The document provides advice for keeping tabs on your AdWords agency and optimizing AdWords campaigns. It recommends asking the agency about campaign structure, keyword match types used, use of negatives, ad rotation, landing pages, and ensuring transparency. The document emphasizes the importance of focused ads, well-structured ad groups, and testing different angles to improve campaigns.
Ask the CMO with Chandar Pattabhiram, CMO at MarketoMarketo
This document appears to be a transcript from a webinar featuring Marketo CMO Chandar Pattabhiram taking questions from the audience. The webinar covered an introduction to the engagement economy, how marketing leaders can win in this new economy, and concluded with a question and answer session where the CMO answered questions from the audience on topics like representing marketing performance to executives, partnering with sales, managing email fatigue, changes in marketing, the future of marketing tech, and why CMOs are not always leading digital transformations.
Strategie Virali: quello che sono, perché, quello che NON sono…..Manager.it
Key ingredients for successful viral marketing campaigns include having a huge fun factor, intriguing creative content, and easy forwarding mechanisms. The content should motivate people to forward messages to others by appealing to human motivators like entertainment, greed, or charity. If the percentage of people forwarding the content and the number of people they forward to results in exponential growth, the campaign can "go viral" and reach a huge audience quickly.
Chris Brogan (that's me!) shares a presentation he did at the Inbound Marketing Summit in Boston. It won't make as much sense without me talking over it.
This document provides an overview of online digital advertising. It discusses what online advertising is, how ads are served, metrics for analyzing ads, opportunities in social media, and areas of interest for further exploration. The key aspects of online advertising covered are contextual targeting of ads, behavioral targeting based on users' online behaviors, and audience targeting which profiles audiences in more depth than aggregate compositions. Metrics for analyzing ads include ad server data, cost per action, engagement, impressions, clicks, and time spent on sites.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
The document provides advice for keeping tabs on your AdWords agency and optimizing AdWords campaigns. It recommends asking the agency about campaign structure, keyword match types used, use of negatives, ad rotation, landing pages, and ensuring transparency. The document emphasizes the importance of focused ads, well-structured ad groups, and testing different angles to improve campaigns.
Ask the CMO with Chandar Pattabhiram, CMO at MarketoMarketo
This document appears to be a transcript from a webinar featuring Marketo CMO Chandar Pattabhiram taking questions from the audience. The webinar covered an introduction to the engagement economy, how marketing leaders can win in this new economy, and concluded with a question and answer session where the CMO answered questions from the audience on topics like representing marketing performance to executives, partnering with sales, managing email fatigue, changes in marketing, the future of marketing tech, and why CMOs are not always leading digital transformations.
Strategie Virali: quello che sono, perché, quello che NON sono…..Manager.it
Key ingredients for successful viral marketing campaigns include having a huge fun factor, intriguing creative content, and easy forwarding mechanisms. The content should motivate people to forward messages to others by appealing to human motivators like entertainment, greed, or charity. If the percentage of people forwarding the content and the number of people they forward to results in exponential growth, the campaign can "go viral" and reach a huge audience quickly.
Chris Brogan (that's me!) shares a presentation he did at the Inbound Marketing Summit in Boston. It won't make as much sense without me talking over it.
This document provides an overview of online digital advertising. It discusses what online advertising is, how ads are served, metrics for analyzing ads, opportunities in social media, and areas of interest for further exploration. The key aspects of online advertising covered are contextual targeting of ads, behavioral targeting based on users' online behaviors, and audience targeting which profiles audiences in more depth than aggregate compositions. Metrics for analyzing ads include ad server data, cost per action, engagement, impressions, clicks, and time spent on sites.
Marketing is a nightmare. No one gives a hoot about your sales message and it’s not surprising; we’re all suffering under a deluge of information from the web, social media and email.
We call this World War M – marketing warring against our attention barriers.
The problem for today’s marketer is this: unless people know about your brand and you can get them interested in finding out what you have to offer you are not going to sell anything and you will go bust.
Some new rules of marketing and sales have emerged from this messy clutter in which we find ourselves. This presentation explores the effects of World War M and how the marketer can overcome it's effects.
Gestione del Tempo 4. I sei Consigli di valutazione del Tempo Manager.it
The document provides tips for managing time at the start of each day. Tip #1 is to preview your schedule and get oriented by reviewing your priorities and plans for the week. Tip #2 is to prioritize activities as most important (QI) or second most important (QII) to focus on. Tip #3 is to organize your schedule with time-sensitive tasks on the right and flexible tasks on the left. The document also recommends evaluating your week by reflecting on goals achieved, challenges faced, decisions made, and whether you focused on priorities.
