APIs are not a technical challenge

APIs are not a technical challenge

• 1.
  Building a successfulAPI is an technical challenge
• 2.
  Technology is a tool
• 3.
  Building a successfulAPI is an ?
• 4.
  Building a successfulAPI is an identity challenge
• 5.
  Who are we? ?
• 6.
  “Our app is our product”
• 7.
  “Our data is our product”
• 9.
  Building a successfulAPI is an identity challenge
• 10.
  Building a successfulAPI is an cultural challenge
• 11.
  reality check An APIis... ‣ Technical ‣ Complicated ‣ Strange ‣ A threat! ‣ Something to fight and ignore
• 12.
  do they knowapis? Management
• 13.
  do they knowapis? Marketing
• 14.
  do they knowapis? Sales
• 15.
  do they knowapis? Customer Service
• 16.
  Not IT only!
• 17.
  Building a successfulAPI is an identity & cultural challenge
• 18.
  Building a successfulAPI is an trust challenge
• 19.
  “I hereby pronounceyou API and Developer”
• 20.
  Trust that thedata is correct
• 21.
  Trust that thedata is secure
• 22.
  Trust that thedata is available
• 23.
  Trust that itis updated
• 24.
  Trust thatchanges aremanaged
• 25.
  Trust that helpis available
• 26.
  Building a successfulAPI is an identity, cultural & trust challenge
• 27.
  Building a successfulAPI is an adoption challenge
• 28.
  marketing plan Packaging
• 29.
  marketing plan Ecosystem
• 30.
  marketing plan Market to EndUsers
• 31.
  Marketing needs should guide technicaldecisions
• 32.
  Building a successfulAPI is an identity, cultural, trust & adoption challenge
• 33.
  Building a successfulAPI is an fun!
• 34.
  dopter.se mashup.se @andreaskrohn Andreas Krohn