NSN Performance Meals

nutritionally balanced for active lifestyles

performance meals, nutritionally balanced for active lifestyles

A World’s 1st

Natural Sports Nutrition is an independent company born out of
the desire to provide convenient nutritionally balanced, high
protein meals to support health conscious, active individuals in a
way that has never been done before.

Performance Meals are natural, ambient, complete meals
designed for healthy eating, fitness, sports and weight
management.

They are a product that everyone can benefit from- whether
you’re a computer programmer who likes to play squash on an
evening, a new mother looking to lose your baby fat quickly, or
just an average guy/girl who wants to look and feel better than
ever before.


Convenient & Nutritious

The Performance Meal consumer recognises the importance of
high quality, good nutrition but does not always have the time to
prepare healthy meals due to work and family commitments.

We recognise this fact and identified this void in the food
industry for high protein, ambient, convenient meals.

Overall, Performance Meals are designed to allow the
human body to perform at its best.


Product Placement
Gym & Health Clubs

•  Sell as single pouches from the counter, vending machine or in café.

•  Sell as Variety Packs of 10 Performance Meals, includes a diet plan, online
and/or in your shop.

Retailers

•  Sell as single pouches in the ambient tinned aisle, alongside Uncle Bens
Express Rice.

•  Sell as Variety Packs of 10 Performance Meals, includes a diet plan, in the
sports nutrition aisle alongside tubs of protein powders, slim-fast etc…


Features
•  Superior Quality Food – Fresh tasting, great flavour and retained nutrients.
•  Convenience – Ready to serve, easy open pouch.
•  Shelf Stable – Long shelf life, no need for refrigeration or freezer space.
•  Consistency – Perfectly prepared every time, allows for portion control.
•  Reduced Waste – Flexible pouches generate less waste than cans and trays.
•  100% Natural Ingredients – Our cooking method ensures that no
preservatives or additives are required.
•  Nutritionally Balanced:
•  High in Protein
•  Low GI Carbohydrates
•  Low in Fat
•  Low in Salt
•  Enjoy Anywhere – Eat hot or cold


Pack Labeling
nsn MOROCCAN-STYLE CHICKEN
performance meals FUELLING ACTIVE LIFESTYLES
Tender pieces of chicken breast, with quinoa in a
mango and ginger sauce
Performance Meals are sealed into STORAGE: Store in a cool, dry place.
NUTRITIONAL INFORMATION
100%
air and watertight pouches prior to No need for refrigeration. Do not freeze.
cooking. This method keeps the Typical Values as consumed
EACH PACK CONTAINS If pack is leaking or damaged
ingredients fresh and the all Per 100g Per Pack
CALORIES LOW
FAT
LOW
SAT FAT
LOW
SUGAR
LOW
SALT
CARBS HIGH
PROTEIN
NATURAL important nutrients locked in during
do not use.
COOKING INSTRUCTIONS: Energy kJ 423 1481
the cooking stage. Plus there is no Energy kcal 100 350
NO ARTIFICIAL MICROWAVE: (based on
requirement for additives or
850W) Microwave ovens vary. Protein 13.5 47.3
350 4.6g 0.4g 11g 0.7g 30g 40g COLOURS, FLAVOURS preservatives!
The following is a guide only.
Gently shake pouch for 10 seconds then
Carbohydrate 8.5 29.8
OR PRESERVATIVES of which sugars 3.1 10.9
OUR VALUES: make a small tear on either side of the
Fat 1.3 4.6
MOROCCAN-STYLE CHICKEN Quality - consistently high standards in
everything we do.
pouch where indicated. Heat on high
(100%) for 2 minutes and 30 seconds. of which saturates 0.1 0.35
TENDER PIECES OF CHICKEN BREAST WITH QUINOA Remove top of pouch, stir and heat on Fibre 2.1 7.4
Innovation - the sourcing of innovative
high (100%) for a further 1 minute. Stir Sodium 0.08 0.28
IN A MANGO AND GINGER SAUCE ingredients, continuous range product again before serving. Check that Equivalent as Salt 0.20 0.70
development and improvement. the product is piping hot before serving.
READY TO EAT - ENJOY HOT OR COLD Support - professional advice and CAUTION - POUCH WILL BE HOT INGREDIENTS: Chicken (45%),
guidance to enable you to eat smarter, HOB: Empty the contents
Mango Puree (22%), Water, Quinoa
train better and achieve more. into a saucepan. Warm over
(10%), Spinach (4%), Red Pepper, Ginger
Convenience - simple both to store a low heat. Stir occasionally. Puree (1%), Cornflour, Dried Coriander,
and to cook - now it can be easy to get Natural Sports Nutrition Limited is an Sea Salt.
good quality nutrition in minutes! independent company, born out of the
Straight talking - no hype or desire to have healthy, convenient, ready
overblown claims, just good honest prepared meals that are specific to
food, real advice and a great product
sporting and fitness.
that is what it says it is.

