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Nrd denver final opo mop fy11

The NRD Denver Officer Programs department is poised to succeed in FY2011 through experienced recruiters and consistent processes. Potential weaknesses include turnover in key billets, but the experienced team will mitigate impacts. Increased focus on reserve medical programs is needed. Top opportunities include aggressive marketing at top universities and community colleges to access qualified candidates for officer programs.

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NRD Denver Officer Programs FY2011 Marketing Operations Plan a. OVERVIEW. The mission of the NRD Denver Officer Programs Department is to access qualified men and women as commissioned officers in the United States Navy. We will achieve this goal through teamwork, cooperation, focus, and above all, an aggressive, positive approach toward making goal and accomplishing our mission. Diversity remains the CNO’s top recruiting priority and will offer our team an area in which to excel for FY11. Through training, we will continue to hone our PSS skills, our programmatic knowledge, and above all, our ability to prospect in our unique markets. The OPO team is manned at the proper level to allow for accomplishment of our mission and most of our officer recruiters will be entering their second, if not their third year of officer recruiting – providing an invaluable bank of both knowledge and local experience upon which the entire team will draw from and benefit. Additionally, our processing staff is experienced across the spectrum of officer programs and has a combined 18 years of processing experience. Our OPO team, both military and civilian, is poised to attack FY11 with tenacity and enthusiasm. b. MANNING. The key ingredient in our team’s success will be the knowledge, preparation, and dedication of our recruiters. Though each recruiter is responsible for his or her programs of emphasis and his or her assigned goal, the NRD Denver OPO department will function as a team – making goal across all programs with an eye toward teamwork, cooperation, and efficiency. With the addition of the Officer Programs Zone Supervisor (Zone 11 Supervisor) to the team our depth of recruiting knowledge has increased, allowing each OR to utilize the ZS as a valuable resource for training in PSS and prospecting skills. Though we will experience high turnover during FY11, the recruiting expertise contained with the team as a whole will serve to train new recruiters and sustain high levels of production through this period of personnel turnover. One of greatest gains during FY10 was the additional of a Campus Liaison Officer (CLO) to our team. Our CLO, CAPT Harriet Palmer-Willis, is a drilling Reserve Nurse (2905) with 21 years of service. She is an instructor and former dean at Regis University and respected local faculty professional. The fact that she is in the medical community allows the team to leverage her expertise in promoting not only diversity but also critical active and reserve medical programs. Our specific manning situation, with expected PRDs and programs of emphasis for each recruiter is listed below. Please note, in many cases the PRD is actually a retirement date, plans should take into account terminal leave up to 3 months in advance of the PRD: RECRUITER PROGRAMS OF EMPHASIS PRD HEADQUARTERS LT JOHNSTON OPO JUN2012 NCCS KAPLAN OPO ACR JAN2011 NCCS RACZYNSKI PROSPECTIVE GAIN, OPO ACR – OCT2010 OCT2013 NCC GRAY ZONE 11 SUP JUL2013 CAPT PALMER- WILLIS CAMPUS LIAISON OFFICER (CLO) INDEF
LT ZGARBA AC/RC MEDICAL JUN2013 LT GOMEZ ALL RC MEDICAL / AC/RC CHAPLAIN JAN2012 LTJG ADAMEK RC GENOFF / RC NURSE AUG2012 CWO4 IRVING AC GENOFF / JAG JAN2011 ADC DEJONG NUPOC / CEC JUN2011 BMC HELMICK AC / RC GENOFF – SO. COLO. AOR MAY2011 HMC DEROUEN AC MC/DC HPSP / NCP / NURSE DA MAY2012 HMC AYALA AC/RC MEDICAL APR2013 NC1 HUTCHINSON ALL PROGRAMS – WESTERN CO AOR NOV2011 MRS. BRIDGEMAN OPL INDEF MS. BROWN OPA INDEF NORS SALT LAKE CITY LCDR GOODNER AC GENOFF / JAG MAY2011 LT LIDDLE RC GENOFF / MEDICAL / CHAPLAIN MAR2011 LT TAYLOR NUPOC / CEC APR2013 MACS LEDBETTER PROSPECTIVE GAIN – FEB2011 FEB2014 HMC REID ALL MEDICAL PROGRAMS DEC2010 MR. COSTELLO OPA INDEF c. TERMS AND DEFINITIONS. 1) Lead – A lead shall be any response by a civilian to any form of mass marketing. 2) Contact – Any response on the part of a lead to a recruiter’s attempt to contact. 3) Prospect – Any contact who agrees to submit an application for commission. 4) Applicant – Any prospect whose application has been received by NRC. 5) Select – Any applicant who has been selected by NRC for an officer program. 6) Accession – Any select that has completed an oath of office (enlistment or commissioning) and signed the appropriate service agreement. d. SITUATIONAL ANALYSIS. 1) Strengths. The NRD Denver Officer Programs department starts FY11 from a position of strength with respect to process consistency and the overall experience of our recruiting team within our program market. Though turnover in many critical billets will occur, the department as a whole is ready to fill those billets and duties as we have proactively trained remaining recruiters to account for known turnover. During FY11, our recruiters will continue to strengthen their relationships with COIs gained during previous FY’s while continuing to expand their collection of COIs and build new community relationships. During FY10, the OPO and OPO ACR implemented numerous processes to foster administrative and production consistency, allowing recruiters to focus their energies on marketing and COI development rather than on continuing to adjust to ever changing administrative requirements. We look for the positive impact of procedural consistency in FY11, with a corresponding positive impact on
production and mission accomplishment. The presence of a CLO on our staff offers the team yet another resource by which to prospect to the Navy’s critical needs. 2) Weaknesses. A potential weakness for FY11 lies in department personnel turnover. Though many recruiters will remain and are highly experienced, the department will undergo turnover at the OPO ACR billet, the General Officer billets in both Denver and Salt Lake City, the Engineering Programs billet in Salt Lake City, the Southern Colorado Recruiter billet, and potentially the Medical Recruiter billet in Salt Lake City. Though a replacement has been identified for the critical Engineering Programs recruiter in Salt Lake City, the loss of OSCS Gordone’s skill and production acumen will potentially impact the NUPOC and CEC goals in FY11. Replacements for the remaining recruiters have yet to be identified. These impacts will be mitigated by ensuring the team as whole is ready to assume production in areas of identified weakness. Reserve medical programs will be an area of increased focus. Though FY10 demonstrated marginal success in the Reserve Medical field, the team has room for improvement in FY11. The department leadership will dedicate increased time and resources, training, equipping, and preparing our recruiters to be effective in the Reserve Medical market. Increased focus and follow through in the area will yield increased accessions and productivity in FY11. 3) Opportunities. 1) Top-tier Universities. NRD Denver has a great college and university market from which to prospect across the full spectrum of officer programs. Within our area we have three highly rated engineering schools, three top-notch medical schools, three teaching hospitals and numerous public research universities from which to capture our general officer market. BYU, Colorado School of Mines, and the University of Colorado (Boulder) provide the backbone of our engineering market. Aggressive marketing and COI cultivation within these campuses provides the best opportunity for success in the engineering fields. Our medical student market centers mostly around the University of Utah School of Medicine, the University of Colorado Health Science Center, and Rocky Vista School of Osteopathic Medicine. These campuses have proven to be fertile markets for the medical, dental, and medical service student programs. 2) Community Colleges. The metro Denver area has numerous community colleges which serve as feeder campuses to CU, UC Denver, UCCS, and CSU. These colleges provide an excellent market for general officer collegiate programs. Marketing these programs to those students interested in transferring to the larger, four-year universities, combined with cultivating COIs on these smaller campuses has the potential to dramatically increase the market from which we gain our collegians,
particularly as a large portion of the diversity student market is located within community colleges. 3) Veterans Administration (VA). The VA hospital in Denver has recently become a source of Reserve medical and active duty FAP prospecting. Through the coordinated efforts of the officer and enlisted recruiting teams the medical officer recruiters were made aware of influential COIs within the VA hospital who have access to practicing physicians and residents. Due to the strong propensity to serve and close ties with the military at the VA, this market will be a strong source of prospecting activity for all medical programs during FY11. 4) Land-locked states. The geographic location and features of NRD Denver’s AOR provide an opportunity for officer recruiters to promote the Navy lifestyle and the prospect of serving on the coasts, in close proximity to the sea. Many of our prospects and applicants have spent very little time near the coast, some have never seen the ocean. The prospect of sea service is potentially very appealing to prospects who have lived in land-locked states for most of their life and is worth a special mention when speaking with prospects. 5) EOVs, VIPs, and LTS programs. NRC has increased the frequency and quality of the Educator Orientation Visits, VIP trips, and Leaders to Sea program. During FY10, NRD Denver hosted an officer programs focused EOV – allowing the OPO department to focus on key medical, religious, and professional community leaders that are assets to the overall exposure and general awareness of our critical officer programs. This trip had a very positive impact on COI engagement. Recruiters shall be aware of and maximize the use of EOVs, VIPs, and LTS trips to host key COIs with the end goal being to maximize the exposure of the Navy and its programs to those who can influence the most amount of potential applicants. These trips are not designed to influence potential applicants, they are designed to influence those who can influence others. Recruiters who successfully employ these opportunities cultivate large and successful groups of COIs who actively promote their programs. They are an asset which the department will maximize in FY11. 4) Threats. 1) Political. The political climate across the district’s AOR is quite diverse. Wyoming, Utah, and Southern Idaho tend to be rather politically and culturally conservative with populations that have a higher propensity for military service than that of Colorado. Colorado is currently a “swing” state in which the political climate and cultural norms vary
widely across the state. The metropolitan Denver area, including Boulder and Golden, has a younger, more culturally diverse population than the rest of the state and with that population comes a more diverse opinion of the military and a lower propensity toward military service. Our recruiters encounter the most opposition in Boulder and Golden – unfortunately those two cities host CU and CO School of Mines, respectively, two of our most-respected universities. The opposition is generally limited to verbal exchanges and misconceptions on the part of the students and faculty as to the naval mission and the quality of naval personnel. There is still a perception on these campuses that recruiters are on campus to remove students from class and send them overseas vice facilitating their education through our collegiate programs. Northern and Southern Colorado, western Nebraska and Kansas have a relatively homogenous political outlook which is generally supportive of military service. Campuses such as CSU Pueblo and the University of Northern Colorado in Greeley are much more open and accepting of our recruiters’ presence. 2) Economic. In general, even in these rather poor economic times, the states which encompass the NRD Denver AOR have relatively low unemployment rates when compared to the national average – though unemployment in all our states has increased from this time last year. In August 2010 the national unemployment rate, according to the national Bureau of Labor Statistics, stood at 9.5%. Utah and Wyoming have unemployment rates of 7.2 and 6.8 percent respectively with Colorado currently standing at 8.0%. Though unemployment rates do not necessarily correlate to propensity and interest in the naval service, the relatively high rate of employment (low unemployment rate) does hinder the efforts of officer recruiters. Compounding this are the types of industries which are prevalent and providing direct competition to the Navy for the best and brightest local talent. Due to the rich natural resources of the Rocky Mountain region, the energy, mining, and agriculture industries are major employers across the region. These industries are highly technical in nature and require the same type of engineering, mathematical, and science backgrounds which the Navy also seeks. It is not uncommon for students beginning their senior year at one of our top engineering campuses to already have a position waiting upon graduation, often with very competitive salaries. 5) Demographics. Understanding the demographics of our market is crucial to the success of our diversity recruiting efforts. Plainly stated, our recruiters will need to creatively prospect in the proper locations in order to meet our diversity mission. Our market is heavily tilted, demographically, towards Caucasians. Overall, the Denver metro area is the most diverse across our region, surprisingly, Scottsbluff, NE comes in second. Below are the diversity demographic breakouts for selected regional cities from across our AOR, numbers are percentage of
population and do exceed 100 percent in some cases due to “Hispanic” being an ethnicity vice a race: Caucasian, Asian, non- African- Pacific Hispanic Hispanic American Islander Denver Metro 50.5 34.2 10.8 5.8 Salt Lake Metro 86.6 11.7 4.5 1.0 Wyoming (statewide) 96.1 3.5 0.15 0.33 Idaho Falls, ID 92.1 7.1 0.76 1.65 Scottsbluff, NE 73.3 23.9 0.44 4.04 Colby, KS 96.7 1.9 0.64 0.8 It is clear from this data that our team must be creative and effective in our diversity prospecting efforts as the population outside the Denver metro area is heavily Caucasian, non-Hispanic. 6) Past Production Trends. In order to determine areas in which we have been had weaknesses or low production in the past, our FY08, FY09, and FY10 production numbers are included below. The FY10 numbers are current as of August, 2010 and thus do not reflect the production gained through the last 6 weeks of the fiscal year. In order to accurately reflect the team’s efforts and to highlight areas of both success and need for improvement, the gains do reflect those in a final selection status that are awaiting a commissioning or enlistment date. The numbers in parentheses reflect goal trades made by the OPO or goal adjustments given by Region West. It is important to note the areas that we had success in just as much as it is important to note the areas in which we required significant relief from Region or negotiated a significant goal reduction. For FY10, areas in which the team was successful include: NUC in-year, NUC out-year, CEC in-year, CEC, out-year, OCS out-year, JAG DA/Student, Chaplain Student (CCPO), Medical Corps HPSP, Dental Corps HPSP, MSC Student, Reserve Dental Corps, Reserve Nurse Corps, and API diversity. Areas in which production was low and required a goal adjustment or a trade to close: OCS in-year, Chaplain DA, Medical Corps DA/FAP, Dental Corps DA/FAP, MSC DA, NC DA, NCP, Reserve Genoff, Reserve Medical Corps, Reserve MSC, and African-American and Hispanic diversity. Based on the above, the team must improve Medical DA/DCO prospecting and marketing in order to achieve FY11 mission. Though the team was far more successful in FY10 than FY09 in medical programs (AC and RC) overall, consistent success across all medical programs, active and reserve, was not achieved. A fluid marketing plan which captures and caters to the active and reserve market, student and workforce, is a must for FY11 mission success. The team’s engineering and active general officer production shattered the FY09
marks, a testament to the dedication and efficiency of the recruiters and processing team. Diversity market penetration was also significantly higher than FY09 levels, however, due to a substantial target increase, the team fell short of achieving diversity targets. With continued success in penetrating diversity markets, the team’s success in achieving diversity target will steadily increase. The programs of significant deficiency, resulting in zero accessions for the fiscal year, are Chaplain DA, Dental DA, and Reserve Medical Corps. All other mission areas had at least one accession FYTD. There is still a possibility, as of this writing, that the team achieves an accession in Dental DA and Reserve Medical Corps late in the FY, however, a single accession late in the FY is still an indication that these mission areas need focus in order to obtain success early in the FY and consistently into future FYs. FY10 PRODUCTION YTD (GOAL REFLECTS TRADES) Program Goal Accessed Applicants NUC Out-Year 6 (12) 12 16 NUC In-Year 4 (6) 6 8 CEC Out-Year 1 1 3 CEC In-year 3 3 3 OCS Out-year 14 (7) 13 30 OCS In-year 37 (35) 27 37 JAG 1 1 7 Chaplain DA 2 0 2 Chaplain Student (CCPO) 2 2 2 MC DA/FAP 2 (1) 1 2 MC HPSP/HSCP 9 9 12 DC DA/FAP 1 0 0 DC HPSP/HSCP 4 5 9 MSC DA 5 1 7 MSC Student 4 5 14 Nurse DA 4 (3) 3 5 Nurse Candidate (NCP) 3 1 1 Reserve NAVET/DCO GenOFF 23 13.5 31 Reserve NAVET/DCO MC 3 0 2 Reserve NAVET/DCO DC 1 1 1 Reserve NAVET/DCO MSC 1 .5 2 Reserve NAVET/DCO Nurse 3 1.5 6 African-American Diversity 11 (5) 5 5 Hispanic Diversity 19 (13) 13 14 Asian, Pacific Islander Diversity 21 24 22
FY09 PRODUCTION (GOAL REFLECTS TRADES) Program Goal Accessed Applicants NUC Out-Year 9 5 11 NUC In-Year 4 (3) 3 7 CEC Out-Year 1 (2) 2 2 CEC In-year 2 4 4 OCS Out-year 8 15 14 OCS In-year 21 (10) 10 23 JAG 2 (3) 4 4 Chaplain DA 2 (1) 1 2 Chaplain Student (CCPO) 2 3 5 MC DA/FAP 2 (1) 1 1 MC HPSP/HSCP 8 8 11 DC DA/FAP 1 (0) 1 1 DC HPSP/HSCP 4 (8) 8 10 MSC DA 4 (3) 2 9 MSC Student 3 (4) 4 9 Nurse DA 2 (4) 4 8 Nurse Candidate (NCP) 2 (1) 1 5 Reserve NAVET/DCO GenOFF 18 18 29 Reserve NAVET/DCO MC 3 (2) 1 1 Reserve NAVET/DCO DC 1 0 1 Reserve NAVET/DCO MSC 0 0 0 Reserve NAVET/DCO Nurse 2 1.5 11 African-American Diversity 6 7 7 Hispanic Diversity 13 8 8 Asian, Pacific Islander Diversity 12 (11) 10 10
FY08 PRODUCTION Program Goal Accessed NUC Out-Year 6 6 NUC In-Year 4 3 CEC (All) 2 1 OCS (All) 29 31 Chaplain DA 3 3 Chaplain Student (CCPO) 3 2 MC DA/FAP 1 0 MC HPSP/HSCP 10 8 DC DA/FAP 1 1 DC HPSP/HSCP 1 1 MSC DA 4 2 MSC Student 2 4 Nurse DA 2 3 Nurse Candidate (NCP) 2 1 Reserve NAVET/DCO GenOFF 22 23 Reserve NAVET/DCO MC 1 .5 Reserve NAVET/DCO DC 1 0 Reserve NAVET/DCO MSC 0 .5 Reserve NAVET/DCO Nurse 2 .5 OUT OF LIMITS DEFINTIONS. In order to effectively assess the team’s progress toward goal in each mission category, it is essential to establish production milestones. To avoid struggling to close out certain mission areas in the closing days of the fourth quarter, milestones are constructed to drive toward closeout in second or third quarter for most mission areas. If by the appointed milestone the program progress to that date is deemed to be below what is necessary to achieve goal by the assigned closeout date, that program shall be considered to be out of limits. At that time a Plan of Action and Milestones (POA&M) shall be constructed and enacted to restore the program to within limits by the next appointed milestone. The foundation of success in achieving goal is applicant activity during the first quarter - those milestones have been denoted in bold. Should a program fail to meet required applicant activity after the completion of the first quarter, a POA&M will be drafted and remain in effect for the remainder of the fiscal year. It is imperative that first quarter activity milestones be met.