Gestione del Tempo 3. I Quadranti del Tempo per Gestire le attivitàManager.it
This document discusses time management and prioritizing important tasks. It explains Stephen Covey's time management matrix which divides tasks into four quadrants based on their urgency and importance. The most important quadrant is quadrant II which contains important but not urgent tasks. The document provides a six step process for focusing on quadrant II tasks: 1) connect with your vision and mission, 2) identify your roles, 3) select goals for each role, 4) organize your week, 5) exercise integrity, and 6) evaluate. It emphasizes the importance of scheduling priorities rather than prioritizing your schedule in order to focus on quadrant II goals.
Gestione del Tempo 1. I sei passi della gestione del tempoManager.it
This document outlines a framework for improving time management skills. It discusses connecting goals to a mission and vision, reviewing roles and responsibilities, identifying goals, organizing weekly schedules, and evaluating progress. The framework uses both a "clock" approach of managing commitments and a "compass" approach of leading with vision and values. Traditional time management approaches are also mentioned, from basic notes and checklists to more advanced planning, prioritization, and control.
Ipercompetizione 5. Capacità di creare delle DiscontinuitàManager.it
Speed and surprise are important capabilities for taking advantage of opportunities, responding quickly to competitors, and gaining competitive advantages. Speed enhances a firm's ability to serve customers and choose when to enter a market. Surprise is also crucial as it can delay competitors' entrance into the market, allowing more time for a firm to create a strong position before the competition responds.
Strategic soothsaying is a process of seeking new knowledge to predict and create temporary opportunities that competitors do not currently serve. These opportunities can be found by creatively combining products, understanding trends that will create new opportunities, and serving new customer markets with existing company capabilities.
Ipercompetizione 2. Strategia della DiscontinuitàManager.it
The document discusses a strategy for disruption in a hypercompetitive era. It outlines having a vision for disruptions that create superior stakeholder satisfaction through strategic foresight. It also emphasizes building capabilities for speed and surprise against opponents as well as tactics like shifting rules of competition, using signals to influence the future, and executing simultaneous and sequential strategic thrusts.
HR Management 4. Gestione delle PerformanceManager.it
The document discusses performance management and appraisals, outlining their purposes, processes, and key elements. It notes that appraisals should provide information for promotion and salary decisions, as well as opportunities for managers and subordinates to review work and develop improvement plans. The document also identifies common problems that can occur in appraisal processes, such as bias, lack of clear standards, and poor feedback, and provides examples of competency and performance result elements that should be evaluated.
This document discusses training and development processes. It covers assessing training needs through task and competency analysis. It also discusses developing competency profiles for positions and creating training matrices. The document provides tips for enhancing training effectiveness such as making material meaningful, providing practice, and motivating trainees. It describes formal courses, on-the-job training like apprenticeships, and informal mentoring. Finally, it discusses evaluating training across four levels from reactions to learning to behavior change to business impact.
This document discusses different types of employee selection tests, including their advantages and disadvantages. The three main factors that determine test quality are criterion validity, content validity, and reliability. Common types of selection tests are cognitive ability tests, personality tests, and interviews. Cognitive ability tests measure general mental ability and have high reliability but can show adverse impact. Personality tests provide more applicant information but responses may be altered and validity is lacking. Interviews allow skills assessment but are subjective and unreliable.
HR Management 1. I principi dell'HR managementManager.it
The document discusses the principles of human resource (HR) management, including an overview of the HR management cycle and how HR strategy relates to business results. It also covers topics like manpower planning, recruitment, and selection. Specifically, it describes manpower planning as determining current and future staffing needs based on factors like company strategy, job analysis, and projected turnover. It also discusses techniques for recruiting external candidates like using a recruitment yield pyramid to determine the number of applicants needed to hire the required staff.
Gestione delle Competenze 5. Formazione e SviluppoManager.it
This document discusses competency-based training and development frameworks. It outlines assessing employees' current competency levels, identifying any gaps between their competencies and those required for their positions, and developing training and development programs to close those gaps. The frameworks include competency profiles per position and training matrices that identify compulsory training needed to develop specific competencies.