Visit www.performancemeals.com to learn more in detail about
Performance Meals along with information on nutrition and training. 350g
Join our online sports & fitness community: The Performance Network
3 1/2 Contact us at: Natural Sports Nutrition
MINUTES Limited, The Enterprise Centre, Cottingham
Road, Hull, HU6 7RX, United Kingdom.
customerservices@performancemeals.com
SERVING SUGGESTION


The Range
Thai Style Chicken
Tender pieces of chicken breast with brown basmati rice
in a Thai style sauce

Italian Style Tuna Coming Soon
Tasty chunks of tuna steak, with pasta in a Italian style sauce

Moroccan Style Chicken Breakfast
Performance Meals
Tender pieces of chicken breast with quinoa in a mango
and ginger sauce

Mexican Style Lean Beef
Tender pieces of lean beef steak with brown basmati rice
in a Mexican style sauce


High in Protein
Performance Meals are based on clinically tested research that clearly indicates high
protein meals are more satisfying than a fat or carbohydrate based meal.

High protein meals are helpful in helping you lose weight and keeping it off,
supports muscle tissue repair and is also good for heart health.

Protein is very filling so you're likely to feel full quickly, and hopefully consume fewer
calories in the long run. Protein takes a lot of energy to digest so a high-protein diet
boosts metabolism. Protein provides long-lasting energy without making your blood
sugar surge or slump.


Nutritional Comparison with Leading Brands
Product / Nutrition per 100g Calories Protein Carbs Sugars Fat Sat Fat Fibre Sodium

Performance Meal
Mexican Beef 102 12.0 9.0 3.1 2.1 0.8 1.5 0.10
Weight Watchers
Beef Hotpot 72.2 3.6 8.3 1.1 2.4 1.1 1.6 0.25
Tesco Light Choices
Braised Beef and Mash 75 6.2 9.7 1.2 1.2 0.6 1.3 0.10
Asda Good for You
Beef Lasagne 92 5.9 12.5 2.0 2.0 0.8 1.1 0.21
Waitrose Love Life
Chilli Beef 73 6.0 9.4 3.8 1.3 0.3 2.2 0.10
Sainsburys
Be Good to Yourself 108 6.1 14.3 2.0 2.4 1.3 2.0 0.50
Beef Lasagne

Marks & Spencer
Simply Fuller Longer 85 8.0 9.3 0.8 1.6 0.5 7.0 0.18
Chunky Chilli & Rice


Salt
It’s well known that salt is critical to your existence. Unfortunately
natural mined table salt and approximately 89% of sea salt or salt
evaporated from seawater, has been stripped of its inherent mineral
content through a process that "chemically cleans" and reduces it to
only sodium and chloride.

Important minerals and trace elements are considered "impure" and
removed. The remaining salt by itself however, is not a natural
element and is poison to the body.

Many people believe sea salt is a healthy alternative to table salt, but
this is no longer the case. The oceans are being used as dumping
grounds for harmful toxic poisons like mercury, PCBs and dioxin.
Reports of oil spills polluting the sea are becoming more frequent.
With some 89% of all the sea salt producers now refining their
salt, today's sea salt simply isn't as healthy as it used to be.


Himalayan Crystal Salt
Pure Himalayan Crystal Salt contains no toxins and all 84
minerals and elements necessary for your optimal health!

The human body depends upon 84 of the known 106
elements to maintain optimum health.

Including potassium, calcium and magnesium that
help promote a healthy balance by maintaining fluids and
replenishing your supply of electrolytes whenever you
sweat heavily.

This is by far the purest salt available on earth and is
absolutely uncontaminated with any toxins or pollutants.

This Salt Is Over 250 Million Years Old!


