The document discusses shifts occurring in various industries as they transition from product-focused to ecosystem-focused models centered around customer needs and experiences. Industries discussed include automotive moving from a focus on cars to mobility solutions, banking shifting from financial products to life stage services, and public services changing from administration to citizen engagement. The presentation argues that these industry shifts involve establishing new interconnected business relationships within platforms and designing pure services through the application of technology to create value and positive customer outcomes.

1. Industry shifts:
Building new business ecosystems
Nuria Solsona
HKI SDNC18 25/04/ 2018

2. Technology is finally ready to deliver deep, human need.
AALTO University nuria.solsona@aalto.fi HKI SDNC18 25/04/ 2018
Industry shifts: Building new business ecosystems

3. What exactly is shifting?
Ecosystems
AALTO University nuria.solsona@aalto.fi HKI SDNC18 25/04/ 2018
Industry shifts: Building new business ecosystems

4. Real Estate Banking Logistics
PlumbingUtilityPublic Services

5. Find a home Buy Moving in/out
Fix incidentsManage costsPark car

7. From industries to one integrated journey

8. One business ecosystem in one interface
Image: WeChat

9. AALTO University nuria.solsona@aalto.fi HKI SDNC18 25/04/ 2018
Industry shifts: Building new business ecosystems
What exactly is shifting?
Transitions

10. From manufacturing
to the people flow
business
Industry shifts: Building new business ecosystems

11. From financial
products
to life services
Industry shifts: Building new business ecosystems

12. From cars
to mobility
Industry shifts: Building new business ecosystems

13. Industry shifts: Building new business ecosystems
Automotive Cars Mobility
Banking Financial products Life stage services
Public services
Administration
processes
Citizen engagement
Retail Sales Relationships
Pharma Compounds Care services
B2B
Technology &
Infrastructures
Corporate strategic value
FROM TOINDUSTRY

14. AALTO University nuria.solsona@aalto.fi HKI SDNC18 25/04/ 2018
Industry shifts: Building new business ecosystems
What exactly is shifting?
Practice of service design

15. Think
platforms
Industry shifts: Building new business ecosystems
Address
the identity
crisis
Define
purpose
Be
Critical
Design
pure
services

16. Think
platforms
Industry shifts: Building new business ecosystems
Establish new relationships
of interconnected businesses

17. Industry shifts: Building new business ecosystems
Address
the identity
crisis
Define the new role
along with the business culture
Image: www.liveworkstudio.com/events/launch-livework-insight/
Human lifecycle

18. Define
purpose
Industry shifts: Building new business ecosystems
Create value propositions
that maximise customer outcomes
Job to be done A
Job to be done B
Job to be done C
Job to be done D
Customer world Service provider
Capability 1
Capability 2
Capability 3
Capability 4
Customer outcome
Service

19. Be
critical
Industry shifts: Building new business ecosystems
Consider the monopolistic tendencies and
effects on society and economy
Image: Black Mirror

20. Design
pure
services
Industry shifts: Building new business ecosystems
Application of technology is in the form
of new services and business models
Image: London Underground facilities

21. Kiitos!
Nuria Solsona
HKI SDNC18 25/04/ 2018