Required Total Applicant (Kit) Activity Projected 1st 2nd 3rd 4th Program Goal Quarter Quarter Quarter Quarter NUCLEAR In-year 3 4 7 9 N/A NUCLEAR Out-year 8 5 9 13 15 CEC In-year 3 2 4 4 N/A CEC Out-year 1 2 4 4 6 OCS In-year 25 15 25 37 N/A OCS Out-year 8 6 11 20 20 JAG DA/STU 1 1 1 3 3 Chaplain DA 1 2 4 6 6 Chaplain STU 1 3 6 6 6 Reserve NAVET/DCO GenOff 23 10 20 30 35 AC MC DA/FAP 1 3 3 3 3 AC MC HPSP/HSCP 8 5 10 15 20 AC DC HPSP/HSCP 4 3 6 8 10 AC DC DA/FAP 1 2 2 2 2 AC MSC DA 3 4 4 7 9 AC MSC STU 4 4 7 9 11 AC NC DA 3 5 10 10 10 AC NCP 2 4 6 8 8 RC MC NAVET/DCO 2 4 4 4 4 RC DC NAVET/DCO 1 2 2 2 2 RC MSC NAVET/DCO 1 2 2 2 2 RC NC NAVET/DCO 4 6 9 12 12 ENGINEERING OFFICER PROGRAMS MARKET DEFINITION. The foundation of our engineering market is in our top-tier schools; Colorado School of Mines, Brigham Young University, and the University of Colorado, Boulder. While other campuses may offer engineering programs, the academic rigor associated these three campuses produces a higher quality applicant, more likely to access into the Nuclear or Civil Engineering communities. That being the case, early, aggressive prospecting on these campuses is essential. As denoted in the marketing calendar below, FY11 engineering prospecting will occur primarily in the 1st quarter, with the hope of converting those prospects to accessions in the second or third quarter. It is not our aim to be struggling to make in-year or out-year goal during the fourth quarter. Therefore, the first quarter will provide a bulk of the prospecting while second and third quarter will be focused on moving applicants through the accession process. Historically, prospecting activity early in the fiscal year has proven insufficient to make goal once applicant attrition occurs, therefore, we must maintain an aggressive, focused mindset with respect to first quarter prospecting. A key source of nuclear program prospecting is the general officer program prospect pool. It is essential that all officer recruiters, when blueprinting a prospect, inquire as to that
prospect’s background in calculus and calculus-based physics. Often, prospects for other general officer programs have taken calculus and calc-based physics during the course of their degrees with the required grades of B or better – i.e. they’re “nuc smart.” These prospects should be immediately referred to the engineering recruiters as they are a valuable source of potential in- year accessions and they have demonstrated an interest in the Navy by inquiring about officer programs. It is critical that all recruiters maintain a sharp eye and a focus on locating potential nuclear qualified in-year prospects as it is a critical program which historically has been difficult to close. PRODUCTION. The table below summarizes our nuclear and CEC programs production through FY09 and FY10 with a goal projection for FY11. Please note that the closeout dates are no later than the close of the third quarter and that the FY11 goals are projected as the goaling notice has not been published as of this writing. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date NUCLEAR In-year 4 (3) 6 4 (6) 6 3 JAN-11 NUCLEAR Out-year 9 5 6 (12) 12 8 JUL-10 CEC In-year 2 4 1 1 3 JUL-10 CEC Out-year 1 2 3 3 1 JUL-10 STRENGTHS AND WEAKNESSES. 1. Strengths. NRD Denver’s AOR is home to some of the top engineering schools in the nation due to our proximity to the energy and mining industries. Colorado School of Mines (hereafter “Mines”) and BYU are highly respected by Naval Reactors and have a long history of producing high-quality NUPOC applicants. CU Boulder has an exceptionally strong civil engineering and architecture program. Our engineering recruiters have forged COI relationships on these campuses which will serve the team well in FY11. Additionally, due to BYU’s religious affiliation our team has fostered a relationship with LDS church representatives who are highly supportive of our collegiate programs because they offer benefits to the families of collegians. 2. Weaknesses. As noted in the overview section, our top engineering schools in Colorado are unfortunately located in communities which are not generally supportive of military service. Due to the prevailing political views of the faculty and other COIs at CU and Mines our recruiters have had historically had a tougher time accessing these campuses than others in the area. There are some former naval officers and enlisted nucs at each campus which are known to us and have provided access as well as some non-prior civilians who are supportive of naval officer programs. By and large, however, the prevailing opinion of military service on each of these campuses is negative for both students and faculty – affecting both our prospect and COI pools. Recruiters must work diligently to break these misconceptions and provide relevant supporting data and success stories based on the experience of former students. OHARP Ensigns are a major source of this information as it allows friends and former professors to see a former student who
is now serving and allows someone who is not a recruiter to explain the benefits of our programs. We will continue to make a concerted effort in FY11 to get our engineering OHARPers out to these campuses as their level of access and credibility is greater than that of our recruiters. ENGINEERING OFFICER PROGRAMS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X OBTAIN LISTS X X LUNCH AND LEARNS X X X X X X CLASS PRESENTATIONS X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: ADC DEJONG 1. Follow-Up on: WELCOME AND ORIENTATION EVENTS FROM SEPTEMBER AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS FOR MINES, CU, AND CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 4. Follow-Up on: FACULTY LUNCH AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
5. Do: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 6. Plan: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 7. Follow-Up on: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 8. Do: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 9. Plan: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: ADC DEJONG 10. Follow-Up on: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
11. Do: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 12. Plan: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: ADC DEJONG 13. Follow-Up on: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 14. Do: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 15. Plan: CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: ADC DEJONG 16. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 17. Do: CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 18. Plan: CLASS PRESENTATION TO COI’S CLASS AT CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: ADC DEJONG 19. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 20. Do: CLASS PRESENTATION TO COI’S CLASS AT CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 21. Plan: END OF THE YEAR CELEBRATIONS/ACTIVITIES . Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: ADC DEJONG 22. Follow-Up on: CLASS PRESENTATION AT CSU. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 23. Do: END OF YEAR ACTIVITIES/CELEBRATIONS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 24. Plan: SUMMER DIVERSITY CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: ADC DEJONG 25. Follow-Up on: LEADS GAINED AT END OF YEAR ACTIVITIES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 26. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 27. Plan: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: ADC DEJONG 28. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 29. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 30. Plan: ORIENTATION / WELCOME EVENTS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: ADC DEJONG 31. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 32. Do: ORIENTATION / WELCOME EVENTS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 33. Plan: FACULTY LUNCH AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 34. Follow-Up on: ORIENTATION AND WELCOME EVENTS AT MINES AND CU.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 35. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 36. Plan: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS OCTOBER PROGRAM CALANDER Recruiter: LT TAYLOR 37. Follow-Up on: EVENTS FROM SEPTEMBER. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 38. Do: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 39. Plan: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT TAYLOR
40. Follow-Up on: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 41. Do: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 42. Plan: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 43. Follow-Up on: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 44. Do: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 45. Plan: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER
Recruiter: LT TAYLOR 46. Follow-Up on: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 47. Do: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 48. Plan: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT TAYLOR 49. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 50. Do: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 51. Plan: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
MARCH PROGRAM CALANDER Recruiter: LT TAYLOR 52. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 53. Do: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 54. Plan: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT TAYLOR 55. Follow-Up on: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 56. Do: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 57. Plan: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
MAY PROGRAM CALANDER Recruiter: LT TAYLOR 58. Follow-Up on: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 59. Do: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 60. Plan: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT TAYLOR 61. Follow-Up on: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 62. Do: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 63. Plan: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
JULY PROGRAM CALANDER Recruiter: LT TAYLOR 64. Follow-Up on: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 65. Do: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 66. Plan: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT TAYLOR 67. Follow-Up on: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 68. Do: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 69. Plan: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 70. Follow-Up on: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 71. Do: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 72. Plan: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ GENERAL OFFICER PROGRAMS MARKET DEFINITION. The unrestricted line OCS general officer (GenOff) market is largely focused on recent college graduates with technical degrees that do not qualify for engineering programs or those with liberal arts or social science degrees. Due to the broad spectrum of programs covered the OCS goal it is difficult to paint a picture of a competitive applicant as it also difficult to describe with detail the specifics of the market. Our GenOff applicants usually find us as this field is the most widely seen by the public and also the most easily understood by those pursuing naval officer programs. It is up to our recruiters to educate highly qualified applicants who possess technical degrees that might be more appropriate to information warfare, information professional, intelligence, supply, etc. as to the opportunities in those fields to serve the needs of the Navy. Though we have historically relied on walk-ins or phone calls coming in to the office to prospect for these programs it is imperative that our general officer recruiters, both active and reserve, provide an active presence at our campuses and in the workforce market. Not only does this promote Navy awareness but it assists those recruiters who have programs that are difficult to prospect for, such as NUC and medical programs, with their awareness and COI efforts. All campuses, PRI 1 through PRI 3 will be visited regularly during the first-quarter of FY11. Direct-mail campaigns will also be conducted heavily during the first-quarter in conjunction with LEADS. Do to the current status of GenOff programs going into FY11, with most being closed, the team will devote prospecting time
historically used to promote GenOff programs to instead promote Reserve Medical, Chaplain, and Engineering programs. That is not to say that GenOff programs are not important enough to prospect to, they certainly are, but for the purposes of FY11, the closed status of these programs dictates that the energies of GenOff recruiters will be better spent supporting other team goals. Prospecting for JAG programs will continue unhindered. Though we do not work packages for JAGs until after they are professionally recommended (PRO REC’d) by the JAG Corps, it is nevertheless our responsibility to promote awareness of the JAG Student program on campuses and the JAG direct accession program as we come in contact with practicing lawyers. Recruiters shall educate prospects and refer them to the JAG Corps website for professional recommendation. Recruiters are encouraged to maintain contact with the applicant while they complete the professional recommendation process so that the recruiter is aware when professional recommendation is complete and can immediately begin to process the applicant’s kit. Chaplain programs are constantly being prospected. The proximity to the LDS church in Utah and the relatively large number of quality Seminaries in Colorado provides a great market for which to prospect the Chaplain Student program and our chaplain recruiter has established high-quality, supportive COIs at each seminary and at the BYU “Golden Twelve” program. Though calls typically do come in regularly from interested clergy and students, these programs must be continually prospected on campuses and in our daily interactions with the community. It is important to highlight the salary and benefits offered to commissioned naval officers when interacting with Chaplain prospects. Regionally, pastors, ministers, priests, etc. are not well compensated. Currently, the median salary for an experienced clergyman is $45,000, often without benefits. The fact that the Navy offers a salary and benefits package for dependants is a major selling point. To assist the whole team in Chaplain prospecting, the following prospecting imperatives have been compiled to educate all recruiters: Relationship Building: The most important aspect of Chaplain Recruiting! Most Chaplains and seminary students processed between 2006 and 2010 noted being most impressed and sold on the Navy solely based on the responsiveness and enthusiasm of their recruiter. As much as half of Chaplain Accessions between 2006-2011 had contacted the Air Force, Army, or other Navy recruiters first and received little to no customer service, call backs, or information. Strive to set the standard with quick call backs, and rapid turn around on questions and requests for information. Make the Chaplain Prospect aware their interest in the Navy is appreciated! OPE: Take applicants and significant others to a meal and LISTEN to their story. Chaplain Recruiting is NEEDS BASED SELLING! Explain that you’ll be asking a lot of questions during the first meeting or two to help you both decide if this is a good fit for both parties. Taking notes during this first meeting, it is not rude! It makes the applicants genuinely feel that their situation is important to you and to the Navy. Ask a lot of open ended questions, such as: Why military ministry? Why Navy? Where to do want to be in 3,5,10 years professionally, personally, geographically? Ask the spouse directly for their goals, hopes for their family, and any concerns about how the military might help or hamper their dreams. Ask them (the spouse) what they envision their role
might be in their partner’s ministry as a Military Chaplain. Are they excited to be involved and eager to be a part? Are they concerned that they will “Have to be” more involved than they want to be? Either is ok and can fit well into the role of the Chaplain. What benefits are they most drawn to; pay, healthcare, retirement, mission related travel, chance for very effective ministry, etc? Support their concerns and offer evidence to counter misunderstandings about Navy life or tell them that you’ll get back to them with data and evidence on any particular area of their concern. Ask them where their extended family lives and if they see moving with the military as a benefit or drawback in relation to their family. Take notes, take notes, take notes!! Let them know that you genuinely want to discover is the Navy is a good fit for them, not just sell them on a job that you need to fill. Church Pastors, Associate Pastors, Ministry Directors: In addition to the obvious senior leaders at a church, most big churches have several paid sub leaders or “department heads”. These are sub groups (aka Ministries) within the church like, Men’s Ministry, Youth Ministry (teens), Children’s Ministry (school aged kids), Outreach Ministry (hospital visits, widows etc), and others. A good Chaplain Recruiter working on generating leads will invest hours several times a week to visit the mainline churches in the area greeting the staff and letting them know that the Navy needs pastors. Just letting them know that your appreciate their referrals and am available for any questions will generate leads. Seminary Visits: Denver Seminary, Fuller and Golden Gate Satellite Campus, St. John Vianney (Catholic) and BYU are all very welcoming to Chaplain Recruiters on campus. Iliff School of Theology has been historically “luke warm” in their reception – from faculty and students alike. Plan on approximately one visit per semester to fruit stand, participate in ministry/career fairs, or occasionally speak before a group. Seek out these opportunities. When you do get a lead from an interested prospect that is a student, make every effort possible to meet them on campus (in uniform) for the initial meeting/visit and then whenever possible to increase your visibility on campus. Annual Denominational Conferences: Denver is a frequent central meeting area for main line denominations to hold their annual or semi-annual conferences. These typically take place in the summer months and can be searched via the DOD Endorser list in the late winter. Attendance with an information table setup often yields good local contacts and COIs in that faith group. Cultural Manners for meeting with Chaplain Prospects: - Ask the Chaplain prospect at the beginning of a meeting and especially any meals if they would like to pray! You do not need to be a praying person yourself, but the prospect will feel respected and appreciated for being given the opportunity -Purposely ask if they’ve discussed this option with their family and/or significant others. It’s a great idea to invite spouses to the early meetings -Be extra careful of any non-professional language use -Strive to be less of a Navy salesman and more of a resource to the prospective chaplains to help them determine if the Navy is a good fit for their “calling” to military ministry.
