norisi savaime cili
•
1 like•435 views
The document summarizes a brand image campaign by a company called ÄŒili. The essence of the campaign was to talk about ordinary wishes that people encounter daily. The aim was to involve consumers by having the brand and slogan participate in their lives. Ads were placed in various media like press, magazines, outdoor advertising matching local topics. Consumers reacted positively by adding their own wishes in graffiti, generating further media attention for the campaign.
Report
Share
Report
Share
Recommended
What Is A Magazine Advert
Magazine adverts can promote products, provide information, and entice readers to find out more elsewhere. A successful magazine advert informs readers about a new video and single without giving too much away, enticing readers to learn more on social media. Good adverts catch the eye with contrasting colors and logos while providing just enough informative details and directions for where to find additional information. Powerful adverts draw attention to their main product by featuring it in an eye-catching backdrop.
How did you attract audience cover 3
The author addressed their audience by pricing their magazine affordably, which made it convenient for readers and increased accessibility. Color and design elements like a bright red top and drop shadow on the cover image were used to instantly grab attention. The large "N" on the cover and inside pages in a different font and size clearly communicated that the magazine focuses on international hits to make it obvious to the audience.
Intro portfolio
The billboard is meant to encourage locals to visit the San Diego Zoo, as attendance has decreased. It uses a simple graphic of an animal collar with the text "Best friend", "Running partner", etc. to grab attention and encourage people to learn more without providing a phone number. The goal is to imply people can find information on their own without directly telling them.
Front cover evaluation
The author priced their magazine affordably to attract an audience while also being convenient. They believe the low price instantly attracted readers. The author added a drop shadow and bright red coloring to an image on the magazine cover to grab attention. They changed the font, size, and color of the letter "N" on the front cover and inside pages to clearly indicate the magazine contains global music hits. Including a barcode was deemed vital.
Jelly Shots
Edible jelly shot-glasses are proposed as a promotional giveaway to support alcohol marketing. The solution aims to generate word of mouth by igniting consumer passion rather than relying solely on awareness marketing. For example, including five jelly shots with 2% of the 307 million Smirnoff vodka bottles sold globally in 2014 could result in 31 million jelly shots distributed and potential revenue of $29.5 million. Current advisors at Munichtrading.COM invite contact to discuss the concept further at the ISM Köln trade show from January 29 to February 1, 2017.
Victoria’s Secret Marketing Excellence
This document summarizes Victoria's Secret's marketing strategies that helped build its brand image from 1982 onwards. It discusses how the company shifted its target audience to women and introduced new products. It then outlines the various marketing channels Victoria's Secret leveraged like catalogs, magazine inserts, television advertising, fashion shows, and online platforms. The summary concludes that Victoria's Secret single-handedly changed America's perception of luxury personal products and served as an example of effective personal communication and consumer relationship management.
Recommended
What Is A Magazine Advert
Magazine adverts can promote products, provide information, and entice readers to find out more elsewhere. A successful magazine advert informs readers about a new video and single without giving too much away, enticing readers to learn more on social media. Good adverts catch the eye with contrasting colors and logos while providing just enough informative details and directions for where to find additional information. Powerful adverts draw attention to their main product by featuring it in an eye-catching backdrop.
How did you attract audience cover 3
The author addressed their audience by pricing their magazine affordably, which made it convenient for readers and increased accessibility. Color and design elements like a bright red top and drop shadow on the cover image were used to instantly grab attention. The large "N" on the cover and inside pages in a different font and size clearly communicated that the magazine focuses on international hits to make it obvious to the audience.
Intro portfolio
The billboard is meant to encourage locals to visit the San Diego Zoo, as attendance has decreased. It uses a simple graphic of an animal collar with the text "Best friend", "Running partner", etc. to grab attention and encourage people to learn more without providing a phone number. The goal is to imply people can find information on their own without directly telling them.
Front cover evaluation
The author priced their magazine affordably to attract an audience while also being convenient. They believe the low price instantly attracted readers. The author added a drop shadow and bright red coloring to an image on the magazine cover to grab attention. They changed the font, size, and color of the letter "N" on the front cover and inside pages to clearly indicate the magazine contains global music hits. Including a barcode was deemed vital.
