An introduction to active|watch where insight comes as standard. Exploit social media, blogs, forums and websites. Rapidly create competitive intelligence and steal a winning advantage. safeguard your reputation and valuable assets. look ahead and get out in from of the competition.

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aggregate|analyse|share|exploit
anintroductiontoactive|watch

2. www.sevenquestions.com
active|watch is a cloud-based
indexing, search & analysis
platform
active|watch provides our clients with powerful behind
the scenes capability and accessible, shared cloud-
based, easily adjusted, dashboards for the
consumption and sharing of information.
active|watch is driven by proven world class
software.
The software engine behind active|watch is trusted by over 130
organizations, including Government and Fortune 100 companies to
provide them with internet intelligence and insight for their key decision
makers and teams.
active|watch
world-class search and indexing capability

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indexing technology; not search
Each document collected by active|watch is indexed
by the software’s algorithms. This indexing is similar to
‘reading’ each piece of information and identify key
phrases (either automatically or with reference to
defined databases).
The software uses these identified phrases and
concepts to compare documents, analyzing
occurrences and links between thousands of
seemingly disparate pieces of information.
It is these linkages and the indexing of each and every
piece of information collected that makes active|watch
such a powerful tool.
Not a basic internet search;
Not a scraping programme;
An internet insight and intelligence tool.
superior indexing technology
so much more than internet search
Translate into English at the
touch of a button. The software
supports 10+ languages
natively, more can be added.Quickly search each
document
The native indexing automatically algorithm
identifies noun phrases of potential interest
(‘significant expressions’) within each
document. These terms can be compared
across thousands of collected documents to
identify trends and insights.
Databases of key terms (places, concepts,
organizations, people etc) are developed in
conjunction with clients to focus the search,
indexing and subsequent analysis on their
precise needs and issues.
Location of this document within
the cloud archive

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background analysis
active|watch uses its indexing algorithms to make and
analysis connections between documents. It does this
automatically, efficiently and ‘in the background’.
The outputs from this indexing are a wide array of charts
and analytical tools. Whilst the manner of display is
important, it is the content of this analysis that is
powerful.
The key function of background analysis is to identify
‘weak signals’ – the genesis of future trends and the
source of competitive success. Early identification of
weak signals in conjunction with other background
analysis outputs, such as identification of relationships
between concepts, people or organizations, provide out
clients with exploitable intelligence for commercial
advantage.
Most of our clients opt to leave the set up and runnign of
th ebackground analysis to us. We peridolically share
the results and are alwasy able to step up trainign for
key memebrs of the client team in order to transition
background analysis competetncies ot the client team.
comprehensive analysis
exploiting the indexing capabilities of active|watch

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the active|watch open source
intelligence collection cycle
+subscribed
what is the process?
active|watch uses its indexing algorithms to make and
analysis connections between documents. It does this
automatically, efficiently and ‘in the background’.
The outputs from this indexing are a wide array of charts
and analytical tools. Whilst the manner of display is
important, it is the content of this analysis that is
powerful.
The key function of background analysis is to identify
‘weak signals’ – the genesis of future trends and the
source of competitive success. Early identification of
weak signals in conjunction with other background
analysis outputs, such as identification of relationships
between concepts, people or organizations, provide out
clients with exploitable intelligence for commercial
advantage.
Most of our clients opt to leave the set up and running of
the background analysis to us initially. We periodically
share the results and are alwasy able to step up training
for key memebrs of the client team in order to transition
background analysis competetncies ot the client team.

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inputs & outputs
it’s all about sources & terms
what are the inputs?
active|watch is driven by sources & terms.
Sources are selected to deliver optimum content. A
source can be a single RSS feed or social media stream.
A source might be ‘all blogs’ mentioning a certain term.
A source could be an aggregated group of feeds, the
sum of which deliver the most meaningful content on any
given subject. Sources can include purchased
subscriptions or forum posts surrounding a certain issue.
Terms are concepts, ideas, organisations, people
relevant to the intelligence collection requirements of the
client. Terms drive the collection plan and shape the
subsequent analysis and display of information.
what are the outputs?
The primary output of active|watch is analysed data from
the focused collects which are displayed on dashboards
for the client’s users.
Secondary outputs include email bulletins, RSS feeds
and email alerts.

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bulletins & alerts
regular email bulletins
Email bulletins can be set up to send the content of
specific searches to email addresses on a daily or more
frequent basis.
Email alerts provide a focused and automated
information sharing capability to improve situational
awareness across teams and locations.
These bulletins significantly improve overall team
efficiency and awareness whilst reducing duplication of
effort.
RSS feeds can also be set up to stream the output of
specified daily information collections.
email alerts
Email alerts are set up according to rules and are sent
when the conditions are met.
These bulletins remove the requirement for websites to
be revisited to check for updates and allow large
numbers of sites and sources to be monitored
automatically.
Never miss an ITT, RFP, key appointment or crisis
warning again.

