'marktonderzoek-affiliate-marketing-21-sept-2009.pdf'

1. Consumers in a
Post-Recession
World:
A Nielsen Report
September 2009

2. How has the deepest global recession since the Great Depression of the
20th Century affected consumers globally?
Global banks have returned to profit, restoring confidence in a new financial structure. Stimulus
plans put into action by governments are starting to take effect and the IMF has revised a more
positive forecast for economic growth and recovery in the next year. But how has the deepest global
recession since the Great Depression affected consumers globally? In this report, Nielsen uncovers
how consumers in different regions will embrace the post-recession world and how recessionary
habits may prove harder to break for consumers in the US and Europe – compared to consumers
in BRIC markets (Brazil, Russia, India, China) and Asia - who are preparing to spend their way into
prosperous times again.
2

3. Consumers in a Post Recession
World
Hopes for a full economic recovery accelerated in 26 out of 28
major global markets in the 2nd Quarter of 2009 according
to the latest Nielsen Global Consumer Confidence Index
conducted in late June 2009. Driven by renewed consumer
optimism and stock market gains in BRIC and key Asian
markets, the Nielsen Global Consumer Confidence Index
rose five Index points to 82 from 77. In addition, the number
of consumers and countries who believe their economy is
currently in recession declined six Index points in the last three
months, with the most positive feelings of recovery emanating
from the BRIC and Asian markets. In the last few months,
consumers and market sentiment has switched from recession
to recovery – signaling a major turning point for the Global
Financial Crisis.
3

4. Do you think your country will be out of an economic recession in the next 12 months?
June 2009
0% to 15%
15% to 30% Global Average: 26%
30% to 45%
45% to 60%
Source: Nielsen Global Online Consumer Survey June 2009: 14,029 respondents in Europe, Asia Paci c, Middle East and North America
Nielsen Global Consumer Confidence Index 2nd quarter, 2009
113
112
104
103
99
96
96
March June
95
94
93
92
90
90
89
89
89
88
87
87
86
85
84
82
82
82
81
82
81
81
80
80
80
79
78
78
77
77
76
75
73
73
72
72
72
71
70
70
67
65
63
60
60
60
51
42
40
31
JP
PL
AE
al
DE
FR
ZA
ES
UA
AR
AU
Y
CA
ID
TR
BR
IT
US
PH
RU
GB
SG
TH
HK
NZ
TW
KO
IN
CN
M
ob
Gl
Base : All respondents n= 17107
Source: Nielsen Global Online Consumer Survey June 2009: 14,029 respondents in Europe, Asia Paci c, Middle East and North America
4

5. Cautious Consumers
And while talk of a global recession may be receding, many Many consumers who cut back on new clothes, out-of-home
consumers plan to hold on to their thrifty recessionary habits, entertainment and take-away meals and switched to cheaper
according to a Nielsen study on consumers in the post- grocery brands to make ends meet plan to stick to these new
recession world. habits even when economic conditions improve, according
to a recent Nielsen survey of 52 global markets. Even
The severity of this recession has brought about a change
though consumer confidence is returning in most countries,
in consumer values, spending habits and lifestyle choices in
the tactics and cutbacks that consumers adopted for the
many parts of the world, with some indication that consumers
recession may be here to stay for many Europeans, Pacific and
in the West will continue to refrain from excessive or
American consumers. Forty eight percent of Americans say
unnecessary spending across all aspects of their lifestyles - at
they will continue to save on gas/electricity bills, 22 percent
least in the short term.
of Australians will continue to cut down on take-away meals
and 23 percent of French say they will continue to use their
car less.
Perceptions of now being a good or bad time for people to buy the things they want and need
100
80
60
55
49 48 47
45
40
40 38
29 29
27 28
23
21 20
20 19 19
20 17
3 4 3
2 2 2
0
AP EU MEAP LA NA Global Average
Base : All respondents n = 17107 Excellent Good Not so good Bad
Source: Nielsen Global Online Consumer Omnibus June 2009: 14,029 respondents in Europe, Asia Paci c, Middle East and North America
5

