The document discusses marketing strategies used by "The Rich Jerk" to promote his work-at-home business opportunity product online. The Rich Jerk uses techniques like "selling the sizzle, not the steak" by focusing on the perceived benefits rather than the product itself. He also uses an arrogant and insulting persona to get attention and leverage cognitive dissonance to help consumers justify their purchase. This has spawned copycats trying to capitalize on his success through near-plagiarism. The document also discusses "The Free Jerk" who offers the product for free in exchange for exposure to additional advertising from which he earns commissions.