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cloud-based searchable archive
rapidly accessible precise
information - anywhere
The results of every search are collected and stored in
user-defined folder systems within the cloud (it is these
folders that are analysed on a daily basis).
A variety of search options are available through the
dashboard interface to interrogate this archive and
receive timely, precise information.
Multiple users can search specific archives saving time
on inefficient and imprecise ‘google-style’ searches.
The cloud-based nature of the archive and accessibility
of the dashboards from mobile devices mean that this
information is available to users on the go.
Key decision makers will always have precise and timely
information at the fingertips about the competition
Tailor search criteria to ensure o
precise results
Easily accessible user-defined number
summaries of most recent documents from within
the archive displayed in chronological order.
Listed documents are displayed according to the
search parameters used.
A bespoke tag cloud is created according to
the contents of the archive.
This tool enables users to rapidly identify key
themes and concepts.
Rapid search is further enhanced by the ability
to selected an individual ‘tag’ which will then
call up all relevant documents.

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tailored analytics & charts
visual displays of information
active|watch offers users the ability to have their
analysed information displayed across a rage of
dashboards. Within each dashboard information can be
displayed using a range of charts and graphs.
The graphical displays of information allow users to
identify themes and gain insight quickly.
Every element of the chart can be selected and the
supporting documents reviewed. This capability allows
users to see behind the numbers, make their own
judgments about the veracity of the information and
understand how trends are building or why certain
indicators & warnings are emerging.

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twitter analysis & regressional search
twitter analysis
Social media, and Twitter in particular, remain an
important source of open source information.
The greatest value of most social media is in time-
sensitive situations (such as crisis management) or
issues concerning reputational risk.
Although most social media, including Twitter, is seeking
to monetize privacy and closing down access, it remains
possible to exploit valuable information from open
source tools.
Twitter remains an important source and active|watch is
able to make considerable use of Twitter feeds, and their
analysis, in its support to the open source intelligence
collection strategies of our clients.

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tailored newsfeeds & source analysis
newsfeeds
Newsfeeds (from RSS, mainstream news outlets,
specialist providers or social media) form a core
capability with active|watch.
The ability to aggregate selected feeds into a single
stream and place that stream on a dashboard increases
efficiency and understanding within teams.
Add to this the ability to search those streams and
analyse the sources and situational awareness becomes
a capable search tool as well.
Aggregated user-defined newstreams enable teams to
identify influential sources and target their resources for
maximum effect in influencing the narrative.
Conversely, the same capability enables clients to
independently test the impact of paid PR and strategic
communications campaigns and verify figures produced
by suppliers.
active|watch also allows users to add subscribed feeds
to their open source feeds – all copyright issues are
taken care off. Paid feeds such as Bloomberg and
Reuters can be added through the design of bespoke
connectors.

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integrated & customizable GIS
geomapping information
There may be occasions when it is useful to plot specific
pieces of information geographically.
active|watch offers the capability to integrate open
source information collection with geo plotting using
bespoke GIS databases.
This capability offers our clients a useful additional
methodology for visualizing information and has
particular application in crisis management and for
verifying and tracking the effect and impact of paid for
strategic communications campaigns.

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insight – getting ahead of the curve
looking ahead
One of the core benefits of active|watch is the delivery of
insight to our clients.
Insight is the ability to exploit open source information to
obtain an understanding of future trends within the
market, the possible/probable options for competitors
and an understanding of clients and customer needs.
Insight is the ability to anticipate threats to business
assets and reputations and to put sufficient mitigation
measures in place just in time to prevent a loss of
revenue or reputation.
We work with or clients to understand their industry and
apply military planning and intelligence collection
techniques to determine what information to look for.
We then collaborate to collect, and analyse that
information to deliver an understand of future
possibilities.

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information sharing
using dashboards & widgets to
improve situational awareness
vertically & laterally between ‘readers’
and ‘analysts’
active|watch is more than a software tool. In order to
maximise its effectiveness and for our clients to gain
maximum value active|watch needs to be integrated with
the clients organisation's structure and decision making
processes.
As part of our service we work with our clients to apply
our military planning and intelligence integration
experience is transferred to our clients.
active|watch offers flexible and incremental adoption
options. Information can be shared, elevated up the
management structure and shared between disciplines
and timezones. This structure can be adjusted quickly to
suit to changing requirements of the client.

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benefits of internet intelligence support
all-informed
interoperability – full spectrum media intelligence
>efficiency + same level of confidence
cloud-based document archive
collaboration
scalable, mobile & deployable
measurement =
management
multi-lingual
search selected sources or archive
what could active|watch offer you?
The range of benefits is as broad the the spectrum of
active|watch’s application.
We offer bespoke, tailored projects to help each of our
client’s achieve their requirements and to maximise the
full benefits from the active|watch system.
next steps …
For a straightforward, no obligation, no nonsense
discussion about the benefits to your organisation of
deploying active|watch please get in touch.
We are confident that there is not a single enterprise,
sector or organisation that will not benefit from
active|watch.
We look forward to working with you.

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Seven Questions Insight Limited
Registered in England & Wales 9812992
22 Wenlock Road, London, N1 7GU, UK
enquiries@sevenquestions.com
+44 (0)2076 177140
aggregate|analyse|share|exploit
©2016 seven questions insight limited