Jelly Shots
Edible jelly shot-glasses are proposed as a promotional giveaway to support alcohol marketing. The solution aims to generate word of mouth by igniting consumer passion rather than relying solely on awareness marketing. For example, including five jelly shots with 2% of the 307 million Smirnoff vodka bottles sold globally in 2014 could result in 31 million jelly shots distributed and potential revenue of $29.5 million. Current advisors at Munichtrading.COM invite contact to discuss the concept further at the ISM Köln trade show from January 29 to February 1, 2017.
Victoria’s Secret Marketing Excellence
This document summarizes Victoria's Secret's marketing strategies that helped build its brand image from 1982 onwards. It discusses how the company shifted its target audience to women and introduced new products. It then outlines the various marketing channels Victoria's Secret leveraged like catalogs, magazine inserts, television advertising, fashion shows, and online platforms. The summary concludes that Victoria's Secret single-handedly changed America's perception of luxury personal products and served as an example of effective personal communication and consumer relationship management.
cover letter
The applicant is applying for the position of Reservations Clerk at Mondrian Hotel. She has a post graduate diploma in Tourism Management and over a year of experience as a cargo representative. During her previous experience, she gained skills in greeting customers, making reservations, assigning seats, and handling customer questions that would be beneficial for the Reservations Clerk role. She requests a meeting to further discuss the position and how she is qualified to join the team.
Brasil é o 2º país mais desigual
O jornal Metro de 20 de janeiro de 2012 relata que o prefeito anunciou um plano para melhorar o transporte público da cidade, com a construção de novas linhas de metrô e a expansão dos serviços de ônibus. O plano visa atender as áreas mais populosas e reduzir o trânsito, mas requer investimentos de até 500 milhões de reais nos próximos 5 anos. Pesquisas indicam que a maioria dos moradores apoia o projeto por reconhecer a necessidade de melhorias no sistema de transporte.
Newsletter dated 1st July, 2015
The document provides economic, market, RBI, and tax law updates. It mentions that India will provide a roadmap to lower the corporate tax rate to 25% in four years by ending exemptions. It notes that EPFO has decided to invest 5% of its corpus of Rs. 100,000 crore in exchange traded funds issued by SBI Mutual Fund. It also lists several notifications issued by RBI and tax authorities regarding various reporting, filing, and regulatory guidelines for banks, including on maintenance of reserves and deposit accounts for primary cooperative banks. Market indexes such as Sensex, Nifty, gold and silver prices are also given.
REX profile may 13A
Rex Associates provides retail design, fixtures, branding, and activation services. It has a large in-house design team that creates practical designs informed by over 12 years of market experience. Rex works with major clients across industries and has the capabilities to handle projects of all sizes, from small local jobs to nationwide campaigns involving thousands of outlets. It prides itself on quality, value, fast delivery, sustainable practices, and prioritizing employee welfare.
PM Weltkunst in den Thüringer Städten.pdf
Pressemitteilung - Weltkunst in den Thüringer Städten
[http://www.lifepr.de?boxid=147690]
Newsletter dated 3rd July, 2015
The document provides updates from various regulatory bodies in India. It notes that the Reserve Bank has asked lenders to use credit information available to improve credit discipline and reduce non-performing assets. It also discusses new regulatory frameworks from the RBI and SEBI regarding foreign institutional investors and pre-shipment inspection agencies. Several other regulatory notices are mentioned regarding liquidity risk management, tax declarations, and a new human resources management system module. Market updates on indices, currencies, and commodities are also provided.
Osteoporose
O documento discute osteoporose, uma doença caracterizada pela perda de massa óssea e fragilidade óssea. Aborda conceitos como densidade mineral óssea, fatores de risco, diagnóstico, prevenção e tratamento com agentes como estrógenos e bifosfonatos. O objetivo é fornecer uma visão geral dessa doença comum em idosos.
Games als Partizipationstools #git16
Partizipation mit Computerspielen? Wir schauen uns unterschiedliche Beispiele an, wie das gehen kann. Aber auch wo das Medium Computerspiele Partizipation nicht so einfach zulässt. Denn Computerspiele sind regelbasierte Systeme mit dem Computer als „Schiedsrichter“. Und mit dem Computer kann man nicht gut verhandeln um Regeln des Spiels an die eigenen Bedürfnisse anzupassen und so partizipativ das Medium mit zu gestalten oder es im Sinne von Partizipation zu nutzen.
