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#NtwkFem
- 1. Women and Social Media #NtwkFem @eadolan #NewhouseSM6 Teaching presentation
- 3. Role of Women on Social Media Post more Multiple information than platforms men Oftentimes More than more half log on comfortable multiple communicating times per in online week situations Sources: Blogher; Pew Internet; Hargittai & Hsieh (2011); Pierce (2009)
- 6. Why Do Women Use Social Media?
- 7. Women and Privacy on Social Media Women are more cautious users than men Private Profiles Defriending Deleting others’ comments Source: PewInternet
- 8. What’s the Big Deal? “ Social media will dismantle some of the silly and demeaning stereotypes that we see in media and advertising about gender.” – Johanna Blakley
- 9. Case Study: Susan G. Komen
- 12. Women and Social Media #NtwkFem @eadolan #NewhouseSM6 Teaching presentation
Editor's Notes
- -Post more information -According to Facebook’ssheryl Sandberg, female users Facebookers have 8% more friends and participate in 62% of the network’s sharing. “ -Especially true for young women – 89 percent young women in US are on social media (Power users) 69% of the 89% log in daily-More than half log on multiple times/day and weekly part of life.-Many women using multiple social media platforms (blogs, sns, etc)-
- Of all women in US, 69 percent are on social media – compared to 60 percent of men
- As previously mentioned, young women are power users of social media.Demographic breakdown of these young users.Notable things: Although women from all around the nation are using sns, New England claims the most female users.Also, women with bachelor’s and post-graduate degrees are using social media more than those who do not have such an education.When speaking of race and ethnicity, Asian/Pacific Islanders are the most active on social media, with American Indians, Whites, and Hispanics following.Those with a household income of under 50k are more active than users who have an income greater than 50k
- For blogging: Fun, attain information, entertainment, share opinionsFor SNS: Fun, Stay up to date with friends and family, entertainment, connecting to others who are similarNotable: Appears to be a difference in why people use between sns and bloggingStudy from 2009 – Blogher
- More responsible than men when it comes to privacyMore women have private profiles than menMore women have practiced “trimming” friends – through defriending, etc.Roughly 44 percent of women have deleted others’ comments to their respective social media pages.Outcome: Women regret less than men do when it comes to posting/sharing information on social media
- -As the majority of traditional media ownership is vastly white males, social media poses an opportunity for women to have more of a voice in media – allowing them to take on roles as tastemakers, gatekeepers, and authorities in online communities
- -Jan. 31 – Susan G. Komen for the cure (an organization dedicated to breast cancer research, support, and fundraising for breast cancer survivors, patients, families) announced that they would pull their funding to planned parenthood, an organization that provides mammograms to low-income women because of political pressure.-Soon after, Susan G. Komen for the sure received a large amount of backlash from users of social media – women. - On Facebook – “Komen” “Planned Parenthood” and “Still standing with planned parenthood” circulated on the site – raising awareness and support for the organization. -Uproar in social media – supporting women’s rights. -In the end, Susan G. Komen reversed their decision, and decided to continue funding mamograms for low income women-What’s notable: The social media community was able to change a decision made by a large organizaiton to support women’s rights. What would have happened if this happened before social media? Likely that Komen would have stayed with their initial deicision.-
- -Limbaugh’s tirade, calling law student Sandra Fluke a “slut” and “prostitute” in response to her testimony before Congress on contraception costs-Through social media, thousands were able to voice their disapproval regarding the mysoginistic comments-Many targeted advertisers on Rush’s show voicing their concerns-End result: 12 advertisers and two radio stations pulled the plug on Limbaugh and refused to continue supporting him-