This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.