From cinema to t-shirts to cookies, nostalgia marketing is making brands of all industries go viral in China. In this report, we uncover what hits the nostalgia sweet-spot for millenials and gen Z In hour-long nostalgia interviews asked questions like:
What was your favorite cartoon as a child? Who was your childhood hero and why? What smells/tastes/sights come to mind when you think of home?
With the addition of social media listening and analysis of successful nostalgia marketing cases, our findings are a feast of throwbacks you won't want to miss.
What's On at the Pickering Public Library June - August 2014Anna-Marie McDonald
The Pickering Public Library will be the heart of an engaged and creative community.
We will enrich and inspire the lives of all residents; actively connecting people, ideas and cultures with openness and respect. We will be leaders in information technology, providing access to innovative technology for all. Pickering Public Library will be a destination - a fun place to visit, staffed by a diverse group of professionals who are committed to making a difference in the community.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
What's On at the Pickering Public Library June - August 2014Anna-Marie McDonald
The Pickering Public Library will be the heart of an engaged and creative community.
We will enrich and inspire the lives of all residents; actively connecting people, ideas and cultures with openness and respect. We will be leaders in information technology, providing access to innovative technology for all. Pickering Public Library will be a destination - a fun place to visit, staffed by a diverse group of professionals who are committed to making a difference in the community.
Canadian Adventure Camp is a North Ontario coed sleepover summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
A Day as a youth is a toolkit to empathize with younger generation, it is part of the TANGO project.
TANGO is a European level culture project, contemporary, sustainable and accessible design meets different audiences of different age groups. The project brings forth issues of creativity, social design and sustainability, and promotes intergenerational dialogue in three countries: Finland, France, and Italy.
This empathic methodology have been develop during the Nantes Workshop in 2012 by, Sara Kahönnen, Marine Belluet, Lucie Boudet and Sylvine Derre
The Networked Teacher was a presentation given at the ICTEV2012 conference. It explores how to be successfully networked - a digital badge, an online space, where to find people to network with and examples of successful networking.
Fidel Magazine is an Ethiopian magazine focus on monthly new things in Ethiopia focus on Technology, Education, Creativity, Computation, and different new things.
Lead By Learning is a conference about lifelong learning held 18th of February 2013. in the endowment of Ilija Kolarac in Belgrade and a part of AIESEC Global Leaders Summit 2013.
The conference is intended for all students from Serbia, students from the region and visitors from 113 countries of the world. On this international event you will have opportunity to hear inspiring stories from world’s leaders.
This presentation done for Singapore's Early Childhood Development Agency's annual conference presents the research on the word gap that exists between children of different socio-economic backgrounds. Because it is linked to later literacy and achievement, it is essential to find ways to close that gap. It looks at some of the policy initiatives, such as Providence Talks, currently underway to address the gap.
Slides from presentation at the 2020 Epsom Normal School Teacher Only Day - exploring CORE's Ten Trends and the implications for planning the school year ahead.
[Tiếng Việt bên dưới]
Learn all the super-important life skills you need to become a big boy or girl with this ultimate guide to being a toddler and starting school.
No matter what grown-ups tell you, being little is hard work. There's so much to learn from tying your shoelaces, finding the right hole for each arm in a jumper, remembering to say "please" and "thank you" (every single time!), understanding what this new baby is doing in YOUR house, sharing your toys with children you barely know, and a whole bunch of other things too. And if your days aren't extremely busy enough with very important and serious playing, soon you'll be starting school!
Don't panic, Stuff to Know When You Start School is here to help guide you along the way by teaching you the skills you need to look after yourself, get on with others, and be ready to go on your first day of school.
Source: collected by Reading Seed
About Reading Seed:
Website: https://readingseed.wixsite.com/readingseedvn
Facebook: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
********************************
Cho dù người lớn có nói với bạn điều gì đi chăng nữa, việc nhỏ bé là một công việc khó khăn. Có rất nhiều điều để học hỏi, từ việc buộc dây giày, tìm lỗ phù hợp cho mỗi cánh tay trên dây nhảy, học nói "làm ơn" và "cảm ơn" (mọi lúc!), hiểu được những gì em bé mới này đang làm trong ngôi nhà của BẠN, chia sẻ đồ chơi của bạn với những đứa trẻ mà bạn hầu như không biết, và cả những thứ khác nữa. Một ngày của bạn đã quá bận rộn với những trò chơi quan trọng và nghiêm túc, thế mà bạn còn sớm bắt đầu đi học!