6. According to the Nielsen survey, nearly one in three (29%) emerging markets of South Africa, Turkey and Latin America
global consumers will continue to economise on gas and will try to reduce telephone expenses in the post-recession
electricity, while one in six will continue to cut down on take- era. Of all regions, Europeans will still be watching their
away meals. One in six global consumers will continue to expenditure on out-of-home entertainment most closely.
purchase cheaper grocery products, spend less on new clothes,
cut down on out-of-home entertainment and one in seven will Not surprisingly, consumers in the US and Europe -- hardest
reduce telephone expenses. hit by the global recession -- are most determined to cling
to future cost saving measures in the post-recession world.
Saving on gas and electricity, cutting down on take-away Consumers in the BRIC markets, on the other hand, are
meals and spending less on new clothes (and switching to generally looking forward to putting recent recessionary
cheaper groceries) are key global trends today that may stick behaviours behind them and returning to their previous
in the post recession world. On a regional basis, Pacific, North spending patterns, especially Chinese and Russian consumers.
American and Western European consumers will continue to
switch to cheaper grocery products, while consumers in the
Russian and Chinese consumers are utilizing spare cash to keep up with latest fashion trends
Top 10 countries who spend spare cash on purchasing new clothes
100%
90%
80%
70%
60%
53
49
50% 46 45
41
40% 36
34 34 34 33
30%
20%
10%
0%
RU CN UA PH BR PL DE FR AR IN
Source: Nielsen Global Online Consumer Survey June 2009: 14,029 respondents in Europe, Asia Pacific, Middle East and North America
6

7. After covering essential living costs, consumers are putting their spare cash away for the future
47
Putting into savings 48
31
Holidays / vacations
34
28
New clothes
31
31
Paying off debts / credit cards / loans
30
25
Out of home entertainment 27
21
New technology products 25
22
Home improvements / decorating
25
18
Investing in shares of stock / mutual funds 22
13
I have no spare cash 13
10
Retirement fund
11
2
Don' t know/undecided 2
0 10 20 30 40 50 60
%
Source: Nielsen Global Online Consumer Survey March 2009: 26, 719 respondents in 53 markets globally Mar-09 Jun-09
And Nielsen Global Online Consumer Survey June 2009: 14, 029 respondents in Europe, Asia Pacific, Middle East and North America
Q: Once youhave covered essential living expenses, which of the following statements best desribes what you do with your spare cash.
In the latest Nielsen Consumer Confidence Survey, BRIC and Survey conducted in March 2009, China recorded just a seven
Asian markets scored the greatest increases in Consumer point drop in consumer confidence in the past six months
Confidence Indices in the past three months. The Confidence compared to double-digit declines in Russia, Brazil and India.
Index climbed 13 points in India and rose eight points in Russia In the latest Nielsen Consumer Confidence Index in late June,
and Brazil. consumer confidence in China increased six Index points.
While the BRIC markets did not escape the ravages of the Despite the global recession hitting hard in 2008, China still
global recession, the downturn is unlikely to have a marked managed to achieve moderate GDP growth. The Chinese
long-term impact on consumer behaviour. Unlike their government’s immediate response to the turndown with
Western counterparts, resilient and adaptable BRIC consumers a domestic stimulus package - equal to 13 percent of the
simply tightened their belts temporarily and will soon return country’s GDP - played a significant factor in reassuring the
to their previous spending habits and lifestyle. The experience Chinese that they would not be headed for a protracted
of previous economic crises in Latin America in particular has economic slowdown. According to Nielsen, advertising
produced a very adaptable consumer who had learnt to act spend in China still grew by 17 percent in 2008, driven by
quickly and make necessary lifestyle cuts during downturns. ad increases in pharmaceutical/health, toiletries, beverages,
Among the BRIC nations and perhaps all nations globally, the business/industry/agriculture and food products. Sales of
Chinese today remain the most confident of an economic FMCG products remained robust and rose by 21 percent last
rebound in the near future. In the Nielsen Global Confidence year compared to 2007.
7