Gestione delle Competenze 4. Pianificazione delle CarriereManager.it
This document discusses competency-based career planning and development. It defines career path as a series of positions requiring similar competencies that allow an employee to achieve higher positions. It outlines assessing employees' career needs and competency levels, as well as organizational needs, and developing matching development programs including training, assignments, and programs. These include defining competency profiles for positions, categorizing positions into job families with career paths, and implementing development programs.
Gestione delle Competenze 3. Intervista nelle Selezioni Manager.it
The document discusses competency-based interviews for selection. It describes conventional interviews as unstructured with no standard format or scoring system, resulting in low reliability and validity. Competency-based interviews are structured around competencies, with questions focused on past behavioral examples. The STAR (Situation, Task, Action, Result) approach is used to disclose specific examples. Competency-based interviews have high validity and reliability due to standardized scoring based on behavioral indicators. Potential biases in interviews like first impressions, halo effect, and contrast effect are also outlined.
Gestione delle Competenze 2. Sviluppare il modello di competenzaManager.it
This document discusses competency-based human resource management. It defines competency as a combination of skills, knowledge, and behaviors that can be measured and are indicators of successful job performance. Competency models focus on how a job is performed rather than just what tasks are involved. The document outlines the competency identification process and provides examples of competency definitions and key behaviors. It also discusses benefits of competency models for both managers and employees, such as improved hiring and performance management. Finally, it identifies characteristics of successful competency model implementation, including alignment with organizational goals, integration across HR processes, effective communication, and making the models part of the organizational culture.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Gestione del Tempo 4. I sei Consigli di valutazione del Tempo Manager.it
The document provides tips for managing time at the start of each day. Tip #1 is to preview your schedule and get oriented by reviewing your priorities and plans for the week. Tip #2 is to prioritize activities as most important (QI) or second most important (QII) to focus on. Tip #3 is to organize your schedule with time-sensitive tasks on the right and flexible tasks on the left. The document also recommends evaluating your week by reflecting on goals achieved, challenges faced, decisions made, and whether you focused on priorities.
Gestione del Tempo 3. I Quadranti del Tempo per Gestire le attivitàManager.it
This document discusses time management and prioritizing important tasks. It explains Stephen Covey's time management matrix which divides tasks into four quadrants based on their urgency and importance. The most important quadrant is quadrant II which contains important but not urgent tasks. The document provides a six step process for focusing on quadrant II tasks: 1) connect with your vision and mission, 2) identify your roles, 3) select goals for each role, 4) organize your week, 5) exercise integrity, and 6) evaluate. It emphasizes the importance of scheduling priorities rather than prioritizing your schedule in order to focus on quadrant II goals.
Gestione del Tempo 1. I sei passi della gestione del tempoManager.it
This document outlines a framework for improving time management skills. It discusses connecting goals to a mission and vision, reviewing roles and responsibilities, identifying goals, organizing weekly schedules, and evaluating progress. The framework uses both a "clock" approach of managing commitments and a "compass" approach of leading with vision and values. Traditional time management approaches are also mentioned, from basic notes and checklists to more advanced planning, prioritization, and control.
Ipercompetizione 5. Capacità di creare delle DiscontinuitàManager.it
Speed and surprise are important capabilities for taking advantage of opportunities, responding quickly to competitors, and gaining competitive advantages. Speed enhances a firm's ability to serve customers and choose when to enter a market. Surprise is also crucial as it can delay competitors' entrance into the market, allowing more time for a firm to create a strong position before the competition responds.
Strategic soothsaying is a process of seeking new knowledge to predict and create temporary opportunities that competitors do not currently serve. These opportunities can be found by creatively combining products, understanding trends that will create new opportunities, and serving new customer markets with existing company capabilities.
Ipercompetizione 2. Strategia della DiscontinuitàManager.it
The document discusses a strategy for disruption in a hypercompetitive era. It outlines having a vision for disruptions that create superior stakeholder satisfaction through strategic foresight. It also emphasizes building capabilities for speed and surprise against opponents as well as tactics like shifting rules of competition, using signals to influence the future, and executing simultaneous and sequential strategic thrusts.
HR Management 4. Gestione delle PerformanceManager.it
The document discusses performance management and appraisals, outlining their purposes, processes, and key elements. It notes that appraisals should provide information for promotion and salary decisions, as well as opportunities for managers and subordinates to review work and develop improvement plans. The document also identifies common problems that can occur in appraisal processes, such as bias, lack of clear standards, and poor feedback, and provides examples of competency and performance result elements that should be evaluated.