Đừng hoảng sợ, Stuff to Know When You Start School sẽ hướng dẫn bạn lớn lên bằng cách dạy bạn những kỹ năng cần thiết để chăm sóc bản thân, hòa nhập với người khác và sẵn sàng bước vào ngày đầu tiên đi học!
Nguồn: Reading Seed sưu tầm
Về Reading Seed:
Website: https://readingseed.wixsite.com/readingseedvn
Facebook: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors.
In this report, you will find:
- An overview of China-ASEAN trade relations
- The shift of the supply chain from China to ASEAN
- Where in Southeast Asia are Chinese investing
- Case studies of Chinese companies in Southeast Asia
- Potential business developments
10 common mistakes Chinese companies make when going abroadDaxue Consulting
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies.
Why is now a good time for Chinese brands to expand overseas?
* The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.
* Chinese brands can increase revenue sources.
* Chinese brands can “put their eggs in more baskets” by investing in more than just one country’s market.
* Chinese brands can leverage the country’s advantages, such as manufacturing and supply chain.
* Enjoy government support for overseas business under the dual circulation development policy.
Some of common Chinese brand’s overseas expansion mistakes mentioned in our report
* Not using the correct or sufficient distribution channels
* Not valuing consumers’ personal data privacy
* Poor or slow customer service
* Plagiarism and copy catting, leading to lack of originality in design
* Not understanding local culture and values, which results into falling into traps like stereotyping and cultural appropriation
* Lack of localization in terms of branding, product offering and international property collaborations
More Related Content
Similar to Nostalgia marketing in China—qualitative research on the nostalgia of Chinese millenials and gen z by daxue consulting
A Day as a youth is a toolkit to empathize with younger generation, it is part of the TANGO project.
TANGO is a European level culture project, contemporary, sustainable and accessible design meets different audiences of different age groups. The project brings forth issues of creativity, social design and sustainability, and promotes intergenerational dialogue in three countries: Finland, France, and Italy.
This empathic methodology have been develop during the Nantes Workshop in 2012 by, Sara Kahönnen, Marine Belluet, Lucie Boudet and Sylvine Derre
The Networked Teacher was a presentation given at the ICTEV2012 conference. It explores how to be successfully networked - a digital badge, an online space, where to find people to network with and examples of successful networking.
Fidel Magazine is an Ethiopian magazine focus on monthly new things in Ethiopia focus on Technology, Education, Creativity, Computation, and different new things.
Lead By Learning is a conference about lifelong learning held 18th of February 2013. in the endowment of Ilija Kolarac in Belgrade and a part of AIESEC Global Leaders Summit 2013.
The conference is intended for all students from Serbia, students from the region and visitors from 113 countries of the world. On this international event you will have opportunity to hear inspiring stories from world’s leaders.
This presentation done for Singapore's Early Childhood Development Agency's annual conference presents the research on the word gap that exists between children of different socio-economic backgrounds. Because it is linked to later literacy and achievement, it is essential to find ways to close that gap. It looks at some of the policy initiatives, such as Providence Talks, currently underway to address the gap.
Slides from presentation at the 2020 Epsom Normal School Teacher Only Day - exploring CORE's Ten Trends and the implications for planning the school year ahead.
[Tiếng Việt bên dưới]
Learn all the super-important life skills you need to become a big boy or girl with this ultimate guide to being a toddler and starting school.
No matter what grown-ups tell you, being little is hard work. There's so much to learn from tying your shoelaces, finding the right hole for each arm in a jumper, remembering to say "please" and "thank you" (every single time!), understanding what this new baby is doing in YOUR house, sharing your toys with children you barely know, and a whole bunch of other things too. And if your days aren't extremely busy enough with very important and serious playing, soon you'll be starting school!
Don't panic, Stuff to Know When You Start School is here to help guide you along the way by teaching you the skills you need to look after yourself, get on with others, and be ready to go on your first day of school.
