Nestlé is a 150 year old Fortune 500 company with over 75 brands across 8 categories that generated $91.6 billion in sales in 2014. To help more women identify with its corporate brand, Nestlé plans to launch a #NestleWoman marketing campaign on TV and social media highlighting the stories of women like 30 year old mother of two Kathryn who enjoys chocolate after work and showing how over 80% of responders recognize at least 6 Nestlé product lines which has led to over a 5% increase in overall sales.

1. Woman
By Samantha Coskie

2. 150 years old
75 brands
8 product categories
91.6 Billion in sales
for 2014
Fortune 500 Global

3. Kathryn
Age 30
Mother of 2
Enjoys chocolate
after a long day at
work

4. How can we help women identify
with the Nestlé corporate brand??

5. # Woman

6. over 80% of responders recognize
more than 6 product lines attached
to the Nestlé name and overall sales
have increased by greater than 5%.
Success =

10. #NestleWoman.
Coming to a tv and social media network
near you.