This document discusses training and development processes. It covers assessing training needs through task and competency analysis. It also discusses developing competency profiles for positions and creating training matrices. The document provides tips for enhancing training effectiveness such as making material meaningful, providing practice, and motivating trainees. It describes formal courses, on-the-job training like apprenticeships, and informal mentoring. Finally, it discusses evaluating training across four levels from reactions to learning to behavior change to business impact.
This document discusses different types of employee selection tests, including their advantages and disadvantages. The three main factors that determine test quality are criterion validity, content validity, and reliability. Common types of selection tests are cognitive ability tests, personality tests, and interviews. Cognitive ability tests measure general mental ability and have high reliability but can show adverse impact. Personality tests provide more applicant information but responses may be altered and validity is lacking. Interviews allow skills assessment but are subjective and unreliable.
HR Management 1. I principi dell'HR managementManager.it
The document discusses the principles of human resource (HR) management, including an overview of the HR management cycle and how HR strategy relates to business results. It also covers topics like manpower planning, recruitment, and selection. Specifically, it describes manpower planning as determining current and future staffing needs based on factors like company strategy, job analysis, and projected turnover. It also discusses techniques for recruiting external candidates like using a recruitment yield pyramid to determine the number of applicants needed to hire the required staff.
Gestione delle Competenze 5. Formazione e SviluppoManager.it
This document discusses competency-based training and development frameworks. It outlines assessing employees' current competency levels, identifying any gaps between their competencies and those required for their positions, and developing training and development programs to close those gaps. The frameworks include competency profiles per position and training matrices that identify compulsory training needed to develop specific competencies.
Gestione delle Competenze 4. Pianificazione delle CarriereManager.it
This document discusses competency-based career planning and development. It defines career path as a series of positions requiring similar competencies that allow an employee to achieve higher positions. It outlines assessing employees' career needs and competency levels, as well as organizational needs, and developing matching development programs including training, assignments, and programs. These include defining competency profiles for positions, categorizing positions into job families with career paths, and implementing development programs.
Gestione delle Competenze 3. Intervista nelle Selezioni Manager.it
The document discusses competency-based interviews for selection. It describes conventional interviews as unstructured with no standard format or scoring system, resulting in low reliability and validity. Competency-based interviews are structured around competencies, with questions focused on past behavioral examples. The STAR (Situation, Task, Action, Result) approach is used to disclose specific examples. Competency-based interviews have high validity and reliability due to standardized scoring based on behavioral indicators. Potential biases in interviews like first impressions, halo effect, and contrast effect are also outlined.
Gestione delle Competenze 2. Sviluppare il modello di competenzaManager.it
This document discusses competency-based human resource management. It defines competency as a combination of skills, knowledge, and behaviors that can be measured and are indicators of successful job performance. Competency models focus on how a job is performed rather than just what tasks are involved. The document outlines the competency identification process and provides examples of competency definitions and key behaviors. It also discusses benefits of competency models for both managers and employees, such as improved hiring and performance management. Finally, it identifies characteristics of successful competency model implementation, including alignment with organizational goals, integration across HR processes, effective communication, and making the models part of the organizational culture.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5. MODERN MARKETING
“[Digital] is the centerpiece of a broader
campaign. I think that’s become a real
integral part of how we use the web, moving
beyond just promoting web addresses in TV
spots or print ads to really making them a
critical part of the storytelling for the brands.”
Rob Master
Media Director, North America
Unilever
March 2008
Source: Advertising Age - http://adage.com/article?article_id=125663
Al posto di utilizzare il marketing per spingere fuori le cose e urlare, è la creazione delle cose che attira la gente. Cose che essi desiderano imparare/vedere/impiegare di più.
Se un marchio fa questo in modo giusto, crea un seguito. Crea un insieme di appassionati.
[Il digitale] è il corpo centrale di una massiccia campagna. Io penso che questa diventerà parte integrante di come viene utilizzato il web, andando al di là di promuovere indirizzi web negli spot TV o negli stampati per farli diventare una parte critica del racconto di un marchio
Come creare dei fans di un marchio?
Veicolando valore con il marketing
O, più semplicemente
Far sentire meglio la gente: Facendogli risparmiare tempo, energia, dandogli qualcosa di utile o per imparare qualcosa. Fornendogli una storia da raccontare.... piccole cose che gli facciano vivere giorni di un poco migliori....