Nikhil mexico edinburgh
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Country and city presentation to ascertain the role of events in tourism.
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Nikhil mexico edinburgh
- 1. México NAME NIKHIL MARWAH GROUP NUMBER 6 (SIX) COMPANY NAME RED LETTER ENTERPRIZES EMAIL ID nick.marwah@gmail.com CONTACT NUMBER +919958316099
- 4. TRAVEL TRIVIA STATS • 60% of the modern Mexican population is mestizo (Indian-Spanish), 30% is Indian or predominately Indian, 9% is Caucasian, and 1% is other POPULATION • The official name of México is Estados Únidos Mexicanos (United Mexican States) • Spanish conquerors brought bullfighting to Mexico, which is now the national sport of Mexico NATIONAL SPORT INTERESTING • Plaza Mexico is the largest bullring in the world • Chichen Itza Pyramid in Mexico was named one of the new Seven Wonders of the MONUMENT World TRIVIA • A group of Chichimec's (warrior nomads) called the Aztecs settled in Mexico when they saw an eagle (representing the sun) standing on a cactus (symbol of the heart) NATIONAL FLAG clutching a snake (symbol of earth)—an image which is now depicted on the Mexican flag • Chihuahua is the world‘s smallest dog and is named after Mexican state • Mexico is located in the ―Ring of Fire,‖ one of the earth‘s most violent earthquake and STERYOTYPE volcano zones.
- 5. Cancun México • Largest underwater museum on the planet • Divers and snorkelers have the opportunity to admire more than 400 original sculptures San Miguel de Allende • A town for those who appreciate art, great food, great festivals, and colonial architecture • There are many gorgeous hotels to choose from as well as small casas and large haciendas for rent FAVOURED LOCATIONS Puerto Vallarta • The city is a cultural Mecca for art, cuisine, and music, which is why it's not surprising so many readers claim this as their number one spot for a tropical getaway Tulum • Tulum is most often thought of as only the archeological ruins, which have made it famous, but it also offers endless beaches, a wildlife reserve, craft markets, restaurants, and outdoor activities Zihuatanejo Referred to as the perfect escape in the movie, Shawshank Redemption, the small fishing village sits about 15 minutes from the lively city of Ixtapa, making it the perfect place to unwind yet still be near all the action
- 6. México While there are current security and safety concerns, it is important that travelers get to In the first ―untold‖ story of Mexico. know the half of 2011, 10.3 million From January through July 2011, Americans visited Mexico. 11,440,000 international tourists This accounted for 36 percent of all traveled to Mexico, a 3.3 percent increase . There are many exciting developments happening in Mexico each and every day. Across international travel by United States citizens various categories from tour operators, airlines, resorts, cruise lines and attractions, the first three months of 2011 has been proven to be a time of growth and continued prosperity. Travelocity ranked Cancun 3 and Puerto Vallarta 8 in its top ten summer family destinations for 2011. TOURISM STATS Mexico isth leader in sustainable tourism. The Mayakoba Resort on Mexico‘s Riviera tourism a According to SECTUR, Rankedwas awarded in the prestigious Ulysses Award from the United Nations World Q1 of Maya 10 globally with investment in Mexico for international visitor. 2011 is up 127%. Tourism Organization in 2011. International Visitor Arrivals Approximately USD $1.5 billion increased by 8.1% will be spent on new hotel According to a June 2011, Conde Nast Traveler poll, Mexico hasdevelopments in Mexico. 19 of the top 250 spas, globally