Source: collected by Reading Seed
About Reading Seed:
Website: https://readingseed.wixsite.com/readingseedvn
Facebook: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
********************************
Cho dù người lớn có nói với bạn điều gì đi chăng nữa, việc nhỏ bé là một công việc khó khăn. Có rất nhiều điều để học hỏi, từ việc buộc dây giày, tìm lỗ phù hợp cho mỗi cánh tay trên dây nhảy, học nói "làm ơn" và "cảm ơn" (mọi lúc!), hiểu được những gì em bé mới này đang làm trong ngôi nhà của BẠN, chia sẻ đồ chơi của bạn với những đứa trẻ mà bạn hầu như không biết, và cả những thứ khác nữa. Một ngày của bạn đã quá bận rộn với những trò chơi quan trọng và nghiêm túc, thế mà bạn còn sớm bắt đầu đi học!
Đừng hoảng sợ, Stuff to Know When You Start School sẽ hướng dẫn bạn lớn lên bằng cách dạy bạn những kỹ năng cần thiết để chăm sóc bản thân, hòa nhập với người khác và sẵn sàng bước vào ngày đầu tiên đi học!
Nguồn: Reading Seed sưu tầm
Về Reading Seed:
Website: https://readingseed.wixsite.com/readingseedvn
Facebook: https://www.facebook.com/readingseedvn
Youtube: https://www.youtube.com/channel/UCoNzrQH2XN9XrWSwKtecN9w/about
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors.
In this report, you will find:
- An overview of China-ASEAN trade relations
- The shift of the supply chain from China to ASEAN
- Where in Southeast Asia are Chinese investing
- Case studies of Chinese companies in Southeast Asia
- Potential business developments
10 common mistakes Chinese companies make when going abroadDaxue Consulting
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies.
Why is now a good time for Chinese brands to expand overseas?
* The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.
* Chinese brands can increase revenue sources.
* Chinese brands can “put their eggs in more baskets” by investing in more than just one country’s market.
* Chinese brands can leverage the country’s advantages, such as manufacturing and supply chain.
* Enjoy government support for overseas business under the dual circulation development policy.
Some of common Chinese brand’s overseas expansion mistakes mentioned in our report
* Not using the correct or sufficient distribution channels
* Not valuing consumers’ personal data privacy
* Poor or slow customer service
* Plagiarism and copy catting, leading to lack of originality in design
* Not understanding local culture and values, which results into falling into traps like stereotyping and cultural appropriation
* Lack of localization in terms of branding, product offering and international property collaborations
500for500 Most Innovative MNC Award by daxue consulting and AYODaxue Consulting
AYO Innovation Consulting surveyed 511 startups on what MNCs are the most innovative in China. Daxue Consulting helped analyze the results to uncover the 45 most innovative MNCs along with many other insights regarding collaboration between MNCs and startups in China. The results were shared at the AYO 500for500 Innovation Awards event on November 30th 2022.
Along with the announcement of the most innovative MNCs in China by industry, the report includes insights relevant to MNCs hoping work with local startups to improve their innovation.
Highlights from the report on MNC innovation in China
- According to Chinese startups, the most valued aspect of MNC clients is their brand, second is their budget.
- The biggest driver for Chinese startups to collaborate with MNCs is to build an impressive portfolio.
- The biggest barriers Chinese startups face when collaborating with MNCs are related to their bureaucracy. 77% of startups say that MNCs have too many procedures.
- The industries which startups have the highest hopes for increasing MNC innovation in China are Pharmaceutical and Transportation.
- 73% of startups expect MNCs to launch new products
- The most popular MNCs rated by Chinese startups for collaboration are Sanofi, L’Oreal, Huawei, BMW and AstraZeneca.
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, offering massive discounts for all sorts of product categories, allowing many businesses to make a significant portion of their annual turnover in just a few days. In the ever-more competitive Chinese market, brands have tapped into omnichannel marketing campaigns as well as livestreaming to increase sales.
In this Double 11 2022 Guide, you will be the first to see trends and opportunities for brands for this year’s festival as well as gain insights into marketing strategies brands leverage to maximize profits during the most important period of the year for online sales in China.
Download the Double 11 2022 Guide to learn:
- What’s new on this year’s Double 11’s agenda
- The new trends to look out for in this year’s Double 11
- What are the emerging opportunities for brands to leverage this year
- What tools are there for brands to leverage to launch their products on Double 11
- From KOL marketing to livestreaming: how brands advertise their products during the Double 11
Key stats on China’s Singles’ Day 2022:
- According to a survey by PL Daren, almost 32% of brands surveyed declared they will launch promotional campaigns on Taobao and Tmall, the leading e-commerce platforms in China.
