The video for Nicki Minaj's "The Boys" song was released in September 2012 exclusively in the United States, United Kingdom, and Canada. It was directed by Jonas Jeberg and Jean Baptiste and filmed by Colin Tilley. The colorful pink set and Nicki's portrayal of a "Black Barbie" represent her brand of empowering women. The video depicts Nicki taking revenge against men in a girly world, showing women as strong and men as weak and easily tempted.

1. Released on September 13, 2012 by Cash
Money, Young Money and Universal Republic
only in served only in the United States,
United Kingdom and Canada. Musically
Directors:
Jonas Jeberg & Jean Baptiste
Video Shot By: Colin Tilley
A behind-the-scenes
video was released
on Vimeo on
October 3, 2012,
showing a colorful
pink set. Minaj
premiered "The
Boys" video October
18, 2012 on Vevo.
How does this video represent her brand?
Typically known as the ‘Black Barbie’ (Calling
her fans Barbz and KenBarbz).
The Creative Concepts Of This Video?
This video’s intentions was to represent an anti-male rampage, in
a very ‘girly’ world. In the beginning, there’s a clip of a woman
reading a newspaper with Nicki's photo and the title "Barber Shop
Burns Down After "Freak" Flame-Thrower Accident", then Nicki
looking maliciously at the camera indicating her as the culprit. It
shows the women being the ones being the ‘strong, working’ kind,
and the men as weak minded, focusing mainly on ‘sex’ and how
easily tempted they are.