Einen interessanten Weg geht die „Initiative Creative Gaming“. Sie bricht explizit die Spielregeln und „spielt“ mit den Spielen. Da wird das Ballerspiel zum Ballettanzen genutzt oder versucht hinter die Spielkulissen zu schauen.
Ein anderer Ansatz ist die Nutzung von Spielen, die wenige explizite Regeln haben wie zum Beispiel Open World Games. Diese simulieren ganze „Welten“ und in denen man mehr oder weniger frei bewegen und dabei die Welt subversiv zu eigen machen kann. Viele gelungene Beispiele für Partizipation bietet das Spiel Minecraft, das einem gar kein Spielziel vorgibt. Hier stelle ich einige Partizipationsprojekte vor, wie das UN Habitat Projekt „BlockByBlock" oder der Wettbewerb Zukunftsstadt des Wissenschaftsministeriums.
Aber mit Computerspielen kann man noch weiter gehen, indem man Jugendlichen die Möglichkeit gibt selber die Regeln von virtuellen Welten zu erstellen und eigene Spiele zu entwickeln.
Volume 1 Issue 8
This document summarizes key insights from three industry events on event marketing strategies for newspapers. It discusses how newspapers can sponsor or create their own events to generate new revenue streams. Specific strategies are outlined, such as researching community interests, choosing an event leader, setting goals and budgets. Case studies describe successful client partnership events organized by The Boston Globe, such as a tailgate party promoting a new home improvement store. The document stresses finding the right vendor partnerships and creative promotion to drive traffic to events.
Jan Wagner part2
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It suggests optimizing local coverage, playing a more active role in the community, developing new advertising ideas, focusing on customer relationships over new technologies, and involving readers through cross-media engagement and showing social responsibility on local issues. Examples provided include fundraising for students, organizing cultural events, and developing business advertising campaigns. The overall message is that innovation comes through better serving local readers rather than chasing larger trends, and establishing a strong community presence through multiple platforms.
Spindrift Creative Brand Strategy
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
Marketing Communications in a digital world
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Cultural Fusion Art as Solution
Cultural Fusion Art as Philosophy as service helps infuse meaning and quality attention, but does that have to do with your brand strategy?
Target Marketing: Hispanics in the US Part 2 of 3
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
Advertising Portfolio
This document provides advertising campaigns for several brands and products. It includes 3 campaigns summarized below:
1) A campaign for Brunswick Zone bowling centers targeting men 18-26 and women 16-24, and children 5-13. Advertising will include billboards, web banners, and direct mail to promote Brunswick Zone as a fun place to hang out.
2) A campaign for Bucikowo shoes featuring the brand in fashion shows around Chicago from August to December 2009. Advertising will promote the shows and brand through print ads, postcards, and an online catalog.
3) A campaign for Bump Bloks toys for children ages 1-5 targeting the fun of building block toys through billboards
LocalGood Midterm Campaign Proposal
The document proposes a campaign called "The Story StARTs Here" to increase awareness of LocalGood's mission of supporting local artists and nonprofits. It outlines insights from focus groups with artists and buyers that hearing an artist's story is important for sales. The campaign goals are to inform 5% of the target audience about LocalGood, develop positive attitudes among 5% of the audience, and increase growth in buyers and artists by 5% by June 2022. Tactics include videos, social media posts, and an interactive map on the website to tell artists' stories and showcase their locations.
conf 24-28
Events are powerful marketing tools that engage consumers and affirm a company's brand. They allow for two-way communication between the brand and consumers. Traditional marketing is no longer effective as consumers are active and empowered in the communication process. Companies are using experiential marketing like events and experiences to create emotional connections and loyalty with consumers. Events allow brands to reflect their values and priorities to consumers in an interactive way.
Creative Re:Brief. A New Creative Brief For A New World
This document discusses the need to re-examine and improve upon the traditional creative brief format. It notes that consumers increasingly feel overwhelmed by advertising and feel ads get in the way of their daily activities. The brief argues that advertising needs to shift from interruption to engagement by providing useful ideas and positive experiences for consumers. It provides questions account planners can ask to reframe briefs around the objective, target communities, and generating useful ideas that audiences will want to invite into their lives and share with others. The goal is to move away from simply telling audiences messages and instead enabling them to tell stories about brands.
