the	
  educa/onal	
  and	
  family	
  areas.	
  
•  A	
   funny	
   educa/ve	
   show	
   played	
   by	
   two	
   scien/sts	
   in	
  
schools	
   during	
   one	
   hour	
   of	
   lesson	
   /me.	
   The	
   show	
   was	
  
supported	
   by	
   audiovisual	
   media	
   designed	
   by	
   Nu-y	
  
Scien/sts	
  as	
  well	
  as	
  all	
  the	
  show	
  scenery.	
  	
  
•  Broad	
  interest	
  among	
  media.	
  
•  45.000	
   Students	
   between	
   8,	
   9,	
   10	
   y	
   11	
   years	
   old	
   from	
  
more	
  than	
  10	
  ci/es	
  in	
  Spain.	
  From	
  2008	
  up	
  to	
  now.	
  
•  Kids	
   took	
   home	
   a	
   whole	
   backpack	
   with	
   saving	
   energy	
  
bulbs.	
  
SPANISH MINISTRY OF ENERGY:
SAVING ENERGY
CEPSA: ENVIRONMENTAL AWARENESS
•  To	
   inform	
   youngest	
   people	
   the	
   inner	
   workings	
   of	
   the	
  
petrochemical,	
   the	
   elements	
   that	
   compose	
   it	
   and	
   the	
  
commitment	
  of	
  industry	
  to	
  the	
  environment.	
  
•  One	
  hour	
  educa/onal	
  workshops	
  made	
  in	
  schools	
  by	
  two	
  
Nu-y	
  Scien/sts	
  monitors	
  through	
  the	
  school	
  year.	
  
•  9.500	
   kids	
   between	
   8	
   to	
   11	
   years	
   old	
   from	
   67	
   schools	
   of	
  
Gibraltar	
  field	
  	
  (Cádiz).	
  
	
  
CAMPAIGN	
  
AT	
  SCHOOLS	
  
CAMPAIGN	
  
AT	
  SCHOOLS	
  
 
	
  
	
  
	
   	
  
	
  
	
  
	
   	
  
	
  
	
  
	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
	
  
	
  
	
   	
  
	
  
	
  
	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
   	
  
	
  
	
  
	
   	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
SOME OF OUR CLIENTS AROUND THE WORLD
Thank you!
info@nuttyscientists.com

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Nutty scientists Events and Campaigns