8. The World Bank’s revised forecast for China’s economic growth
rate to 7.2 percent this year from their previous 6.5 percent is
Growth slowed in China but a global indication for China’s recovery. After the World Bank
positive signs have emerged revision, the Chinese stock hit a 10 month high in mid-June
fuelled by increasing consumer confidence and optimism.
FMCG consumer sales and media ad spend in
China stalled in the first Quarter, but towards Urban unemployment remains below five percent and personal
the end of the second Quarter positive signs investment in the stock market has rebounded in early 2009,
emerged, with many indices bouncing back sharply with an 18 percent increase compared to the same time last
in May and June. Second tier cities and modern year, according to the latest Nielsen Personal Finance Monitor
trade outlets in general were most affected with conducted from December 2008 to February 2009.
consumer confidence low and consumers reigning
in the purse strings. Lower tier cities and rural Nielsen’s China Travel Monitor (conducted in January, 2009)
areas felt little impact, with some experiencing also reported that over 50 percent of Chinese respondents
double digit sales growth and high consumer planned to travel in China domestically in the next 12 months,
and 16 percent planned to travel overseas. Among domestic
confidence throughout the first half of the
travellers, nearly four in 10 said the financial crisis had no
year – and since the global economic crisis hit
impact whatsoever on their travel plans and only four percent
in the fourth Quarter 2008. China experienced
said they would cancel their travel plans altogether.
volume and value declines in the modern trade for
many FMCG categories, especially food. Falling Consumer confidence in Russia has also been spurred by recent
commodity prices, retailer stimulated price cuts stock market gains. Russia’s two main stock exchanges are up
and government food pricing controls, further over 70 percent in the first half of 2009 – and the stabilization
pressured end-consumer prices. This converges of the rouble and rally in oil prices significantly increased
on a tight squeeze on value growth for FMCG and consumer confidence. Nielsen’s Consumer Confidence Index
some other key consumer segments. in Russia rose seven points between March and May this year
– the first increase recorded since the second half of 2007 and
During the second quarter sales growth has started the highest single increase since the survey started in 2005.
to recover and as this continues and conditions
gradually stabilize globally, MNCs are returning to While Russians are still well aware of inflation and
their investments in China, despite it being a more unemployment, they’re starting to see beyond the crisis and
challenging local environment today than it was a are hoping for a quick return to previous spending patterns
few months ago. with one in six Russians saying they won’t retain any of their
recessionary habits once the economy improves – and they are
looking to open their wallets again to spend on their favourite
pastime – clothes shopping.
This is a significant turnaround in Russian consumer sentiment
and as confidence in the economy is restored, consumers’
desire for branded products and luxury goods will be reignited,
bolstering Russia’s reputation as a purchasing powerhouse for
high end consumer products.
Like Russians, Chinese consumers say they’ll be willing to take
the time to hunt around for the best price on a bank loan or
insurance but they not prepared to cut back on their fashion
spend or out-of-home entertainment in the post-recession era.
8

9. Global Trends
On a global scale, continuing to save on gas and electricity As economic recovery gathers pace, consumption and
bills has become a lifestyle habit. Among those 69 percent spending will increase – but the post recession consumer
who have already taken action to reduce these bills since the is likely to consume very differently. The post-recession
onset of the recession, over 50 percent of Australians, Kiwis, consumer will think twice and sometimes thrice about making
South Africans, Filipinos, UK, Irish and US consumers say they purchases, big or small. The recession affected all social
will continue to take further action to reduce household utility classes and has fundamentally changed how consumers
bills. consume – and particularly in the West where it’s now
fashionable to be frugal; and trendy to be thrifty.
Consumers cost-cutting actions in June were more dramatic than they anticipated in March
Global Average
50
Try to save on gas and electricity 40
55
Spend less on new clothes 22
54
Cut down on out-of-home entertainment 20
46
Cut down on take-away meals 24
43
Switch to cheaper grocery brands 21
34
Cut down on telephone expenses 21
38
Delay upgrading technology, eg. PC, Mobile, etc 14
37
Cut down on holidays / short breaks 11
28
Use my car less often 17
Delay the replacement of 34
major household items 10
Look for better deals on home loans, 23
insurance, credit cards, etc 15
24
Cut out annual vacation 7
22
Cut down on at-home entertainment 8
18
Cut down on or buy cheaper brands of alcohol 8
13
Cut down on smoking 9
12
I have taken other actions not listed above 16
0 10 20 30 40 50 60
%
Source: Nielsen Global Online Consumer Survey March and June 2009
Actions taken in June 09 Actions predicted in March 09
Base : All Respondents those who said yes at Q10 (code 1) n=9947
9