INTRODUCTION TO DIGITAL MARKETING
This document provides an overview of Heineken's digital marketing strategies and campaigns. It discusses Heineken's mission, values, market presence, and SWOT analysis. It then summarizes several of Heineken's notable digital campaigns, including #OpenYourWorld, which promoted open-mindedness, #TheCandidate which found a new intern through an unconventional interview process, and #TheNegotiation which rewarded fans with UEFA tickets. The document also reviews Heineken's social media presence on platforms like Facebook, Twitter, and Instagram. Overall, it analyzes Heineken's successful use of creative campaigns and digital platforms to engage customers worldwide.
More Related Content
Viewers also liked
cover letter
The applicant is applying for the position of Reservations Clerk at Mondrian Hotel. She has a post graduate diploma in Tourism Management and over a year of experience as a cargo representative. During her previous experience, she gained skills in greeting customers, making reservations, assigning seats, and handling customer questions that would be beneficial for the Reservations Clerk role. She requests a meeting to further discuss the position and how she is qualified to join the team.
Brasil é o 2º país mais desigual
O jornal Metro de 20 de janeiro de 2012 relata que o prefeito anunciou um plano para melhorar o transporte público da cidade, com a construção de novas linhas de metrô e a expansão dos serviços de ônibus. O plano visa atender as áreas mais populosas e reduzir o trânsito, mas requer investimentos de até 500 milhões de reais nos próximos 5 anos. Pesquisas indicam que a maioria dos moradores apoia o projeto por reconhecer a necessidade de melhorias no sistema de transporte.
Newsletter dated 1st July, 2015
The document provides economic, market, RBI, and tax law updates. It mentions that India will provide a roadmap to lower the corporate tax rate to 25% in four years by ending exemptions. It notes that EPFO has decided to invest 5% of its corpus of Rs. 100,000 crore in exchange traded funds issued by SBI Mutual Fund. It also lists several notifications issued by RBI and tax authorities regarding various reporting, filing, and regulatory guidelines for banks, including on maintenance of reserves and deposit accounts for primary cooperative banks. Market indexes such as Sensex, Nifty, gold and silver prices are also given.
REX profile may 13A
Rex Associates provides retail design, fixtures, branding, and activation services. It has a large in-house design team that creates practical designs informed by over 12 years of market experience. Rex works with major clients across industries and has the capabilities to handle projects of all sizes, from small local jobs to nationwide campaigns involving thousands of outlets. It prides itself on quality, value, fast delivery, sustainable practices, and prioritizing employee welfare.
PM Weltkunst in den Thüringer Städten.pdf
Pressemitteilung - Weltkunst in den Thüringer Städten
[http://www.lifepr.de?boxid=147690]
Newsletter dated 3rd July, 2015
The document provides updates from various regulatory bodies in India. It notes that the Reserve Bank has asked lenders to use credit information available to improve credit discipline and reduce non-performing assets. It also discusses new regulatory frameworks from the RBI and SEBI regarding foreign institutional investors and pre-shipment inspection agencies. Several other regulatory notices are mentioned regarding liquidity risk management, tax declarations, and a new human resources management system module. Market updates on indices, currencies, and commodities are also provided.
Osteoporose
O documento discute osteoporose, uma doença caracterizada pela perda de massa óssea e fragilidade óssea. Aborda conceitos como densidade mineral óssea, fatores de risco, diagnóstico, prevenção e tratamento com agentes como estrógenos e bifosfonatos. O objetivo é fornecer uma visão geral dessa doença comum em idosos.
Games als Partizipationstools #git16
Partizipation mit Computerspielen? Wir schauen uns unterschiedliche Beispiele an, wie das gehen kann. Aber auch wo das Medium Computerspiele Partizipation nicht so einfach zulässt. Denn Computerspiele sind regelbasierte Systeme mit dem Computer als „Schiedsrichter“. Und mit dem Computer kann man nicht gut verhandeln um Regeln des Spiels an die eigenen Bedürfnisse anzupassen und so partizipativ das Medium mit zu gestalten oder es im Sinne von Partizipation zu nutzen.
