Download to read offline
Uploaded byNrd Nashville
After action reportng
The document discusses the importance of completing after action reports (AARs) following recruiting events. Without AARs, projects can repeat the same phases of enthusiasm, disillusionment, panic, blame, and praise without learning from past experiences. AARs help determine which events are productive for recruiting and which should be avoided in the future, just as a gardener knows which plants will return based on which survive from year to year. The document provides a template for a standardized AAR form to submit after each event to collect key data on attendance, leads generated, costs incurred, and recommendations to improve future events.
After action reportng
- 1.
- 2. After Action Reports Asa part of our recruiting effort, we often engage in event venues that promise to provide us with an audience that could be fruitful for certain categories of candidates. Some of these are good. Some are not. To sort out the good ones from the bad ones, we need to report which ones are which so that we have information to support the good ones, and information to support decisions not to engage in bad ones again year after year. Without after action reports, we resign ourselves to have the six phases of a project occur over and over again: Six Phases of a Project 1. Enthusiasm 2. Disillusionment 3. Panic 4. Search for the guilty 5. Punishment of the innocent 6. Praise and honors for non-participants The Navy’s way of handling events is a little like the novice gardener determining the difference between flowers and weeds. If he pulls them all out, the ones that return next year are weeds. We need to avoid that. Please complete the following After Action Report form for each event – community job fair, school career day, Navy Band assembly, county fair, mixed martial arts event, etc. – that you engage in. Then send it in to the District PAO office via emailor drop off. This will help to work smarter not harder.
- 3. NRD Nashville After Action Report Name of event ______________________________________ Location ___________________________________________ Event Date ________________________________________ Requesting Organization _________________________________ Purpose –(Recruitment specific, Navy Awareness, both, other) ___________________________________________________________ Overall Attendance at event _______________________________________ Number of people drawn to our site _________________________________ RADs usage ___________________________________________________ Methods of audience engagement (recruiter one-on-one, simulator, Navy suburban, imersadome, pull-up bar, football toss, etc.) _______________________________ _________________________________________________________________ Gross leads (ours)_________________(passalong)________________________ Eligible Leads (ours)_________________(passalong)________________________ Potential Contracts ______________________________________________ Has the event been attended before with favorable results? _________ Booth Space/Reservation Cost ____________________________ Estimated RADs Cost ___________________________________ Manpower Requirement __________________________________ Out-of-pocket Costs ______________________________________
- 4. Expected Audience (numberof people, age group, area of specialty, etc.) ___________________________________________________________ ___________________________________________________________ ___________________________________________________________ What can we do to make this event more productive next time? ________ ___________________________________________________________ Should we do this event again? _________________________________ ___________________________________________________________ NRS or other group handling this __________________________________ Point of Contact (print) __________________________________________ Signature _____________________________________________________ Date _________________________________________________________ RADs as requested sufficient? ____________________________________ Were National Assets requested/supplied? __________________________ Was funding requested/supplied? _________________________________ Return to NRD Nashville PAO via emailor drop it off.