NOC-NSF 27 mei 2010

Eredivisie Live Cross Mediale aanpak 27 Mei 2010

Inhoud ,[object Object],[object Object],[object Object],[object Object],[object Object],pagina

Eredivisie and Eredivisie Live Eredivisie CV ENDEMOL HOLDING BV Eredivisie Media & Marketing CV 80% 20% Eredivisie Live Eredivisie clubs

Eredivisie Media & Marketing CV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Natural part of being a football fan TV Live wedstrijden > 450.000 abonnees Internet Live/VOD 2 Mln. Video’s/mnd Mobiel Live/Video clips 250.000 clips/mnd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Eredivisie Live – Interactie met fans Promotie/sales internet/mobiel Promotie/sales TV/mobiel Promotie TV

Distributie netwerk Play out Eredivisie Media Netwerk Digitaal Archief LIVE/ Uploaden/ Downloaden LIVE/ Uploaden/ Downloaden LIVE/ Uploaden/ Downloaden Endemol c ontent,distributie Distributie TV Sport2Media Widgets Endemol Internet Distributie Mobiele TV (DVB-H, 3G) Mobiele Clipservice Goal Alert MCR Philips NetTV Spoor TV NOS

Media landschap Algemeen CanalDigitaal Others KPN UPC Ziggo Tele2

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Distributie kanalen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing en Sales TV product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],pagina

[object Object],[object Object],[object Object],[object Object],Doelstellingen Internet

Van gratis naar betaald Strategie: van gratis naar betaald

Eredivisie Online Media Netwerk pagina Adverteerders Eredivisie advertentie platform Uniek bereik: 3 miljoen per maand Sales Display + pre-rolls

Eredivisie Online Media Network ,[object Object],pagina

Eredivisie Online Media Network ,[object Object],[object Object],[object Object],[object Object],[object Object],pagina

Eredivisie Online Media Network ,[object Object],pagina ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobiele applicaties ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],pagina

Subscribers DVB-H ,[object Object],[object Object],[object Object],[object Object],[object Object],pagina

I-phone downloads in 15 weken pagina

Bekeken video’s I-phone pagina

JAVA applicatie recent gelanceerd Voor Java telefoons van Nokia, Sony Ericsson en Android telefoons zoals HTC Touch en G1

Voordelen cross-mediale aanpak ,[object Object],[object Object],[object Object],[object Object],pagina

Maar cross-mediaal product ,[object Object],[object Object],[object Object],pagina

Voordelen cross-mediaal product ,[object Object],[object Object],[object Object],pagina

NOC-NSF 27 mei 2010

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