Einen interessanten Weg geht die „Initiative Creative Gaming“. Sie bricht explizit die Spielregeln und „spielt“ mit den Spielen. Da wird das Ballerspiel zum Ballettanzen genutzt oder versucht hinter die Spielkulissen zu schauen.
Ein anderer Ansatz ist die Nutzung von Spielen, die wenige explizite Regeln haben wie zum Beispiel Open World Games. Diese simulieren ganze „Welten“ und in denen man mehr oder weniger frei bewegen und dabei die Welt subversiv zu eigen machen kann. Viele gelungene Beispiele für Partizipation bietet das Spiel Minecraft, das einem gar kein Spielziel vorgibt. Hier stelle ich einige Partizipationsprojekte vor, wie das UN Habitat Projekt „BlockByBlock" oder der Wettbewerb Zukunftsstadt des Wissenschaftsministeriums.
Aber mit Computerspielen kann man noch weiter gehen, indem man Jugendlichen die Möglichkeit gibt selber die Regeln von virtuellen Welten zu erstellen und eigene Spiele zu entwickeln.
Viewers also liked (11)
Similar to norisi savaime cili
Volume 1 Issue 8
This document summarizes key insights from three industry events on event marketing strategies for newspapers. It discusses how newspapers can sponsor or create their own events to generate new revenue streams. Specific strategies are outlined, such as researching community interests, choosing an event leader, setting goals and budgets. Case studies describe successful client partnership events organized by The Boston Globe, such as a tailgate party promoting a new home improvement store. The document stresses finding the right vendor partnerships and creative promotion to drive traffic to events.
Jan Wagner part2
This document discusses strategies for making a regional newspaper more relevant and robust in the digital age. It suggests optimizing local coverage, playing a more active role in the community, developing new advertising ideas, focusing on customer relationships over new technologies, and involving readers through cross-media engagement and showing social responsibility on local issues. Examples provided include fundraising for students, organizing cultural events, and developing business advertising campaigns. The overall message is that innovation comes through better serving local readers rather than chasing larger trends, and establishing a strong community presence through multiple platforms.
Spindrift Creative Brand Strategy
WVU IMC 625 - Advanced Creative Concepts
Throughout this course, we learned to delve into the creative process and hone the skills to develop and execute innovative brand strategies. We tackled the process of building dynamic and engaging campaigns for future employers and clientele.
Creative execution incorporated:
- Audience & insights research
- Current market research
- Brand audit
- Campaign mood board
- Messaging strategy
- Social media marketing
- Digital ads
Marketing Communications in a digital world
The fundamentals of marketing & advertising will remain the same even in today's digital world. An overview of the fundamentals in a presentation made to MBA students in Bangalore.
Cultural Fusion Art as Solution
Cultural Fusion Art as Philosophy as service helps infuse meaning and quality attention, but does that have to do with your brand strategy?
Target Marketing: Hispanics in the US Part 2 of 3
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
Advertising Portfolio
This document provides advertising campaigns for several brands and products. It includes 3 campaigns summarized below:
1) A campaign for Brunswick Zone bowling centers targeting men 18-26 and women 16-24, and children 5-13. Advertising will include billboards, web banners, and direct mail to promote Brunswick Zone as a fun place to hang out.
2) A campaign for Bucikowo shoes featuring the brand in fashion shows around Chicago from August to December 2009. Advertising will promote the shows and brand through print ads, postcards, and an online catalog.
3) A campaign for Bump Bloks toys for children ages 1-5 targeting the fun of building block toys through billboards
LocalGood Midterm Campaign Proposal
The document proposes a campaign called "The Story StARTs Here" to increase awareness of LocalGood's mission of supporting local artists and nonprofits. It outlines insights from focus groups with artists and buyers that hearing an artist's story is important for sales. The campaign goals are to inform 5% of the target audience about LocalGood, develop positive attitudes among 5% of the audience, and increase growth in buyers and artists by 5% by June 2022. Tactics include videos, social media posts, and an interactive map on the website to tell artists' stories and showcase their locations.
conf 24-28
Events are powerful marketing tools that engage consumers and affirm a company's brand. They allow for two-way communication between the brand and consumers. Traditional marketing is no longer effective as consumers are active and empowered in the communication process. Companies are using experiential marketing like events and experiences to create emotional connections and loyalty with consumers. Events allow brands to reflect their values and priorities to consumers in an interactive way.
