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Notes from the (Web 2.0) Revolution
Small Parts, Loosely Joined
“The world is changing very fast. Big will not beat
    small anymore. It will be the fast beating the slow.

                      Rupert Murdoch




Small Parts, Loosely Joined
“Youʼre better off doing what youʼre great at and
   leaving the other stuff to people who are better at it

                   Jason Fried, 37 Signals




Small Parts, Loosely Joined
What is the differences between mashups and
                       integration?




Small Parts, Loosely Joined
Small Parts, Loosely Joined
Fall Forward Fast
“I think the whole thing got off to a slow start
          because most major programmes do

                Patrick OʼConnell, BT Health




Fall Forward Fast
“Make many small bets, iterate wildly, back
              successes, kill failures, fast

                    BBC Web Principles




Fall Forward Fast
Fall Forward Fast
To Build         12 years

          Worth            £12.4bn

          Infrastructure   national

          Users            60 million

          Prescriptions    325 million




Fall Forward Fast
Fall Forward Fast
To Build         3.5 years

          Worth            £7.3bn

          Infrastructure   global

          Users            49 million

          Images           1.7 billion




Fall Forward Fast
User Centred Projects
Mashup, de-centralisation, non-Web like, user
      generated content, permission based activity,
           collaboration, Creative Commons.

   All put users and not the organisation at the centre
                      of the equation




User Centred Projects
While most designers are conscious of the need to
       design for end-users, they often base their
    understanding of users on their own experience.




User Centred Projects
User-centred design engages with potential users in
                 their own environment.




User Centred Projects
flickr.com/photos/fboxer/144182200/
          flickr.com/photos/uncut/363136975/
        flickr.com/photos/freefoto/1479600701/
       flickr.com/photos/dunechaser/104969712/
         flickr.com/photos/mmewuji/40990464/




Flickr Credits
Viva la Revolucion!

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Notes from (Web 2.0) Revolution