- The stock of men’s imported makeup products increased by more than 3,000% year-on-year during the Double 11 2021.
- From November 1st to November 11th, 2021, the livestreaming Gross Merchandise Volume (GMV) on Taobao Live was up to 131.9 billion RMB.
During 11.11 of 2021, the sales of pet smart products on Tmall increased by 990% year-on-year.
- On the first day of D11, the sales of the museum’s cultural and creative products surged by more than 400% year-on-year
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far beyond the world of video games. From virtual try-ons in retail stores to marketing campaigns based on metahuman influencers, Chinese firms are already using tomorrow’s Metaverse technologies to create ever increasingly engaging consumer experiences.
In this report made in collaboration with AYO Consulting, you will find an analysis of China’s metaverse and the various applications of its technology in retail.
Download to learn:
- What Metaverse technologies companies can leverage to boost sales in China
- Which companies are developing those technologies in China
- How VR and AR enhance the shopping experience of Chinese consumers
- How is the legal environment shaping the NFT and cryptocurrency landscape in China
- How and why companies are using metahumans to conduct marketing campaigns in China
- What are the benefits of hosting virtual events, with some Chinese case studies
Key stats on the Metaverse in China:
- After the creation of the Metaverse Industry Committee in 2021, financing of Metaverse-related projects reached 5.7 billion US dollars in China the same year. In 2022, from January to March alone those investments jumped to 8.1 billion US dollars.
- Chinese giants are heavily investing in Metaverse-related technologies. Among them, Bytedance acquired the third largest worldwide VR set maker Pico for 5 billion RMB.
- As of 2021, Huawei was the first 5G patent holder in the world at 15.4% of all 5G-related patents.
- The AI core industry in China was worth 189 billion RMB, almost doubling over two years.
- The virtual idol market in China was worth 101 billion RMB in 2021 and is projected to triple by the year 2023.
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
South Korea Consumer Trends Report by daxue consultingDaxue Consulting
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but how Koreans consume.
Download to learn:
- How Korean demographics are changing, and the impact on consumption
- Household consumption trends and breakdown in Korea
- Societal changes and the dynamic between traditional culture and new ideas
- In-depth analysis of Kbeaty, F&B, and travel industries
- Deep dives into consumer ideology and trend-chasing
Key stats on Korean consumption:
- South Korea’s per capita GDP is $34,990 (USD), which is lower than Japan but higher than Spain
- Most household consumption is spent on food and beverage products, at 15.9%, followed by restaurants and hotels at 13.5%
- 27% of South Koreans live alone, which gives rise to convenience meals, single travel, and digital entertainment.
- As of 2020, 82% of South Koreans are urbanites (Compared to China’s 64.7% living in urban areas)
South Korea Travel Trends Report by daxue consultingDaxue Consulting
The number of Korean travellers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends.
Download to learn:
- Where are the top international and domestic travel destinations for Korean tourists?
- What are the newest travel trends after the COVID-19 pandemic?
- What apps do Korean travellers use for booking trips?
Key Stats:
- There was a 104% increase in travelling with children between January 2020 and 2021.
- Japan is the No. 1 country for international travel, accounting for 20% of Korean international trips, followed by Vietnam and Thailand.
- 4 out of 10 Koreans enjoy online traveling, which is experiencing trips via travel vlogs, photos and articles.
- Searches for ‘camping sites’ on T-map increased by 54% between 2021 and 2020.
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snacks, food delivery, and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting point for many global trends.
From Mukbangs to Dalgona coffee, Korea’s F&B trends ripple worldwide.
Download to learn:
- What F&B products South Koreans consume the most
- How brands stand out in the mature markets, such as coffee and alcohol
- The eating out and dining in habits of Korean consumers after the COVID-19 pandemic
- The snack preferences of South Korean consumers of different age groups
Key Stats on the South Korea F&B market:
- Per capita, coffee consumption in South Korea is 12.3 cups per week
- 57% of Koreans are trying to lose weight through diet management
- South Koreans consume, on average, 10 liters of alcohol per person per year, which is the second highest in Asia after Laos.
