Nmdl final project-dan jiang (revised)
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This document proposes a social media marketing plan for Marathon Oil to address challenges in the energy industry, particularly environmental issues. It recommends increasing Marathon's presence on Facebook, Twitter, and YouTube by posting more videos, photos, and conversations to build connections with customers. It also suggests holding public relations events focused on environmental responsibility and monitoring social media conversations to evaluate the plan's effectiveness. The budget would primarily support these proposed public relations events and hiring social media specialists.
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- 1. Marathon Oil – social media marketing Proposal Dan(Cathy) Jiang A44228942
- 2. Background Analysis • The economic sector: energy industry • What challenges it? • Environmental issue BP oil spill crisis
- 3. Competitors SOCIAL MEDIA + PR = SUCCESS
- 4. Facebook • What Marathon’s doing • What Chevron’s doing
- 5. Twitter
- 6. YouTube
- 7. Suggestions: Facebook • More videos & photos (YouTube & Flikir) • More Conversations –preheat campaign • More HUMAN FACES! Twitter • Announcing news interactions • One-way two-way • Make customer’s tweet been seen & solved! YouTube • Frequent updating • Comments of the videos • High-quality commercials
- 8. PR-events • Plan some events to show social responsibility. • KEYWORDS: • ENVIRONMENT • LOVE • PEACE • EARTH
- 9. Budget • The budget would mostly be used to plan the events. • For social media, the budget may be caused by hiring some social media specialists to manage the accounts and monitor the conversations • Jan. Dec.
- 10. Evaluation • Monitor the conversations • Analyze keywords • Change the tactics when necessary