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Salford City College
Eccles Centre
Creative Media Production


Motion Graphics and Video Compositing                                                                                                  Unit 64

Use of text:                                   E4 Ident from 2011.
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)

Brief description:                             A type of computer generated animation throughout the entire ident. The only thing in colour
What do you see?                               is the 4, which is the usual purple which is e4’s trademark colour. The rest is in black and white.
                                               Then at the end it is advertising an e4 website. There’s a little story behind the ident. It’s two
                                               young boys, one is on an actual ride and the other has climbed ontop of the 3D e4 and thinks it
                                               is a ride. He then tries to insert money into it and the e4 spins him around. To me, the story
                                               behind this is that the channel is a fast paced one with new things happening all the time and
                                               it’s exciting.

Techniques used:
Animation, Visual Effects, Colour Rendering,   Animation, graphics, slow movements on the things in black and white, such as the two boys
Graphics, Movement                             and the ride in black and white and then really fast movements on the 3D e4, obviously so our
                                               full attention would be on the e4 sign for the duration of the advert.

Advanced techniques:                           Really sharp and clear images. Everything we are watching on screen is extremely clear to see
Blur, Sharpen, Distortion, Rotation, Opacity   and we can see every little thing that is happening. It’s like a little sketch.




Technical comments:                            The format is 1080i (HDTV) and the picture is 576i (SDTV 16:9) .
Video Format, Screen Ratio, Resolution,
Frame rate, Compression



                                                                                                                                                 1
Salford City College
Eccles Centre
Creative Media Production




                            2

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Number1 ident e4

  • 1. Salford City College Eccles Centre Creative Media Production Motion Graphics and Video Compositing Unit 64 Use of text: E4 Ident from 2011. (Title, Credits, animated captions, stings, indents, interactive menus, web banner) Brief description: A type of computer generated animation throughout the entire ident. The only thing in colour What do you see? is the 4, which is the usual purple which is e4’s trademark colour. The rest is in black and white. Then at the end it is advertising an e4 website. There’s a little story behind the ident. It’s two young boys, one is on an actual ride and the other has climbed ontop of the 3D e4 and thinks it is a ride. He then tries to insert money into it and the e4 spins him around. To me, the story behind this is that the channel is a fast paced one with new things happening all the time and it’s exciting. Techniques used: Animation, Visual Effects, Colour Rendering, Animation, graphics, slow movements on the things in black and white, such as the two boys Graphics, Movement and the ride in black and white and then really fast movements on the 3D e4, obviously so our full attention would be on the e4 sign for the duration of the advert. Advanced techniques: Really sharp and clear images. Everything we are watching on screen is extremely clear to see Blur, Sharpen, Distortion, Rotation, Opacity and we can see every little thing that is happening. It’s like a little sketch. Technical comments: The format is 1080i (HDTV) and the picture is 576i (SDTV 16:9) . Video Format, Screen Ratio, Resolution, Frame rate, Compression 1
  • 2. Salford City College Eccles Centre Creative Media Production 2