This document provides an analysis of an ident used by TV channel E4 from 2011. The ident uses animation and motion graphics to tell a story of two boys interacting with a 3D spinning E4 sign. It employs techniques like animation, visual effects, color rendering and graphics to bring the black and white elements and fast-spinning E4 to life. The ident delivers sharp, clear images throughout to engage viewers' attention on the E4 branding.