Overview of Nike product line and Marketing strategy based on the case study provided in Kotler Case Studies

1. Group OCTET

2. NIKE

3. Situation Analysis
 Company’s objectives
 Competitors
 Customers
 Procurement Strategy

4. Problem Statement
 Dependency on US market
 High cost of defending the competition
 Core marketing strategy
 Expenditure on marketing and
advertisement
 Debts

5. Evaluation Of Alternatives
 Targeting Asian Markets
 Fair pay for Labours
 Stop on Counterfeit products
 Marketing strategy

6. Actions taken and Learnings
 Nike aims to bring inspiration and
innovation.
 Natural manifestation of Nike’s attitude
of self-empowerment through sports.
 Sponsoring the teams with winning
potential.
 Better understanding of Capabilities ,
goals and desires of athletes.
 Develops deep enduring relationships
with people and organization.

7. Answer to the questions

8. Q1. What are the pros, cons and risks
associated with Nike’s core marketing
strategy?
Ans:
Pros:
 Star factor of athletes
 Continuous innovation
 New styles and trend
Cons:
 Dependency
 Talent identification
 Costly products
 Advertisement issue
 Controversies

9. Risk Associated:
 Investment is dependent on Athletes
 No Eco friendly approach.
 High risk with the controversies.

10. Q2. If you were Adidas, how would you
compete with Nike?
Ans:
Adidas
 Targeting upcoming athletes rather than established
ones.
 Street Battles
 Low Budget Products
 Focus on Asian Markets
 Using artists for promotions
 Adidas Clubs

11. Thank You!!