Creative Re:Brief. A New Creative Brief For A New World
This document discusses the need to re-examine and improve upon the traditional creative brief format. It notes that consumers increasingly feel overwhelmed by advertising and feel ads get in the way of their daily activities. The brief argues that advertising needs to shift from interruption to engagement by providing useful ideas and positive experiences for consumers. It provides questions account planners can ask to reframe briefs around the objective, target communities, and generating useful ideas that audiences will want to invite into their lives and share with others. The goal is to move away from simply telling audiences messages and instead enabling them to tell stories about brands.
INTRODUCTION TO DIGITAL MARKETING
This document provides an overview of Heineken's digital marketing strategies and campaigns. It discusses Heineken's mission, values, market presence, and SWOT analysis. It then summarizes several of Heineken's notable digital campaigns, including #OpenYourWorld, which promoted open-mindedness, #TheCandidate which found a new intern through an unconventional interview process, and #TheNegotiation which rewarded fans with UEFA tickets. The document also reviews Heineken's social media presence on platforms like Facebook, Twitter, and Instagram. Overall, it analyzes Heineken's successful use of creative campaigns and digital platforms to engage customers worldwide.
Graham Richards Legacy Presentation Nahf Derry 09
Small, local charities have advantages when it comes to legacy marketing that larger charities do not. They are known within their local communities and have existing personal connections that can be leveraged. Legacy marketing for small charities does not need to be expensive; it can utilize local volunteers and resources to create low-cost materials like posters and brochures. Effective legacy marketing communicates the charity's impact and how gifts of any size in wills can help, using stories of real people and clear language. It should engage existing donors and supporters through multiple communication channels on an ongoing basis.
Media concept book list
This document provides a summary of key concepts from Chapter 2 of the textbook "Medill on Media Engagement" by Abe Peck and Edward C. Malthouse.
The summary is:
1. Producing creative content is a strange process that inherently limits a producer's understanding of how consumers will experience the content.
2. To increase engagement, producers need help understanding the consumer experience and affecting it through "content contacts" - elements of the creative work.
3. Developing a clear "concept statement" in one sentence helps guide the creation of content contacts to ensure consumers are left with a specific intended concept or idea.
team149_snapple_plansbook_nsac16
The document provides details on a marketing campaign strategy for Snapple beverages. The strategy aims to strengthen Snapple's connection within its core "Heartland" region while also building relationships with target audiences across the U.S. The campaign focuses on creating shareable social media content that highlights the fun, quirky moments of daily life ("Snappleling") to develop an emotional connection with consumers. Tactics include native social media ads, a Snapchat scavenger hunt takeover in major cities, billboards, and wallscapes promoting the "#Snappleling" theme of delighting in everyday moments. The goal is to drive Snapple trial and purchase frequency among both loyal and light users.
Task 19 – presentation of ideas
The document outlines a campaign proposal for a charity shop focused on fashion. It will promote Cancer Research UK by designing advertisements targeting younger people aged 17-25. The campaign message is that customers can get good quality fashion items while also supporting an important cause. A schedule is proposed with the first poster appearing on June 5th and the campaign closing on September 11th. Legal and ethical guidelines for the campaign are also discussed.
Task 19 – presentation of ideas
The document outlines a campaign proposal for a charity shop focused on fashion. It will promote Cancer Research UK by designing advertisements targeting younger people aged 17-25. The campaign message is that customers can get good quality fashion items while also supporting an important cause. A schedule is proposed with the first poster appearing on June 5th and the campaign closing on September 11th. Legal and ethical guidelines for the campaign are also discussed.
SCOUT Brave Brands - April 2016
The document discusses several brands that took brave steps in their marketing campaigns. Doritos launched a campaign called "Bold 50" that allows customers to set or break world records to engage consumers. Maytag created a character called "The Maytag Man" to humanize the brand on social media. American Greetings brought paper crafts to a digital conference to show analog experiences are still appreciated. Ford highlighted everyday heroes to communicate its values and commitment to social good. Casper engages customers personally on social media and with gifts to truly know its audience. These brands demonstrate how taking risks and being authentic can increase engagement.