10. In the US, Australia and many Western European nations, sales
Organic Living of bottled water have been in decline for the past two years.
Under current circumstances in the West, it’s unlikely that
This new mind-set has been directly impacted by consumers’
bottled water will rebound to its previously high-growth levels
growing concerns about the world we live in, and the world
of five years ago.
that will exist for future generations.
In the USA, sales growth of organic products nosedived as the
Consumers, especially in the West, are realizing that
economy worsened. For the 4-week period ending in mid-
sustainability, recycling, organic food, bottled water, waste
May 2009, dollar sales of UPC-coded products with an organic
and the global environment as a whole are all related to the
label claim grew by just two percent compared to 24 percent
actions they choose to take today.
in the previous year. Between 2005 and 2006, many organic
Organic food and bottled water may prove to be among the products posted growth rates of 30 percent according to
first victims of the recession as the new consumer mind-set Nielsen. Manufacturers and producers of organic products are
gathers momentum. At the onset of the recession, consumers being challenged to prove that their product is truly “better
cut back on spending on organic products and bottled water for you, and better for the planet”. Consumers need good
for economic reasons. Having done without them for several economic – and now, scientifically or medically proven --
months or over a year, consumers may question if they really reasons to justify paying extra for organic products, especially
need these products in their lives again, especially with an as it’s becoming known that carbon emissions are often lower
ongoing controversial debate on the real “goodness” of organic from the non-organic alternative.
products and the recycling and waste issues created by plastic,
For US consumers, the top recessionary habits households
bottled water.
have made part of their lifestyle are saving on gas/electricity
USA: The economy takes it toll on organics
+35%
+30%
+25%
+20%
+15%
Monthly sales growth of organics
+10% below 4% in last five periods
+5%
+0%
8
6
08
6
8
6
09
07
9
07
06
7
07
08
07
/0
0
/0
/0
0
0
/0
0/
2/
6/
1/
2/
6/
4/
9/
7/
4/
9/
06
25
14
21
/2
/2
/2
/1
/0
/2
/1
/1
/2
/0
/2
/
/
/
/
04
08
06
03
09
02
02
05
05
07
01
10
12
11
11
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
/E
W
W
W
W
W
W
W
W
W
W
W
W
W
W
W
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
UPC-Coded Organics
Source: Scantrack & LabelTrends, services of The Nielsen Company; (FDM ex-Walmart) % Change in 4-Week Dollar Sales vs. YAGO
10

11. (48%), cutting down on take-away meals (28%) and The winners in the take-away meal sector have been those
continuing to switch to cheaper grocery products (28%). companies that have changed their offering to become family-
But while they’ll cut back in these areas, other parts of their friendly eateries with an accent on value and healthy food
lifestyle will see some rebound. Over 40 percent of US options. Designer-look and family-friendly McCafes from
consumers said they’ll be spending on travel and holidays, McDonalds in Europe have been extremely popular during the
dining out and out-of-home entertainment according to downturn as families have embraced a low-cost family eating
recent survey of 10,000 Nielsen HomescanTM households in option in a modern, family-friendly environment.
the USA, a clear indication that while consumers are preparing
to loosen their purse-strings in coming months, restraint will
be key.
The only two Dow Jones
In many ways, the recession served to accelerate and intensify
companies to grow in 2008 were
many of the trends that were emerging before the economic
downturn. There has been a decreasing trend for take-away Walmart and McDonalds. And
meals, mainly due to growing health and wellness trends, recently Starbucks announced
but the cost of take-away meals in developed markets has
accelerated this considerably. Among those saying “no” to
plans to lower prices on basic
take-away meals are Australians, New Zealanders, Japanese, offerings, but raise prices on
Irish, South Africans, Brazilians and USA consumers. others. Segmentation is the key
to success in this environment.
Consumers cut down on out-of-home entertainment significantly more than they predicted
100
90
80
70
66 65
60 61
60
54
% 50
45
40
30 26
19 19 19 20
20 16
10
0
NA MEAP EU LA AP Global Average
Source: Nielsen Global Online Consumer Survey March and June 2009
Actions taken in June 09 Actions predicted in March 09
Base : All Respondents those who said yes at Q10 (code 1) n=9947
11

