No Budget? No Problem! No cost promotional media that gets the word out
Gretchen Riley, Texas A&M Forest Service
About:
Got a message you want to promote and no budget to hire professionals? You already use facebook and twitter, but are searching for a platform that can go viral. Add YouTube to your list of promotional media and forget about hiring professional videographers. This presentation introduces a no to low cost text-to-video tool that allows you to create catchy little videos with just internet access and a script.
PPPC - Social Media for Promotional Products DistributorsMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship
PPPC - Social Media for Promotional Products DistributorsMark Graham
An outline of the main social media platforms, how they apply to a promotional products company, and what pitfalls to avoid when joining online communities.
Mark Graham of RIGHTSLEEVE shares some of his experiences in this space and how they have applied to his promotional distributorship
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Much of urban forestry is focused around education and promotion of concepts and events. However, budgets are leaner than ever and centered—rightly so—around trees themselves. I’m going to show you a few No to low cost tools to create trendy messaging products that equip urban forestry partners with the promotional instruments we need.
As a nation we’ve been using a variety of vehicles to share our message for a long time. Magazine ads, direct mail, and traditional advertising were some of the early vehicles. Then we started wearing the message: first on cars and then on ourselves. With the explosion of social media it is easier – and cheaper - than ever to get the message out.
Social media is just another vehicle. Since Video is your new best friend for messaging, YouTube is the platform for sharing.But who has money for professional videographers? If you want to make a catchy little video that resonates with people and has the potential for going viral consider text-to-video software. Go Animate free version allows you to make such a video with just internet access and a script.
Video creation consists of 3 simplesteps:Select your settingSelect your charactersGive them their scriptYou can call it quits there and let the software do the rest. Or you can add in motions, expressions, and different camera angles.There are even helpful hints on how to make it better as you go along.Here is one of ours:
(excerpt from volcano mulch video)
Still using Go Animate, In this video, Healthy Futures Milford uploaded photographs of their own community to encourage folks to improve their health by getting out and walking their historic tour.Video is great PR as it increases your chances of getting on the first page of search engines and can drastically increase time spent on webpages. Any digital form of communication can link to it.
If you’ve got one salient point. It can really lend itself to Vine. Vine is Twitter’s own video site that allows upload of a 6 second video running in a continuous loop.Here is one of ours: One point, one message, one figurative second.
If you have a little money to spend, visit your nearest community college. For $10 an hour you get enthusiasm, exuberance and at least some level of expertise. Our student animated this drawing which we’ve posted to YouTube and linked from several websites. Here is an excerpt...
If your message is more about a specific project area and wanting to get people to buy into the project, you can use slides to create a presentation in motion that can still be uploaded to YouTube, and linked to through social media. If you haven’t used Prezi. Check it out. It is fun to build and operates with a global theme of connectedness which really lends itself to urban forestry projects and what they mean to the community.
If you were fortunate enough to attend the conference last year then you may have seen my presentation on CanVis visualization software which allows you to use your own photos to simulate how trees can be part of a solution to a community problem. These simulations can be shared as print, email and social media. They can also be uploaded into the Go Animate platform as background images or inserted into another video tool such as Preziin motion
QR codes are a great way to provide a lot of info in a little space and drive traffic to a specific webpage or video. You can use them as stand alone products like this sign on the San Antonio Riverwalk or our tree tag that sends people to our Trees for Energy Savings animation. Generate a QR code with an free online generator and print up some stickers. Place a sticker on the back of your business card and drive folks to the promotional message or video.
This poster is from the 70s – sending a message about perseverance. It evolved in the 90s into one of those corporate inspirational posters about success. These are memes.A meme acts as a unit for carrying cultural ideas, symbols, or practices that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other phenomena. Memes like everything else these days have gone digital.
Here is a modern meme that continues our campaign to change perceptions about mulching trees:And here is another: This FB posting reached thousands of people in just a few days
You don’t need a big budget to promote your ideas and goals. Some of the best marketing ideas are the inexpensive ones. You will hear more about social media options later. Use them all and flood your constituents with the message you wantthem to hear and see. Drive them to your video which catches their attention and potentially changes their perceptions.And, remember:“Mediocre video tells. Good video explains. Superior video demonstrates. Great video inspires.”