Creative inc. Marketing IMC Poland Spring Presentation
Executive Summary
Our company’s name is Creative Inc. Creative Inc. is a marketing agency, that will cover all the fields needed to achieve our client or client's goal or goals. We will not only use our marketing knowledge, but also engage in creative, media, public relations (PR), and any general actions that are needed to accomplish our goal. We are here to CREATE and we are here to be CREATIVE. We will use any tools necessary to communicate our message in a unique way.
Currently, we are working on a campaign for Poland Spring Inc. It was founded by Hiram Ricker in 1845. It is a brand for bottled water which is 100% natural spring water sourced only from carefully selected springs in Maine and contains naturally occurring minerals for a crisp, refreshing taste.
Our marketing goal is to create social awareness for those who do not have access to clean water. We know we can not help everyone as an individual, but together we can help make a difference through our “All For One and All For One” campaign.
Christine Davies - Joe Public
This document contains summaries of various marketing campaigns Joe Public United worked on for different clients. These include campaigns for Jet, Anglo American, Knorr, Mercedes Benz, Tempest Car Hire, Surf, Nike/Kaizer Chiefs, and Manhattan Ice Tea. The campaigns spanned different mediums and objectives including employee awareness, product launches, promotions, and digital/in-store activations.
Writing’s On The Wall: Why Political Campaign Posters Are A Powerful Tool Eve...
Political campaign posters can have a powerful impact with just a few words or images. Obama's "Hope" poster and AOC's color scheme created lasting impressions that resonated with supporters. Posters provide an initial message to viewers and potential volunteers or donors in a concise visual format. Effective posters use minimal text and clutter with an eye-catching color palette and repetition at high-traffic locations. Professionals can help craft posters that reflect a campaign's message and motivate the target audience through strategic graphic design and placement of the posters.
Similar to norisi savaime cili (20)
Creative Re:Brief. A New Creative Brief For A New World
Creative Re:Brief. A New Creative Brief For A New World
Creative inc. Marketing IMC Poland Spring Presentation
Creative inc. Marketing IMC Poland Spring Presentation
Writing’s On The Wall: Why Political Campaign Posters Are A Powerful Tool Eve...
Writing’s On The Wall: Why Political Campaign Posters Are A Powerful Tool Eve...
Recently uploaded
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsNegotiation & Presentation Skills regarding steps in business communication, ...
Business Communication & presentation Skills, Negotiation Skills
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarNIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recently uploaded (20)
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
norisi savaime cili
- 1. you just want it čili brand image campaign
- 2. what do you want? • Essence of the campaign: the brand talks about ordinary wishes that people encounter every day. • The aim of the campaign was to involve the consumers themselves, to let them become direct participants in the campaign, with the advertised brand and slogan quot;participatingquot; in their lives. The wider target audience is segmented carefully choosing channels and messages: when a consumer sees the ad, it talks about the same thing that he was just thinking, something that is quite topical to him at that moment.
- 3. press • “less advertising :) you just want it” ad in some national press, where every second page is filled with advertisement.
- 4. press • Ad in men’s magazine FHM: “long legs :) you just want it”. Phrase in the article box: “A good fuck has nothing to do with family and love (...).”
- 5. press • Ads in national and regional press with a wish that matches the topic of the rubric: a warm weekend, a dream job, to know a lot, a sunny morning, to feel great, good news, to escape from routine, a successful deal, well-pointed throws, 15 more minutes of sleep.
- 6. outdoor • Outdoor advertising, with wishes changed regularly according to location and topicality: “green light :) you just want it”.
- 7. outdoor • “to be No.1 :) you just want it.”
- 8. indoor • In “Čili” restaurants, pins with various wishes were given away to customers. Also, a wishes contest was held encouraging people to express their wishes.
- 9. reaction • Outdoor advertising was noticed by media (webblog zudykreklama.lt): “world peace”; “to fly:) you just want it”.
- 10. reaction • ...the consumers involved in the campaign by adding graffiti wishes: “flowers for mom!”
- 11. reaction • Such consumer enthusiasm generated media attention. Graffiti wishes: “to help Estonians”, “BC Ryta’s victory”.