Building a successful API is an
technical challenge
Technology
is a tool
Building a successful API is an
?
Building a successful API is an
identity challenge
Who are
we?
?
“Our app
is our
product”
“Our data
is our
product”
Building a successful API is an
identity challenge
Building a successful API is an
cultural challenge
reality check
An API is...
‣ Technical
‣ Complicated
‣ Strange
‣ A threat!
‣ Something to fight
and ignore
do they know apis?
Management
do they know apis?
Marketing
do they know apis?
Sales
do they know apis?
Customer
Service
Not IT
only!
Building a successful API is an
identity & cultural
challenge
Building a successful API is an
trust challenge
“I hereby pronounce you
API and Developer”
Trust that the data is correct
Trust that the data is secure
Trust that the data is available
Trust that it is updated
Trust thatchanges are managed
Trust that help is available
Building a successful API is an
identity, cultural &
trust challenge
Building a successful API is an
adoption challenge
marketing plan
Packaging
marketing plan
Ecosystem
marketing plan
Market to
End Users
Marketing needs
should guide
technical decisions
Building a successful API is an
identity, cultural, trust
& adoption challenge
Building a successful API is an
fun!
dopter.se
mashup.se
@andreaskrohn
Andreas
Krohn

APIs are not a technical challenge