SlideShare a Scribd company logo
Our Story
“As soon as I moved to the UK to study I had no idea what the public health system or looked like or how
to approach it”
New parents; “what are the first vaccines I should get for my child? When, and where?
Pregnancy/ abortion: “I need abortion advice?”
Travelling/ holiday: “Will I need any vaccinations for holiday?”
General: Do I need to pay for treatment if I get ill abroad?”
The Problem
• Time inefficient
• User journey complex and overcomplicated
• Outdated process
• The NHS deals with over 1 million patients every 36
hours (NHS Confederation, 2016). These patients
interact via appointment, by phone, by way of walk-in &
website
• It is very costly to serve non-emergency patients efficiently
• There are 31 million UK citizens that have a
Facebook page. That’s 60% of the population
The Solution
• Mintel (2016), 63% of consumers aged +16 use social
media platforms, and 57% of consumers aged 16+ are
using messaging apps
• Available 24/7 365 days a year
• Integrating these trends into the NHS digital strategy (long term)
• Simple, unified communications between patient and NHS
• Automating non-emergency customer queries
• There are 31 million UK citizens that have a Facebook
page. That’s 60% of the population
• Real-time automated advice
Meet Nima the non-emergency NHS Bot
• Pinpoint your location and display trusts near by
• Give directions through linking with Google Maps
• Has a good sense of humor
• Displays opening times
• Can bring up relevant information for non-emergency
medical queries
• Real-time response
NHS
The solution as part of a bigger digital strategy
The NHS needs to have a better budget allocation strategy and try to reduce
cost of inefficiencies that stem, for example, from non-emergency customer
queries. And so, we envision bots being implemented as part of a bigger multi-
channel digital strategy that is efficient, costly, and targets the audience in a
better and more relevant way.
Thank you!
@3ampLondon
3amp.co
+44 20 7112 7100
Nima the nhs bot

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Nima the nhs bot

  • 1.
  • 2. Our Story “As soon as I moved to the UK to study I had no idea what the public health system or looked like or how to approach it” New parents; “what are the first vaccines I should get for my child? When, and where? Pregnancy/ abortion: “I need abortion advice?” Travelling/ holiday: “Will I need any vaccinations for holiday?” General: Do I need to pay for treatment if I get ill abroad?”
  • 3. The Problem • Time inefficient • User journey complex and overcomplicated • Outdated process • The NHS deals with over 1 million patients every 36 hours (NHS Confederation, 2016). These patients interact via appointment, by phone, by way of walk-in & website • It is very costly to serve non-emergency patients efficiently • There are 31 million UK citizens that have a Facebook page. That’s 60% of the population
  • 4. The Solution • Mintel (2016), 63% of consumers aged +16 use social media platforms, and 57% of consumers aged 16+ are using messaging apps • Available 24/7 365 days a year • Integrating these trends into the NHS digital strategy (long term) • Simple, unified communications between patient and NHS • Automating non-emergency customer queries • There are 31 million UK citizens that have a Facebook page. That’s 60% of the population • Real-time automated advice
  • 5. Meet Nima the non-emergency NHS Bot • Pinpoint your location and display trusts near by • Give directions through linking with Google Maps • Has a good sense of humor • Displays opening times • Can bring up relevant information for non-emergency medical queries • Real-time response NHS
  • 6. The solution as part of a bigger digital strategy The NHS needs to have a better budget allocation strategy and try to reduce cost of inefficiencies that stem, for example, from non-emergency customer queries. And so, we envision bots being implemented as part of a bigger multi- channel digital strategy that is efficient, costly, and targets the audience in a better and more relevant way.