12. Staying in will continue to be the new ‘going out’, especially Brands, as consumers experience the range and quality on
for around one in five Turkish and US consumers. As offer. In these markets, and for these ‘newly trialled’ Retail
consumers decreased their out-of-home entertainment Brand categories, consumers may not see reason to switch
budgets there has been a welcome return to traditional social back again. In previous downturns, consumers switched to
values with an emphasis on family and friends. cheaper products faster and it took a while for them to switch
back to branded products. In this environment, leading brand
Some FMCG manufacturers have been quick to capitalize on manufacturers need to focus on regaining customer loyalty
consumers’ need for reassurance and security in these days, and ensuring growth of their brand equity.
with the return of retro-style ads evoking carefree, secure
times of childhood. Even when economic conditions improve, A key driver of Retail Brand growth is the amount of
more consumers globally say they will continue to cut back innovation and commitment that Retailers are putting
on out-of-home entertainment while only six percent will cut behind them, and the range of products available. FMCG
back on at-home entertainment. manufacturers have also responded to consumers’ changing
needs for extra-value, introducing products focusing on
Many Europeans, Americans and Pacific consumers said they convenience, functionality and innovation. For the average
will continue to switch to cheaper priced grocery products shopper, there’s never been such a range of choice in terms of
– another trend which accelerated during the recession in products and price as there is now. Similarly, with shopping
certain markets and grocery categories -- and looks set to habits largely defined by the retail landscape, there has been
continue in the post-recession world. Around one in three Kiwi greater acceptance and popularity for shoppers to frequent
and US consumers, along with over 20 percent of German, the predominantly Retail Brand supermarkets of Aldi and Lidl.
French, UK, Australians, Malaysians and Singaporeans say they In Europe 1500 Aldi and Lidl stores opened between 2006 and
will continue to switch to cheaper grocery brands even when 2008 and their expansion continues.
economic conditions improve.
When it comes to grocery shopping, what people say and
what they do isn’t necessarily the same thing. It is true to
say that Retail Brands have benefited from the ‘credit crunch’
brought about by the recession. Countries such as the UK,
Switzerland and
Germany had highly
Retail Brand share in Europe:
developed Retail Brand
8 years, 7 countries and 1944 categories
propositions prior to
37.9%
the recession, where 36.7%
37.2%
the growth of Retail 35.6%
34.7%
Brands had more to do
33.3%
with the consolidation 32.1%
31.3%
of retail ownership. This
gave more Head Office
31.4%
buyers the critical 30.1% 30.6%
mass required in their 29.3%
28.7%
28.0%
categories to make a 27.0% 27.4%
Retail Brand financially
viable.
The recession may well
2001 2002 2003 2004 2005 2006 2007 2008
have stimulated a lot
more trial – and then Source: The Nielsen Company Value Share Volume Share
conversion – to Retail
12

13. Retail Brands and retailer concentration
50%
CH
45%
UK
40%
35%
Ger
Value share of Retail Brands
Bel
30% Aut
Can
Fra
25%
Por Ned Spa Den Swe
Slo
20% USA NZ
Cze Nor Fin
Ita Hun Aus
15%
Pol Gre
10% Tur
5% Rus
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Retailer Concentration
Source: The Nielsen Company
13

14. Switzerland
46%
Argentina
8%
UK
44%
Chile
7%
Germany
32%
32%
Spain
29%
Columbia
Source: The Nielsen Company
Source: The Nielsen Company
6%
Belgium
28%
Mexico Austria
27%
5%
Canada
26%
Brazil
5%
France
26%
Retail Brand value share in Europe
Netherlands
24%
Venezuela
2%
Portugal 22%
Hong Kong
5%
Slovakia
22%
22%
Retail Brand value share - a global snapshot
Sweden
21%
Singapore
3%
Denmark
21%
Malaysia Finland
19%
2%
New Zealand
18%
South Korea
2%
Czech Rep.
18%
USA
17%
Taiwan
2%
Hungary
17%
Thailand
Norway
1%
17%
Italy
Indonesia
1%
Australia
14% 14%
China Poland
12%
1%
Greece
11%
Phillippines
1%
Turkey
8%
Average
14

