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PROMO Live, 2007 – Social Media: Evolution to Execution
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PROMO Live, 2007 – Social Media: Evolution to Execution
3




PROMO Live, 2007 – Social Media: Evolution to Execution
4




PROMO Live, 2007 – Social Media: Evolution to Execution
5




PROMO Live, 2007 – Social Media: Evolution to Execution
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PROMO Live, 2007 – Social Media: Evolution to Execution
7




PROMO Live, 2007 – Social Media: Evolution to Execution
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PROMO Live, 2007 – Social Media: Evolution to Execution
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PROMO Live, 2007 – Social Media: Evolution to Execution
10




WHERE DOES OUTREACH FALL
WITHIN THE LARGER MIX?




PROMO Live, 2007 – Social Media: Evolution to Execution
11




IT’S NOT THE SIZE,
IT’S HOW YOU USE IT




 PROMO Live, 2007 – Social Media: Evolution to Execution
12




HOW ARE YOU GOING
TO MEASURE IT?




PROMO Live, 2007 – Social Media: Evolution to Execution
13




BETTER LONG-TERM
THAN SHORT-TERM




PROMO Live, 2007 – Social Media: Evolution to Execution

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