-Be supportive of all the branches of Chaplaincy service and talk up the general merits of being a Chaplain in the armed forces rather than just the Navy. Most pastors will draw very little preference on the branch of service and will appreciate the Navy recruiter’s awareness that good spiritual care and services are critical in all branches of service. -When possible, attend a church service led by a D/A Chaplain Prospect. It lets them know that you care about how they do their job and what they bring to the table. Reserve NAVET/DCO general officer prospecting occurs mainly at the NOSCs and in our recruiters’ daily interaction with the workforce. Typically, Reserve DCOs are not accessed without significant work experience. Therefore, prospecting on campus among the student population is not effective; however, prospecting among faculty members could prove fruitful. When active recruiters are prospecting on campus for their programs they should also engage faculty members on Reserve programs and refer interested prospects to the Reserve programs recruiters. Also, though it will be addressed in the Diversity section, it is important to remember that prospecting for a Campus Liaison Officer falls under the Reserve GenOff goal when accessed. All recruiters should be keenly aware of opportunities to promote the CLO program, and Reserve officer programs in general, with school faculty. When prospecting at the NOSC, recruiters should focus on current enlisted reservists who have completed a degree or are close to doing so. Also, remind current drilling officers of the need to provide referrals from their professional colleagues as the DCO market is geared toward experienced professionals. Reserve recruiters should also assist their active counterparts in promoting BDCP and other collegiate programs among the enlisted reservist population – often, reservists are drilling in order to support their schooling with the GI Bill and a supplemental income and are often unaware of the collegiate programs offered by the Navy. They may choose an active duty paycheck with no drills over their current drilling commitments and the possibility of mobilization while they complete school. A major change to past Reserve NAVET production has occurred with the stand-up of the Career Transition Office (CTO). The CTO is the primary method by which non-broken service NAVETs are to be accessed. Under the CTO construct, all officers with approved release from active duty or resignation requests will be contacted by CTO to offer affiliation to the Navy Reserve while still on active duty. If the separating officer agrees, CTO processing the kit and credit is applied to the NRD where the member affiliates. For example, an officer agrees to affiliate to a billet at NOSC Denver, once affiliated, NRD Denver will receive a NAVET gain having done no work to process the kit. If another NRD has “touched” the officer before separation, CTO processes the kit, but the member drills within our AOR, we still receive the “go” half-gain. The CTO process worked very well for NRD Denver during FY10 – accounting for approximately 30% of our RC GenOff gains – with little to no work on our part. PRODUCTION. Below is the production summary for FY09 and FY10. OCS in-year and CEC in-year closes with the first class of July and encompasses all OCS and CEC shippers who class- up between late-July of the previous FY and the first OCS class of July in the current FY. Though we carry shippers forward from FY10, OCS programs are largely closed for FY11, severely impacting our ability to make up the difference between our FY11 shippers carried forth from previous FYs and the FY11 assigned district goal. This will need to be a focus as FY11
unfolds and the status of genoff programs becomes more clear. FY11 goals are projected as the goaling notice has not been published as of this writing. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date OCS In-year 21 (10) 10 37 (35) 27 25 Jun-11 OCS Out-year 8 8 14 13 8 Sep-11 JAG DA/STU 2 (3) 3 1 1 1 Aug-11 Chaplain DA 2 (1) 1 2 0 1 Jul-11 Chaplain STU 2 2 2 0 1 Jul-11 Reserve NAVET/DCO GenOff 18 13 23 13 23 Sep-11 STRENGTHS AND WEAKNESSES. 1. Strengths. Access to a wide variety of campuses, both two and four-year, throughout our AOR, is the foundation of the GenOff market. We host 25 schools that are capable of producing OCS in and out-year accessions. Though many are community colleges or smaller state schools they are nonetheless accredited and meet the Navy’s accession standards. Also, we host 4 NOSC’s with approximately 3000 drilling reservists assigned to the AOR. Those reservists are inherent COIs as well as a population from which to draw DCO and collegiate accessions. 2. Weaknesses. As noted in the Engineering section we do have a problem penetrating CU Boulder, the largest university in Colorado. However, our prospecting efforts there are sufficient to promote interest and a walk-in market. The strong presence by the Army and Air Force across the AOR does provide a bit of an obstacle to Navy recruiting in that there are many former members of those services promoting Army and Air Force service over the Navy. Though throughout most of the AOR there is a decidedly supportive attitude toward military service, due to our landlocked situation there is a lack of community knowledge about the Navy and our programs. Often, we are the service of second or third choice for potential applicants after they have already failed to access with the Army or Air Force.
GENERAL OFFICER PROGRAMS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X OBTAIN LISTS X X X CLASS PRESENTATIONS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 73. Follow-Up on: SEPTEMBER EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 74. Do: CAMPUS VISIT TO CU. DIVERSITY PRESENTATION AT CSU PUEBLO. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 75. Plan: CAMPUS VISIT TO UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 76. Follow-Up on: CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 77. Do: CAMUS VISIT TO UCCS. DIVERSITY PRESENTATION AT CSU PUEBLO. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ 78. Plan: SPRING CAREER FAIRS – MARCH/APRIL TIMEFRAME. CAMPUS VISIT TO CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 79. Follow-Up on: CAMPUS VISIT TO CSU PUELBO AND UCCS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 80. Do: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 81. Plan: DIVERSITY PRESENTATION AT FRONT RANGE CC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 82. Follow-Up on: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS CC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 83. Do: DIVERSITY PRESENTATION AT FRONT RANGE CC.. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 84. Plan: DIVERSITY PRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 85. Follow-Up on: DIVERSITY PRESENTATION AT FRONT RANGE CC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 86. Do: DIVERSITY PRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 87. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 88. Follow-Up on: DIVERSITY PRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 89. Do: SPRING CAREER FAIRS.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 90. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 91. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 92. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 93. Plan: END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 94. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
95. Do: END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 96. Plan: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 97. Follow-Up on: END OF YEAR EVETNS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 98. Do: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 99. Plan: DIVERSITY CIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 100. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
101. Do: DIVERSITY CIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 102. Plan: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 103. Follow-Up on: DIVERSITY CIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 104. Do: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 105. Plan: CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 106. Follow-Up on: WELCOME / ORIENTATION EVENTS. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 107. Do: CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 108. Plan: CAMPUS VISIT TO CU DENVER. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS OCTOBER PROGRAM CALANDER Recruiter: LT TAYLOR 109. Follow-Up on: EVENTS FROM SEPTEMBER. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 110. Do: FALL CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 111. Plan: DIVERSITY EVENT AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 112. Follow-Up on: FALL CAREER FAIRS.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 113. Do: CAMPUS VISIT TO BYUI. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 114. Plan: DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 115. Follow-Up on: CAMPUS VISIT TO BYUI. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 116. Do: DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 117. Plan: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT TAYLOR
118. Follow-Up on: DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 119. Do: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 120. Plan: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT TAYLOR 121. Follow-Up on: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 122. Do: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 123. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT TAYLOR
124. Follow-Up on: LDS CHRUCH COLLEGIATE PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 125. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 126. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT TAYLOR 127. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 128. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 129. Plan: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER
Recruiter: LT TAYLOR 130. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 131. Do: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 132. Plan: SUMMER DIVERSITY EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT TAYLOR 133. Follow-Up on: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 134. Do: SUMMER DIVERSITY GROUP PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 135. Plan: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
JULY PROGRAM CALANDER Recruiter: LT TAYLOR 136. Follow-Up on: SUMMER DIVERSITY GROUP PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 137. Do: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 138. Plan: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT TAYLOR 139. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 140. Do: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 141. Plan: DIVERSITY PRESENTATION AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
SEPTEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 142. Follow-Up on: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 143. Do: DIVERSITY PRESENTATION AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 144. Plan: OCTOBER DIVERSITY PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ CHAPLAIN PROGRAMS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X RELIGION/FAITH EXPOS OBTAIN LISTS X X X CONGREGATION/CLASS PRESENTATIONS X X X X X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 145. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 146. Do: LDS General Conference. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 147. Plan: Campus visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 148. Follow-Up on: LDS General Conference Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 149. Do: Campus visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 150. Plan: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 151. Follow-Up on: Campus Visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 152. Do: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 153. Plan: Campus Visit to Iliff College. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 154. Follow-Up on: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 155. Do: Campus Visit to Iliff College. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 156. Plan: Campus Visit to Fuller Theological Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 157. Follow-Up on: Campus Visit to Iliff College. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 158. Do: Campus Visit to Fuller Theological
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 159. Plan: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 160. Follow-Up on: Campus Visit to Fuller Theological Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 161. Do: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 162. Plan: Presentation to BYU Golden Twelve. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 163. Follow-Up on: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 164. Do: Presentation to BYU Golden Twelve.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 165. Plan: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 166. Follow-Up on: Presentation to BYU Golden Twelve Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 167. Do: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 168. Plan: End of year visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 169. Follow-Up on: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
170. Do: End of year visit to Denver Seminary Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 171. Plan: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 172. Follow-Up on: End of year visit to Denver Seminary Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 173. Do: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 174. Plan: North American Regional Association of Military Christian Fellowships Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 175. Follow-Up on: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 176. Do: North American Regional Association of Military Christian Fellowships Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 177. Plan: Welcome back / orientation visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE North American Regional Association of Military Christian Fellowships 178. Follow-Up on: Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 179. Do: Welcome back / orientation visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 180. Plan: Campus Visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
MEDICAL OFFICER PROGRAMS MARKET DEFINITION. The medical student market centers around three main campuses: University of Colorado Health Science Center (UCHSC), Rocky Vista School of Osteopathic Medicine, and the University of Utah, School of Medicine. These campuses encompass almost completely our Medical, Dental, and Medical Service student market with a few smaller campuses such as Weber State for social work and Red Rocks Community College for Physicians Assistants supplementing the market. Being that these three campuses provide the bulk of our market, prospecting on these campuses is relatively easy and, luckily, the campuses are open and supportive of our presence. Though the U of U SOM had been difficult to penetrate in the past due to a misunderstanding as to our purpose and classification as recruiters vice salesmen, the Utah medical team has made outstanding strides during FY10 to open the campus for further prospecting and COI cultivation during FY11. Student lists have been obtained at these campuses and direct mailers are in included in the FY11 Ad Plan. The medical DA/FAP market will be focused on promoting FAP during FY11. The Navy has provided an incentivized program through FAP to assist recruiters in penetrating the established physician market and that will be our primary focus with respect to making medical and dental DA mission. That said, early and aggressive prospecting of residents is critical in order to access residents at the beginning of their residencies, when they are presumably in more financial need of supplemental income than at the end of their residencies when they are closer to obtaining increased compensation in practice. Match Day and resident orientation events have been delineated on the calendars and planned for. Direct mail and email campaigns, as wells as phone prospecting, will also assist this effort and have been included in the FY11 Ad Plan. Reserve medical programs is an area of weakness for the department. In order to rectify this, the department will undergo focused programmatic and reserve medical prospecting training prior to the commencement of FY11. Strong, consistent prospecting in the workforce market is essential to recruiting these professionals. The team has made significant inroads at the VA hospital in Denver and in Grand Junction to provide our recruiters with valuable, senior COIs who will assist us in accessing their facilities and medical professionals. This also assists in active FAP marketing as residencies are conducted at the VA Hospital in Denver. PRODUCTION. NRD Denver production in medical programs is summarized below for FY08 and FY09. Please note the success of the team in both the active DA and active medical student markets. During FY11 we will focus on transferring that same level of success and knowledge to bolster reserve medical programs. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date AC MC DA/FAP 1 1 2 (1) 1 2 SEP-11 AC MC HPSP/HSCP 8 8 9 10 10 AUG-11 AC DC HPSP/HSCP 4 (8) 8 4 5 4 AUG-11 AC DC DA/FAP 1 (0) 1 1 0 1 SEP-11 AC MSC DA 4 (3) 2 5 1 4 SEP-11
AC MSC STU 3 (4) 4 4 5 5 AUG-11 AC NC DA 2 (4) 4 4 (3) 3 3 SEP-11 AC NCP 2 (1) 1 3 1 2 APR-11 RC MC NAVET/DCO 3 (2) 1 3 0 2 SEP-11 RC DC NAVET/DCO 1 0 1 1 1 SEP-11 RC MSC NAVET/DCO 0 0 1 (.5) .5 1 SEP-11 RC NC NAVET/DCO 2 0.5 3 1.5 4 SEP-11 STRENGTHS AND WEAKNESSES. 1. Strengths. Our medical student market is outstanding. Between our three major medical campuses we have access to medical, dental, and medical service training markets including some hard to find specialty programs. Access to campuses in Denver, especially Rocky Vista, is virtually unhindered with Rocky Vista even going so far as to offer our recruiters a permanent on-campus office from which to prospect. Our relationships with COIs are strong, including those in the financial aid and registrar offices. In Utah, our relationship with the U of U SOM has improved dramatically due to our recruiter’s patient and persistent efforts to engage COIs, this will continue in FY11. INVOLVEMENT OF OUR CLO: It is essential to remember that one of our greatest strengths entering into FY11 is our CLO. Previous to this FY, we have not had the assistance of a CLO. The fact that our CLO, CAPT Palmer-Willis, is a drilling Reserve Nurse, gains us invaluable opportunities to access and address the local workforce medical community. All recruiters shall be familiar and maintain close contact with CAPT Palmer-Willis to promote activity across all medical programs, active and reserve. 2. Weaknesses. The level of employment and compensation for medical professionals is very high across the AOR. Both Denver and Salt Lake are major metro areas in which healthcare professionals find easy employment making active DA and Reserve medical missions difficult to prospect for. Financially, the Navy cannot compete with local compensation for these positions, requiring our recruiters to be creative in demonstrating how the Navy can benefit these professionals in other ways. MEDICAL CORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X MATCH DAY PREP X X MATCH DAY X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X OBTAIN MCAT X X LUNCH AND LEARNS X X X X X X X X
OCTOBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: DIRECT MAIL ACTIVITY FROM SEPTEMBER Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: UCHSC AND ROCKY VISTA CAMPUS VISIT Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: NOVEMBER COI EVENTS / LUNCH AND LEARN WITH CU PRE-MED CLUB Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: UCHSC AND RV CAMPUS VISITS – CALL LEADS NOT ALREADY WORKING. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY/COI LUNCH AT UCHSC Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY/COI LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY/COI LUNCH AT UCHSC Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY/COI LUNCH AT ROCKY VISTA Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY/COI LUNCH AT ROCKY VISTA Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
3. Plan: PRE-MED PRESENTATION AT UCCS. BEGIN PLANNING FOR MATCH DAY IN MARCH. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRE-MED PRESENTATION AT METRO STATE Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRE-MED PRESENTATION AT REGIS. MATCH DAY EVENTS AT UCHSC/ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRE-MED PRESENTATION AT METRO STATE. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: MATCH DAY EVENTS AT UCHSC/ROCKY VISTA. PRE-MED PRESENTATION AT REGIS. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH/COI EVENT AT USHSC Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: MATCH DAY EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
2. Do: FACULTY LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: SUMMER PRESENTATIONS TO PRE-MED / PROFESSIONAL CLUBS THAT HAVE SUMMER MEETINGS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRESENTATIONS TO CLUBS.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: ORIENTATION AND WELCOME EVENTS FOR UCHSC AND ROCKY VISTA – MID TO LATE- AUGUST. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRESENTATIONS TO CLUBS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: ORIENTATION AND WELCOME EVENTS AT UCHSC AND ROCKY VISTA. OBTAIN STUDENT LISTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CLASS PRESENTATIONS FOR SEPTEMBER. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
SEPTEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: ORIENTATION EVENTS. WORK TO OBTAIN STUDENT LIST IF NOT ALREADY OBTAINED. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS MEDICAL OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Career fair event requests/RAD orders Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: U of U Career Fair Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at all pre-med schools/continue CF