15. In the Nielsen Global Online survey, fifteen percent of global
consumers said they will spend less on new clothes even when
the economy recovers, compared to 37 percent who have
cut back on clothes spending during the recession. While the
Chinese, Russians, UAE and Indians will be among the first
to update their wardrobes in the post-recession world, those
pledging to spend considerably less on fashion are Singaporeans,
Malaysians, Italians, Turkish, Brazilians and Australians.
The Challenge for Marketers in the
Post-Recession World
Major international FMCG and fashion manufacturers face the
same dilemma in the post-recession world – how to convince
consumers to switch back to their ‘old’ brands or try new
brands when they have experienced and been satisfied with
the quality of a lower-priced option they’ve switched to during
the recession. This question has played on manufacturers’
minds throughout the recession resulting in an increased focus
on product innovation. Nielsen BASES information indicates
that over 50 percent of tested products have succeeded with
consumers and among forty new products that Nielsen tracked
in the USA last year; none were adversely affected by the
recession. The economic downturn sowed some ripe seeds for
product innovation – marketers know they’re going to need
a particularly innovative product that hits all the right spots
with consumers to pry them away from their usual brand.
Success in the post-recession era is based on achieving the right
combination of value, product innovation and competitive
differentiation.
In addition to product innovation, manufacturers now
have to consider the impact of brand values and corporate
responsibility on sales. Brand values used to be the domain
of the marketer but these days, it has become a purchasing
factor. The post-recession consumer has reassessed their
lifestyle and has become a more socially aware and ethically-
minded buyer. They expect the same values to resonate in the
brands they buy and companies they buy from. The successful,
post-recession FMCG company will have to be ethically and
socially accountable in the way their products are sourced and
manufactured, environmentally aware and good corporate
citizens in every way.
15

16. Consumer in the Philippines and China are dedicated to spending on new technology
How consumers use spare cash after covering essential living costs - Top #10 spending on new technology
products
100%
90%
80%
70%
60%
50%
45
43
40
40%
34 34
32
30% 28 27 27 26
20%
10%
0%
PH CN BR ID RU IN TR IT UA DE
Base : Source: Nielsen Global Online Consumer Survey June 2009
All respondents n = 14029
There’s some bright news for manufacturers
of household and white goods in the post
recession era – consumers who have delayed
purchases of some essential household goods
for the past two years are looking to finally
replace them. Replacing white goods is one of
the few areas where Europeans aren’t willing to
cut back on any more in an improved economy
– although they’ll still hunt for the best value.
In Asia, tech savvy consumers in Japan and
Korea aren’t prepared to wait much longer to
upgrade their current PC and mobile models.
In contrast, ten percent of Chinese said
they’re willing to continue to delay their tech
purchases. Korea aren’t prepared to wait much
longer to upgrade their current PC and mobile
models. In contrast, ten percent of Chinese
said they’re willing to continue to delay their
tech purchases.
16

17. Country Abbreviations
AE United Arab Emirates IT Italy
AR Argentina JP Japan
AT Austria KO South Korea
AU Australia LT Lithuania
BE Belgium LV Latvia
BR Brazil MX Mexico
CA Canada MY Malaysia
CH Switzerland NL Netherlands
CL Chile NO Norway
CN China NZ New Zealand
CO Colombia PH Philippines
CZ Czech Republic PK Pakistan
DE Germany PL Poland
DK Denmark PT Portugal
EE Estonia RO Romania
EG Egypt RU Russia
ES Spain SA Saudi Arabia
FI Finland SE Sweden
FR France SG Singapore
GB United Kingdom TH Thailand
GR Greece TR Turkey
HK Hong Kong TW Taiwan
HU Hungary US United States
ID Indonesia VE Venezuela
IE Ireland VN Vietnam
IL Israel ZA South Africa
IN India
Nielsen Global Online Consumer Survey
Nielsen’s Quarterly GlobalOnlineConsumer Survey polled 26, 719 consumers in 53 markets in Europe, Asia Pacific, North
The Nielsen Global Online Consumer Survey
America and the Middle East from March 19 to April 2, 2009 and polled 14, 029 respondents in 28 markets in Europe, Asia
A twice-yearly online study, the Nielsen Online Global Consumer Confidence survey polled 26, 719 consumers in 53 markets in
Pacific, Middle East and North America from June 15 to June 29, 2009 about their confidence levels and economic outlook.
The Nielsen ConsumerNorth America and the Middle East from consumers’ confidence in the jobtheir confidenceof theirand economic
Europe, Asia Pacific, Confidence Index is developed based on March 19 to April 2, 2009 about market, status levels
outlook. The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market, status of their
personal finances and readiness to spend.
personal finances and readiness to spend.
The Nielsen Company
The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer
information, television and other media measurement, online intelligence, mobile measurement, trade shows and business
publications (Billboard, The Hollywood Reporter, Adweek). The privately held companymeasurement, trade shows and business
information, television and other media measurement, online intelligence, mobile is active in more than 100 counties,
with headquarters in New The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with
publications (Billboard, York, USA. For more information, please visit, www.nielsen.com
headquarters in New York, USA. For more information, please visit, www.nielsen.com
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