SlideShare a Scribd company logo
Jelly Shots.
Consumers are not willing to try new
alcoholic drinks with many habitually
staying with their favourites, new
research finds.
Awareness marketing is no longer the
key driver to adoption, instead
liquor-brands need to ignite consumers
passions and generate word of mouth.
PROBLEM
Edible shot-glasses made of jelly with natural flavors
to support the marketing of alcoholic drinks.
SOLUTION
MARKET-POTENTIAL [exmpl. case]
Five Shots as promotion-give-away on 2% of globally
sold Smirnoff-Vodka-bottles (307 MIO in 2014)
→ 31 MIO sold Jelly Shots in 2014
REVENUE-POTENTIAL [exmpl. case]
Av. global price / bottle Smirnoff 12.63$
Av. marketing expenditure / bottle 7.5%
→ Av. price for 5 shots / bottle 0.95$
→ Possible revenue 29.5 MIO$
CURRENT ADVISORS
HELLO@Munichtrading.COM
Meet us at the ISM Köln, 29.01-01.02.2017

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