1) The document proposes a late-night business called Nocturnal that would provide a warm, casual hangout space for socializing from 10 PM to 5 AM to fill a gap in the market. 2) It analyzes the demand drivers like urbanization, income growth, and lack of similar venues near residential areas of urban youth as creating potential. 3) Nocturnal would offer socializing, indoor recreation, and wholesome hot food from sunset to sunrise to target those working late nights and evenings.

1. Nocturnal
Unique Value
A socialising destination after dark for
those who work hard
SPJIMR The Entrepreneurial Manager Anant Damle
Night Shift based Group – 11 Prerna Lotlikar
Business
Rajat Prasad
Opportunity Robin Bhatnagar
Evaluation Sangeetha Pai

2. Need – Gap Analysis
Present Late Night (2200 – 0500) Nocturnal
Socialise
Hangout Joints
Recreation
Indoor / Group
Food
Hot & Wholesome
Need Lack of Warm and Cosy avenues at Late Night for casual hangout and let hair down

3. Market Analysis
Demand Drivers Fast Food Joints
Urbanisation Income
Rapid IT growth and Growing Disposable
Competition
youth migration to income in Urban areas
urban areas
Social Units Dispersion Discotheques
High proportion of Lack of casual hangout
singles and couples places near residential
without children clusters
Pubs &
Bars
Strong potential near residential units of Urban-youth fuelled by growing size and
Potential disposable incomes

4. Nocturnal Offering
Sunset to Sunrise
2200 – 0500
Different A socialising destination after dark for those who work hard

5. Key Competencies
Leadership Interpersonal Skills Accounting
Keep the whole team on For Hiring right people Basic business Accounting
track and rhythm and complaint redressal for routine purpose
from all quarters
Restaurant Knowledge Forecasting & Planning Connoisseur
Domain knowledge of Basic business forecasting Hire the right Chef and
opening and operating a and planning for sound overlook the menu
restaurant business growth
Entrepreneur Leader with sound domain knowledge and people skills

6. THANK YOU