- 8. México BELIEVE IT CANDID CAMERA MUNDO MAYA 2012 •Campaign launched to fight • A program to increase safety perception tourism and promote the •Launched in 2009 to combat swine flu and drug gang bang Mayan Culture Legacy in •Ad campaign modeled on Mexico through 2012 violence. the HBO series Taxicab •Campaign to attract North Confessions •Until December21, 2012, American visitors and to tempt them with the allures of when the Mayan calendar •The taxicab campaign is officially ends, the destinations beyond Cancun and part of a broader advertising Mexican government will Acapulco program for increasing promote a variety of • The tagline, “Mexico: The place Canadian tourism to Mexico events in southeastern you thought you knew.” from 600,000 visitors in 2005 Mexico's "Mayan World‖ to 1.5 million last year
- 10. Month Date Festival Period Place Category January January February 5 31 15 Yucatan México Merida International Art Festival --Merida, Tlacotalpan Vive 2012 Carnival (Carnaval)--Nationwide 19 Dyas 9 Days 6 Days Merida Tlacotalpan Mexico MEGA MAJOR MAJOR March 3 Night of the Witches --Catemaco, Veracruz 1 Day Veracruz MAJOR International Motorcycle Festival--Saltillo, March 16 4 Days Saltillo MAJOR Coahuila. April 3 International Guitar Festival of Morelia 4 Days Morelia MAJOR Canadian Tour-Mazatlan Corona Classic -- May 2 6 Days Mazatlan MEGA May May 12 15 CALENDER OF Mazatlan, Sinaloa. Mexico Underwater -- Cozumel, Cancun International Gay Festival 12 Days Cozumel Cancun MAJOR HALLMARK EVENTS May 15 ROLEX/IGFA Offshore Championship 5 Days Los Cabos MEGA July 15 International Chamber Music Festiva MAJOR Fiesta en la Playa @ Mezzanine August 3 2 Days Tulum MAJOR September 1 Viva México En Cancun 30 Days Cancun MAJOR September 27 Autumn Equinox at Chichén Itzá 10 Days Cancun MEGA October 3 International Cervantine Festival 19 Days Guanajuato MAJOR International Festival of Contemporary October 5 19 Days San Luis Potosi MEGA Dance November 1 Tercer Festival de Playa Larga Zihuatanejo MAJOR Novemeber 13 Festival Gourmet International 10 Days Puerto Vallarta MAJOR Annual International Tequila Festival -- Puerto December 6 5 Days Puerto Vallarta MEGA Vallarta, Jalisco December 31 New Year's Eve 1 Day Mexico City MEGA
- 12. EDINBURGH
- 13. • Increase local economic activity and development • Enhance the profile and ECONOMIC appeal of the destination • Demonstrate future growth CRITICAL ANALYSIS & sustainability. OF ROLE OF EVENTS • Encourage external visitation ATTRACTION • Enhance the visitor experience •.
- 14. TRAVEL TRIVIA STATS CAMPAIGNS
- 15. In the 17th century, cure for baldness was the application of the burnt ashes of dove‘s dung In 1692, prisoners at the Tollbooth in the Canon gate, Edinburgh rioted and actually managed to take full possession of the prison; all because the food wasn‘t good Maggie Dickson was one lucky woman. She had been hung in Edinburgh‘s Grass market but, somehow, came back to life because of the jolting of the cart on the INTERESTING TRIVIA rough tracks on the way to her burial. The Scottish legal system doesn‘t allow someone to be tried twice for the same crime, so Dickson was home free. In the late 17th century, Thursday became a very important day for anyone from Edinburgh who was interested in politics. News of the previous weekend‘s English parliamentary business finally reached Edinburgh from London – it was delivered by a ‗fast‘ horse. The building named Morocco‘s land, commemorates the story of Andrew Gray. Gray was a rogue who managed to make his fortune under the Sultan of Morocco. He returned in 1645; with his knowledge of Arabic ways he cured the Provost‘s daughter of the plague, subsequently, he married the girl.
