The panel discussion focused on the power of the Hispanic consumer market. Tatiana Hansell from Unilever presented on the topic and discussed Multicultural brands. An open panel discussion with Tatiana Hansell, Marc Shaw, Craig Gray, and Evelyn Vasquez followed to take questions. Unilever's mission is to add vitality to life through brands that help people feel good, look good and get more from life. They generate nearly $10 billion in annual US sales.