- 42.7% of Korean families dined out as a family at least once a week in 2020.
South Korea Beauty Market Report by daxue consulting.pdfDaxue Consulting
As South Korea’s beauty market is a global trendsetter, understanding the Kbeauty market is not only useful in understanding Korean consumers, but also the global beauty consumer base. Our public research team deep-dived into Korea’s beauty and skincare market and compiled our findings in this downloadable report.
Korea’s beauty scene has a global impact, that’s why it’s worth studying for both beauty brands in the Korean market and all beauty brands globally
Download to learn:
- Whether Koreans are leaning more towards the 10-step routine or minimalism
- What ‘clean beauty’ means to Korean consumers
- How Korean beauty consumers view European and Japanese beauty brands
- How to tap into South Korea’s digital ecosystem: What platforms to know and what tactics work
Key Stats:
- 50% of certified vegan products in Korea are in the Cosmetics category
- The most ‘recognizable’ cosmetics brand in Korea is Sulwhasoo at - 92.8% recognizability, followed by Hera and SKII (91.0% and 89.7%)
- 61% of 20–50-year-old Korean consumers consume health supplements
- Online shopping penetration is very high, at 95% for those in their 20s, and 60% for those in their 50s
Zero-COVID Impact on Chinese Consumption Report by daxue consultingDaxue Consulting
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. From group-buying to online counseling, and less demand for inconspicuous luxury products to growing demand for pet ownership. What should brands be aware of once China returns to normality? Did any industries benefit from the lockdown? Which industries are likely to continue prospering and who is at risk once the pandemic is over? Daxue Consulting investigated seven hypotheses on the impacts of Chinese consumption caused by recent lockdowns, from short to medium to long-term effects.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
The youth sports market in china by daxue consultingDaxue Consulting
In this report, Daxue consulting illustrates the youth sports market in China by deep-diving in 5 dimensions.
- China's fitness industry overview
- China's youth sports industry overview
- Parents survey on children's exercise habits
- The future of youth sports in China
- Case studies
Insurance valuation in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance valuation in China.
Overview of the insurance valuation market, insurance valuation allows accurate appraisal of corporate assets’ value through various methods aiming at determining the true replacement cost of insured assets This then allows insurance companies to accurately bill policyholders There are a large number of contributing factors making assets’ net book value unreliable for insurance valuations.
Insurance claim settlement in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance claim settlement in China.
Overview of the insurance claim settlement market, Chinese insurance companies boast high claim settlements rates and quick resolutions. However, if it’s true for most insurance B2C policies, more complex insurance contracts often require longer time periods to settle and are more prone to claim failure.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
Crowdfunding market in china report by daxue consulting & Jiaotong universityDaxue Consulting
Daxue consulting teamed up with Shanghai Jiao Tong University's Center for Digital Creative Enterprise Research to share our insights on crowdfunding in China!
Here are some interesting facts from the report:
The number of crowd-funding platforms in China is shrinking due to regulations. Between 2016 and 2020, there was an 89% Equity-based and reward-based crowdfunding take up the most market share
In fact, reward-based crowdfunding in some cases is group buying in disguise
Global platforms like Indiegogo and Kickstarter help Chinese manufacturers go overseas
China is the fastest growing market for Indiegogo, accounting for 40% of campaigns in 2020
In 2020, Kickstarter also raised 400 million CNY in funding from China-based campaigns.
Product liability insurance in china report by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on product liability insurance in China.
Overview of the product liability insurance market, policies & obstacles of product liability insurance, legal cases, and main insurers & key products have been covered in this report.
China wellness market white paper by daxue consulting Daxue Consulting
Daxue Consulting has observed the tremendous rise of the wellness industry and shares insights in this white paper. The white paper includes: results from our survey on health perceptions in China, results from our survey on fitness habits and beliefs, deep dive into the yoga and boxing fitness trends, deep dive into the veganism and meal replacement health trends.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Nostalgia marketing in China—qualitative research on the nostalgia of Chinese millenials and gen z by daxue consulting
1. TO ACCESS MORE INFORMATION ON THE MOBILITY MARJET IN CHINA, PLEASE CONTACT DX@DAXUECONSULTING.COM
dx@daxueconsulting.com +86 (21) 5386 0380
1
Nostalgia marketing in China
December 2020
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com