- 16. Tourism is 45 per cent of all Edinburgh's largest overseas visitors to employment sector, Scotland come to with approximately Edinburgh 31,000 people working in the industry. Edinburgh is the 4m visitors a year principal gateway to inject £2 billion into Scotland and is the 2nd city in the UK for the local economy. international tourist arrivals. TOURISM STATS
- 17. Edinburgh Castle Edinburgh Castle has a history that dates back to around 900 BC. The Castle has been home to royal blood since the reign of David I in the 12th century and has been the site of numerous historical battles and conflicts The War of Scottish Independence and the invasion of Oliver Cromwell in 1650 Edinburgh Dungeon One of the city‘s scariest attractions, the Edinburgh Dungeon is the place to go to learn about the gory history of Scotland‘s capital. Highlights include the cave of Sawney Bean, where visitors travel by boat deep into the heart of the murderous cannibal‘s lair and face his horrifyingly bloodthirsty family in the flesh Holyrood The Palace of Holyroodhouse , the official residence of the monarch in Scotland. At FAVOURED LOCATIONS he end of the Royal Mile ,Holyrood was once in the separate burgh of Canongat before the expansion of Edinburgh in 1856 Saint Giles Cathedral St Giles' Cathedral, more properly termed the High Kirk of Edinburgh, is the principal place of worship of the Church of Scotland in Edinburgh The church has been one of Edinburgh's religious focal points for approximately 900 years Calton Hill Calton Hill is a hill in central Edinburgh, Scotland just to the east of the New Town and is included in the city's UNESCO World Heritage Site, the hill also includes several iconic monuments and buildings: the National Monument, Nelson's Monument
- 19. EDINBURGH CREATIVE VISIT SCOTLAND SPARKLES SCOTLAND •Wrap up warm and take a spin •Campaign: Promoting Scottish on the city's big wheel and Style to London Fashionistas Surprising ways to see enjoy panoramic vistas right •Client: Visit Scotland Scotland across Scotland's Capital, just •PR team: In-house; Genuine • Alba Ballooning offers hot one of the many unmissable PR, Premier PR air balloon flights over some experiences at Edinburgh's •Timescale: January – March of Scotland's most scenic Christmas. 2008 regions from Edinburgh & •Edinburgh Sparkles with •Budget: £140,000 the Lothians to Perthshire Christmas fun and festivities •Result Dramatic scenery at Floors day and night - Princes Street, More than 80 journalists and Castle the West End and the Mound 30 celebrities attended the • Enjoy the stunning play host to delicious food and party and almost 19,000 architecture of Floors Castle, awesome shopping experience people visited the microsite. a truly magnificent building A study showed the campaign set in an expanse of beautiful generated £862,416 in tourism grounds revenue.
- 21. Month Date Festival Period Place Category March 23 Sport Relief Mile, Edinburgh 1 Day Holyrood Major April 30 Beltane Fire Festival 1 Day Calton Hill Major Edinburgh May 20 Boys' Brigade Guard of Honour 1 Day Major Castle June 4 Queen's Diamond Jubilee Beacon 1 Days Calton Hill Hallmark June 13 Olympic Torch Relay 2 Days City Wide Mega June 17 Race For Life 1 Day Holyrood Major June 20 EVENT CALENDER EDINBURGH INTERNATIONAL 11 Days City Wide Mega FILM FESTIVAL June 24 Challenge Scotland 1 Day Holyrood Major Pipers Parade to Celebrate Prince July 5 William's Investiture to The Order 1 Day Holyrood Major of the Thistle July 7 Slut Walk 1 Days Holyrood Major Princes Street July 22 Edinburgh Festival Carnival 1 Day Mega Gardens West August 2 EDINBURGH ART FESTIVAL 31 Days City Wide Mega
- 22. •http://www.edinburghsparkles.com/ •http://www.genuinepr.com/case- studies/visitscotland-tourism- campaign/ WEB LINKKS •http://eventsedinburgh.org.uk/plan ners_event_calendar.html •http://scotland.knoji.com/10- morsels-of-trivia-about-edinburgh- scotland/ •http://www.edinburghfestivals.co.u k/festivals
- 23. THANK YOU