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: continue fall CF/conduct presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations/CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ 3. Plan: Match Day event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Match Day coordination with SOM Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Preparations for Match Day (including ordering RADS) Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day Schedule Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Finalize Match Day
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Match Day event/CF in March Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day plans Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Match Day/CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day leads/CF leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________
________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Contact Resident Directors and GME office at U of U for resident and intern orientation Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: recent graduates
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Resident and intern orientation Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: SOM career day Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Resident and intern orientation leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: SOM Career Day Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: schedule SOM orientation event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER
Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: SOM Career Day Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: SOM orientation event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF event request Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Leads from SOM orientation Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ DENTAL CORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X MATCH DAY PREP X MATCH DAY X OBTAIN SCH. LISTS X X X X X OBTAIN DAT X X LUNCH AND LEARNS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Class Presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
2. Do: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at CU Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at CU Denver.. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at CU Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ 2. Do: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to pre-dental clubs that are meeting. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Summer presentations to pre-dental clubs that are meeting. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Summer presentations to pre-dental clubs that are meeting.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS DENTAL OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF event requests/RAD orders Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at all pre-dental schools/continue CF
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Continue CF/presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF leads and Presentation leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
3. Plan: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: to contact state office re: mailing list for Dentists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI’s needs and issues Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: contact state office re: mailing list for Dentists; forward to LEADS Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: mailing list for Dentists with LEADS Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI’s Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: GDE visit to ISU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Leads from presentations Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: GDE visit to ISU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: leads from GDE visit ISU Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID
1. Follow-Up on: Mailing lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF event request/RAD order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: place CF event request/RAD order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF events Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
MEDICAL SERVICE CORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X LUNCH AND LEARNS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: School Visits from September. Begin to schedule presentations. Attend all possible career fairs and medical conferences. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Review new FY goal and develop game plan to strategically target MSC specialties (what are we fishing for?), find the colleges that have those educational programs (where are we fishing?); study what Navy scholarships opportunities apply to each specialty (what are we fishing with?). Begin presentations; shoot to get in front of three or four groups of MSC specialties. (i.e. Pharmacy, PA, Social Workers, Clinical Psych) Get mailing list for each priority 1 school. RADS distribution to all priority 1 schools. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences (www.eventsinamerica.com is your new best friend). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentations at targeted MSC specialty schools. Attend career fairs and medical conferences. Visit the Veterans’ Administration hospital and network. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to CU Denver MSC HCA students at CAHME accredited program. This will plant the seed for them to apply as direct accession when they graduate in the spring. The First year students can go for the one year HSCP scholarship. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Rocky Mountain Dental Convention is next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation with both CU Denver and Metro State Pre-med club (try to get both clubs to attend the same lunch and learn). ***Metro State is most diverse school in Colorado, include multicultural center in marketing*** Attend Rocky Mountain Dental Convention. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentations for Regis and Denver University future healthcare professionals. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to DU Clinical Psychology program (target audience is just finishing second year of classes and should start to apply for internship in next several months). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to targeted CSU Fort Collins Healthcare professionals (target students graduating next month as direct accession). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. American Industrial Hygiene Conference and Expo is next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: The first week of May; Presentation to CSU Pueblo Healthcare professionals (target students graduating next month as direct accession). ***Diversity School, include multicultural center in marketing***
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Begin planning for processing priorities. Pull mother load list and filter targeted healthcare specialists that may have contacts within their specialty. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Go through mother load list and prospect. Processing for current FY is a priority. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: The Clinical Orthopaedic Society and American Academy of Family Physicians Annual Meetings (both take place is September). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Schedule a lunch with mother load list contacts and have them invite any friends or colleagues. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Schedule and verify for the Clinical Orthopedic Society and American Academy of Family Physicians Annual Meetings (both take place is September). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: For the Medical Group Management Association Annual Conference and the Food & Nutrition Conference and Expo in October. Begin to schedule all priority one schools for healthcare presentations next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: COI development from the mother load list. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Go through mother load list and prospect. Processing for current FY is a priority. Schedule all priority one schools for healthcare presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule all priority one schools for healthcare presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Mother load list and COI mining from last month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Attend the Clinical Orthopedic Society Annual Meeting and American Academy of Family Physicians Scientific Assembly. Healthcare School Presentations at all priority one schools. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule the Rocky Mountain Dental Convention (takes place in January) and Anesthesiology convention (takes place is February) Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS MSC OCTOBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF event request/RADS order Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ 3. Plan: PR Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF/presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF/Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentation Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing list Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________
________________________________________________________________________ 2. Do: send out mailing list to LEADS Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: mailing list to leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentations
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER
Recruiter: HMC REID 1. Follow-Up on: Graduates Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing List Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing List Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Mailing List Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF planning requests and RADS Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NURSE CORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X LUNCH AND LEARNS X X X X X X X CLO ON-CAMPUS X X X X X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Obtain Regis and Beth-El school lists. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: School lists.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Beth-el (January). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Campus visit to Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER
Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Campus visit at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation activities at Regis and Beth-el.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation activities at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: DA marketing activities for summer months. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Graduation activities at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ 3. Plan: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Welcome / Orientation events at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: LEADS generated over summer months. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Welcome / Orientation events at Regis and Beth-el. Obtain student lists.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Campus visits. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Welcome / Orientation events. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Campus visits. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS NURSE OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF event requests and RAD orders Completed_________________ Date ____________________________________
Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF and presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID
1. Follow-Up on: CF/Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
FEBRUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Mailing Lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Grad Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Grad Ceremonies Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing Lists Completed_________________ Date ____________________________________
Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Mailing Lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
2. Do: CF requests and RAD orders Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DIVERSITY PROSPECTING MARKET DEFINITION. As noted in the overview section, the center of the diversity market for this AOR is the Denver metropolitan area. Though other areas, such as Salt Lake City, may contain a single population of a certain diverse background (i.e. Hispanic), only the Denver metro offers a significant population of all three diversity categories – African American (AA), Hispanic (HIS), and Asian, Pacific Islander (API). Diversity is a top priority for FY11 recruiting efforts in order to meet the CNO’s strategic diversity goals. That being the case, it is essential that the team be focused and aggressive with respect to diversity recruiting. Though diverse applicants may find their way to us occasionally, it is clear that to meet our goals we will be required to seek, identify, and work within diversity markets that we pursue ourselves. Creative identification of opportunities to penetrate the diversity market is essential on the part of all officer recruiters. Though campuses still function as a source of diversity market penetration it is also essential that the team work with diversity civic organizations in order to cultivate prospects as well as COIs. National recruiting data shows that the amount of influencers from diverse backgrounds is decreasing as is the likelihood that influencers from diverse backgrounds will recommend military service. This further underscores the need to be active in our pursuit of diversity goals. During FY10 the team made dramatic inroads with a variety of diversity organizations. FY11 will continue the development of these relationships as well as the formation of new relationships as our skill in diversity market penetration increases. Our response from the diversity civic community during FY09 was both positive, and productive. We look for this to continue in FY11. STRENGTHS AND WEAKNESSES. 1. Strengths. A significant Hispanic population exists across the district’s AOR, with Denver and Salt Lake City containing the greatest numbers though other smaller population areas, such as Western Kansas and Nebraska, have high percentages of Hispanics though numbers are small due to the small size of the population in those areas.
API and African-American populations, while smaller, are nonetheless present and have both civic and affinity groups which serve them. The presence of these groups provides a point of access by which recruiters can penetrate these communities. RDAC: The district now has a functioning RDAC. The Recruiting District Assistance Council consists of many local community leaders and Navy promoters willing to assist in our efforts. A primary function of the RDAC is promoting diversity. Many of the RDAC members are from diversity organizations and publications. All recruiters shall attend the quarterly RDAC meetings. INVOLVEMENT OF OUR CLO: CAPT Palmer-Willis is a respected member of local university faculty. Recruiters shall utilize CAPT Palmer-Willis’ connections to make inroads with university faculty that promote or sponsor diversity clubs and events. Each of our main campuses have diversity student groups which provide access to that market. Groups such as MAES, NSBE, the Society of Asian American Engineers, and the Society of African-American Engineering Students are both diverse and highly- technical in nature and are therefore a highly productive market for both diversity and engineering goal attainment. 2. Weaknesses. Non-citizens are a large part of the diversity population both in the community and on campus. It is not uncommon for a recruiter to speak with an interested, qualified, motivated diversity applicant who is studying here in the US but is not a citizen. Though there certainly are enough diverse students who are citizens, recruiters must be cognizant of the fact that many in the audience of a diversity club presentation, for example, may not be citizens. Asking about citizenship up-front is essential. By all means, recruiters should educate the diversity population about our programs no matter their citizenship as there is no citizenship requirements for COIs, however, prospects should be referred to enlisted programs if they are not US citizens. Due to the relatively recent participation of Navy recruiting in diversity events and with diversity organizations there exists a certain unfamiliarity of what the Navy is about and, more importantly, what our reasons are for participating in diversity functions. In other words, some are suspicious as to our motivations for recruiting in the diversity market. Some may believe that the military is simply looking to exploit underprivileged populations under the guise of pursuing diversity. It is essential that recruiters promote comfort on the part of organizations and COIs with the Navy’s diversity goals by being honest and open as to our strategic recruiting goals and the reasons behind them.
DIVERSITY MARKETING/PROSPECTING CALENDAR ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X RDAC MEETING X X X X CLO ON-CAMPUS X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X OBTAIN LISTS X X X X AFFINITY GROUP PRESENTATIONS X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity career fair and DHCC convention. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Bi-lingual Hispanic fair in SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: 2 events for November. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Bi-lingual fair in SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: 2 events.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity affinity group presentation in both Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: November events. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity affinity group presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Affinity group presentations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity presentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: 2 February events. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: February events. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: February events.
Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
MAY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
_____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity welcome / orientation events at Weber State and CSU Pueblo, other campuses as available.
Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity welcome / orientation events at Weber State and CSU Pueblo, other campuses as available. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity group presentation at UCCS and UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________

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Nrd denver final opo mop fy11

  • 1.
    NRD Denver OfficerPrograms FY2011 Marketing Operations Plan a. OVERVIEW. The mission of the NRD Denver Officer Programs Department is to access qualified men and women as commissioned officers in the United States Navy. We will achieve this goal through teamwork, cooperation, focus, and above all, an aggressive, positive approach toward making goal and accomplishing our mission. Diversity remains the CNO’s top recruiting priority and will offer our team an area in which to excel for FY11. Through training, we will continue to hone our PSS skills, our programmatic knowledge, and above all, our ability to prospect in our unique markets. The OPO team is manned at the proper level to allow for accomplishment of our mission and most of our officer recruiters will be entering their second, if not their third year of officer recruiting – providing an invaluable bank of both knowledge and local experience upon which the entire team will draw from and benefit. Additionally, our processing staff is experienced across the spectrum of officer programs and has a combined 18 years of processing experience. Our OPO team, both military and civilian, is poised to attack FY11 with tenacity and enthusiasm. b. MANNING. The key ingredient in our team’s success will be the knowledge, preparation, and dedication of our recruiters. Though each recruiter is responsible for his or her programs of emphasis and his or her assigned goal, the NRD Denver OPO department will function as a team – making goal across all programs with an eye toward teamwork, cooperation, and efficiency. With the addition of the Officer Programs Zone Supervisor (Zone 11 Supervisor) to the team our depth of recruiting knowledge has increased, allowing each OR to utilize the ZS as a valuable resource for training in PSS and prospecting skills. Though we will experience high turnover during FY11, the recruiting expertise contained with the team as a whole will serve to train new recruiters and sustain high levels of production through this period of personnel turnover. One of greatest gains during FY10 was the additional of a Campus Liaison Officer (CLO) to our team. Our CLO, CAPT Harriet Palmer-Willis, is a drilling Reserve Nurse (2905) with 21 years of service. She is an instructor and former dean at Regis University and respected local faculty professional. The fact that she is in the medical community allows the team to leverage her expertise in promoting not only diversity but also critical active and reserve medical programs. Our specific manning situation, with expected PRDs and programs of emphasis for each recruiter is listed below. Please note, in many cases the PRD is actually a retirement date, plans should take into account terminal leave up to 3 months in advance of the PRD: RECRUITER PROGRAMS OF EMPHASIS PRD HEADQUARTERS LT JOHNSTON OPO JUN2012 NCCS KAPLAN OPO ACR JAN2011 NCCS RACZYNSKI PROSPECTIVE GAIN, OPO ACR – OCT2010 OCT2013 NCC GRAY ZONE 11 SUP JUL2013 CAPT PALMER- WILLIS CAMPUS LIAISON OFFICER (CLO) INDEF
  • 2.