  • 2.
  • 3. Since  1996,  Nu-y  Scien/sts®  has  been  developing  and  designing   great  events  and  campaigns  that  arrive  to  kids  and  families  through   fun  and  other  innova/ve  methodologies  so  that  children  assimilate   informa/on  of  great  educa/onal  value.     •  We  are  the  global   leader  in  Science   Enrichment  Programs   with  offices  in  more   than  40  countries!   •  We  encourage  kids  to   par/cipate  in  our   “edutainment”  shows     all  over  the  world       Who are we?1  
  • 4. When we say we have a global perspective, we mean it! Nutty Scientists® was first launched in Europe and has continued to grow through programs in Asia, Latin America, the U.S. and Canada. Our programs benefit from the input and expertise of scientists from all over the world, exposing students to a global perspective on the amazing world of science. We are the global leader in Science Enrichment Programs with offices in more than 40 countries and counting! NEXTPREVIOUS Nu-y  Scien/sts®    was  first  launched  in  Europe    and  has  con/nued  to  grow  through  programs  in  Asia,  La/n  America,  the  U.S.  and   Canada.    Our  programs  benefit  from  the  input  and  exper/se  of  scien/sts  from  all  over  the  world,  exposing    students  to  a  global   perspec/ve  on  the  amazing  world  of  science.       We  are  the  global  leader  in  Science  Enrichment  Programs  with  offices  in  more  than  40  countries  and  coun/ng!            
  • 5. Our Events and Campaigns2   •  Christmas  Par/es.   •  Family  Days   •  Special  celebra/ons   •  Fairs   Special     Events   Social   Responsibility   Campaigns   •  Environment   •  Health   •  Nutri/on   •  Road  Safety   •  Encourage  Reading   •  …   Educa/onal   Marke/ng     Strategies   •  Product  Launch   •  Brand  Ac/va/ons   •  Educa/onal  Campaigns  at  Schools  
  • 6. Our Campaign Objectives3   Kids    4  to  17   years  old     •  Learn  while  enjoying     •  Internalize  the  contents  through   playing   •  Get  involved  in  ac/vi/es   •  Know  the  project   by  their  kids   •  Value  the  quality   of  the   educa/onal  work   •  Learn  through   their  children   Parents     and     families  
  • 7. Nutri;on  and   Hygiene:     Healthy  breakfast   Valuable  toothpaste   Road  Safety:     Let´s  be  safe!   Take  care  of  the   earth:     Sustainable  Mo9on   Climate  Change   Sustainable   Development   Encourage  Reading:     20.000  leagues  of  fun   reading.   An;  Bullying:   Wise  people  comitee   Recycling:   Fun  Recycling   Saving  Energy   Saving  Energy  with   Professor  Sparks   Saving  water   Water  Planet   Cellphone   addic;on   Risk     Preven;on   Themes  and  workshops   Virus   Preven;on  
  • 8. How we manage it?4   1   ACTION  OBJECTIVE’S  ANALYSIS   2   DESIGN  OF  THE  ACTIVITY   •  Script  &  Format   •  Scenery  and  atmosphere   •  Organiza/on  &  Opera/onal   3   PRODUCTION  &  FOLLOW  UP   4   MEMORY  -­‐  CAMPAIGN  DOSSIER  
  • 9. SOME OF OUR PROJECTS
  • 10. •  Convey  the  importance  of  preven/on  to  oral  diseases  and  the  need   to  regularly  go  to  the  den/st.   •  It  was  developed  in  a  corporate  space  created  exclusively  for  this   program,  it  included  anima/on  with  "The  Nu-y  Professor"  and  "Dr.   rabbit"   pets,   a   workshop   on   oral   hygiene,   songs   and   entertaining   games,  and  at  the  end  the  children  received  a  promo/onal  kit  from   Client.   •  26  shopping  malls  in  Santo  Domingo  (Dominican  Republic),  reaching   more  than  2,000  children  and  their  families  and  with  large  coverage   by  the  media   COLGATE: DENTAL HYGENE RENAULT: ROAD SAFETY •  Obtain   Loyalty   and   enhance   visits   through   an   a-rac/ve   menu   of   ac/vi/es.   •  Amusing   set   of   ac/vi/es   and   experiments   about   the   basic   knowledge  of  road  safety  and  essen/al  preven/ve  measures   •  Our  Nu-y  scien/sts  carried  out  ac/vi/es  at  the  facili/es  of  dealers   on   non-­‐school   days   (mainly   Saturdays)   during   the   year   of   2009   throughout  the  French  and  Italian  territory.     BRAND   ACTIVATION   BRAND   ACTIVATION  
  • 11. •  Campaign   to   promote   healthy   ea/ng   and   the   awareness  of  the  importance  of  a  balanced  breakfast   in  students.   •  Design   and   development   of   interac/ve   workshop   "Live  posi/vely".   •  Design  and  developement  of  interac/ve  show.   •  Design  and  Scenery  Produc/on.   •  Merchandising  distribu/on.   •  More  than  20.000  students  between  8  to  12  years  old   in  Mexico  2013.   MINUTE MAID. HEALTHY BREAKFAST   •  The  program  started  in  order  to  promote  healthy  lifestyle  habits   in  family  and  educa/onal  areas:   •  Ac/vity:  A  funny  educa/onal  show  made  by  two  Nu-y  Scien/sts’   chefs  in  schools  during  one  hour  of  lesson  /me.  The  show  was   supported  by  audiovisual  media.   •  In  addi/on,  Nu-y  Scien/sts  designed  and  developed  the  scenery   and  the  audiovisual  material.   •  More   than   150,000   students   from   6,   7,   8   and   9   years   from   all   Spain.     •  The  campaign  was  so  successful  that  extended  to  other  countries   in  La/n  America  like:  Brazil,  Panama,  Dominican  Republic…   MAPFRE FOUNDATION: LIVING HEALTHY IN SCHOOL PRODUCT   LAUNCH   CAMPAIGN   AT  SCHOOLS  
  • 12. •  Recycling,  pollu/on  and  the  measures  to  avoid  it  as   well  as  saving  energy  and  the  benefits  of  natural  gas   are  the  topics  worked  in  this  campaign   •  Workshops:  No  tudis  l’energia  /  Espai  Gesa  Endesa  /   A  Tot  Gas  Amb  Gaspar   •  4.750  par/cipants  during  the  2008  –  2009  school   year.   GESA – ENDESA. ENERGY EDUCATIONAL PROGRAM •  To  promote  the  programs  included  in  the  scope  of  Corporate  Social   responsibility,  Deloi-e  hired  Nu-y  Scien/sts  Brazil  to  develop  in   Sao  Paulo  an  ecological  dissemina/on  event  for  children.  This  event   included,  among  other  issues,  renewable  energy,  global  warming  or   climate  change.   •  They  had  a  whole  day  of  Deloi-e  Eco  Kids  full  of  fun,  which  included   a  show  and  eight  thema/c  sta/ons  aimed  to  children  aged  between   4  and  13  years  old.   DELOITTE. FOR A SUSTAINABLE FUTURE SPECIAL   EVENT   SOC.  RESP.   CAMPAIGN  
  • 13. •  The  program  started  to  promote  saving  energy  efficiently   in  the  educa/onal  and  family  areas.   •  A   funny   educa/ve   show   played   by   two   scien/sts   in   schools   during   one   hour   of   lesson   /me.   The   show   was   supported   by   audiovisual   media   designed   by   Nu-y   Scien/sts  as  well  as  all  the  show  scenery.     •  Broad  interest  among  media.   •  45.000   Students   between   8,   9,   10   y   11   years   old   from   more  than  10  ci/es  in  Spain.  From  2008  up  to  now.   •  Kids   took   home   a   whole   backpack   with   saving   energy   bulbs.   SPANISH MINISTRY OF ENERGY: SAVING ENERGY CEPSA: ENVIRONMENTAL AWARENESS •  To   inform   youngest   people   the   inner   workings   of   the   petrochemical,   the   elements   that   compose   it   and   the   commitment  of  industry  to  the  environment.   •  One  hour  educa/onal  workshops  made  in  schools  by  two   Nu-y  Scien/sts  monitors  through  the  school  year.   •  9.500   kids   between   8   to   11   years   old   from   67   schools   of   Gibraltar  field    (Cádiz).     CAMPAIGN   AT  SCHOOLS   CAMPAIGN   AT  SCHOOLS  
  • 14.                                                                                                 SOME OF OUR CLIENTS AROUND THE WORLD