Himalayan Crystal Salt
Containing all of the 84 elements found in your body, the
benefits of natural Himalayan Crystal Salt include:

•  Regulates your blood pressure, in conjunction with water
•  Extracts excess acidity from your body's cells, particularly the
brain cells
•  Balances the sugar levels in the blood
•  Increases conductivity in nerve cells for communication and
information processing
•  Enhances absorption of nutrients through the intestinal tract
•  Provides your body with all essential mineral and every
necessary trace mineral it needs to thrive
•  Helps the kidney to pass excess acidity into the urine
•  Helps maintain muscle tone and strength
•  Strengthens bone structure
•  Prevents muscle cramps Source: http://www.himalayancrystalsalt.com/


Marketing

Starting in September, the Performance Meals
range will be endorsed and publicised with an
extensive PR campaign fronted by fitness expert
John Thomson of Thomson Fitness.

The range will undergo a thorough PR
campaign under the direction of acclaimed PR
consultant Richard Curson of Team Spirit
Media Group and OK! Famously Fit.


Thomson Fitness

Thomson Fitness was created by John Thomson in 1995.
After many years of field testing with athletes it now operates
under license countrywide by almost 40 health clubs and
beauty salons.

John comes has 30 years’ experience in the fitness
industry, and has a truly unique qualification in being the
“World’s Busiest Personal Trainer.” He has performed an
amazing 74,000 paid personal training sessions over the
last 16 years. Aman made incredible
changes to her weight,
John’s practical experience has enabled him to develop the shape and tone.
most up to date slimming, toning and exercise programs
She lost 2 and a half
available. He has been recognised as a consultant to sports
stone!
authorities, athletes, bodybuilders, businesses and
universities throughout the UK.

Better Breakfast Campaign

The Better Breakfast Campaign is a national awareness
campaign being operated by Government, represented by
MP, Dr Daniel Poulter and Thomson Fitness to highlight the
importance of eating a balanced diet for breakfast every
day.

This campaign will provide examples of what breakfast
should ideally include and feature our new range of
Breakfast Performance Meals.

It will be launched at the Palace of Westminster and a week
of national media engagements will follow before starting a
national schools tour.


Government Endorsement

Dr Poulter is not only an MP but is also a practicing
hospital doctor so for him to be aligning himself with
John Thomson and Performance Meals is highly
honourable.

It shows what we are saying is supported by medical
professionals as well as governing politicians.

This campaign will have a campaign website
associated with it which will be extensively publicised
through official press releases and promoted via key
figures of the campaign during TV, radio and
newspaper and magazine interviews.


Media

Press Release to all national media to be released jointly with
Parliamentary press officers to reap better gains.

We will be targeting broadcast media personally
encouraging BBC and ITV programmes including BBC
News, BBC London, BBC Breakfast, Daybreak, This
Morning and ITV News.

This is a public interest story generated through government so
we hope to get significant uptake on the news release.


Media

Northern & Shell PLC have agreed to support the campaign.

This means we can expect coverage in OK! Magazine, the Daily Star, The Daily Star
Sunday, OK! extra Magazine, Daily Express, Sunday Express and Star Magazine
and New! Magazine.

FamouslyFit.com and FamouslyFit World Club will also cover the campaign.


Become a Stockist
The estimated captured audience across the 4
month campaign period is 20m.

This figure represents national and regional broadcast
coverage, national, regional and local print media.

The campaign website is estimated to attract 1
million unique visitors as a direct result of the on-
going intensive publicity strategy.

All Performance Meals stockists can benefit from this
exposure by being listed on our website ‘Stockists’
page.


Our Values

Quality – Consistently high standards in everything we do.

Innovation – The sourcing of innovative ingredients, continuous range development
and improvement.

Support – Personal professional nutrition advice and training guidance through our
website and interaction through our social network: The Performance Network

Convenience – Simple both to store and to cook – now it can be easy to get good
quality nutrition in minutes!

Straight talking – No hype or overblown claims, just good honest food, real advice
and a great product.


The Future
We aim to grow the range with new flavours,
using innovative ingredients and continue to
educate people on good nutrition, and promote
the benefits of exercise and playing sports.

Continue with our sponsoring of athletes and
our ongoing commitment to good nutrition for
healthy living.

During the school campaign we will be learning
about what children know about health and
nutrition. Next year we will be looking at
developing a range for convenient healthy meals
for kids, helping busy, working parents.


Thank you for your interest.

Your comments, are very much appreciated.


NSN Performance Meals

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