    LT ZGARBA AC/RC MEDICAL JUN2013 LT GOMEZ ALL RC MEDICAL / AC/RC CHAPLAIN JAN2012 LTJG ADAMEK RC GENOFF / RC NURSE AUG2012 CWO4 IRVING AC GENOFF / JAG JAN2011 ADC DEJONG NUPOC / CEC JUN2011 BMC HELMICK AC / RC GENOFF – SO. COLO. AOR MAY2011 HMC DEROUEN AC MC/DC HPSP / NCP / NURSE DA MAY2012 HMC AYALA AC/RC MEDICAL APR2013 NC1 HUTCHINSON ALL PROGRAMS – WESTERN CO AOR NOV2011 MRS. BRIDGEMAN OPL INDEF MS. BROWN OPA INDEF NORS SALT LAKE CITY LCDR GOODNER AC GENOFF / JAG MAY2011 LT LIDDLE RC GENOFF / MEDICAL / CHAPLAIN MAR2011 LT TAYLOR NUPOC / CEC APR2013 MACS LEDBETTER PROSPECTIVE GAIN – FEB2011 FEB2014 HMC REID ALL MEDICAL PROGRAMS DEC2010 MR. COSTELLO OPA INDEF c. TERMS AND DEFINITIONS. 1) Lead – A lead shall be any response by a civilian to any form of mass marketing. 2) Contact – Any response on the part of a lead to a recruiter’s attempt to contact. 3) Prospect – Any contact who agrees to submit an application for commission. 4) Applicant – Any prospect whose application has been received by NRC. 5) Select – Any applicant who has been selected by NRC for an officer program. 6) Accession – Any select that has completed an oath of office (enlistment or commissioning) and signed the appropriate service agreement. d. SITUATIONAL ANALYSIS. 1) Strengths. The NRD Denver Officer Programs department starts FY11 from a position of strength with respect to process consistency and the overall experience of our recruiting team within our program market. Though turnover in many critical billets will occur, the department as a whole is ready to fill those billets and duties as we have proactively trained remaining recruiters to account for known turnover. During FY11, our recruiters will continue to strengthen their relationships with COIs gained during previous FY’s while continuing to expand their collection of COIs and build new community relationships. During FY10, the OPO and OPO ACR implemented numerous processes to foster administrative and production consistency, allowing recruiters to focus their energies on marketing and COI development rather than on continuing to adjust to ever changing administrative requirements. We look for the positive impact of procedural consistency in FY11, with a corresponding positive impact on
  • 3.
    production and missionaccomplishment. The presence of a CLO on our staff offers the team yet another resource by which to prospect to the Navy’s critical needs. 2) Weaknesses. A potential weakness for FY11 lies in department personnel turnover. Though many recruiters will remain and are highly experienced, the department will undergo turnover at the OPO ACR billet, the General Officer billets in both Denver and Salt Lake City, the Engineering Programs billet in Salt Lake City, the Southern Colorado Recruiter billet, and potentially the Medical Recruiter billet in Salt Lake City. Though a replacement has been identified for the critical Engineering Programs recruiter in Salt Lake City, the loss of OSCS Gordone’s skill and production acumen will potentially impact the NUPOC and CEC goals in FY11. Replacements for the remaining recruiters have yet to be identified. These impacts will be mitigated by ensuring the team as whole is ready to assume production in areas of identified weakness. Reserve medical programs will be an area of increased focus. Though FY10 demonstrated marginal success in the Reserve Medical field, the team has room for improvement in FY11. The department leadership will dedicate increased time and resources, training, equipping, and preparing our recruiters to be effective in the Reserve Medical market. Increased focus and follow through in the area will yield increased accessions and productivity in FY11. 3) Opportunities. 1) Top-tier Universities. NRD Denver has a great college and university market from which to prospect across the full spectrum of officer programs. Within our area we have three highly rated engineering schools, three top-notch medical schools, three teaching hospitals and numerous public research universities from which to capture our general officer market. BYU, Colorado School of Mines, and the University of Colorado (Boulder) provide the backbone of our engineering market. Aggressive marketing and COI cultivation within these campuses provides the best opportunity for success in the engineering fields. Our medical student market centers mostly around the University of Utah School of Medicine, the University of Colorado Health Science Center, and Rocky Vista School of Osteopathic Medicine. These campuses have proven to be fertile markets for the medical, dental, and medical service student programs. 2) Community Colleges. The metro Denver area has numerous community colleges which serve as feeder campuses to CU, UC Denver, UCCS, and CSU. These colleges provide an excellent market for general officer collegiate programs. Marketing these programs to those students interested in transferring to the larger, four-year universities, combined with cultivating COIs on these smaller campuses has the potential to dramatically increase the market from which we gain our collegians,
  • 4.
    particularly as alarge portion of the diversity student market is located within community colleges. 3) Veterans Administration (VA). The VA hospital in Denver has recently become a source of Reserve medical and active duty FAP prospecting. Through the coordinated efforts of the officer and enlisted recruiting teams the medical officer recruiters were made aware of influential COIs within the VA hospital who have access to practicing physicians and residents. Due to the strong propensity to serve and close ties with the military at the VA, this market will be a strong source of prospecting activity for all medical programs during FY11. 4) Land-locked states. The geographic location and features of NRD Denver’s AOR provide an opportunity for officer recruiters to promote the Navy lifestyle and the prospect of serving on the coasts, in close proximity to the sea. Many of our prospects and applicants have spent very little time near the coast, some have never seen the ocean. The prospect of sea service is potentially very appealing to prospects who have lived in land-locked states for most of their life and is worth a special mention when speaking with prospects. 5) EOVs, VIPs, and LTS programs. NRC has increased the frequency and quality of the Educator Orientation Visits, VIP trips, and Leaders to Sea program. During FY10, NRD Denver hosted an officer programs focused EOV – allowing the OPO department to focus on key medical, religious, and professional community leaders that are assets to the overall exposure and general awareness of our critical officer programs. This trip had a very positive impact on COI engagement. Recruiters shall be aware of and maximize the use of EOVs, VIPs, and LTS trips to host key COIs with the end goal being to maximize the exposure of the Navy and its programs to those who can influence the most amount of potential applicants. These trips are not designed to influence potential applicants, they are designed to influence those who can influence others. Recruiters who successfully employ these opportunities cultivate large and successful groups of COIs who actively promote their programs. They are an asset which the department will maximize in FY11. 4) Threats. 1) Political. The political climate across the district’s AOR is quite diverse. Wyoming, Utah, and Southern Idaho tend to be rather politically and culturally conservative with populations that have a higher propensity for military service than that of Colorado. Colorado is currently a “swing” state in which the political climate and cultural norms vary
  • 5.
    widely across thestate. The metropolitan Denver area, including Boulder and Golden, has a younger, more culturally diverse population than the rest of the state and with that population comes a more diverse opinion of the military and a lower propensity toward military service. Our recruiters encounter the most opposition in Boulder and Golden – unfortunately those two cities host CU and CO School of Mines, respectively, two of our most-respected universities. The opposition is generally limited to verbal exchanges and misconceptions on the part of the students and faculty as to the naval mission and the quality of naval personnel. There is still a perception on these campuses that recruiters are on campus to remove students from class and send them overseas vice facilitating their education through our collegiate programs. Northern and Southern Colorado, western Nebraska and Kansas have a relatively homogenous political outlook which is generally supportive of military service. Campuses such as CSU Pueblo and the University of Northern Colorado in Greeley are much more open and accepting of our recruiters’ presence. 2) Economic. In general, even in these rather poor economic times, the states which encompass the NRD Denver AOR have relatively low unemployment rates when compared to the national average – though unemployment in all our states has increased from this time last year. In August 2010 the national unemployment rate, according to the national Bureau of Labor Statistics, stood at 9.5%. Utah and Wyoming have unemployment rates of 7.2 and 6.8 percent respectively with Colorado currently standing at 8.0%. Though unemployment rates do not necessarily correlate to propensity and interest in the naval service, the relatively high rate of employment (low unemployment rate) does hinder the efforts of officer recruiters. Compounding this are the types of industries which are prevalent and providing direct competition to the Navy for the best and brightest local talent. Due to the rich natural resources of the Rocky Mountain region, the energy, mining, and agriculture industries are major employers across the region. These industries are highly technical in nature and require the same type of engineering, mathematical, and science backgrounds which the Navy also seeks. It is not uncommon for students beginning their senior year at one of our top engineering campuses to already have a position waiting upon graduation, often with very competitive salaries. 5) Demographics. Understanding the demographics of our market is crucial to the success of our diversity recruiting efforts. Plainly stated, our recruiters will need to creatively prospect in the proper locations in order to meet our diversity mission. Our market is heavily tilted, demographically, towards Caucasians. Overall, the Denver metro area is the most diverse across our region, surprisingly, Scottsbluff, NE comes in second. Below are the diversity demographic breakouts for selected regional cities from across our AOR, numbers are percentage of
  • 6.
    population and doexceed 100 percent in some cases due to “Hispanic” being an ethnicity vice a race: Caucasian, Asian, non- African- Pacific Hispanic Hispanic American Islander Denver Metro 50.5 34.2 10.8 5.8 Salt Lake Metro 86.6 11.7 4.5 1.0 Wyoming (statewide) 96.1 3.5 0.15 0.33 Idaho Falls, ID 92.1 7.1 0.76 1.65 Scottsbluff, NE 73.3 23.9 0.44 4.04 Colby, KS 96.7 1.9 0.64 0.8 It is clear from this data that our team must be creative and effective in our diversity prospecting efforts as the population outside the Denver metro area is heavily Caucasian, non-Hispanic. 6) Past Production Trends. In order to determine areas in which we have been had weaknesses or low production in the past, our FY08, FY09, and FY10 production numbers are included below. The FY10 numbers are current as of August, 2010 and thus do not reflect the production gained through the last 6 weeks of the fiscal year. In order to accurately reflect the team’s efforts and to highlight areas of both success and need for improvement, the gains do reflect those in a final selection status that are awaiting a commissioning or enlistment date. The numbers in parentheses reflect goal trades made by the OPO or goal adjustments given by Region West. It is important to note the areas that we had success in just as much as it is important to note the areas in which we required significant relief from Region or negotiated a significant goal reduction. For FY10, areas in which the team was successful include: NUC in-year, NUC out-year, CEC in-year, CEC, out-year, OCS out-year, JAG DA/Student, Chaplain Student (CCPO), Medical Corps HPSP, Dental Corps HPSP, MSC Student, Reserve Dental Corps, Reserve Nurse Corps, and API diversity. Areas in which production was low and required a goal adjustment or a trade to close: OCS in-year, Chaplain DA, Medical Corps DA/FAP, Dental Corps DA/FAP, MSC DA, NC DA, NCP, Reserve Genoff, Reserve Medical Corps, Reserve MSC, and African-American and Hispanic diversity. Based on the above, the team must improve Medical DA/DCO prospecting and marketing in order to achieve FY11 mission. Though the team was far more successful in FY10 than FY09 in medical programs (AC and RC) overall, consistent success across all medical programs, active and reserve, was not achieved. A fluid marketing plan which captures and caters to the active and reserve market, student and workforce, is a must for FY11 mission success. The team’s engineering and active general officer production shattered the FY09
  • 7.
    marks, a testamentto the dedication and efficiency of the recruiters and processing team. Diversity market penetration was also significantly higher than FY09 levels, however, due to a substantial target increase, the team fell short of achieving diversity targets. With continued success in penetrating diversity markets, the team’s success in achieving diversity target will steadily increase. The programs of significant deficiency, resulting in zero accessions for the fiscal year, are Chaplain DA, Dental DA, and Reserve Medical Corps. All other mission areas had at least one accession FYTD. There is still a possibility, as of this writing, that the team achieves an accession in Dental DA and Reserve Medical Corps late in the FY, however, a single accession late in the FY is still an indication that these mission areas need focus in order to obtain success early in the FY and consistently into future FYs. FY10 PRODUCTION YTD (GOAL REFLECTS TRADES) Program Goal Accessed Applicants NUC Out-Year 6 (12) 12 16 NUC In-Year 4 (6) 6 8 CEC Out-Year 1 1 3 CEC In-year 3 3 3 OCS Out-year 14 (7) 13 30 OCS In-year 37 (35) 27 37 JAG 1 1 7 Chaplain DA 2 0 2 Chaplain Student (CCPO) 2 2 2 MC DA/FAP 2 (1) 1 2 MC HPSP/HSCP 9 9 12 DC DA/FAP 1 0 0 DC HPSP/HSCP 4 5 9 MSC DA 5 1 7 MSC Student 4 5 14 Nurse DA 4 (3) 3 5 Nurse Candidate (NCP) 3 1 1 Reserve NAVET/DCO GenOFF 23 13.5 31 Reserve NAVET/DCO MC 3 0 2 Reserve NAVET/DCO DC 1 1 1 Reserve NAVET/DCO MSC 1 .5 2 Reserve NAVET/DCO Nurse 3 1.5 6 African-American Diversity 11 (5) 5 5 Hispanic Diversity 19 (13) 13 14 Asian, Pacific Islander Diversity 21 24 22
  • 8.
    FY09 PRODUCTION (GOALREFLECTS TRADES) Program Goal Accessed Applicants NUC Out-Year 9 5 11 NUC In-Year 4 (3) 3 7 CEC Out-Year 1 (2) 2 2 CEC In-year 2 4 4 OCS Out-year 8 15 14 OCS In-year 21 (10) 10 23 JAG 2 (3) 4 4 Chaplain DA 2 (1) 1 2 Chaplain Student (CCPO) 2 3 5 MC DA/FAP 2 (1) 1 1 MC HPSP/HSCP 8 8 11 DC DA/FAP 1 (0) 1 1 DC HPSP/HSCP 4 (8) 8 10 MSC DA 4 (3) 2 9 MSC Student 3 (4) 4 9 Nurse DA 2 (4) 4 8 Nurse Candidate (NCP) 2 (1) 1 5 Reserve NAVET/DCO GenOFF 18 18 29 Reserve NAVET/DCO MC 3 (2) 1 1 Reserve NAVET/DCO DC 1 0 1 Reserve NAVET/DCO MSC 0 0 0 Reserve NAVET/DCO Nurse 2 1.5 11 African-American Diversity 6 7 7 Hispanic Diversity 13 8 8 Asian, Pacific Islander Diversity 12 (11) 10 10
  • 9.
    FY08 PRODUCTION Program Goal Accessed NUC Out-Year 6 6 NUC In-Year 4 3 CEC (All) 2 1 OCS (All) 29 31 Chaplain DA 3 3 Chaplain Student (CCPO) 3 2 MC DA/FAP 1 0 MC HPSP/HSCP 10 8 DC DA/FAP 1 1 DC HPSP/HSCP 1 1 MSC DA 4 2 MSC Student 2 4 Nurse DA 2 3 Nurse Candidate (NCP) 2 1 Reserve NAVET/DCO GenOFF 22 23 Reserve NAVET/DCO MC 1 .5 Reserve NAVET/DCO DC 1 0 Reserve NAVET/DCO MSC 0 .5 Reserve NAVET/DCO Nurse 2 .5 OUT OF LIMITS DEFINTIONS. In order to effectively assess the team’s progress toward goal in each mission category, it is essential to establish production milestones. To avoid struggling to close out certain mission areas in the closing days of the fourth quarter, milestones are constructed to drive toward closeout in second or third quarter for most mission areas. If by the appointed milestone the program progress to that date is deemed to be below what is necessary to achieve goal by the assigned closeout date, that program shall be considered to be out of limits. At that time a Plan of Action and Milestones (POA&M) shall be constructed and enacted to restore the program to within limits by the next appointed milestone. The foundation of success in achieving goal is applicant activity during the first quarter - those milestones have been denoted in bold. Should a program fail to meet required applicant activity after the completion of the first quarter, a POA&M will be drafted and remain in effect for the remainder of the fiscal year. It is imperative that first quarter activity milestones be met.
  • 10.
