This document proposes a social media marketing plan for Marathon Oil to address challenges in the energy industry, particularly environmental issues. It recommends increasing Marathon's presence on Facebook, Twitter, and YouTube by posting more videos, photos, and conversations to build connections with customers. It also suggests holding public relations events focused on environmental responsibility and monitoring social media conversations to evaluate the plan's effectiveness. The budget would primarily support these proposed public relations events and hiring social media specialists.

1. Marathon Oil
– social media marketing Proposal
Dan(Cathy) Jiang
A44228942

2. Background Analysis
• The economic sector: energy industry
• What challenges it?
• Environmental issue  BP oil spill crisis

3. Competitors
SOCIAL MEDIA + PR = SUCCESS

4. Facebook
• What Marathon’s doing
• What Chevron’s doing

5. Twitter

6. YouTube

7. Suggestions:
Facebook
• More videos & photos (YouTube & Flikir)
• More Conversations –preheat campaign
• More HUMAN FACES!
Twitter
• Announcing news  interactions
• One-way  two-way
• Make customer’s tweet been seen & solved!
YouTube
• Frequent updating
• Comments of the videos
• High-quality commercials

8. PR-events
• Plan some events to show social responsibility.
• KEYWORDS:
• ENVIRONMENT
• LOVE
• PEACE
• EARTH

9. Budget
• The budget would mostly be used to plan the
events.
• For social media, the budget may be caused
by hiring some social media specialists to
manage the accounts and monitor the
conversations
• Jan. Dec.

10. Evaluation
• Monitor the conversations
• Analyze keywords
• Change the tactics when necessary