    Required Total Applicant(Kit) Activity Projected 1st 2nd 3rd 4th Program Goal Quarter Quarter Quarter Quarter NUCLEAR In-year 3 4 7 9 N/A NUCLEAR Out-year 8 5 9 13 15 CEC In-year 3 2 4 4 N/A CEC Out-year 1 2 4 4 6 OCS In-year 25 15 25 37 N/A OCS Out-year 8 6 11 20 20 JAG DA/STU 1 1 1 3 3 Chaplain DA 1 2 4 6 6 Chaplain STU 1 3 6 6 6 Reserve NAVET/DCO GenOff 23 10 20 30 35 AC MC DA/FAP 1 3 3 3 3 AC MC HPSP/HSCP 8 5 10 15 20 AC DC HPSP/HSCP 4 3 6 8 10 AC DC DA/FAP 1 2 2 2 2 AC MSC DA 3 4 4 7 9 AC MSC STU 4 4 7 9 11 AC NC DA 3 5 10 10 10 AC NCP 2 4 6 8 8 RC MC NAVET/DCO 2 4 4 4 4 RC DC NAVET/DCO 1 2 2 2 2 RC MSC NAVET/DCO 1 2 2 2 2 RC NC NAVET/DCO 4 6 9 12 12 ENGINEERING OFFICER PROGRAMS MARKET DEFINITION. The foundation of our engineering market is in our top-tier schools; Colorado School of Mines, Brigham Young University, and the University of Colorado, Boulder. While other campuses may offer engineering programs, the academic rigor associated these three campuses produces a higher quality applicant, more likely to access into the Nuclear or Civil Engineering communities. That being the case, early, aggressive prospecting on these campuses is essential. As denoted in the marketing calendar below, FY11 engineering prospecting will occur primarily in the 1st quarter, with the hope of converting those prospects to accessions in the second or third quarter. It is not our aim to be struggling to make in-year or out-year goal during the fourth quarter. Therefore, the first quarter will provide a bulk of the prospecting while second and third quarter will be focused on moving applicants through the accession process. Historically, prospecting activity early in the fiscal year has proven insufficient to make goal once applicant attrition occurs, therefore, we must maintain an aggressive, focused mindset with respect to first quarter prospecting. A key source of nuclear program prospecting is the general officer program prospect pool. It is essential that all officer recruiters, when blueprinting a prospect, inquire as to that
  • 11.
    prospect’s background incalculus and calculus-based physics. Often, prospects for other general officer programs have taken calculus and calc-based physics during the course of their degrees with the required grades of B or better – i.e. they’re “nuc smart.” These prospects should be immediately referred to the engineering recruiters as they are a valuable source of potential in- year accessions and they have demonstrated an interest in the Navy by inquiring about officer programs. It is critical that all recruiters maintain a sharp eye and a focus on locating potential nuclear qualified in-year prospects as it is a critical program which historically has been difficult to close. PRODUCTION. The table below summarizes our nuclear and CEC programs production through FY09 and FY10 with a goal projection for FY11. Please note that the closeout dates are no later than the close of the third quarter and that the FY11 goals are projected as the goaling notice has not been published as of this writing. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date NUCLEAR In-year 4 (3) 6 4 (6) 6 3 JAN-11 NUCLEAR Out-year 9 5 6 (12) 12 8 JUL-10 CEC In-year 2 4 1 1 3 JUL-10 CEC Out-year 1 2 3 3 1 JUL-10 STRENGTHS AND WEAKNESSES. 1. Strengths. NRD Denver’s AOR is home to some of the top engineering schools in the nation due to our proximity to the energy and mining industries. Colorado School of Mines (hereafter “Mines”) and BYU are highly respected by Naval Reactors and have a long history of producing high-quality NUPOC applicants. CU Boulder has an exceptionally strong civil engineering and architecture program. Our engineering recruiters have forged COI relationships on these campuses which will serve the team well in FY11. Additionally, due to BYU’s religious affiliation our team has fostered a relationship with LDS church representatives who are highly supportive of our collegiate programs because they offer benefits to the families of collegians. 2. Weaknesses. As noted in the overview section, our top engineering schools in Colorado are unfortunately located in communities which are not generally supportive of military service. Due to the prevailing political views of the faculty and other COIs at CU and Mines our recruiters have had historically had a tougher time accessing these campuses than others in the area. There are some former naval officers and enlisted nucs at each campus which are known to us and have provided access as well as some non-prior civilians who are supportive of naval officer programs. By and large, however, the prevailing opinion of military service on each of these campuses is negative for both students and faculty – affecting both our prospect and COI pools. Recruiters must work diligently to break these misconceptions and provide relevant supporting data and success stories based on the experience of former students. OHARP Ensigns are a major source of this information as it allows friends and former professors to see a former student who
  • 12.
    is now servingand allows someone who is not a recruiter to explain the benefits of our programs. We will continue to make a concerted effort in FY11 to get our engineering OHARPers out to these campuses as their level of access and credibility is greater than that of our recruiters. ENGINEERING OFFICER PROGRAMS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X OBTAIN LISTS X X LUNCH AND LEARNS X X X X X X CLASS PRESENTATIONS X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: ADC DEJONG 1. Follow-Up on: WELCOME AND ORIENTATION EVENTS FROM SEPTEMBER AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS FOR MINES, CU, AND CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 4. Follow-Up on: FACULTY LUNCH AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 13.
    5. Do: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 6. Plan: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 7. Follow-Up on: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 8. Do: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 9. Plan: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: ADC DEJONG 10. Follow-Up on: DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 14.
    11. Do: FACULTYLUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 12. Plan: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: ADC DEJONG 13. Follow-Up on: FACULTY LUNCH AT CSU. DIVERSITY ENGINEERING CLUB PRESENTATION AT MINES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 14. Do: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 15. Plan: CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: ADC DEJONG 16. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT MINES. Completed_________________ Date ____________________________________
  • 15.
    Remarks ________________________________________________________________________ 17. Do:CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 18. Plan: CLASS PRESENTATION TO COI’S CLASS AT CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: ADC DEJONG 19. Follow-Up on: CLASS PRESENTATION TO COI’S CLASS AT CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 20. Do: CLASS PRESENTATION TO COI’S CLASS AT CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 21. Plan: END OF THE YEAR CELEBRATIONS/ACTIVITIES . Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: ADC DEJONG 22. Follow-Up on: CLASS PRESENTATION AT CSU. Completed_________________ Date ____________________________________
  • 16.
    Remarks ________________________________________________________________________ 23. Do:END OF YEAR ACTIVITIES/CELEBRATIONS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 24. Plan: SUMMER DIVERSITY CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: ADC DEJONG 25. Follow-Up on: LEADS GAINED AT END OF YEAR ACTIVITIES. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 26. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 27. Plan: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: ADC DEJONG 28. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION.
  • 17.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ 29. Do: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 30. Plan: ORIENTATION / WELCOME EVENTS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: ADC DEJONG 31. Follow-Up on: SUMMER DIVERSITY ENGINEERING CLUB PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 32. Do: ORIENTATION / WELCOME EVENTS AT MINES AND CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 33. Plan: FACULTY LUNCH AT MINES. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: ADC DEJONG 34. Follow-Up on: ORIENTATION AND WELCOME EVENTS AT MINES AND CU.
  • 18.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ 35. Do: FACULTY LUNCH AT MINES. OBTAIN STUDENT LISTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 36. Plan: FACULTY LUNCH AT CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS OCTOBER PROGRAM CALANDER Recruiter: LT TAYLOR 37. Follow-Up on: EVENTS FROM SEPTEMBER. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 38. Do: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 39. Plan: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT TAYLOR
  • 19.
    40. Follow-Up on:CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 41. Do: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 42. Plan: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 43. Follow-Up on: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 44. Do: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 45. Plan: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER
  • 20.
    Recruiter: LT TAYLOR 46.Follow-Up on: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 47. Do: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 48. Plan: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT TAYLOR 49. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 50. Do: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 51. Plan: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 21.
    MARCH PROGRAM CALANDER Recruiter:LT TAYLOR 52. Follow-Up on: SECOND SEMESTER CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 53. Do: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 54. Plan: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT TAYLOR 55. Follow-Up on: DIVERSITY ENGINEERING PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 56. Do: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 57. Plan: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 22.
    MAY PROGRAM CALANDER Recruiter:LT TAYLOR 58. Follow-Up on: SECOND TIER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 59. Do: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 60. Plan: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT TAYLOR 61. Follow-Up on: GRADUATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 62. Do: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 63. Plan: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 23.
    JULY PROGRAM CALANDER Recruiter:LT TAYLOR 64. Follow-Up on: PRESENTATION TO LDS LEADERS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 65. Do: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 66. Plan: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT TAYLOR 67. Follow-Up on: DIVERSITY AFFINITY GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 68. Do: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 69. Plan: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 24.
    _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter:LT TAYLOR 70. Follow-Up on: WELCOME / ORIENTATION EVENTS AT BYU AND U OF U. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 71. Do: CLASS PRESENTATION AT BYU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 72. Plan: CLASS PRESENTATION AT U OF U. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ GENERAL OFFICER PROGRAMS MARKET DEFINITION. The unrestricted line OCS general officer (GenOff) market is largely focused on recent college graduates with technical degrees that do not qualify for engineering programs or those with liberal arts or social science degrees. Due to the broad spectrum of programs covered the OCS goal it is difficult to paint a picture of a competitive applicant as it also difficult to describe with detail the specifics of the market. Our GenOff applicants usually find us as this field is the most widely seen by the public and also the most easily understood by those pursuing naval officer programs. It is up to our recruiters to educate highly qualified applicants who possess technical degrees that might be more appropriate to information warfare, information professional, intelligence, supply, etc. as to the opportunities in those fields to serve the needs of the Navy. Though we have historically relied on walk-ins or phone calls coming in to the office to prospect for these programs it is imperative that our general officer recruiters, both active and reserve, provide an active presence at our campuses and in the workforce market. Not only does this promote Navy awareness but it assists those recruiters who have programs that are difficult to prospect for, such as NUC and medical programs, with their awareness and COI efforts. All campuses, PRI 1 through PRI 3 will be visited regularly during the first-quarter of FY11. Direct-mail campaigns will also be conducted heavily during the first-quarter in conjunction with LEADS. Do to the current status of GenOff programs going into FY11, with most being closed, the team will devote prospecting time
  • 25.
    historically used topromote GenOff programs to instead promote Reserve Medical, Chaplain, and Engineering programs. That is not to say that GenOff programs are not important enough to prospect to, they certainly are, but for the purposes of FY11, the closed status of these programs dictates that the energies of GenOff recruiters will be better spent supporting other team goals. Prospecting for JAG programs will continue unhindered. Though we do not work packages for JAGs until after they are professionally recommended (PRO REC’d) by the JAG Corps, it is nevertheless our responsibility to promote awareness of the JAG Student program on campuses and the JAG direct accession program as we come in contact with practicing lawyers. Recruiters shall educate prospects and refer them to the JAG Corps website for professional recommendation. Recruiters are encouraged to maintain contact with the applicant while they complete the professional recommendation process so that the recruiter is aware when professional recommendation is complete and can immediately begin to process the applicant’s kit. Chaplain programs are constantly being prospected. The proximity to the LDS church in Utah and the relatively large number of quality Seminaries in Colorado provides a great market for which to prospect the Chaplain Student program and our chaplain recruiter has established high-quality, supportive COIs at each seminary and at the BYU “Golden Twelve” program. Though calls typically do come in regularly from interested clergy and students, these programs must be continually prospected on campuses and in our daily interactions with the community. It is important to highlight the salary and benefits offered to commissioned naval officers when interacting with Chaplain prospects. Regionally, pastors, ministers, priests, etc. are not well compensated. Currently, the median salary for an experienced clergyman is $45,000, often without benefits. The fact that the Navy offers a salary and benefits package for dependants is a major selling point. To assist the whole team in Chaplain prospecting, the following prospecting imperatives have been compiled to educate all recruiters: Relationship Building: The most important aspect of Chaplain Recruiting! Most Chaplains and seminary students processed between 2006 and 2010 noted being most impressed and sold on the Navy solely based on the responsiveness and enthusiasm of their recruiter. As much as half of Chaplain Accessions between 2006-2011 had contacted the Air Force, Army, or other Navy recruiters first and received little to no customer service, call backs, or information. Strive to set the standard with quick call backs, and rapid turn around on questions and requests for information. Make the Chaplain Prospect aware their interest in the Navy is appreciated! OPE: Take applicants and significant others to a meal and LISTEN to their story. Chaplain Recruiting is NEEDS BASED SELLING! Explain that you’ll be asking a lot of questions during the first meeting or two to help you both decide if this is a good fit for both parties. Taking notes during this first meeting, it is not rude! It makes the applicants genuinely feel that their situation is important to you and to the Navy. Ask a lot of open ended questions, such as: Why military ministry? Why Navy? Where to do want to be in 3,5,10 years professionally, personally, geographically? Ask the spouse directly for their goals, hopes for their family, and any concerns about how the military might help or hamper their dreams. Ask them (the spouse) what they envision their role
  • 26.
    might be intheir partner’s ministry as a Military Chaplain. Are they excited to be involved and eager to be a part? Are they concerned that they will “Have to be” more involved than they want to be? Either is ok and can fit well into the role of the Chaplain. What benefits are they most drawn to; pay, healthcare, retirement, mission related travel, chance for very effective ministry, etc? Support their concerns and offer evidence to counter misunderstandings about Navy life or tell them that you’ll get back to them with data and evidence on any particular area of their concern. Ask them where their extended family lives and if they see moving with the military as a benefit or drawback in relation to their family. Take notes, take notes, take notes!! Let them know that you genuinely want to discover is the Navy is a good fit for them, not just sell them on a job that you need to fill. Church Pastors, Associate Pastors, Ministry Directors: In addition to the obvious senior leaders at a church, most big churches have several paid sub leaders or “department heads”. These are sub groups (aka Ministries) within the church like, Men’s Ministry, Youth Ministry (teens), Children’s Ministry (school aged kids), Outreach Ministry (hospital visits, widows etc), and others. A good Chaplain Recruiter working on generating leads will invest hours several times a week to visit the mainline churches in the area greeting the staff and letting them know that the Navy needs pastors. Just letting them know that your appreciate their referrals and am available for any questions will generate leads. Seminary Visits: Denver Seminary, Fuller and Golden Gate Satellite Campus, St. John Vianney (Catholic) and BYU are all very welcoming to Chaplain Recruiters on campus. Iliff School of Theology has been historically “luke warm” in their reception – from faculty and students alike. Plan on approximately one visit per semester to fruit stand, participate in ministry/career fairs, or occasionally speak before a group. Seek out these opportunities. When you do get a lead from an interested prospect that is a student, make every effort possible to meet them on campus (in uniform) for the initial meeting/visit and then whenever possible to increase your visibility on campus. Annual Denominational Conferences: Denver is a frequent central meeting area for main line denominations to hold their annual or semi-annual conferences. These typically take place in the summer months and can be searched via the DOD Endorser list in the late winter. Attendance with an information table setup often yields good local contacts and COIs in that faith group. Cultural Manners for meeting with Chaplain Prospects: - Ask the Chaplain prospect at the beginning of a meeting and especially any meals if they would like to pray! You do not need to be a praying person yourself, but the prospect will feel respected and appreciated for being given the opportunity -Purposely ask if they’ve discussed this option with their family and/or significant others. It’s a great idea to invite spouses to the early meetings -Be extra careful of any non-professional language use -Strive to be less of a Navy salesman and more of a resource to the prospective chaplains to help them determine if the Navy is a good fit for their “calling” to military ministry.
  • 27.
    -Be supportive ofall the branches of Chaplaincy service and talk up the general merits of being a Chaplain in the armed forces rather than just the Navy. Most pastors will draw very little preference on the branch of service and will appreciate the Navy recruiter’s awareness that good spiritual care and services are critical in all branches of service. -When possible, attend a church service led by a D/A Chaplain Prospect. It lets them know that you care about how they do their job and what they bring to the table. Reserve NAVET/DCO general officer prospecting occurs mainly at the NOSCs and in our recruiters’ daily interaction with the workforce. Typically, Reserve DCOs are not accessed without significant work experience. Therefore, prospecting on campus among the student population is not effective; however, prospecting among faculty members could prove fruitful. When active recruiters are prospecting on campus for their programs they should also engage faculty members on Reserve programs and refer interested prospects to the Reserve programs recruiters. Also, though it will be addressed in the Diversity section, it is important to remember that prospecting for a Campus Liaison Officer falls under the Reserve GenOff goal when accessed. All recruiters should be keenly aware of opportunities to promote the CLO program, and Reserve officer programs in general, with school faculty. When prospecting at the NOSC, recruiters should focus on current enlisted reservists who have completed a degree or are close to doing so. Also, remind current drilling officers of the need to provide referrals from their professional colleagues as the DCO market is geared toward experienced professionals. Reserve recruiters should also assist their active counterparts in promoting BDCP and other collegiate programs among the enlisted reservist population – often, reservists are drilling in order to support their schooling with the GI Bill and a supplemental income and are often unaware of the collegiate programs offered by the Navy. They may choose an active duty paycheck with no drills over their current drilling commitments and the possibility of mobilization while they complete school. A major change to past Reserve NAVET production has occurred with the stand-up of the Career Transition Office (CTO). The CTO is the primary method by which non-broken service NAVETs are to be accessed. Under the CTO construct, all officers with approved release from active duty or resignation requests will be contacted by CTO to offer affiliation to the Navy Reserve while still on active duty. If the separating officer agrees, CTO processing the kit and credit is applied to the NRD where the member affiliates. For example, an officer agrees to affiliate to a billet at NOSC Denver, once affiliated, NRD Denver will receive a NAVET gain having done no work to process the kit. If another NRD has “touched” the officer before separation, CTO processes the kit, but the member drills within our AOR, we still receive the “go” half-gain. The CTO process worked very well for NRD Denver during FY10 – accounting for approximately 30% of our RC GenOff gains – with little to no work on our part. PRODUCTION. Below is the production summary for FY09 and FY10. OCS in-year and CEC in-year closes with the first class of July and encompasses all OCS and CEC shippers who class- up between late-July of the previous FY and the first OCS class of July in the current FY. Though we carry shippers forward from FY10, OCS programs are largely closed for FY11, severely impacting our ability to make up the difference between our FY11 shippers carried forth from previous FYs and the FY11 assigned district goal. This will need to be a focus as FY11
  • 28.
    unfolds and thestatus of genoff programs becomes more clear. FY11 goals are projected as the goaling notice has not been published as of this writing. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date OCS In-year 21 (10) 10 37 (35) 27 25 Jun-11 OCS Out-year 8 8 14 13 8 Sep-11 JAG DA/STU 2 (3) 3 1 1 1 Aug-11 Chaplain DA 2 (1) 1 2 0 1 Jul-11 Chaplain STU 2 2 2 0 1 Jul-11 Reserve NAVET/DCO GenOff 18 13 23 13 23 Sep-11 STRENGTHS AND WEAKNESSES. 1. Strengths. Access to a wide variety of campuses, both two and four-year, throughout our AOR, is the foundation of the GenOff market. We host 25 schools that are capable of producing OCS in and out-year accessions. Though many are community colleges or smaller state schools they are nonetheless accredited and meet the Navy’s accession standards. Also, we host 4 NOSC’s with approximately 3000 drilling reservists assigned to the AOR. Those reservists are inherent COIs as well as a population from which to draw DCO and collegiate accessions. 2. Weaknesses. As noted in the Engineering section we do have a problem penetrating CU Boulder, the largest university in Colorado. However, our prospecting efforts there are sufficient to promote interest and a walk-in market. The strong presence by the Army and Air Force across the AOR does provide a bit of an obstacle to Navy recruiting in that there are many former members of those services promoting Army and Air Force service over the Navy. Though throughout most of the AOR there is a decidedly supportive attitude toward military service, due to our landlocked situation there is a lack of community knowledge about the Navy and our programs. Often, we are the service of second or third choice for potential applicants after they have already failed to access with the Army or Air Force.
  • 29.
    GENERAL OFFICER PROGRAMSMARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X OBTAIN LISTS X X X CLASS PRESENTATIONS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 73. Follow-Up on: SEPTEMBER EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 74. Do: CAMPUS VISIT TO CU. DIVERSITY PRESENTATION AT CSU PUEBLO. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 75. Plan: CAMPUS VISIT TO UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 76. Follow-Up on: CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 77. Do: CAMUS VISIT TO UCCS. DIVERSITY PRESENTATION AT CSU PUEBLO. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 30.
    _____________________________________________________________________________________________ ______________________________ 78. Plan: SPRINGCAREER FAIRS – MARCH/APRIL TIMEFRAME. CAMPUS VISIT TO CSU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 79. Follow-Up on: CAMPUS VISIT TO CSU PUELBO AND UCCS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 80. Do: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 81. Plan: DIVERSITY PRESENTATION AT FRONT RANGE CC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 82. Follow-Up on: CAMPUS VISIT TO CSU, DIVERSITY PRESENTATION AT RED ROCKS CC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 83. Do: DIVERSITY PRESENTATION AT FRONT RANGE CC.. Completed_________________ Date ____________________________________
  • 31.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 84. Plan: DIVERSITYPRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 85. Follow-Up on: DIVERSITY PRESENTATION AT FRONT RANGE CC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 86. Do: DIVERSITY PRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 87. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 88. Follow-Up on: DIVERSITY PRESENTATION AT UNC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 89. Do: SPRING CAREER FAIRS.
  • 32.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 90.Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 91. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 92. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 93. Plan: END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 94. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 33.
    95. Do: ENDOF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 96. Plan: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 97. Follow-Up on: END OF YEAR EVETNS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 98. Do: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 99. Plan: DIVERSITY CIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 100. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 34.
    101. Do: DIVERSITYCIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 102. Plan: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 103. Follow-Up on: DIVERSITY CIVIC GROUP PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 104. Do: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 105. Plan: CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: ALL COLORADO GENOFF RECRUITERS 106. Follow-Up on: WELCOME / ORIENTATION EVENTS. Completed_________________ Date ____________________________________
  • 35.
    Remarks ________________________________________________________________________ 107. Do:CAMPUS VISIT TO CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 108. Plan: CAMPUS VISIT TO CU DENVER. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS OCTOBER PROGRAM CALANDER Recruiter: LT TAYLOR 109. Follow-Up on: EVENTS FROM SEPTEMBER. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 110. Do: FALL CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 111. Plan: DIVERSITY EVENT AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 112. Follow-Up on: FALL CAREER FAIRS.
  • 36.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ 113. Do: CAMPUS VISIT TO BYUI. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 114. Plan: DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT TAYLOR 115. Follow-Up on: CAMPUS VISIT TO BYUI. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 116. Do: DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 117. Plan: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT TAYLOR
  • 37.
    118. Follow-Up on:DIVERSITY CIVIC EVENT. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 119. Do: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 120. Plan: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT TAYLOR 121. Follow-Up on: DIVERSITY EVENT AT PRI 2 CAMPUS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 122. Do: LDS CHURCH COLLEGIATE PROGRAMS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 123. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT TAYLOR
  • 38.
    124. Follow-Up on:LDS CHRUCH COLLEGIATE PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 125. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 126. Plan: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT TAYLOR 127. Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 128. Do: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 129. Plan: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER
  • 39.
    Recruiter: LT TAYLOR 130.Follow-Up on: SPRING CAREER FAIRS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 131. Do: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 132. Plan: SUMMER DIVERSITY EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT TAYLOR 133. Follow-Up on: GRADUATION / END OF YEAR EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 134. Do: SUMMER DIVERSITY GROUP PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 135. Plan: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 40.
    JULY PROGRAM CALANDER Recruiter:LT TAYLOR 136. Follow-Up on: SUMMER DIVERSITY GROUP PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 137. Do: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 138. Plan: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT TAYLOR 139. Follow-Up on: SUMMER SCHOOL CLASS PRESENTATION. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 140. Do: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 141. Plan: DIVERSITY PRESENTATION AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 41.
    SEPTEMBER PROGRAM CALANDER Recruiter:LT TAYLOR 142. Follow-Up on: WELCOME BACK / ORIENTATION EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 143. Do: DIVERSITY PRESENTATION AT PRI 1 CAMPUS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 144. Plan: OCTOBER DIVERSITY PRESENTATION. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ CHAPLAIN PROGRAMS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X RELIGION/FAITH EXPOS OBTAIN LISTS X X X CONGREGATION/CLASS PRESENTATIONS X X X X X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 145. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 146. Do: LDS General Conference. Completed_________________ Date ____________________________________
  • 42.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 147. Plan: Campus visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 148. Follow-Up on: LDS General Conference Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 149. Do: Campus visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 150. Plan: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 151. Follow-Up on: Campus Visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 152. Do: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________
  • 43.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 153. Plan: CampusVisit to Iliff College. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 154. Follow-Up on: Campus visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 155. Do: Campus Visit to Iliff College. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 156. Plan: Campus Visit to Fuller Theological Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 157. Follow-Up on: Campus Visit to Iliff College. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 158. Do: Campus Visit to Fuller Theological
  • 44.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 159.Plan: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 160. Follow-Up on: Campus Visit to Fuller Theological Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 161. Do: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 162. Plan: Presentation to BYU Golden Twelve. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 163. Follow-Up on: Campus visit to St. John Vianney Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 164. Do: Presentation to BYU Golden Twelve.
  • 45.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 165.Plan: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 166. Follow-Up on: Presentation to BYU Golden Twelve Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 167. Do: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 168. Plan: End of year visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 169. Follow-Up on: Free Methodist Church of North America Conference. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 46.
    170. Do: Endof year visit to Denver Seminary Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 171. Plan: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 172. Follow-Up on: End of year visit to Denver Seminary Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 173. Do: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 174. Plan: North American Regional Association of Military Christian Fellowships Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE 175. Follow-Up on: American Association of Lutheran Churches Conference Completed_________________ Date ____________________________________
  • 47.
    Remarks ________________________________________________________________________ 176. Do:North American Regional Association of Military Christian Fellowships Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 177. Plan: Welcome back / orientation visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT GOMEZ/LT LIDDLE North American Regional Association of Military Christian Fellowships 178. Follow-Up on: Conference AND Evangelical Friends Church International (NAE) Conference Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 179. Do: Welcome back / orientation visit to Denver Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 180. Plan: Campus Visit to Golden Gate Seminary. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 48.
    MEDICAL OFFICER PROGRAMS MARKETDEFINITION. The medical student market centers around three main campuses: University of Colorado Health Science Center (UCHSC), Rocky Vista School of Osteopathic Medicine, and the University of Utah, School of Medicine. These campuses encompass almost completely our Medical, Dental, and Medical Service student market with a few smaller campuses such as Weber State for social work and Red Rocks Community College for Physicians Assistants supplementing the market. Being that these three campuses provide the bulk of our market, prospecting on these campuses is relatively easy and, luckily, the campuses are open and supportive of our presence. Though the U of U SOM had been difficult to penetrate in the past due to a misunderstanding as to our purpose and classification as recruiters vice salesmen, the Utah medical team has made outstanding strides during FY10 to open the campus for further prospecting and COI cultivation during FY11. Student lists have been obtained at these campuses and direct mailers are in included in the FY11 Ad Plan. The medical DA/FAP market will be focused on promoting FAP during FY11. The Navy has provided an incentivized program through FAP to assist recruiters in penetrating the established physician market and that will be our primary focus with respect to making medical and dental DA mission. That said, early and aggressive prospecting of residents is critical in order to access residents at the beginning of their residencies, when they are presumably in more financial need of supplemental income than at the end of their residencies when they are closer to obtaining increased compensation in practice. Match Day and resident orientation events have been delineated on the calendars and planned for. Direct mail and email campaigns, as wells as phone prospecting, will also assist this effort and have been included in the FY11 Ad Plan. Reserve medical programs is an area of weakness for the department. In order to rectify this, the department will undergo focused programmatic and reserve medical prospecting training prior to the commencement of FY11. Strong, consistent prospecting in the workforce market is essential to recruiting these professionals. The team has made significant inroads at the VA hospital in Denver and in Grand Junction to provide our recruiters with valuable, senior COIs who will assist us in accessing their facilities and medical professionals. This also assists in active FAP marketing as residencies are conducted at the VA Hospital in Denver. PRODUCTION. NRD Denver production in medical programs is summarized below for FY08 and FY09. Please note the success of the team in both the active DA and active medical student markets. During FY11 we will focus on transferring that same level of success and knowledge to bolster reserve medical programs. FY09 FY10 FY11 Projection Closeout Program Goal Attained Goal Attained Goal Date AC MC DA/FAP 1 1 2 (1) 1 2 SEP-11 AC MC HPSP/HSCP 8 8 9 10 10 AUG-11 AC DC HPSP/HSCP 4 (8) 8 4 5 4 AUG-11 AC DC DA/FAP 1 (0) 1 1 0 1 SEP-11 AC MSC DA 4 (3) 2 5 1 4 SEP-11
  • 49.
    AC MSC STU 3 (4) 4 4 5 5 AUG-11 AC NC DA 2 (4) 4 4 (3) 3 3 SEP-11 AC NCP 2 (1) 1 3 1 2 APR-11 RC MC NAVET/DCO 3 (2) 1 3 0 2 SEP-11 RC DC NAVET/DCO 1 0 1 1 1 SEP-11 RC MSC NAVET/DCO 0 0 1 (.5) .5 1 SEP-11 RC NC NAVET/DCO 2 0.5 3 1.5 4 SEP-11 STRENGTHS AND WEAKNESSES. 1. Strengths. Our medical student market is outstanding. Between our three major medical campuses we have access to medical, dental, and medical service training markets including some hard to find specialty programs. Access to campuses in Denver, especially Rocky Vista, is virtually unhindered with Rocky Vista even going so far as to offer our recruiters a permanent on-campus office from which to prospect. Our relationships with COIs are strong, including those in the financial aid and registrar offices. In Utah, our relationship with the U of U SOM has improved dramatically due to our recruiter’s patient and persistent efforts to engage COIs, this will continue in FY11. INVOLVEMENT OF OUR CLO: It is essential to remember that one of our greatest strengths entering into FY11 is our CLO. Previous to this FY, we have not had the assistance of a CLO. The fact that our CLO, CAPT Palmer-Willis, is a drilling Reserve Nurse, gains us invaluable opportunities to access and address the local workforce medical community. All recruiters shall be familiar and maintain close contact with CAPT Palmer-Willis to promote activity across all medical programs, active and reserve. 2. Weaknesses. The level of employment and compensation for medical professionals is very high across the AOR. Both Denver and Salt Lake are major metro areas in which healthcare professionals find easy employment making active DA and Reserve medical missions difficult to prospect for. Financially, the Navy cannot compete with local compensation for these positions, requiring our recruiters to be creative in demonstrating how the Navy can benefit these professionals in other ways. MEDICAL CORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X MATCH DAY PREP X X MATCH DAY X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X OBTAIN MCAT X X LUNCH AND LEARNS X X X X X X X X
  • 50.
    OCTOBER PROGRAM CALANDER Recruiter:LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: DIRECT MAIL ACTIVITY FROM SEPTEMBER Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: UCHSC AND ROCKY VISTA CAMPUS VISIT Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: NOVEMBER COI EVENTS / LUNCH AND LEARN WITH CU PRE-MED CLUB Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: UCHSC AND RV CAMPUS VISITS – CALL LEADS NOT ALREADY WORKING. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY/COI LUNCH AT UCHSC Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY/COI LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________
  • 51.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter:LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY/COI LUNCH AT UCHSC Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY/COI LUNCH AT ROCKY VISTA Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY/COI LUNCH AT ROCKY VISTA Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 52.
    3. Plan: PRE-MEDPRESENTATION AT UCCS. BEGIN PLANNING FOR MATCH DAY IN MARCH. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRE-MED PRESENTATION AT CSU Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRE-MED PRESENTATION AT METRO STATE Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRE-MED PRESENTATION AT REGIS. MATCH DAY EVENTS AT UCHSC/ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRE-MED PRESENTATION AT METRO STATE. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: MATCH DAY EVENTS AT UCHSC/ROCKY VISTA. PRE-MED PRESENTATION AT REGIS. Completed_________________ Date ____________________________________
  • 53.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTYLUNCH/COI EVENT AT USHSC Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: MATCH DAY EVENTS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
  • 54.
    2. Do: FACULTYLUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: SUMMER PRESENTATIONS TO PRE-MED / PROFESSIONAL CLUBS THAT HAVE SUMMER MEETINGS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: FACULTY LUNCH AT ROCKY VISTA. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRESENTATIONS TO CLUBS.
  • 55.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: PRESENTATIONS TO CLUBS, AS AVAILABLE. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: ORIENTATION AND WELCOME EVENTS FOR UCHSC AND ROCKY VISTA – MID TO LATE- AUGUST. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: PRESENTATIONS TO CLUBS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: ORIENTATION AND WELCOME EVENTS AT UCHSC AND ROCKY VISTA. OBTAIN STUDENT LISTS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CLASS PRESENTATIONS FOR SEPTEMBER. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 56.
    SEPTEMBER PROGRAM CALANDER Recruiter:LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: ORIENTATION EVENTS. WORK TO OBTAIN STUDENT LIST IF NOT ALREADY OBTAINED. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CLASS PRESENTATIONS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: FACULTY LUNCH AT UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS MEDICAL OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Career fair event requests/RAD orders Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: U of U Career Fair Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at all pre-med schools/continue CF
  • 57.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBERPROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: continue fall CF/conduct presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations/CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 58.
    _____________________________________________________________________________________________ ______________________________ 3. Plan: MatchDay event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Match Day coordination with SOM Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Preparations for Match Day (including ordering RADS) Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day Schedule Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Finalize Match Day
  • 59.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3.Plan: Match Day event/CF in March Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day plans Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Match Day/CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Match Day leads/CF leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________
  • 60.
    ________________________________________________________________________ 2. Do: Presentations Completed_________________Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Contact Resident Directors and GME office at U of U for resident and intern orientation Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: recent graduates
  • 61.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Resident and intern orientation Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: SOM career day Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Resident and intern orientation leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: SOM Career Day Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: schedule SOM orientation event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER
  • 62.
    Recruiter: LT LIDDLE/HMCREID 1. Follow-Up on: SOM Career Day Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: SOM orientation event Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF event request Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Leads from SOM orientation Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 63.
    _____________________________________________________________________________________________ ______________________________ DENTAL CORPS MARKETING/PROSPECTINGCALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X MATCH DAY PREP X MATCH DAY X OBTAIN SCH. LISTS X X X X X OBTAIN DAT X X LUNCH AND LEARNS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Class Presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 64.
    2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Faculty lunch at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 65.
    2. Do: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at CU Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at CU. Completed_________________ Date ____________________________________
  • 66.
    Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at CU Denver.. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at CU Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Pre-dental club presentation at DU. Completed_________________ Date ____________________________________
  • 67.
    Remarks ________________________________________________________________________ 2. Do: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to pre-dental clubs that are meeting. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Graduation events at UCHSC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Summer presentations to pre-dental clubs that are meeting. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Summer presentations to pre-dental clubs that are meeting.
  • 68.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ 2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ 2. Do: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT ZGARBA/LT GOMEZ/HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Grand Junction. Welcome / Orientation events at UCHSC.
  • 69.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ 2. Do: Class presentation at UCHSC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS DENTAL OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF event requests/RAD orders Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at all pre-dental schools/continue CF
  • 70.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBERPROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Continue CF/presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF leads and Presentation leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 71.
    3. Plan: COIdevelopment Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: to contact state office re: mailing list for Dentists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI’s needs and issues Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: contact state office re: mailing list for Dentists; forward to LEADS Completed_________________ Date ____________________________________
  • 72.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COIDevelopment Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: mailing list for Dentists with LEADS Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI’s Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
  • 73.
    2. Do: Presentations Completed_________________Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: GDE visit to ISU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Leads from presentations Completed_________________ Date ____________________________________
  • 74.
    Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do:GDE visit to ISU Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: leads from GDE visit ISU Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID
  • 75.
    1. Follow-Up on:Mailing lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF event request/RAD order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: place CF event request/RAD order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF events Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 76.
    MEDICAL SERVICE CORPSMARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X LUNCH AND LEARNS X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: School Visits from September. Begin to schedule presentations. Attend all possible career fairs and medical conferences. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Review new FY goal and develop game plan to strategically target MSC specialties (what are we fishing for?), find the colleges that have those educational programs (where are we fishing?); study what Navy scholarships opportunities apply to each specialty (what are we fishing with?). Begin presentations; shoot to get in front of three or four groups of MSC specialties. (i.e. Pharmacy, PA, Social Workers, Clinical Psych) Get mailing list for each priority 1 school. RADS distribution to all priority 1 schools. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences (www.eventsinamerica.com is your new best friend). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________
  • 77.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentationsat targeted MSC specialty schools. Attend career fairs and medical conferences. Visit the Veterans’ Administration hospital and network. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to CU Denver MSC HCA students at CAHME accredited program. This will plant the seed for them to apply as direct accession when they graduate in the spring. The First year students can go for the one year HSCP scholarship. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Rocky Mountain Dental Convention is next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 78.
    _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter:LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation with both CU Denver and Metro State Pre-med club (try to get both clubs to attend the same lunch and learn). ***Metro State is most diverse school in Colorado, include multicultural center in marketing*** Attend Rocky Mountain Dental Convention. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________
  • 79.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentationsfor Regis and Denver University future healthcare professionals. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to DU Clinical Psychology program (target audience is just finishing second year of classes and should start to apply for internship in next several months). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 80.
    _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter:LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Presentation to targeted CSU Fort Collins Healthcare professionals (target students graduating next month as direct accession). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule presentations for targeted MSC specialties. Look for and schedule career fairs or medical conferences. American Industrial Hygiene Conference and Expo is next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: The first week of May; Presentation to CSU Pueblo Healthcare professionals (target students graduating next month as direct accession). ***Diversity School, include multicultural center in marketing***
  • 81.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3.Plan: Begin planning for processing priorities. Pull mother load list and filter targeted healthcare specialists that may have contacts within their specialty. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Presentations from last month; schedule a lunch with student contacts and have them invite any friends. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Go through mother load list and prospect. Processing for current FY is a priority. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: The Clinical Orthopaedic Society and American Academy of Family Physicians Annual Meetings (both take place is September). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: Schedule a lunch with mother load list contacts and have them invite any friends or colleagues. Send Emails to COI’s thanking them for their assistance. Schedule COI’s and applicants for VIP trip.
  • 82.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2.Do: Schedule and verify for the Clinical Orthopedic Society and American Academy of Family Physicians Annual Meetings (both take place is September). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: For the Medical Group Management Association Annual Conference and the Food & Nutrition Conference and Expo in October. Begin to schedule all priority one schools for healthcare presentations next month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT ZGARBA 1. Follow-Up on: COI development from the mother load list. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Go through mother load list and prospect. Processing for current FY is a priority. Schedule all priority one schools for healthcare presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule all priority one schools for healthcare presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 83.
    _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter:LT ZGARBA 1. Follow-Up on: Mother load list and COI mining from last month. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 2. Do: Attend the Clinical Orthopedic Society Annual Meeting and American Academy of Family Physicians Scientific Assembly. Healthcare School Presentations at all priority one schools. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Schedule the Rocky Mountain Dental Convention (takes place in January) and Anesthesiology convention (takes place is February) Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS MSC OCTOBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF event request/RADS order Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 84.
    _____________________________________________________________________________________________ ______________________________ 3. Plan: PR Completed_________________Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF/presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: CF/Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations
  • 85.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3.Plan: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentation Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing list Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________
  • 86.
    ________________________________________________________________________ 2. Do: sendout mailing list to LEADS Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: mailing list to leads Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentations
  • 87.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER
  • 88.
    Recruiter: HMC REID 1.Follow-Up on: Graduates Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing List Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing List Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 89.
    _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter:HMC REID 1. Follow-Up on: Mailing List Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF planning requests and RADS Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF
  • 90.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NURSECORPS MARKETING/PROSPECTING CALENDAR. ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X X X X X X OBTAIN SCH. LISTS X X X X X OBTAIN LIC. LISTS X X LUNCH AND LEARNS X X X X X X X CLO ON-CAMPUS X X X X X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Events from September. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Obtain Regis and Beth-El school lists. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: School lists.
  • 91.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Beth-el (January). Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Campus visit to Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER
  • 92.
    Recruiter: HMC DEROUEN/HMCAYALA 1. Follow-Up on: Campus visit at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Regis. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 93.
    _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter:HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at Beth-el. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Denver. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation activities at Regis and Beth-el.
  • 94.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAYPROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Presentation at VA Grand Junction. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Graduation activities at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: DA marketing activities for summer months. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Graduation activities at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 95.
    _____________________________________________________________________________________________ ______________________________ 3. Plan: DirectMail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Direct Mail and Phone marketing for DAs. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Welcome / Orientation events at Regis and Beth-el. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: LEADS generated over summer months. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Welcome / Orientation events at Regis and Beth-el. Obtain student lists.
  • 96.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3.Plan: Campus visits. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: HMC DEROUEN/HMC AYALA 1. Follow-Up on: Welcome / Orientation events. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Campus visits. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Class presentation at Regis. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NORS NURSE OCTOBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF event requests and RAD orders Completed_________________ Date ____________________________________
  • 97.
    Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do:CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: CF Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: CF and presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID
  • 98.
    1. Follow-Up on:CF/Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 99.
    FEBRUARY PROGRAM CALANDER Recruiter:LT LIDDLE/HMC REID 1. Follow-Up on: COI development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Mailing Lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Presentations Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COI Development Completed_________________ Date ____________________________________
  • 100.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter:LT LIDDLE/HMC REID 1. Follow-Up on: Presentations Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Graduation ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MAY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Grad Ceremonies Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 101.
    3. Plan: COIDevelopment Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Grad Ceremonies Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Mailing Lists Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Mailing Lists Completed_________________ Date ____________________________________
  • 102.
    Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: COIDevelopment Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: Mailing Lists Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: COI Development Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF requests and RADS order Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBER PROGRAM CALANDER Recruiter: LT LIDDLE/HMC REID 1. Follow-Up on: COI Development Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________
  • 103.
    2. Do: CFrequests and RAD orders Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: CF Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DIVERSITY PROSPECTING MARKET DEFINITION. As noted in the overview section, the center of the diversity market for this AOR is the Denver metropolitan area. Though other areas, such as Salt Lake City, may contain a single population of a certain diverse background (i.e. Hispanic), only the Denver metro offers a significant population of all three diversity categories – African American (AA), Hispanic (HIS), and Asian, Pacific Islander (API). Diversity is a top priority for FY11 recruiting efforts in order to meet the CNO’s strategic diversity goals. That being the case, it is essential that the team be focused and aggressive with respect to diversity recruiting. Though diverse applicants may find their way to us occasionally, it is clear that to meet our goals we will be required to seek, identify, and work within diversity markets that we pursue ourselves. Creative identification of opportunities to penetrate the diversity market is essential on the part of all officer recruiters. Though campuses still function as a source of diversity market penetration it is also essential that the team work with diversity civic organizations in order to cultivate prospects as well as COIs. National recruiting data shows that the amount of influencers from diverse backgrounds is decreasing as is the likelihood that influencers from diverse backgrounds will recommend military service. This further underscores the need to be active in our pursuit of diversity goals. During FY10 the team made dramatic inroads with a variety of diversity organizations. FY11 will continue the development of these relationships as well as the formation of new relationships as our skill in diversity market penetration increases. Our response from the diversity civic community during FY09 was both positive, and productive. We look for this to continue in FY11. STRENGTHS AND WEAKNESSES. 1. Strengths. A significant Hispanic population exists across the district’s AOR, with Denver and Salt Lake City containing the greatest numbers though other smaller population areas, such as Western Kansas and Nebraska, have high percentages of Hispanics though numbers are small due to the small size of the population in those areas.
  • 104.
    API and African-Americanpopulations, while smaller, are nonetheless present and have both civic and affinity groups which serve them. The presence of these groups provides a point of access by which recruiters can penetrate these communities. RDAC: The district now has a functioning RDAC. The Recruiting District Assistance Council consists of many local community leaders and Navy promoters willing to assist in our efforts. A primary function of the RDAC is promoting diversity. Many of the RDAC members are from diversity organizations and publications. All recruiters shall attend the quarterly RDAC meetings. INVOLVEMENT OF OUR CLO: CAPT Palmer-Willis is a respected member of local university faculty. Recruiters shall utilize CAPT Palmer-Willis’ connections to make inroads with university faculty that promote or sponsor diversity clubs and events. Each of our main campuses have diversity student groups which provide access to that market. Groups such as MAES, NSBE, the Society of Asian American Engineers, and the Society of African-American Engineering Students are both diverse and highly- technical in nature and are therefore a highly productive market for both diversity and engineering goal attainment. 2. Weaknesses. Non-citizens are a large part of the diversity population both in the community and on campus. It is not uncommon for a recruiter to speak with an interested, qualified, motivated diversity applicant who is studying here in the US but is not a citizen. Though there certainly are enough diverse students who are citizens, recruiters must be cognizant of the fact that many in the audience of a diversity club presentation, for example, may not be citizens. Asking about citizenship up-front is essential. By all means, recruiters should educate the diversity population about our programs no matter their citizenship as there is no citizenship requirements for COIs, however, prospects should be referred to enlisted programs if they are not US citizens. Due to the relatively recent participation of Navy recruiting in diversity events and with diversity organizations there exists a certain unfamiliarity of what the Navy is about and, more importantly, what our reasons are for participating in diversity functions. In other words, some are suspicious as to our motivations for recruiting in the diversity market. Some may believe that the military is simply looking to exploit underprivileged populations under the guise of pursuing diversity. It is essential that recruiters promote comfort on the part of organizations and COIs with the Navy’s diversity goals by being honest and open as to our strategic recruiting goals and the reasons behind them.
  • 105.
    DIVERSITY MARKETING/PROSPECTING CALENDAR ACTION OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP DIRECT MAIL X X X X X RDAC MEETING X X X X CLO ON-CAMPUS X X X X X X X X X X X X CAMPUS VISITS X X X X X X X X X X X X CAREER FAIRS X X X X X X OBTAIN LISTS X X X X AFFINITY GROUP PRESENTATIONS X X X X X X X X OCTOBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity career fair and DHCC convention. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Bi-lingual Hispanic fair in SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: 2 events for November. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ NOVEMBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Bi-lingual fair in SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: 2 events.
  • 106.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3.Plan: Diversity affinity group presentation in both Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ DECEMBER PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: November events. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity affinity group presentations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JANUARY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Affinity group presentations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________
  • 107.
    ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversitypresentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: 2 February events. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ FEBRUARY PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentation at CSU Pueblo, and Weber State. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: February events. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ MARCH PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: February events.
  • 108.
    Completed_________________ Date ____________________________________ Remarks________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ APRIL PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentations at U of U and CU. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________
  • 109.
    MAY PROGRAM CALANDER Recruiter:OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity presentation at UNC and UCCS. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ JUNE PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________
  • 110.
    _____________________________________________________________________________________________ ______________________________ JULY PROGRAM CALANDER Recruiter:OPO ACR / OPO ZONE SUP 1. Follow-Up on: Diversity events in association with graduations. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ AUGUST PROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity welcome / orientation events at Weber State and CSU Pueblo, other campuses as available.
  • 111.
    Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ SEPTEMBERPROGRAM CALANDER Recruiter: OPO ACR / OPO ZONE SUP 1. Follow-Up on: Summer presentations to affinity and civic groups. 2 per month per, Denver and SLC. Completed_________________ Date ____________________________________ Remarks ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ 2. Do: Diversity welcome / orientation events at Weber State and CSU Pueblo, other campuses as available. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________ 3. Plan: Diversity group presentation at UCCS and UNC. Completed_________________ Date ____________________________________ Remarks _____________________________________________________________________________________________ _____________________________________________________________________________________________ ______________________________